{"id":19336,"date":"2023-11-07T05:13:53","date_gmt":"2023-11-07T05:13:53","guid":{"rendered":"https:\/\/asiasearch.co.th\/?p=19336"},"modified":"2025-09-05T08:50:10","modified_gmt":"2025-09-05T08:50:10","slug":"line-oa-types","status":"publish","type":"post","link":"https:\/\/asiasearch.co.th\/en\/line-oa-types\/","title":{"rendered":"What is LINE OA? Types, Features, and Benefits"},"content":{"rendered":"\r\n<p>LINE is widely known as a communication tool for messaging and calling, but its capabilities have expanded significantly in recent years. Beyond personal chats, LINE now offers features such as LINE SHOPPING and LINE Official Account (LINE OA), making it a powerful platform for businesses to reach and engage with their target audiences. With over 2.2 billion monthly users worldwide as of 2023, LINE has become one of the most widely used instant messaging platforms globally.<\/p>\r\n\r\n\r\n\r\n<p>LINE stands out as a leading platform in this category, making it the preferred choice for many businesses to communicate with customers. By using LINE Official Account (LINE OA), you can customize chat interfaces to enhance customer interactions, facilitate product browsing and purchases, and broadcast campaign messages directly to your followers or customer base.<\/p>\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"> LINE Official Account is LINE\u2019s dedicated account for brands and companies. It allows you to share general updates, sales and marketing activities, and special promotions directly with your audience. <\/blockquote>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"445\" class=\"wp-image-6830\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/businessman-using-tablet-online-connect.jpg\" alt=\"Understanding LINE OA types and differences\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/businessman-using-tablet-online-connect.jpg 800w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/businessman-using-tablet-online-connect-300x167.jpg 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/businessman-using-tablet-online-connect-768x427.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Today, <a href=\"https:\/\/asiasearch.co.th\/en\/\">Asia Search<\/a> will guide you through everything you need to know about LINE Official Account (LINE OA)\u2014its features, account types, and key differences\u2014so you can choose the best option for your business marketing strategy.<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/asiasearch.co.th\/en\/line-oa-types\/#What_is_LINE_Official_Account_LINE_OA\" >What is LINE Official Account (LINE OA)?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/asiasearch.co.th\/en\/line-oa-types\/#Types_of_LINE_OA_Accounts\" >Types of LINE OA Accounts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/asiasearch.co.th\/en\/line-oa-types\/#Key_Differences_Between_Unverified_and_Premium_Accounts\" >Key Differences Between Unverified and Premium Accounts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/asiasearch.co.th\/en\/line-oa-types\/#Who_Should_Use_LINE_OA\" >Who Should Use LINE OA?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/asiasearch.co.th\/en\/line-oa-types\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_LINE_Official_Account_LINE_OA\"><\/span>What is LINE Official Account (LINE OA)?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>LINE Official Account, or LINE OA, is a crucial tool in digital marketing, particularly in Thailand, where LINE dominates as the preferred chat platform for personal and professional communication. Designed for businesses, LINE OA provides specialized accounts to help build follower bases, deliver marketing messages, announce promotions, and engage customers directly via chat.<\/p>\r\n\r\n\r\n\r\n<p>Additionally, LINE OA allows businesses to customize the customer chat interface, providing convenient access to services and products. These features enhance brand experiences, foster stronger customer relationships, and convert followers into loyal customers more effectively. (Learn more at <a href=\"https:\/\/asiasearch.co.th\/en\/what-is-digital-marketing\/\">What is Digital Marketing and Why It Matters for Businesses<\/a>.)<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_of_LINE_OA_Accounts\"><\/span>Types of LINE OA Accounts<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Businesses can choose from three types of LINE OA accounts depending on their marketing needs and target audience. Each type offers unique features and levels of visibility:<\/p>\r\n\r\n\r\n\r\n<h3 class=\"has-text-align-center wp-block-heading\">1. Unverified Account<\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"802\" height=\"306\" class=\"wp-image-6833\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/\u0e42\u0e25\u0e48-gray-1.png\" alt=\"Unverified LINE OA Account\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/\u0e42\u0e25\u0e48-gray-1.png 802w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/\u0e42\u0e25\u0e48-gray-1-300x114.png 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/\u0e42\u0e25\u0e48-gray-1-768x293.png 768w\" sizes=\"(max-width: 802px) 100vw, 802px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>An unverified account is the most basic type of LINE OA, identified by a gray badge. These accounts are free to create and provide access to essential features but cannot be discovered via search. Users must manually add them using the account ID. This type suits businesses that wish to start with basic communication and later upgrade to a verified or premium account.<\/p>\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"> Unverified accounts are best for engaging existing customers rather than broad promotional campaigns due to limited discoverability. <\/blockquote>\r\n\r\n\r\n\r\n<h3 class=\"has-text-align-center wp-block-heading\">2. Verified Account<\/h3>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"802\" height=\"306\" class=\"wp-image-6834\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/\u0e42\u0e25\u0e48-navy-2.png\" alt=\"Verified LINE OA Account\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/\u0e42\u0e25\u0e48-navy-2.png 802w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/\u0e42\u0e25\u0e48-navy-2-300x114.png 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/\u0e42\u0e25\u0e48-navy-2-768x293.png 768w\" sizes=\"(max-width: 802px) 100vw, 802px\" \/><\/figure><\/div>\r\n\r\n\r\n<p>Verified accounts display a blue badge and require identity verification to confirm that the business is legitimate. Once approved, verified accounts unlock additional benefits such as discoverability through LINE search and promotional opportunities via LINE Wallet. This type is ideal for small to medium businesses seeking to enhance brand credibility at a one-time fee of 888 THB.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"has-text-align-center wp-block-heading\">3. Premium Account<\/h3>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"802\" height=\"306\" class=\"wp-image-6835\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/\u0e42\u0e25\u0e48-green-2.png\" alt=\"Premium LINE OA Account\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/\u0e42\u0e25\u0e48-green-2.png 802w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/\u0e42\u0e25\u0e48-green-2-300x114.png 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/\u0e42\u0e25\u0e48-green-2-768x293.png 768w\" sizes=\"(max-width: 802px) 100vw, 802px\" \/><\/figure><\/div>\r\n\r\n\r\n<p>Premium accounts, marked with a green badge, are tailored for large brands or enterprises managing millions of followers. These accounts provide maximum visibility, including access to sponsored stickers and enhanced marketing features. To register, businesses must contact LINE directly. Premium accounts are ideal for advanced marketing campaigns, similar to strategies used in <a href=\"https:\/\/asiasearch.co.th\/facebook-advertising\/\">Facebook advertising<\/a>.<\/p>\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"> <a href=\"https:\/\/asiasearch.co.th\/seo\/\">Asia Search Solution<\/a> is a leading SEO agency in Thailand, offering strategic digital marketing services to help businesses boost brand recognition and achieve top rankings on Google search results. <\/blockquote>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Comparison Table of LINE OA Account Types<\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-table\">\r\n<table>\r\n<tbody>\r\n<tr>\r\n<td>\u00a0<\/td>\r\n<td>Unverified (Gray Badge)<\/td>\r\n<td>Verified (Blue Badge)<\/td>\r\n<td>Premium (Green Badge)<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Description<\/td>\r\n<td>Basic official business account<\/td>\r\n<td>Searchable verified account for legitimate businesses<\/td>\r\n<td>Premium-level account for large brands with millions of followers<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Registration Requirements<\/td>\r\n<td>None<\/td>\r\n<td>Must comply with legal and ethical business guidelines<\/td>\r\n<td>Exclusive, requires direct contact with LINE for approval<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Verification Process<\/td>\r\n<td>None<\/td>\r\n<td>Submit official documents for verification (Premium ID available)<\/td>\r\n<td>Invitation only by LINE<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Discoverability and Features<\/td>\r\n<td>Searchable by account ID only<\/td>\r\n<td>Searchable by business name; eligible for LINE Wallet promotions<\/td>\r\n<td>Full visibility, access to LINE Pay and advanced features<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"977\" height=\"380\" class=\"wp-image-6831\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/Screenshot-2566-11-07-at-11.57.01.png\" alt=\"Comparison of LINE OA account types\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/Screenshot-2566-11-07-at-11.57.01.png 977w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/Screenshot-2566-11-07-at-11.57.01-300x117.png 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/Screenshot-2566-11-07-at-11.57.01-768x299.png 768w\" sizes=\"(max-width: 977px) 100vw, 977px\" \/><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Differences_Between_Unverified_and_Premium_Accounts\"><\/span>Key Differences Between Unverified and Premium Accounts<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>The main distinction between unverified and premium LINE OA accounts lies in branding and discoverability. Premium accounts allow businesses to create custom IDs and enjoy enhanced recognition, making them more suitable for high-scale campaigns. These features improve professionalism and trust, increasing opportunities for customer engagement.<\/p>\r\n\r\n\r\n\r\n<p>Premium accounts also support sponsored stickers and advanced integrations, further enhancing user experience and brand visibility. To upgrade to Premium, businesses must coordinate directly with LINE\u2019s team.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"726\" height=\"96\" class=\"wp-image-6832\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/Screenshot-2566-11-07-at-11.57.27.png\" alt=\"Premium LINE OA features\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/Screenshot-2566-11-07-at-11.57.27.png 726w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/Screenshot-2566-11-07-at-11.57.27-300x40.png 300w\" sizes=\"(max-width: 726px) 100vw, 726px\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Who_Should_Use_LINE_OA\"><\/span>Who Should Use LINE OA?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>LINE OA is suitable for a wide range of businesses seeking to communicate directly with customers. Its features cater to industries from e-commerce to retail, enabling targeted messaging, promotional broadcasts, and seamless integration into digital marketing strategies. (<a href=\"https:\/\/asiasearch.co.th\/en\/what-is-e-commerce\/\">Learn more about e-commerce marketing<\/a>.)<\/p>\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"> LINE Official Accounts help businesses create official profiles, target specific audiences, and integrate with external systems for advanced marketing automation and personalized communication. <\/blockquote>\r\n\r\n\r\n\r\n<p>Related article: <a href=\"https:\/\/asiasearch.co.th\/en\/stp-marketing\/\">How STP Marketing Improves LINE OA Campaign Success<\/a><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>LINE offers far more than just messaging\u2014it has become a robust platform for businesses to connect with and engage customers effectively. With over 182 million active users globally, particularly across Asia (Japan, Taiwan, Thailand), LINE OA provides unparalleled opportunities for brand growth and customer retention.<\/p>\r\n\r\n\r\n\r\n<p>By integrating LINE OA with external tools like SleekFlow, businesses can automate workflows, send bulk messages efficiently, and deliver superior customer experiences, enhancing overall digital marketing performance.<\/p>\r\n","protected":false},"excerpt":{"rendered":"LINE is widely known as a communication tool for messaging and calling, but its capabilities have expanded significantly in recent years. Beyond personal chats, LINE now offers features such as LINE SHOPPING and LINE Official Account (LINE OA), making it a powerful platform for businesses to reach and engage with their target audiences. With over&#8230;","protected":false},"author":8,"featured_media":15285,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,70],"tags":[],"class_list":["post-19336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-en","category-line"],"acf":[],"_links":{"self":[{"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/posts\/19336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/comments?post=19336"}],"version-history":[{"count":4,"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/posts\/19336\/revisions"}],"predecessor-version":[{"id":19961,"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/posts\/19336\/revisions\/19961"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/media\/15285"}],"wp:attachment":[{"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/media?parent=19336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/categories?post=19336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/tags?post=19336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}