{"id":18786,"date":"2024-07-09T04:49:48","date_gmt":"2024-07-09T04:49:48","guid":{"rendered":"https:\/\/asiasearch.co.th\/?p=18786"},"modified":"2025-07-11T08:36:31","modified_gmt":"2025-07-11T08:36:31","slug":"how-to-market-on-shopee-lazada","status":"publish","type":"post","link":"https:\/\/asiasearch.co.th\/en\/how-to-market-on-shopee-lazada\/","title":{"rendered":"How to Start Selling on Shopee and Lazada"},"content":{"rendered":"\r\n\r\nAs consumer lifestyles continue to evolve, online shopping has become increasingly common. Today, many brands have launched their own <a href=\"https:\/\/asiasearch.co.th\/en\/what-is-e-commerce\/\">e-commerce<\/a> stores, making it easier for customers to shop from anywhere. With Thailand\u2019s improved logistics infrastructure and growing number of reliable delivery providers, many entrepreneurs are shifting toward online sales\u2014especially on e-commerce platforms like Shopee and Lazada. These platforms are often the first choice for beginners looking to start selling online. In this article, Asia Search shares expert tips on how to market your products on Shopee and Lazada for new sellers.\r\n\r\n <div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"445\" class=\"wp-image-9219\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/07\/3d-render-shopping-bag-online-shopping-store-concept.jpg\" alt=\"How to market on Shopee and Lazada\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/07\/3d-render-shopping-bag-online-shopping-store-concept.jpg 800w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/07\/3d-render-shopping-bag-online-shopping-store-concept-300x167.jpg 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/07\/3d-render-shopping-bag-online-shopping-store-concept-768x427.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div> \r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/asiasearch.co.th\/en\/how-to-market-on-shopee-lazada\/#Understanding_How_Shopee_and_Lazada_Work\" >Understanding How Shopee and Lazada Work<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/asiasearch.co.th\/en\/how-to-market-on-shopee-lazada\/#Marketing_Tips_for_New_Sellers_on_Shopee_and_Lazada\" >Marketing Tips for New Sellers on Shopee and Lazada<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/asiasearch.co.th\/en\/how-to-market-on-shopee-lazada\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understanding_How_Shopee_and_Lazada_Work\"><\/span>Understanding How Shopee and Lazada Work<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n \r\n\r\nShopee and Lazada are two of Thailand\u2019s most popular e-commerce platforms. They provide a great opportunity for individuals and small businesses to sell products online. Most sellers choose to open shops on both platforms as their operations are quite similar, and setting up a store is straightforward.\r\n\r\n \r\n\r\nTo get started, simply sign up for a seller account on Shopee or Lazada, set your shop name, and complete the profile with essential business information. Both platforms offer user-friendly interfaces and support tools that make selling online efficient and accessible. You can learn more about how to open your store from this guide: <a href=\"https:\/\/asiasearch.co.th\/en\/start-business-with-lazada-or-shopee\/\">Getting Started with Lazada or Shopee<\/a>.\r\n\r\n \r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_Tips_for_New_Sellers_on_Shopee_and_Lazada\"><\/span>Marketing Tips for New Sellers on Shopee and Lazada<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n \r\n\r\nMany aspiring sellers lack formal marketing experience, especially those new to e-commerce. That\u2019s why it\u2019s important to implement effective strategies that help your shop stand out in a highly competitive marketplace. To make your products more visible and attract buyers, follow these essential marketing practices:\r\n\r\n \r\n<h3 class=\"wp-block-heading\">1. Setting Up Your Store<\/h3>\r\n \r\n\r\nIf you\u2019re new to online selling, creating a memorable and trustworthy shop name is crucial. Choose a name that\u2019s easy to remember and clearly reflects your products. Additionally, invest in a visually appealing logo and banner that aligns with your brand identity. Don\u2019t forget to include clear store policies and a well-written store description that builds trust with potential customers.\r\n\r\n <div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"527\" class=\"wp-image-9220\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/07\/asian-business-entrepreneur-stress-online-business-failure-woman-with-working-problem-sme.jpg\" alt=\"Store setup on Shopee Lazada\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/07\/asian-business-entrepreneur-stress-online-business-failure-woman-with-working-problem-sme.jpg 800w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/07\/asian-business-entrepreneur-stress-online-business-failure-woman-with-working-problem-sme-300x198.jpg 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/07\/asian-business-entrepreneur-stress-online-business-failure-woman-with-working-problem-sme-768x506.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div> \r\n<h3 class=\"wp-block-heading\">2. Competitive Pricing Strategy<\/h3>\r\n \r\n\r\nWhile everyone wants to maximize profits, setting prices too high\u2014especially in a competitive market\u2014can hurt your sales. Research similar products to find a fair and competitive price range. Once you\u2019ve set a reasonable price, you can use promotions and highlight unique product benefits to persuade buyers to choose your offering over others.\r\n\r\n <div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"444\" class=\"wp-image-9221\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/07\/woman-shopping-online-internet-marketplace-browsing-crucial-sale-items.jpg\" alt=\"Competitive pricing strategy Shopee Lazada\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/07\/woman-shopping-online-internet-marketplace-browsing-crucial-sale-items.jpg 800w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/07\/woman-shopping-online-internet-marketplace-browsing-crucial-sale-items-300x167.jpg 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/07\/woman-shopping-online-internet-marketplace-browsing-crucial-sale-items-768x426.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div> \r\n<h3 class=\"wp-block-heading\">3. Creating Appealing Product Listings<\/h3>\r\n \r\n\r\nIn online shopping, product images serve as the customer\u2019s first impression. Unlike in-person shopping, buyers can\u2019t physically touch or inspect items\u2014so visuals matter. Use high-quality photos taken from multiple angles in natural light, and keep the background clean to highlight the product. Clear, attractive images increase credibility and purchasing confidence.\r\n\r\n <div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" class=\"wp-image-9222\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/07\/receiving-new-equipment.jpg\" alt=\"Improve product appeal Shopee Lazada\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/07\/receiving-new-equipment.jpg 800w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/07\/receiving-new-equipment-300x200.jpg 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/07\/receiving-new-equipment-768x513.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div> \r\n\r\nRelated Article: <a href=\"https:\/\/asiasearch.co.th\/en\/business-on-shopee-lazada\/\">Which Businesses Are Best Suited for Selling on Shopee and Lazada?<\/a>\r\n\r\n \r\n<h3 class=\"wp-block-heading\">4. Write Descriptions That Match Buyer Search Terms<\/h3>\r\n \r\n\r\nUse detailed and engaging descriptions that answer all buyer questions. Highlight key features and unique selling points your competitors may overlook. Be sure to include relevant <a href=\"https:\/\/asiasearch.co.th\/what-is-keywords\/\">keywords<\/a> in the title and description that reflect how users actually search for the product. This improves your chances of appearing in search results and increases click-through rates.\r\n\r\n <div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"445\" class=\"wp-image-9223\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/07\/close-up-young-woman-checking-informations-laptop.jpg\" alt=\"How to write product descriptions Shopee Lazada\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/07\/close-up-young-woman-checking-informations-laptop.jpg 800w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/07\/close-up-young-woman-checking-informations-laptop-300x167.jpg 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/07\/close-up-young-woman-checking-informations-laptop-768x427.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div> \r\n<h3 class=\"wp-block-heading\">5. Join Platform Campaigns<\/h3>\r\n <div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"445\" class=\"wp-image-9224\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/07\/3d-rendering-singles-day-sales.jpg\" alt=\"Shopee and Lazada Campaigns\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/07\/3d-rendering-singles-day-sales.jpg 800w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/07\/3d-rendering-singles-day-sales-300x167.jpg 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/07\/3d-rendering-singles-day-sales-768x427.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div> \r\n\r\nShopee and Lazada regularly host sales campaigns that offer promotional tools like discount vouchers, free shipping, and flash sales. Joining these campaigns can significantly increase visibility and boost sales\u2014especially during major events like 11.11 or 12.12. Take advantage of these marketing features to attract more buyers.\r\n\r\n \r\n<h3 class=\"wp-block-heading\">6. Invest in Paid Advertising<\/h3>\r\n \r\n\r\nIf you&#8217;re eager to grow fast, Shopee Ads and Lazada Ads can help you reach more customers. These platforms allow you to set a budget, choose specific target audiences, and boost product visibility. Tailoring ads to the right customer segments increases your chances of converting traffic into sales.\r\n\r\n <div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"402\" class=\"wp-image-9225\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/07\/young-person-shouting-loudspeaker.jpg\" alt=\"Shopee Lazada Advertising for Beginners\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/07\/young-person-shouting-loudspeaker.jpg 800w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/07\/young-person-shouting-loudspeaker-300x151.jpg 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/07\/young-person-shouting-loudspeaker-768x386.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div> \r\n\r\nLearn More: <a href=\"https:\/\/asiasearch.co.th\/en\/affiliate-marketing\/\">Affiliate Marketing: Low Investment Strategy to Boost Awareness and Sales<\/a>\r\n\r\n \r\n<h3 class=\"wp-block-heading\">7. Provide Excellent Customer Service<\/h3>\r\n \r\n\r\nAlthough often overlooked, customer service is a key part of your marketing strategy. Responding promptly to questions, addressing feedback professionally, and resolving complaints efficiently builds trust and encourages repeat purchases. Shopee and Lazada prioritize sellers with high customer ratings, so delivering great service can directly impact your store\u2019s success.\r\n\r\n <div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"444\" class=\"wp-image-9226\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/07\/hands-holding-smartphone-social-media-concept.jpg\" alt=\"Customer service Shopee Lazada\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/07\/hands-holding-smartphone-social-media-concept.jpg 800w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/07\/hands-holding-smartphone-social-media-concept-300x167.jpg 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/07\/hands-holding-smartphone-social-media-concept-768x426.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div> \r\n<h3 class=\"wp-block-heading\">8. Use Social Media to Drive Traffic<\/h3>\r\n \r\n\r\nCreate business profiles on platforms like Facebook, Instagram, and TikTok to promote your store and products. Share direct links from Shopee or Lazada to increase exposure and reach new audiences. Make sure your content is engaging and consistent. If you need inspiration, check out our guide on <a href=\"https:\/\/asiasearch.co.th\/en\/what-is-content-2\/\">How to Create Content That Engages<\/a>.\r\n\r\n \r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n \r\n\r\nMarketing your products on Shopee and Lazada is not difficult, but it does require experience, analysis, and a strategic approach. A professional agency like Asia Search Solution can help you streamline your e-commerce efforts. We offer expert services for managing Shopee stores (<a href=\"https:\/\/asiasearch.co.th\/shopee\/\">Shopee Marketing Services<\/a>) and handling your <a href=\"https:\/\/asiasearch.co.th\/lazada\/\">Lazada operations<\/a>. Contact us today to elevate your online business!","protected":false},"excerpt":{"rendered":"As consumer lifestyles continue to evolve, online shopping has become increasingly common. Today, many brands have launched their own e-commerce stores, making it easier for customers to shop from anywhere. With Thailand\u2019s improved logistics infrastructure and growing number of reliable delivery providers, many entrepreneurs are shifting toward online sales\u2014especially on e-commerce platforms like Shopee and&#8230;","protected":false},"author":8,"featured_media":16939,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,68],"tags":[],"class_list":["post-18786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-en","category-shopee-lazada"],"acf":[],"_links":{"self":[{"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/posts\/18786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/comments?post=18786"}],"version-history":[{"count":1,"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/posts\/18786\/revisions"}],"predecessor-version":[{"id":18787,"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/posts\/18786\/revisions\/18787"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/media\/16939"}],"wp:attachment":[{"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/media?parent=18786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/categories?post=18786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/tags?post=18786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}