{"id":19332,"date":"2023-11-09T09:05:52","date_gmt":"2023-11-09T09:05:52","guid":{"rendered":"https:\/\/asiasearch.co.th\/?p=19332"},"modified":"2025-07-25T03:14:55","modified_gmt":"2025-07-25T03:14:55","slug":"what-is-conversion","status":"publish","type":"post","link":"https:\/\/asiasearch.co.th\/en\/what-is-conversion\/","title":{"rendered":"What is Conversion in Digital Marketing?"},"content":{"rendered":"\r\n\r\nConversion refers to turning potential leads or website visitors into paying customers, subscribers, or qualified leads. It is the ultimate goal of most marketing campaigns and serves as a key indicator of success. The higher the number of conversions generated by a campaign, the more successful that campaign is considered to be.\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"445\" class=\"wp-image-6843\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/businesspeople-working-finance-accounting-analyze-financi.jpg\" alt=\"What is Conversion in Digital Marketing?\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/businesspeople-working-finance-accounting-analyze-financi.jpg 800w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/businesspeople-working-finance-accounting-analyze-financi-300x167.jpg 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/businesspeople-working-finance-accounting-analyze-financi-768x427.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/asiasearch.co.th\/en\/what-is-conversion\/#How_Conversions_Work_in_Online_Marketing\" >How Conversions Work in Online Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/asiasearch.co.th\/en\/what-is-conversion\/#Types_of_Conversions_in_Online_Marketing\" >Types of Conversions in Online Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/asiasearch.co.th\/en\/what-is-conversion\/#How_to_Measure_Conversion\" >How to Measure Conversion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/asiasearch.co.th\/en\/what-is-conversion\/#5_Steps_to_Optimize_Your_Conversion_Rate\" >5 Steps to Optimize Your Conversion Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/asiasearch.co.th\/en\/what-is-conversion\/#Why_Conversions_Matter_in_Digital_Marketing\" >Why Conversions Matter in Digital Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/asiasearch.co.th\/en\/what-is-conversion\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Conversions_Work_in_Online_Marketing\"><\/span>How Conversions Work in Online Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n\r\nThe process of generating conversions begins with building a quality following on social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. This is achieved by creating engaging, shareable content, leveraging relevant hashtags, and promoting your social media profiles through other marketing channels (learn more at <a href=\"https:\/\/asiasearch.co.th\/4-reasons-why-social-media-is-the-heart-of-digital-marketing\/\">why social media is the heart of digital marketing<\/a>).\r\n\r\n\r\n\r\n\r\n\r\nOnce you have attracted a targeted audience, the next step is to establish trust by consistently delivering valuable content relevant to your business. By driving traffic to your website, fostering engagement, and running social media ads aimed at users likely to be interested in your products or services, you can increase conversions and transform followers into loyal customers or subscribers.\r\n\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n\r\nA conversion occurs when a user completes a desired action, such as filling out a form, making a purchase, signing up for a newsletter, or requesting a demo or trial. These actions are defined by marketers and align with specific business objectives.\r\n\r\n<\/blockquote>\r\n\r\n\r\n\r\n\r\nThe key to successful conversions on social media lies in building genuine relationships and offering value rather than simply promoting products or services. By cultivating trust and consistently providing helpful content, you position your brand as a reliable source of information and can drive measurable business results through social media.\r\n\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n\r\n<a href=\"https:\/\/asiasearch.co.th\/en\/\">Asia Search Solution<\/a> is a full-service digital marketing agency that offers comprehensive online advertising services to help businesses reach target audiences. Services include <a href=\"https:\/\/asiasearch.co.th\/facebook-advertising\/\">Facebook marketing<\/a>, <a href=\"https:\/\/asiasearch.co.th\/en\/tiktok-advertising\/\">TikTok marketing<\/a>, and <a href=\"https:\/\/asiasearch.co.th\/seo\/\">SEO services<\/a> to expand reach and create new opportunities.\r\n\r\n<\/blockquote>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_of_Conversions_in_Online_Marketing\"><\/span>Types of Conversions in Online Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Macro Conversion<\/h3>\r\n\r\n\r\n\r\n\r\nMacro conversions are the primary or final goals of a campaign that directly relate to revenue generation. For example, the ultimate goal of a supplement company\u2019s website may be completed orders. Other macro goals may include signing up for a product trial, filling out consultation forms, or completing credit card payments\u2014actions that directly impact business revenue.\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Micro Conversion<\/h3>\r\n\r\n\r\n\r\n\r\nMicro conversions are smaller, preliminary actions that lead toward macro conversions. These include actions such as following a page, signing up for a newsletter, reading an email, or downloading a product catalog. Each micro conversion helps nurture leads toward becoming paying customers.\r\n\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li><a href=\"https:\/\/asiasearch.co.th\/marketing-framework\/\">Marketing framework<\/a> ensures that you deliver the right strategy to the right audience through the right channels.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Measure Success Through Conversion Rate<\/h3>\r\n\r\n\r\n\r\n\r\nConversion rate is the ratio of total conversions to total visitors or impressions. To measure the effectiveness of your website or advertising campaign, calculate conversion rate using this formula:\r\n\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">Conversion Rate Formula<\/h4>\r\n\r\n\r\n\r\n\r\nTotal Conversions \/ Total Visitors or Impressions \u00d7 100 = Conversion Rate (%)\r\n\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n\r\nFor example, if an e-commerce website has 100 visitors and 12 complete a purchase, the conversion rate is 12%.\r\n\r\n\r\n\r\n\r\n\r\nIf a push notification is sent to 200 subscribers and 36 click the call-to-action (CTA), the conversion rate for that notification is 18%.\r\n\r\n<\/blockquote>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"445\" class=\"wp-image-6844\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/businesswoman-using-tablet-analysis-graph-company-finance-s.jpg\" alt=\"Conversion Rate Example in Digital Marketing\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/businesswoman-using-tablet-analysis-graph-company-finance-s.jpg 800w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/businesswoman-using-tablet-analysis-graph-company-finance-s-300x167.jpg 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/businesswoman-using-tablet-analysis-graph-company-finance-s-768x427.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Measure_Conversion\"><\/span>How to Measure Conversion<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n\r\nTo improve social media conversions, your business must create engaging content targeted toward your audience. Use clear calls-to-action (CTAs) to encourage specific actions, then track and analyze performance to make data-driven decisions. Here are three primary ways to measure conversions:\r\n\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li><strong>Click-Through Rate (CTR):<\/strong> Measures the number of clicks a social media post receives, indicating user interest in learning more about your product or service.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li><strong>Conversion Rate:<\/strong> Tracks the percentage of users who complete desired actions, such as form submissions or purchases, after clicking through a post or ad.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li><strong>Engagement Rate:<\/strong> Evaluates the level of interaction with social media posts, such as likes, comments, and shares. Higher engagement often correlates with increased conversions.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Steps_to_Optimize_Your_Conversion_Rate\"><\/span>5 Steps to Optimize Your Conversion Rate<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n\r\nOptimizing your conversion rate helps identify friction points, test improvements, and measure outcomes effectively. Here are five actionable steps to improve conversion rates:\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">1. Analyze Data<\/h3>\r\n\r\n\r\n\r\n\r\nBegin by defining your conversion goals. These might include doubling product sales, increasing campaign leads, or boosting new membership sign-ups. Focus on both macro and micro conversion metrics to get a holistic view of performance.\r\n\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n\r\nAlongside macro goals, pay close attention to micro conversions that contribute to the overall journey.\r\n\r\n<\/blockquote>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">2. Form Hypotheses<\/h3>\r\n\r\n\r\n\r\n\r\nBased on insights from quantitative and qualitative data, develop testable hypotheses. For example, removing an address field from a sign-up form may increase completion rates, or offering an extra free trial product could encourage repeat purchases. Use conversion rate formulas to validate these hypotheses.\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">3. Prioritize Actions<\/h3>\r\n\r\n\r\n\r\n\r\nYou may have multiple hypotheses to test, so prioritize based on potential impact, importance, and ease of implementation. Start with high-traffic pages or those with the greatest revenue potential to see the most significant gains first.\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">4. Conduct A\/B Testing<\/h3>\r\n\r\n\r\n\r\n\r\nTest variations of pages or processes against the original version. A\/B testing splits traffic between two versions\u2014one control and one variant\u2014allowing you to compare performance. Variations may include different headlines, colors, CTAs, or page layouts.\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">5. Learn, Test, and Iterate<\/h3>\r\n\r\n\r\n\r\n\r\nEach A\/B test provides insights into user behavior. Even minor findings can inform future tests before rolling out permanent changes. Conversion optimization is an ongoing process that improves both conversions and overall user experience (UX).\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"444\" class=\"wp-image-6845\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/hand-holding-polygonal-megaphone-with-socila-media-icons.jpg\" alt=\"Why Conversion Matters in Digital Marketing\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/hand-holding-polygonal-megaphone-with-socila-media-icons.jpg 800w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/hand-holding-polygonal-megaphone-with-socila-media-icons-300x167.jpg 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/hand-holding-polygonal-megaphone-with-socila-media-icons-768x426.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Conversions_Matter_in_Digital_Marketing\"><\/span>Why Conversions Matter in Digital Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n\r\nConversions on social media are essential metrics for businesses aiming to turn their social presence into revenue streams. By focusing on compelling content and optimizing strategies for conversions, businesses can nurture loyal audiences and drive sales growth over time.\r\n\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n\r\nTracking conversion rates allows you to evaluate the effectiveness of your web pages and social channels. Understanding what percentage of users complete key actions helps identify strengths and areas for improvement in your digital marketing efforts.\r\n\r\n<\/blockquote>\r\n\r\n\r\n\r\n\r\nRelated article: <a href=\"https:\/\/asiasearch.co.th\/what-is-digital-marketing\/\">What is Digital Marketing and Why It Matters for Your Business<\/a>\r\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n\r\nIn digital marketing, conversion is the process of persuading followers to take desired actions\u2014such as making a purchase, subscribing to a newsletter, or completing a form. The ultimate goal is to increase the conversion rate, representing the percentage of users who complete these actions compared to total visitors or interactions with your campaigns.\r\n\r\n","protected":false},"excerpt":{"rendered":"Conversion refers to turning potential leads or website visitors into paying customers, subscribers, or qualified leads. It is the ultimate goal of most marketing campaigns and serves as a key indicator of success. The higher the number of conversions generated by a campaign, the more successful that campaign is considered to be. How Conversions Work&#8230;","protected":false},"author":8,"featured_media":15303,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63],"tags":[],"class_list":["post-19332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/posts\/19332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/comments?post=19332"}],"version-history":[{"count":1,"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/posts\/19332\/revisions"}],"predecessor-version":[{"id":19333,"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/posts\/19332\/revisions\/19333"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/media\/15303"}],"wp:attachment":[{"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/media?parent=19332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/categories?post=19332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/tags?post=19332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}