{"id":19493,"date":"2023-09-06T10:48:52","date_gmt":"2023-09-06T10:48:52","guid":{"rendered":"https:\/\/asiasearch.co.th\/?p=19493"},"modified":"2025-08-13T09:31:43","modified_gmt":"2025-08-13T09:31:43","slug":"gtcmit","status":"publish","type":"post","link":"https:\/\/asiasearch.co.th\/en\/gtcmit\/","title":{"rendered":"GTCMIT Briefing Method: How to Improve Marketing strategy"},"content":{"rendered":"\r\n\r\nIn digital marketing, close collaboration between a <strong>digital marketing agency<\/strong> and the business owner is essential for achieving campaign goals. Many agencies begin their process by discussing the client\u2019s business details in depth, aiming to fully understand the brand before designing tailored online marketing strategies across the desired platforms.\r\n\r\n \r\n\r\nHowever, one of the most common challenges business owners face when outsourcing <strong>digital marketing services<\/strong> is receiving deliverables that don\u2019t match their expectations or original brief. This happens frequently\u2014and agencies encounter this issue just as often. It\u2019s impossible for an agency to fully understand every aspect of a client\u2019s business from a single meeting. The key question becomes: how can we create a <strong>clear, effective brief<\/strong> that ensures both parties are on the same page?\r\n\r\n \r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><strong>A well-crafted brief<\/strong> provides the clarity needed for the team to deliver results that meet client expectations\u2014while minimizing revisions.<\/blockquote>\r\n \r\n\r\nAt <strong><a href=\"https:\/\/asiasearch.co.th\/en\/\">AsiaSearch<\/a><\/strong>, we use a proven approach that benefits both the agency and the client. This method can be adapted for various needs\u2014whether it\u2019s planning an online marketing strategy, running an <a href=\"https:\/\/asiasearch.co.th\/seo\/\">SEO campaign<\/a>, or any other digital initiative. Known as the <strong>GTCMIT briefing technique<\/strong>, this structured method ensures maximum clarity and alignment between brand owners and agencies.\r\n\r\n \r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/asiasearch.co.th\/en\/gtcmit\/#What_is_the_GTCMIT_Briefing_Method\" >What is the GTCMIT Briefing Method?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/asiasearch.co.th\/en\/gtcmit\/#Breaking_Down_the_GTCMIT_Briefing_Process\" >Breaking Down the GTCMIT Briefing Process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/asiasearch.co.th\/en\/gtcmit\/#Why_GTCMIT_Briefing_Matters_for_Account_Executives\" >Why GTCMIT Briefing Matters for Account Executives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/asiasearch.co.th\/en\/gtcmit\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_the_GTCMIT_Briefing_Method\"><\/span>What is the GTCMIT Briefing Method?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n \r\n\r\nThe <strong>GTCMIT method<\/strong> is a six-step framework designed to collect the most important information for a project. Both the business owner and the agency use this framework to ensure that the brief is complete, detailed, and aligned with the campaign\u2019s objectives. The client shares all necessary information under each category, and the agency uses it to craft strategies and execute campaigns that deliver on those goals.\r\n\r\n \r\n\r\nGTCMIT stands for:\r\n\r\n \r\n<ul class=\"wp-block-list\">\r\n \t<li>Goal \u2013 The main objectives of the campaign<\/li>\r\n \t<li>Target \u2013 The ideal customer profile<\/li>\r\n \t<li>Channel \u2013 The platforms to promote on<\/li>\r\n \t<li>Message \u2013 The core communication to the audience<\/li>\r\n \t<li>Investment \u2013 The allocated budget<\/li>\r\n \t<li>Timeline \u2013 The campaign schedule<\/li>\r\n<\/ul>\r\n \r\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" class=\"wp-image-6438\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/young-female-colleagues-meeting-discussing-business-plan-writing-strategy-scheme-paper-making-draft-1024x683.jpg\" alt=\"GTCMIT Marketing Briefing Technique\" width=\"800\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/young-female-colleagues-meeting-discussing-business-plan-writing-strategy-scheme-paper-making-draft-1024x683.jpg 1024w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/young-female-colleagues-meeting-discussing-business-plan-writing-strategy-scheme-paper-making-draft-300x200.jpg 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/young-female-colleagues-meeting-discussing-business-plan-writing-strategy-scheme-paper-making-draft-768x512.jpg 768w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/young-female-colleagues-meeting-discussing-business-plan-writing-strategy-scheme-paper-making-draft-1536x1024.jpg 1536w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/young-female-colleagues-meeting-discussing-business-plan-writing-strategy-scheme-paper-making-draft-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n \r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Breaking_Down_the_GTCMIT_Briefing_Process\"><\/span>Breaking Down the GTCMIT Briefing Process<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n \r\n<h3 class=\"wp-block-heading\">1. Goal \u2013 Defining the Campaign\u2019s Objective<\/h3>\r\n \r\n\r\nThe first step is to clearly state the primary goal\u2014whether it\u2019s building brand credibility, increasing awareness, promoting a specific product, or boosting sales. This helps the agency see the bigger picture and recommend strategies that will achieve those goals. Agencies should also ask about past marketing efforts and their results, allowing them to suggest improvements or new approaches.\r\n\r\n \r\n<h3 class=\"wp-block-heading\">2. Target \u2013 Identifying the Ideal Audience<\/h3>\r\n \r\n\r\nTargeting the right audience is fundamental to any successful marketing strategy. Business owners should define their core customer base clearly. Narrowing the focus to the most likely buyers leads to more effective campaigns than trying to appeal to everyone. A well-segmented audience allows agencies to design highly relevant and impactful marketing initiatives.\r\n\r\n \r\n<h3 class=\"wp-block-heading\">3. Channel \u2013 Selecting the Right Platforms<\/h3>\r\n \r\n\r\nChoosing the right platforms\u2014Facebook, Instagram, TikTok, YouTube, Twitter, or a website\u2014depends on where the target audience is most active. Each platform has unique demographics and user behaviors, so selecting the most relevant ones maximizes engagement and ROI. A knowledgeable agency can recommend the best mix of channels for your business objectives.\r\n\r\n \r\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" class=\"wp-image-6440\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/social-media-people-network-technology-concept-1024x644.jpg\" alt=\"Social Media Platforms for Marketing\" width=\"800\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/social-media-people-network-technology-concept-1024x644.jpg 1024w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/social-media-people-network-technology-concept-300x189.jpg 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/social-media-people-network-technology-concept-768x483.jpg 768w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/social-media-people-network-technology-concept-1536x966.jpg 1536w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/social-media-people-network-technology-concept-2048x1288.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n \r\n<h3 class=\"wp-block-heading\">4. Message \u2013 Crafting the Key Communication<\/h3>\r\n \r\n\r\nYour <strong>marketing message<\/strong> is what captures attention, builds awareness, and drives action. Every campaign should have a strong, clear <a href=\"https:\/\/asiasearch.co.th\/en\/key-message\/\">key message<\/a> that reflects your brand identity, highlights your USP, and addresses customer pain points. Business owners should share their vision, brand values, and standout features with the agency to help create a message that resonates.\r\n\r\n \r\n<h3 class=\"wp-block-heading\">5. Investment \u2013 Setting a Clear Budget<\/h3>\r\n \r\n\r\nBudget transparency is crucial. Digital marketing costs typically include two parts: the agency\u2019s service fee for strategy and creative work, and the ad spend for campaign promotion. Clients should specify both their minimum and maximum budget so the agency can allocate resources effectively, recommend the right platforms, and forecast potential results.\r\n\r\n \r\n<h3 class=\"wp-block-heading\">6. Timeline \u2013 Planning the Campaign Schedule<\/h3>\r\n \r\n\r\nTimelines help agencies prioritize tasks and launch campaigns on time. Business owners should provide clear deadlines, factoring in time for planning, creative production, approvals, and adjustments. A realistic schedule ensures campaigns run smoothly and deliver the best possible impact.\r\n\r\n \r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_GTCMIT_Briefing_Matters_for_Account_Executives\"><\/span>Why GTCMIT Briefing Matters for Account Executives<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n \r\n\r\nAt AsiaSearch, we follow the GTCMIT model to ensure every client brief is clear, detailed, and aligned with business goals. For Account Executives (AEs), mastering this process is essential to bridge communication between the client and the creative team\u2014minimizing misunderstandings, reducing revisions, and delivering campaigns that exceed expectations.\r\n\r\n \r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n \r\n\r\nEffective briefs are the foundation of successful digital marketing collaborations. By following the <strong>GTCMIT briefing method<\/strong>, both business owners and agencies can work more efficiently, eliminate common communication issues, and achieve better results. With clear objectives, defined audiences, targeted channels, compelling messages, set budgets, and realistic timelines, your marketing campaigns are positioned for success from the very start.","protected":false},"excerpt":{"rendered":"In digital marketing, close collaboration between a digital marketing agency and the business owner is essential for achieving campaign goals. Many agencies begin their process by discussing the client\u2019s business details in depth, aiming to fully understand the brand before designing tailored online marketing strategies across the desired platforms. However, one of the most common&#8230;","protected":false},"author":8,"featured_media":15033,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[74,63],"tags":[],"class_list":["post-19493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-digital-marketing-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/posts\/19493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/comments?post=19493"}],"version-history":[{"count":1,"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/posts\/19493\/revisions"}],"predecessor-version":[{"id":19494,"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/posts\/19493\/revisions\/19494"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/media\/15033"}],"wp:attachment":[{"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/media?parent=19493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/categories?post=19493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiasearch.co.th\/en\/wp-json\/wp\/v2\/tags?post=19493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}