{"id":19677,"date":"2024-12-24T09:13:29","date_gmt":"2024-12-24T09:13:29","guid":{"rendered":"https:\/\/asiasearch.co.th\/?p=19677"},"modified":"2025-08-21T08:20:50","modified_gmt":"2025-08-21T08:20:50","slug":"paid-owned-earned-shared-media","status":"publish","type":"post","link":"https:\/\/asiasearch.co.th\/zh-hans\/paid-owned-earned-shared-media\/","title":{"rendered":"PESO Model\uff08\u4ed8\u8d39\u5a92\u4f53\u3001\u62e5\u6709\u5a92\u4f53\u3001\u8d62\u5f97\u5a92\u4f53\u3001\u5171\u4eab\u5a92\u4f53\uff09\u5b8c\u6574\u6307\u5357"},"content":{"rendered":"<strong>PESO Model<\/strong>\uff08\u4ed8\u8d39\u5a92\u4f53\u3001\u62e5\u6709\u5a92\u4f53\u3001\u8d62\u5f97\u5a92\u4f53\u3001\u5171\u4eab\u5a92\u4f53\uff09\u662f\u4e00\u79cd\u5e2e\u52a9\u54c1\u724c\u62d3\u5c55\u5e02\u573a\u89c6\u91ce\u7684\u8425\u9500\u7b56\u7565\u3002\u5b83\u4e0d\u4ec5\u5e94\u7528\u7b80\u5355\u65b9\u4fbf\uff0c\u8fd8\u80fd\u5927\u5e45\u63d0\u5347\u54c1\u724c\u7684\u8425\u9500\u6548\u679c\u3002\u4eca\u5929\u6211\u4eec\u5c06\u5e26\u60a8\u5168\u9762\u4e86\u89e3 <strong>PESO \u6a21\u578b<\/strong> \u7684\u6982\u5ff5\u4e0e\u5b9e\u7528\u4ef7\u503c\u3002\r\n\r\n<!-- \/wp:post-content -->\r\n\r\n<!-- wp:heading -->\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/paid-owned-earned-shared-media\/#PESO_Model_%E6%98%AF%E4%BB%80%E4%B9%88%EF%BC%9F\" >PESO Model \u662f\u4ec0\u4e48\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/paid-owned-earned-shared-media\/#%E6%B7%B1%E5%85%A5%E4%BA%86%E8%A7%A3%E5%9B%9B%E5%A4%A7%E5%AA%92%E4%BD%93%E7%B1%BB%E5%9E%8B\" >\u6df1\u5165\u4e86\u89e3\u56db\u5927\u5a92\u4f53\u7c7b\u578b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/paid-owned-earned-shared-media\/#%E4%BD%BF%E7%94%A8_PESO_Model_%E5%89%8D%E7%9A%84%E6%B3%A8%E6%84%8F%E4%BA%8B%E9%A1%B9\" >\u4f7f\u7528 PESO Model \u524d\u7684\u6ce8\u610f\u4e8b\u9879<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/paid-owned-earned-shared-media\/#PESO_%E6%A8%A1%E5%9E%8B%E6%98%AF%E5%90%A6%E9%9C%80%E8%A6%81%E5%9B%9B%E7%B1%BB%E5%AA%92%E4%BD%93%E5%85%A8%E9%83%A8%E4%BD%BF%E7%94%A8%EF%BC%9F\" >PESO \u6a21\u578b\u662f\u5426\u9700\u8981\u56db\u7c7b\u5a92\u4f53\u5168\u90e8\u4f7f\u7528\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/paid-owned-earned-shared-media\/#PESO_Model_%E7%9A%84_KPI_%E8%AE%BE%E5%AE%9A\" >PESO Model \u7684 KPI \u8bbe\u5b9a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/paid-owned-earned-shared-media\/#%E6%80%BB%E7%BB%93\" >\u603b\u7ed3<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"PESO_Model_%E6%98%AF%E4%BB%80%E4%B9%88%EF%BC%9F\"><\/span><strong>PESO Model \u662f\u4ec0\u4e48\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:image {\"align\":\"center\",\"id\":9543,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" class=\"wp-image-9543\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/12\/PESO-Model-\u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23-1024x576.jpg\" alt=\"PESO Model \u662f\u4ec0\u4e48\uff1f\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/12\/PESO-Model-\u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23-1024x576.jpg 1024w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/12\/PESO-Model-\u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23-300x169.jpg 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/12\/PESO-Model-\u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23-768x432.jpg 768w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/12\/PESO-Model-\u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23-1536x864.jpg 1536w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/12\/PESO-Model-\u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n<strong>PESO \u6a21\u578b<\/strong>\u662f\u8425\u9500\u4e2d\u5e38\u7528\u7684\u56db\u5927\u7c7b\u5a92\u4f53\u5de5\u5177\uff0c\u5206\u522b\u4e3a\uff1aPaid\uff08\u4ed8\u8d39\u5a92\u4f53\uff09\u3001Owned\uff08\u81ea\u6709\u5a92\u4f53\uff09\u3001Earned\uff08\u8d62\u5f97\u5a92\u4f53\uff09\u3001Shared\uff08\u5171\u4eab\u5a92\u4f53\uff09\u3002\u901a\u8fc7\u5408\u7406\u7ec4\u5408\u8fd9\u56db\u79cd\u6e20\u9053\uff0c\u54c1\u724c\u53ef\u4ee5\u5b9e\u73b0\u66f4\u9ad8\u6548\u7684\u5e7f\u544a\u6295\u653e\u548c\u5e02\u573a\u63a8\u5e7f\u6548\u679c\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%B7%B1%E5%85%A5%E4%BA%86%E8%A7%A3%E5%9B%9B%E5%A4%A7%E5%AA%92%E4%BD%93%E7%B1%BB%E5%9E%8B\"><\/span><strong>\u6df1\u5165\u4e86\u89e3\u56db\u5927\u5a92\u4f53\u7c7b\u578b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 class=\"wp-block-heading\"><strong>1. Paid Media\uff08\u4ed8\u8d39\u5a92\u4f53\uff09<\/strong><\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u4ed8\u8d39\u5a92\u4f53\u6307\u7684\u662f\u4f01\u4e1a\u901a\u8fc7\u652f\u4ed8\u5e7f\u544a\u8d39\u7528\u6765\u83b7\u53d6\u66dd\u5149\u7684\u6e20\u9053\uff0c\u5305\u62ec\u7535\u89c6\u5e7f\u544a\u3001\u62a5\u7eb8\u3001\u6a2a\u5e45\u5e7f\u544a\uff0c\u4ee5\u53ca <a href=\"https:\/\/asiasearch.co.th\/facebook-ads\/\">Facebook \u5e7f\u544a<\/a>\u3001<a href=\"https:\/\/asiasearch.co.th\/google-ads\/\">Google \u5e7f\u544a<\/a> \u7b49\u7ebf\u4e0a\u6e20\u9053\u3002\u5176\u4f18\u70b9\u662f\u80fd\u5728\u77ed\u65f6\u95f4\u5185\u8fc5\u901f\u89e6\u8fbe\u5927\u6279\u6f5c\u5728\u5ba2\u6237\uff0c\u4f46\u76f8\u5bf9\u6210\u672c\u8f83\u9ad8\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 class=\"wp-block-heading\"><strong>2. Owned Media\uff08\u81ea\u6709\u5a92\u4f53\uff09<\/strong><\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u81ea\u6709\u5a92\u4f53\u6307\u54c1\u724c\u5b8c\u5168\u638c\u63a7\u7684\u6e20\u9053\uff0c\u5982 <a href=\"https:\/\/asiasearch.co.th\/fanpage\/\">Facebook \u7c89\u4e1d\u9875<\/a>\u3001\u4f01\u4e1a\u5b98\u7f51\u3001\u54c1\u724c\u793e\u4ea4\u8d26\u53f7\u7b49\u3002\u901a\u8fc7\u8fd9\u4e9b\u6e20\u9053\u53d1\u5e03\u54c1\u724c\u52a8\u6001\u3001\u4ea7\u54c1\u8d44\u8baf\u548c\u5e7f\u544a\u7d20\u6750\uff0c\u6709\u52a9\u4e8e\u6811\u7acb\u6743\u5a01\u5f62\u8c61\u5e76\u589e\u5f3a\u5ba2\u6237\u4fe1\u4efb\u611f\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 class=\"wp-block-heading\"><strong>3. Earned Media\uff08\u8d62\u5f97\u5a92\u4f53\uff09<\/strong><\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u8d62\u5f97\u5a92\u4f53\u662f\u6307\u54c1\u724c\u65e0\u9700\u652f\u4ed8\u8d39\u7528\u800c\u83b7\u5f97\u7684\u81ea\u7136\u4f20\u64ad\u3002\u4f8b\u5982\u7528\u6237\u53e3\u7891\u63a8\u8350\u3001\u5a92\u4f53\u62a5\u9053\u3001\u535a\u4e3b\u6216\u610f\u89c1\u9886\u8896\u7684\u4e3b\u52a8\u5206\u4eab\u7b49\u3002\u8fd9\u7c7b\u5a92\u4f53\u80fd\u591f\u589e\u5f3a\u54c1\u724c\u516c\u4fe1\u529b\uff0c\u662f\u957f\u671f\u79ef\u7d2f\u53e3\u7891\u548c\u5ba2\u6237\u4fe1\u4efb\u7684\u5173\u952e\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 class=\"wp-block-heading\"><strong>4. Shared Media\uff08\u5171\u4eab\u5a92\u4f53\uff09<\/strong><\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u5171\u4eab\u5a92\u4f53\u4e3b\u8981\u6307\u793e\u4ea4\u5e73\u53f0\u4e0a\u7684\u4e92\u52a8\u4e0e\u4f20\u64ad\uff0c\u5982\u7528\u6237\u5728\u793e\u4ea4\u5a92\u4f53\u5206\u4eab\u4f53\u9a8c\u3001\u53c2\u4e0e\u54c1\u724c\u6d3b\u52a8\u3001\u8f6c\u53d1\u4ea7\u54c1\u8bc4\u8bba\u7b49\u3002\u4f18\u8d28\u7684\u7528\u6237\u5206\u4eab\u4e0d\u4ec5\u80fd\u5e26\u6765\u9ad8\u6548\u4f20\u64ad\uff0c\u8fd8\u80fd\u63d0\u5347\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\u7684\u7c98\u6027\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BD%BF%E7%94%A8_PESO_Model_%E5%89%8D%E7%9A%84%E6%B3%A8%E6%84%8F%E4%BA%8B%E9%A1%B9\"><\/span><strong>\u4f7f\u7528 PESO Model \u524d\u7684\u6ce8\u610f\u4e8b\u9879<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u5728\u5e94\u7528 PESO \u6a21\u578b\u4e4b\u524d\uff0c\u54c1\u724c\u9700\u660e\u786e\u4ee5\u4e0b\u51e0\u70b9\uff1a\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list {\"ordered\":true} -->\r\n<ol>\r\n \t<li>\u6bcf\u79cd\u5a92\u4f53\u7684\u76ee\u6807\u9700\u8bbe\u5b9a\u6e05\u6670\uff0c\u65b9\u4fbf\u540e\u7eed\u6570\u636e\u8861\u91cf\u3002<\/li>\r\n \t<li>\u591a\u6570\u54c1\u724c\u901a\u5e38\u4f1a\u5148\u5229\u7528 Owned Media\uff0c\u518d\u9010\u6b65\u6269\u5c55\u5230\u5176\u4ed6\u7c7b\u578b\u3002<\/li>\r\n \t<li>\u5efa\u7acb\u5185\u5bb9\u65e5\u5386\uff08Content Calendar\uff09\u4ee5\u4fbf\u9ad8\u6548\u7ba1\u7406\u3002<\/li>\r\n \t<li>\u6700\u7ec8\u6548\u679c\u4f9d\u8d56\u4e8e\u56db\u79cd\u6e20\u9053\u7684\u534f\u540c\u8fd0\u4f5c\u3002<\/li>\r\n \t<li>\u4e0d\u540c\u5a92\u4f53\u6e20\u9053\u7684\u5185\u5bb9\u9700\u4fdd\u6301\u4e00\u81f4\u6027\u3002<\/li>\r\n<\/ol>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"PESO_%E6%A8%A1%E5%9E%8B%E6%98%AF%E5%90%A6%E9%9C%80%E8%A6%81%E5%9B%9B%E7%B1%BB%E5%AA%92%E4%BD%93%E5%85%A8%E9%83%A8%E4%BD%BF%E7%94%A8%EF%BC%9F\"><\/span><strong>PESO \u6a21\u578b\u662f\u5426\u9700\u8981\u56db\u7c7b\u5a92\u4f53\u5168\u90e8\u4f7f\u7528\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u7406\u8bba\u4e0a\uff0cPESO \u6a21\u578b\u5f3a\u8c03\u56db\u7c7b\u5a92\u4f53\u7684\u7efc\u5408\u5e94\u7528\uff0c\u4f46\u5728\u5b9e\u8df5\u4e2d\u53ef\u6839\u636e\u5177\u4f53\u9879\u76ee\u76ee\u6807\u7075\u6d3b\u8c03\u6574\u3002\u4f8b\u5982\u67d0\u4e9b\u4ea7\u54c1\u53ef\u80fd\u66f4\u9002\u5408\u901a\u8fc7\u81ea\u6709\u5a92\u4f53\u548c\u5171\u4eab\u5a92\u4f53\u6765\u63a8\u5e7f\uff0c\u800c\u4e0d\u5fc5\u5f3a\u5236\u4f7f\u7528\u5168\u90e8\u6e20\u9053\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"PESO_Model_%E7%9A%84_KPI_%E8%AE%BE%E5%AE%9A\"><\/span><strong>PESO Model \u7684 KPI \u8bbe\u5b9a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u4e3a\u4e86\u66f4\u597d\u5730\u8bc4\u4f30 PESO \u6a21\u578b\u7684\u6267\u884c\u6548\u679c\uff0c\u5fc5\u987b\u8bbe\u5b9a\u660e\u786e\u7684 KPI \u6307\u6807\u3002\u4f8b\u5982\u76ee\u6807\u53d7\u4f17\u8986\u76d6\u7387\u3001\u70b9\u51fb\u91cf\u3001\u4e92\u52a8\u7387\u3001\u8f6c\u5316\u7387\u7b49\u3002\u4ee5\u4e0b\u662f\u5e38\u89c1\u7684 KPI \u793a\u4f8b\uff1a\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 class=\"wp-block-heading\"><strong>Paid Media\uff08\u4ed8\u8d39\u5a92\u4f53\uff09<\/strong><\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n \t<li>\u6f5c\u5728\u5ba2\u6237\u83b7\u53d6\uff08Lead Generation\uff09<\/li>\r\n \t<li>\u54c1\u724c\u77e5\u540d\u5ea6\u63d0\u5347\uff08Brand Awareness\uff09<\/li>\r\n \t<li>\u7528\u6237\u4e92\u52a8\uff08Engagement\uff09<\/li>\r\n \t<li>\u8f6c\u5316\u7387\uff08Conversion\uff09<\/li>\r\n<\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 class=\"wp-block-heading\"><strong>Owned Media\uff08\u81ea\u6709\u5a92\u4f53\uff09<\/strong><\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n \t<li>\u7f51\u7ad9\u6d41\u91cf\uff08Traffic\uff09<\/li>\r\n \t<li>\u54c1\u724c\u66dd\u5149\u5ea6\uff08Brand Awareness\uff09<\/li>\r\n \t<li>\u7528\u6237\u505c\u7559\u65f6\u957f\uff08Time on Page\uff09<\/li>\r\n \t<li>\u4e92\u52a8\u4e0e\u8f6c\u5316\u7387\uff08Engagement &amp; Conversion\uff09<\/li>\r\n<\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 class=\"wp-block-heading\"><strong>Earned Media\uff08\u8d62\u5f97\u5a92\u4f53\uff09<\/strong><\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n \t<li>\u5a92\u4f53\u66dd\u5149\u4e0e\u53e3\u7891\uff08Brand Awareness\uff09<\/li>\r\n \t<li>\u53cd\u5411\u94fe\u63a5\u6d41\u91cf\uff08Backlink Leads\uff09<\/li>\r\n \t<li>\u7528\u6237\u4e92\u52a8\uff08\u70b9\u8d5e\u3001\u5206\u4eab\uff09<\/li>\r\n \t<li>\u8f6c\u5316\u7387\uff08Conversion\uff09<\/li>\r\n<\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 class=\"wp-block-heading\"><strong>Shared Media\uff08\u5171\u4eab\u5a92\u4f53\uff09<\/strong><\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n \t<li>\u7528\u6237\u53c2\u4e0e\u5ea6\uff08User Engagement\uff09<\/li>\r\n \t<li>\u54c1\u724c\u77e5\u540d\u5ea6\uff08Brand Awareness\uff09<\/li>\r\n \t<li>\u8f6c\u5316\u7387\uff08Conversion\uff09<\/li>\r\n<\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%80%BB%E7%BB%93\"><\/span><strong>\u603b\u7ed3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n<strong>PESO \u6a21\u578b<\/strong> \u4f5c\u4e3a\u6574\u5408\u8425\u9500\u7b56\u7565\uff0c\u80fd\u5e2e\u52a9\u54c1\u724c\u5728\u591a\u6e20\u9053\u4e2d\u5efa\u7acb\u66f4\u5e7f\u6cdb\u7684\u5f71\u54cd\u529b\u3002\u901a\u8fc7\u5408\u7406\u5206\u914d Paid\u3001Owned\u3001Earned\u3001Shared \u56db\u7c7b\u5a92\u4f53\uff0c\u54c1\u724c\u4e0d\u4ec5\u80fd\u6269\u5927\u4f20\u64ad\u8303\u56f4\uff0c\u8fd8\u80fd\u6709\u6548\u63d0\u5347\u4fe1\u4efb\u5ea6\u4e0e\u8f6c\u5316\u7387\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u4e0d\u8fc7\uff0c\u6210\u529f\u5e94\u7528 PESO \u6a21\u578b\u9700\u8981\u4e13\u4e1a\u7684\u8425\u9500\u77e5\u8bc6\u4e0e\u7ecf\u9a8c\u3002\u5982\u679c\u60a8\u5e0c\u671b\u8ba9\u54c1\u724c\u63a8\u5e7f\u4e8b\u534a\u529f\u500d\uff0c\u6b22\u8fce\u54a8\u8be2 <a href=\"https:\/\/asiasearch.co.th\/zh-hans\/\">AsiaSearch \u6570\u5b57\u8425\u9500\u4e13\u5bb6<\/a>\uff0c\u6211\u4eec\u5c06\u4e3a\u60a8\u63d0\u4f9b\u91cf\u8eab\u5b9a\u5236\u7684\u8425\u9500\u65b9\u6848\uff0c\u786e\u4fdd\u60a8\u7684\u54c1\u724c\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u5e02\u573a\u4e2d\u8131\u9896\u800c\u51fa\u3002\r\n\r\n<!-- \/wp:paragraph -->","protected":false},"excerpt":{"rendered":"PESO Model\uff08\u4ed8\u8d39\u5a92\u4f53\u3001\u62e5\u6709\u5a92\u4f53\u3001\u8d62\u5f97\u5a92\u4f53\u3001\u5171\u4eab\u5a92\u4f53\uff09\u662f\u4e00\u79cd\u5e2e\u52a9\u54c1\u724c\u62d3\u5c55\u5e02\u573a\u89c6\u91ce\u7684\u8425\u9500\u7b56\u7565\u3002\u5b83\u4e0d\u4ec5\u5e94\u7528&#8230;","protected":false},"author":8,"featured_media":17218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[80],"tags":[],"class_list":["post-19677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/posts\/19677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/comments?post=19677"}],"version-history":[{"count":1,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/posts\/19677\/revisions"}],"predecessor-version":[{"id":19678,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/posts\/19677\/revisions\/19678"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/media\/17218"}],"wp:attachment":[{"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/media?parent=19677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/categories?post=19677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/tags?post=19677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}