{"id":18939,"date":"2024-02-07T07:33:18","date_gmt":"2024-02-07T07:33:18","guid":{"rendered":"https:\/\/asiasearch.co.th\/?p=18939"},"modified":"2025-07-16T10:36:33","modified_gmt":"2025-07-16T10:36:33","slug":"facebook-analytics","status":"publish","type":"post","link":"https:\/\/asiasearch.co.th\/en\/facebook-analytics\/","title":{"rendered":"What Is Facebook Analytics? How to Use Meta Business Suite"},"content":{"rendered":"\r\n\r\nWhat is Facebook Analytics? While many may be familiar with <a href=\"https:\/\/asiasearch.co.th\/google-analytics\/\">Google Analytics<\/a>, Facebook also offers its own analytics tools for all users. This free service, provided by Facebook, tracks page likes, views, and other engagement metrics, delivering valuable insights about your business page\u2019s visitors on Facebook. Facebook Analytics plays a crucial role in refining your strategies to achieve better performance.\r\n\r\n <div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" class=\"wp-image-8505\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/02\/social-media-marketing-concept-marketing-with-applications-4.jpg\" alt=\"What is Facebook Analytics and How Can It Help Your Facebook Advertising?\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/02\/social-media-marketing-concept-marketing-with-applications-4.jpg 800w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/02\/social-media-marketing-concept-marketing-with-applications-4-300x200.jpg 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/02\/social-media-marketing-concept-marketing-with-applications-4-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div> \r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/asiasearch.co.th\/en\/facebook-analytics\/#What_Is_Facebook_Analytics\" >What Is Facebook Analytics?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/asiasearch.co.th\/en\/facebook-analytics\/#What_Can_Facebook_Analytics_Do_for_Your_Business\" >What Can Facebook Analytics Do for Your Business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/asiasearch.co.th\/en\/facebook-analytics\/#Free_Facebook_Analytics_Tools_You_Can_Use\" >Free Facebook Analytics Tools You Can Use<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/asiasearch.co.th\/en\/facebook-analytics\/#How_to_Use_Meta_Business_Suite_and_Facebook_Page_Insights\" >How to Use Meta Business Suite and Facebook Page Insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/asiasearch.co.th\/en\/facebook-analytics\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Facebook_Analytics\"><\/span>What Is Facebook Analytics?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n \r\n\r\nFacebook is a highly popular platform for promoting and advertising businesses in Thailand and worldwide. It offers various advertising options, both paid and organic, to help businesses boost brand visibility and increase sales. To support these efforts, Facebook developed its own analytics tools that deliver in-depth insights and operational data. Facebook Analytics forms an essential part of social media marketing strategies, allowing businesses to measure engagement, page performance, and the effectiveness of their marketing efforts.\r\n\r\n \r\n\r\nToday, Meta\u2014parent company of Facebook, Instagram, and WhatsApp\u2014has introduced new analytics tools for tracking success and uncovering key social insights from Facebook advertising campaigns. These tools are accessible through Meta Business Suite, enabling businesses to analyze and manage their Facebook and Instagram accounts. They offer comprehensive insights into audiences, content performance, and emerging trends.\r\n\r\n \r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Can_Facebook_Analytics_Do_for_Your_Business\"><\/span>What Can Facebook Analytics Do for Your Business?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n \r\n\r\nIf you\u2019re familiar with Google Analytics, you can easily understand the purpose of Facebook Analytics. Essentially, these tools gather data on your social media activities, helping you analyze campaigns or posts to refine and optimize both paid and organic strategies, cross-channel campaigns, and more.\r\n\r\n \r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n\r\nFacebook Analytics is designed to provide valuable insights, enabling you to achieve optimal results and develop effective social media strategies, also known as digital marketing.\r\n\r\n<\/blockquote>\r\n <div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"521\" class=\"wp-image-8509\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/02\/business-presentation-laptop-screen.jpg\" alt=\"What is Facebook Analytics and How Can It Help Your Facebook Advertising?\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/02\/business-presentation-laptop-screen.jpg 800w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/02\/business-presentation-laptop-screen-300x195.jpg 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/02\/business-presentation-laptop-screen-768x500.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div> \r\n\r\nRelated article: <a href=\"https:\/\/asiasearch.co.th\/how-to-run-ads-facebook\/\">How to Run Successful Facebook Ads<\/a>\r\n\r\n \r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Free_Facebook_Analytics_Tools_You_Can_Use\"><\/span>Free Facebook Analytics Tools You Can Use<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n \r\n\r\nToday, there are multiple ways to access your Facebook analytics data. These tools help analyze your campaigns and improve your Facebook marketing strategies to better reach target audiences and enhance brand awareness. Here are two free Facebook Analytics tools available for your use:\r\n\r\n \r\n<h3 class=\"wp-block-heading\">1. Meta Business Suite<\/h3>\r\n \r\n\r\nMeta Business Suite has replaced Facebook Analytics and provides detailed analysis for your Facebook Page. You can view various data points to gain insights into your page performance and individual posts. Accessing Facebook Analytics through Meta Business Suite is simple and user-friendly.\r\n\r\n \r\n<h3 class=\"wp-block-heading\">2. Facebook Page Insights<\/h3>\r\n \r\n\r\nIf you prefer not to use Meta Business Suite, you can opt for Facebook Insights, which is part of the Meta Professional Dashboard. This tool offers basic insights into your page, posts, and audience, typically covering data from the past 28 to 90 days. While limited to foundational metrics, it provides a quick snapshot of your page\u2019s performance.\r\n\r\n \r\n\r\nLearn more about <a href=\"https:\/\/asiasearch.co.th\/what-is-engagement\/\">What Is Engagement and Why It Matters for Measuring Success<\/a>\r\n\r\n \r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Use_Meta_Business_Suite_and_Facebook_Page_Insights\"><\/span>How to Use Meta Business Suite and Facebook Page Insights<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n \r\n<h3 class=\"wp-block-heading\">How to Access Meta Business Suite<\/h3>\r\n \r\n<ol class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none;\">\r\n<ol>\r\n \t<li>Open Meta Business Suite and click on Insights. On the overview screen, you will see high-level insights for Facebook. You can also access Instagram insights by selecting Instagram from the dropdown menu on the homepage.<\/li>\r\n<\/ol>\r\n<\/li>\r\n<\/ol>\r\n \r\n<ol>\r\n \t<li style=\"list-style-type: none;\">\r\n<ol>\r\n \t<li>Click any category on the left-hand menu for detailed insights into your Instagram and Facebook performance.<\/li>\r\n<\/ol>\r\n<\/li>\r\n<\/ol>\r\n \r\n<ol>\r\n \t<li style=\"list-style-type: none;\">\r\n<ol>\r\n \t<li>To view Facebook-only data without Instagram insights, click Content from the left-hand menu, open the dropdown for Ads, Posts, and Stories, and deselect the Instagram option.<\/li>\r\n<\/ol>\r\n<\/li>\r\n<\/ol>\r\n\r\n\r\n \r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"477\" class=\"wp-image-8506\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/02\/Screenshot-2567-02-07-at-14.25.15-1024x477.png\" alt=\"Meta Business Suite\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/02\/Screenshot-2567-02-07-at-14.25.15-1024x477.png 1024w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/02\/Screenshot-2567-02-07-at-14.25.15-300x140.png 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/02\/Screenshot-2567-02-07-at-14.25.15-768x358.png 768w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/02\/Screenshot-2567-02-07-at-14.25.15-1536x716.png 1536w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/02\/Screenshot-2567-02-07-at-14.25.15.png 1566w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n \r\n<h3 class=\"wp-block-heading\">How to Access Facebook Page Insights<\/h3>\r\n \r\n<ol class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none;\">\r\n<ol>\r\n \t<li>Go to your Facebook Business Page and click Insights from the left-hand menu.<\/li>\r\n<\/ol>\r\n<\/li>\r\n<\/ol>\r\n \r\n<ol>\r\n \t<li style=\"list-style-type: none;\">\r\n<ol>\r\n \t<li>You\u2019ll see a summary of your page\u2019s performance, including metrics such as post reach, engagement, new likes, and new followers.<\/li>\r\n<\/ol>\r\n<\/li>\r\n<\/ol>\r\n \r\n<ol>\r\n \t<li style=\"list-style-type: none;\">\r\n<ol>\r\n \t<li>You can also click the Content or Ads tabs to review the performance of recent posts or ads.<\/li>\r\n<\/ol>\r\n<\/li>\r\n<\/ol>\r\n\r\n\r\n \r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"525\" class=\"wp-image-8507\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/02\/Screenshot-2567-02-07-at-14.29.05-1024x525.png\" alt=\"Facebook Page Insights\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/02\/Screenshot-2567-02-07-at-14.29.05-1024x525.png 1024w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/02\/Screenshot-2567-02-07-at-14.29.05-300x154.png 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/02\/Screenshot-2567-02-07-at-14.29.05-768x393.png 768w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/02\/Screenshot-2567-02-07-at-14.29.05.png 1509w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n \r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n \r\n\r\nYou can access Facebook Analytics through two channels: Facebook Insights and Meta Business Suite. Both provide free insights into your posts and paid advertising performance through auto-generated reports. These tools are essential for marketers utilizing Instagram and Facebook in digital marketing, offering actionable data for refining campaigns and improving results.\r\n\r\n \r\n\r\nIf your business needs professional support in <a href=\"https:\/\/asiasearch.co.th\/fanpage\/\">managing your Facebook Page<\/a> to stand out from competitors\u2014whether through content creation, marketing strategies, or <a href=\"https:\/\/asiasearch.co.th\/facebook-ads\/\">Facebook Ads services<\/a>\u2014you can consult <a href=\"https:\/\/asiasearch.co.th\/en\/\">Asia Search Solution<\/a>. We\u2019re a digital marketing agency that helps you reach new audiences and boost conversions on Instagram and Facebook with effective strategies.","protected":false},"excerpt":{"rendered":"What is Facebook Analytics? While many may be familiar with Google Analytics, Facebook also offers its own analytics tools for all users. This free service, provided by Facebook, tracks page likes, views, and other engagement metrics, delivering valuable insights about your business page\u2019s visitors on Facebook. Facebook Analytics plays a crucial role in refining your&#8230;","protected":false},"author":8,"featured_media":16125,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,64],"tags":[],"class_list":["post-18939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-en","category-facebook-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/posts\/18939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/comments?post=18939"}],"version-history":[{"count":1,"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/posts\/18939\/revisions"}],"predecessor-version":[{"id":18940,"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/posts\/18939\/revisions\/18940"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/media\/16125"}],"wp:attachment":[{"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/media?parent=18939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/categories?post=18939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/tags?post=18939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}