{"id":19642,"date":"2025-03-21T06:26:10","date_gmt":"2025-03-21T06:26:10","guid":{"rendered":"https:\/\/asiasearch.co.th\/?p=19642"},"modified":"2025-08-20T05:11:55","modified_gmt":"2025-08-20T05:11:55","slug":"heatmap","status":"publish","type":"post","link":"https:\/\/asiasearch.co.th\/zh-hans\/heatmap\/","title":{"rendered":"Heat Map \u70ed\u56fe\u5206\u6790\uff1a\u63d0\u5347\u7f51\u7ad9\u7528\u6237\u4f53\u9a8c\u4e0eSEO\u4f18\u5316\u7684\u5fc5\u5907\u5de5\u5177"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Heat Map\uff08\u70ed\u56fe\uff09\u662f\u4e00\u79cd<a href=\"https:\/\/asiasearch.co.th\/services\/\">\u6570\u5b57\u8425\u9500<\/a>\u5de5\u5177\uff0c\u53ef\u4ee5\u5e2e\u52a9\u5206\u6790\u7528\u6237\u5728\u7f51\u7ad9\u4e0a\u7684\u884c\u4e3a\u3002\u5b83\u901a\u8fc7\u5c06\u7528\u6237\u4e92\u52a8\u6570\u636e\u4ee5\u4e0d\u540c\u989c\u8272\u7684\u201c\u70ed\u529b\u56fe\u201d\u5f62\u5f0f\u5c55\u793a\uff0c\u76f4\u89c2\u53cd\u6620\u7528\u6237\u5728\u7f51\u7ad9\u4e0a\u7684\u5173\u6ce8\u70b9\u4e0e\u70b9\u51fb\u884c\u4e3a\u3002\u7528\u6237\u4e92\u52a8\u8d8a\u9891\u7e41\uff0c\u989c\u8272\u8d8a\u70ed\uff08\u5982\u7ea2\u8272\uff09\uff1b\u4e92\u52a8\u8d8a\u5c11\uff0c\u989c\u8272\u5219\u8d8a\u51b7\uff08\u5982\u84dd\u8272\uff09\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Heat Map \u5e38\u7528\u4e8e\u68c0\u6d4b\u7528\u6237\u6700\u5173\u6ce8\u7684\u5185\u5bb9\u533a\u57df\u3001\u6700\u5e38\u70b9\u51fb\u7684\u6309\u94ae\uff0c\u4ee5\u53ca\u4ed6\u4eec\u5728\u9875\u9762\u4e0a\u7684\u6eda\u52a8\u6df1\u5ea6\u3002\u8fd9\u4e9b\u6570\u636e\u6709\u52a9\u4e8e\u4f01\u4e1a\u4f18\u5316\u7f51\u7ad9\u7684 UX\/UI\uff0c\u5e76\u4e3a\u8425\u9500\u51b3\u7b56\u548c\u5546\u4e1a\u6218\u7565\u63d0\u4f9b\u79d1\u5b66\u4f9d\u636e\u3002<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/heatmap\/#Heat_Map_%E9%9C%80%E8%A6%81%E6%94%B6%E9%9B%86%E7%9A%84%E6%A0%B8%E5%BF%83%E6%95%B0%E6%8D%AE\" >Heat Map \u9700\u8981\u6536\u96c6\u7684\u6838\u5fc3\u6570\u636e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/heatmap\/#Heat_Map_%E7%9A%84%E4%BC%98%E5%8A%BF\" >Heat Map \u7684\u4f18\u52bf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/heatmap\/#%E4%B8%89%E5%A4%A7%E5%B8%B8%E8%A7%81_Heat_Map_%E7%B1%BB%E5%9E%8B\" >\u4e09\u5927\u5e38\u89c1 Heat Map \u7c7b\u578b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/heatmap\/#Heat_Map_%E9%A2%9C%E8%89%B2%E5%90%AB%E4%B9%89\" >Heat Map \u989c\u8272\u542b\u4e49<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/heatmap\/#%E6%8E%A8%E8%8D%90%E7%9A%84%E4%B8%89%E6%AC%BE_Heat_Map_%E5%B7%A5%E5%85%B7\" >\u63a8\u8350\u7684\u4e09\u6b3e Heat Map \u5de5\u5177<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/heatmap\/#%E7%BB%93%E8%AE%BA\" >\u7ed3\u8bba<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Heat_Map_%E9%9C%80%E8%A6%81%E6%94%B6%E9%9B%86%E7%9A%84%E6%A0%B8%E5%BF%83%E6%95%B0%E6%8D%AE\"><\/span><b>Heat Map \u9700\u8981\u6536\u96c6\u7684\u6838\u5fc3\u6570\u636e<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><b>\u4eba\u53e3\u7edf\u8ba1\u6570\u636e (Demographic Data)<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u5305\u62ec\u6027\u522b\u3001\u5e74\u9f84\u3001\u804c\u4e1a\u3001\u6536\u5165\u3001\u5a5a\u59fb\u72b6\u51b5\u7b49\u3002\u8fd9\u4e9b\u6570\u636e\u5e2e\u52a9\u4f01\u4e1a\u66f4\u6e05\u6670\u5730\u7406\u89e3\u4e0d\u540c\u4eba\u7fa4\u7684\u4f7f\u7528\u4e60\u60ef\u3002\u4f8b\u5982\uff0c\u5982\u679c\u76ee\u6807\u7528\u6237\u662f\u4e0a\u73ed\u65cf\uff0c\u5c31\u9700\u8981\u8bbe\u8ba1\u7b26\u5408\u804c\u573a\u4eba\u7fa4\u504f\u597d\u7684\u7f51\u9875\u4f53\u9a8c\u3002<\/span><\/p>\n<ol start=\"2\">\n<li><b>\u5730\u7406\u4f4d\u7f6e\u6570\u636e (Landmark Data)<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u6d89\u53ca\u7528\u6237\u5e38\u51fa\u5165\u7684\u573a\u6240\uff0c\u5982\u8d2d\u7269\u4e2d\u5fc3\u3001\u533b\u9662\u3001\u9152\u5e97\u3001\u5065\u8eab\u623f\u7b49\u3002\u8fd9\u7c7b\u6570\u636e\u6709\u52a9\u4e8e\u5206\u6790\u76ee\u6807\u7528\u6237\u7684\u533a\u57df\u5206\u5e03\u548c\u8bbf\u95ee\u884c\u4e3a\uff0c\u9002\u7528\u4e8e\u5e0c\u671b\u6295\u653e\u533a\u57df\u5316\u5e7f\u544a\u6216\u89c4\u5212\u65b0\u5206\u5e97\u7684\u4f01\u4e1a\u3002<\/span><\/p>\n<ol start=\"3\">\n<li><b>\u5ba2\u6237\u884c\u4e3a\u6570\u636e (Customer Data)<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u5305\u62ec\u8bbf\u95ee\u9875\u9762\u3001\u505c\u7559\u65f6\u95f4\u3001\u70b9\u51fb\u7387\u7b49\u6307\u6807\u3002\u7ed3\u5408\u4eba\u53e3\u7edf\u8ba1\u6570\u636e\u4e0e\u5730\u7406\u6570\u636e\uff0c\u53ef\u4ee5\u66f4\u7cbe\u51c6\u5730\u523b\u753b\u5ba2\u6237\u753b\u50cf\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Heat_Map_%E7%9A%84%E4%BC%98%E5%8A%BF\"><\/span><b>Heat Map \u7684\u4f18\u52bf<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>\u6df1\u5165\u7406\u89e3\u7528\u6237\u884c\u4e3a<\/b> <span style=\"font-weight: 400;\">\u5e2e\u52a9\u8bc6\u522b\u7528\u6237\u6700\u5173\u6ce8\u7684\u5185\u5bb9\uff0c\u5206\u6790\u4ed6\u4eec\u662f\u5426\u70b9\u51fb\u4e86 CTA \u6309\u94ae\u6216\u6838\u5fc3\u6a21\u5757\uff0c\u5e76\u53d1\u73b0\u6f5c\u5728\u7684\u56f0\u60d1\u70b9\uff08\u4f8b\u5982\u70b9\u51fb\u65e0\u6548\u7684\u56fe\u7247\u6216\u6587\u5b57\uff09\u3002<\/span><\/p>\n<p><b>\u4f18\u5316\u7f51\u7ad9 UX\/UI<\/b><br \/>\n<span style=\"font-weight: 400;\">\u82e5\u53d1\u73b0\u7528\u6237\u672a\u6eda\u52a8\u81f3\u5173\u952e\u4fe1\u606f\uff0c\u4f01\u4e1a\u53ef\u8c03\u6574\u5185\u5bb9\u5e03\u5c40\uff1b\u82e5\u6309\u94ae\u70b9\u51fb\u7387\u4f4e\uff0c\u53ef\u901a\u8fc7\u4fee\u6539\u989c\u8272\u3001\u5c3a\u5bf8\u6216\u6587\u6848\u6765\u63d0\u5347\u8868\u73b0\u3002\u540c\u65f6\u53ef\u7ed3\u5408 A\/B \u6d4b\u8bd5\u9a8c\u8bc1\u6700\u4f73\u65b9\u6848\u3002<\/span><\/p>\n<p><b>\u4fe1\u606f\u53ef\u89c6\u5316\u66f4\u76f4\u89c2<\/b><br \/>\n<span style=\"font-weight: 400;\">Heat Map \u901a\u8fc7\u989c\u8272\u5448\u73b0\u6570\u636e\uff0c\u6bd4\u5355\u7eaf\u7684\u6570\u503c\u66f4\u6613\u4e8e\u7406\u89e3\uff0c\u65b9\u4fbf\u8bbe\u8ba1\u56e2\u961f\u548c\u7ba1\u7406\u5c42\u5feb\u901f\u51b3\u7b56\u3002<\/span><\/p>\n<p><b>\u52a9\u529b SEO \u4e0e\u8425\u9500\u7b56\u7565<\/b><br \/>\n<span style=\"font-weight: 400;\">\u5f53\u7528\u6237\u672a\u5173\u6ce8\u6838\u5fc3\u5173\u952e\u8bcd\u65f6\uff0c\u53ef\u901a\u8fc7\u8c03\u6574\u5185\u5bb9\u7ed3\u6784\u4f18\u5316 SEO\u3002\u6b64\u5916\uff0c\u8fd8\u80fd\u7528\u4e8e\u4f18\u5316 Landing Page \u5e76\u63d0\u5347\u91cd\u5b9a\u5411\u5e7f\u544a\uff08Retargeting\uff09\u7684\u8f6c\u5316\u7387\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E4%B8%89%E5%A4%A7%E5%B8%B8%E8%A7%81_Heat_Map_%E7%B1%BB%E5%9E%8B\"><\/span><b>\u4e09\u5927\u5e38\u89c1 Heat Map \u7c7b\u578b<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><b>Scroll Maps\uff08\u6eda\u52a8\u70ed\u56fe\uff09<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u663e\u793a\u7528\u6237\u5728\u9875\u9762\u7684\u9605\u8bfb\u6df1\u5ea6\u3002\u5982\u679c\u7528\u6237\u672a\u6eda\u52a8\u81f3\u5173\u952e\u5185\u5bb9\uff0c\u8bf4\u660e\u9700\u8981\u8c03\u6574\u6392\u7248\u6216\u63d0\u5347\u5185\u5bb9\u5438\u5f15\u529b\u3002<\/span><\/p>\n<ol start=\"2\">\n<li><b>Move Maps\uff08\u9f20\u6807\u79fb\u52a8\u70ed\u56fe\uff09<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u8ffd\u8e2a\u9f20\u6807\u79fb\u52a8\u8f68\u8ff9\uff0c\u53cd\u6620\u9875\u9762\u7684\u89c6\u89c9\u5173\u6ce8\u70b9\uff0c\u9002\u7528\u4e8e Landing Page \u6216\u7535\u5546\u9875\u9762\u7684\u89c6\u89c9\u4f18\u5316\u3002<\/span><\/p>\n<ol start=\"3\">\n<li><b>Click Maps\uff08\u70b9\u51fb\u70ed\u56fe\uff09<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u5c55\u793a\u7528\u6237\u70b9\u51fb\u5206\u5e03\uff0c\u7528\u4e8e\u68c0\u6d4b\u65e0\u6548\u70b9\u51fb\u4f4d\u7f6e\uff0c\u5e2e\u52a9\u4f18\u5316\u9875\u9762\u4ea4\u4e92\u8bbe\u8ba1\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Heat_Map_%E9%A2%9C%E8%89%B2%E5%90%AB%E4%B9%89\"><\/span><b>Heat Map \u989c\u8272\u542b\u4e49<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-18281 aligncenter\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2025\/03\/\u0e04\u0e27\u0e32\u0e21\u0e2b\u0e21\u0e32\u0e22\u0e02\u0e2d\u0e07\u0e2a\u0e35\u0e15\u0e48\u0e32\u0e07\u0e46\u0e43\u0e19-Heat-Map-scaled.jpg\" alt=\"Heat Map \u989c\u8272\u542b\u4e49\" width=\"2560\" height=\"1423\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2025\/03\/\u0e04\u0e27\u0e32\u0e21\u0e2b\u0e21\u0e32\u0e22\u0e02\u0e2d\u0e07\u0e2a\u0e35\u0e15\u0e48\u0e32\u0e07\u0e46\u0e43\u0e19-Heat-Map-scaled.jpg 2560w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2025\/03\/\u0e04\u0e27\u0e32\u0e21\u0e2b\u0e21\u0e32\u0e22\u0e02\u0e2d\u0e07\u0e2a\u0e35\u0e15\u0e48\u0e32\u0e07\u0e46\u0e43\u0e19-Heat-Map-300x167.jpg 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2025\/03\/\u0e04\u0e27\u0e32\u0e21\u0e2b\u0e21\u0e32\u0e22\u0e02\u0e2d\u0e07\u0e2a\u0e35\u0e15\u0e48\u0e32\u0e07\u0e46\u0e43\u0e19-Heat-Map-1024x569.jpg 1024w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2025\/03\/\u0e04\u0e27\u0e32\u0e21\u0e2b\u0e21\u0e32\u0e22\u0e02\u0e2d\u0e07\u0e2a\u0e35\u0e15\u0e48\u0e32\u0e07\u0e46\u0e43\u0e19-Heat-Map-768x427.jpg 768w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2025\/03\/\u0e04\u0e27\u0e32\u0e21\u0e2b\u0e21\u0e32\u0e22\u0e02\u0e2d\u0e07\u0e2a\u0e35\u0e15\u0e48\u0e32\u0e07\u0e46\u0e43\u0e19-Heat-Map-1536x854.jpg 1536w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2025\/03\/\u0e04\u0e27\u0e32\u0e21\u0e2b\u0e21\u0e32\u0e22\u0e02\u0e2d\u0e07\u0e2a\u0e35\u0e15\u0e48\u0e32\u0e07\u0e46\u0e43\u0e19-Heat-Map-2048x1139.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u7ea2\u8272\uff1a<\/b><span style=\"font-weight: 400;\">\u6700\u9ad8\u4e92\u52a8\u533a\u57df\uff0c\u8868\u793a\u7528\u6237\u6700\u5173\u6ce8\u7684\u90e8\u5206\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u6a59\u8272\uff1a<\/b><span style=\"font-weight: 400;\">\u9ad8\u4e92\u52a8\u533a\u57df\uff0c\u6b21\u4e8e\u7ea2\u8272\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u9ec4\u8272\uff1a<\/b><span style=\"font-weight: 400;\">\u4e2d\u7b49\u4e92\u52a8\u533a\u57df\uff0c\u9700\u8fdb\u4e00\u6b65\u4f18\u5316\u5438\u5f15\u529b\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u7eff\u8272\uff1a<\/b><span style=\"font-weight: 400;\">\u4f4e\u4e92\u52a8\u533a\u57df\uff0c\u5173\u6ce8\u5ea6\u8f83\u4f4e\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u84dd\u8272\uff1a<\/b><span style=\"font-weight: 400;\">\u51e0\u4e4e\u65e0\u4e92\u52a8\uff0c\u9700\u8bc4\u4f30\u662f\u5426\u4f18\u5316\u6216\u5220\u9664\u3002<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%E6%8E%A8%E8%8D%90%E7%9A%84%E4%B8%89%E6%AC%BE_Heat_Map_%E5%B7%A5%E5%85%B7\"><\/span><b>\u63a8\u8350\u7684\u4e09\u6b3e Heat Map \u5de5\u5177<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><b>Hotjar<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u529f\u80fd\u5168\u9762\uff0c\u652f\u6301\u70ed\u56fe\u4e0e\u7528\u6237\u884c\u4e3a\u5f55\u5236\uff0c\u5e76\u53ef\u6536\u96c6\u7528\u6237\u53cd\u9988\u95ee\u5377\uff0c\u662f\u975e\u5e38\u6210\u719f\u7684\u9009\u62e9\u3002<\/span><\/p>\n<ol start=\"2\">\n<li><b>Ptengine<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u652f\u6301\u5bf9\u6bd4\u4e24\u79cd\u70ed\u56fe\u7248\u672c\uff0c\u5e2e\u52a9\u627e\u51fa\u66f4\u9ad8\u6548\u7684\u7f51\u9875\u5e03\u5c40\uff0c\u63d0\u4f9b\u514d\u8d39\u8bd5\u7528\uff0c\u4f46\u9ad8\u7ea7\u529f\u80fd\u9700\u4ed8\u8d39\u3002<\/span><\/p>\n<ol start=\"3\">\n<li><b>Google Analytics Heat Map<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u901a\u8fc7 Chrome \u63d2\u4ef6\u4f7f\u7528\uff0c\u6570\u636e\u5448\u73b0\u8be6\u7ec6\u4e14\u76f4\u89c2\uff0c\u64cd\u4f5c\u7b80\u4fbf\uff0c\u975e\u5e38\u9002\u5408 Google \u7528\u6237\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%BB%93%E8%AE%BA\"><\/span><b>\u7ed3\u8bba<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Heat Map 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400;\">092-809-9954<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Heat 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