{"id":19684,"date":"2024-12-19T07:57:46","date_gmt":"2024-12-19T07:57:46","guid":{"rendered":"https:\/\/asiasearch.co.th\/?p=19684"},"modified":"2025-08-21T08:27:02","modified_gmt":"2025-08-21T08:27:02","slug":"kpi","status":"publish","type":"post","link":"https:\/\/asiasearch.co.th\/zh-hans\/kpi\/","title":{"rendered":"KPI \u662f\u4ec0\u4e48\uff1f\u5173\u952e\u7ee9\u6548\u6307\u6807\u5b8c\u6574\u89e3\u6790\u4e0e\u5236\u5b9a\u65b9\u6cd5"},"content":{"rendered":"&nbsp;\r\n\r\n\r\n\r\n<strong>KPI<\/strong>\uff08\u5173\u952e\u7ee9\u6548\u6307\u6807\uff09\u662f\u6bcf\u4e2a\u4f01\u4e1a\u90fd\u5fc5\u987b\u5177\u5907\u7684\u8861\u91cf\u5de5\u5177\uff0c\u7528\u6765\u8bc4\u4f30\u7ec4\u7ec7\u662f\u5426\u8fbe\u6210\u65e2\u5b9a\u76ee\u6807\u3002\u901a\u5e38\uff0c\u6bcf\u5bb6\u4f01\u4e1a\u90fd\u4f1a\u8bbe\u5b9a\u4e0e\u6807\u51c6\u76f8\u7b26\u7684\u4e1a\u52a1\u76ee\u6807\uff0c\u5e76\u901a\u8fc7 KPI \u6765\u8861\u91cf\u6210\u529f\u7a0b\u5ea6\uff0c\u4ece\u800c\u63a8\u52a8\u4e1a\u52a1\u53d1\u5c55\u3002\r\n\r\n\r\n\r\n\r\n\r\n\u8bb8\u591a\u4f01\u4e1a\u4f1a\u5c06 KPI \u5e94\u7528\u5230\u4e0d\u540c\u90e8\u95e8\u7684\u8fd0\u8425\u4e2d\uff0c\u4ee5\u786e\u4fdd\u6574\u4f53\u53d1\u5c55\u65b9\u5411\u4e0e\u6218\u7565\u76ee\u6807\u4fdd\u6301\u4e00\u81f4\u3002\u90a3\u4e48\uff0cKPI \u7a76\u7adf\u662f\u4ec0\u4e48\uff1f\u6709\u54ea\u4e9b\u7c7b\u578b\uff1f\u672c\u6587\u5c06\u4e3a\u60a8\u8be6\u7ec6\u4ecb\u7ecd\u3002\r\n\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/kpi\/#KPI_%E6%98%AF%E4%BB%80%E4%B9%88%EF%BC%9F\" >KPI \u662f\u4ec0\u4e48\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/kpi\/#KPI_%E7%9A%84%E7%B1%BB%E5%9E%8B\" >KPI \u7684\u7c7b\u578b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/kpi\/#KPI_%E7%9A%84%E6%AD%A3%E5%90%91%E4%B8%8E%E8%B4%9F%E5%90%91%E8%AF%84%E4%BC%B0\" >KPI \u7684\u6b63\u5411\u4e0e\u8d1f\u5411\u8bc4\u4f30<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/kpi\/#%E5%A6%82%E4%BD%95%E8%AE%A9_KPI_%E6%9B%B4%E6%9C%89%E6%95%88%EF%BC%9F\" >\u5982\u4f55\u8ba9 KPI \u66f4\u6709\u6548\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/kpi\/#KPI_%E7%9A%84%E8%AE%BE%E5%AE%9A%E6%96%B9%E5%BC%8F\" >KPI \u7684\u8bbe\u5b9a\u65b9\u5f0f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/kpi\/#KPI_%E7%9A%84%E4%BB%B7%E5%80%BC\" >KPI \u7684\u4ef7\u503c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/kpi\/#%E7%BB%93%E8%AE%BA\" >\u7ed3\u8bba<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"KPI_%E6%98%AF%E4%BB%80%E4%B9%88%EF%BC%9F\"><\/span><strong>KPI \u662f\u4ec0\u4e48\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"704\" class=\"wp-image-9527\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/12\/KPI-\u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23-1024x704.jpg\" alt=\"KPI \u662f\u4ec0\u4e48\uff1f\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/12\/KPI-\u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23-1024x704.jpg 1024w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/12\/KPI-\u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23-300x206.jpg 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/12\/KPI-\u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23-768x528.jpg 768w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/12\/KPI-\u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23-1536x1056.jpg 1536w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/12\/KPI-\u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23.jpg 1662w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\r\n\r\n\r\n\r\n<strong>KPI<\/strong>\uff0c\u5168\u79f0\u4e3a <em>Key Performance Indicator<\/em>\uff0c\u5373\u5173\u952e\u7ee9\u6548\u6307\u6807\uff0c\u662f\u4f01\u4e1a\u8861\u91cf\u5458\u5de5\u5de5\u4f5c\u6210\u679c\u548c\u6574\u4f53\u53d1\u5c55\u6c34\u5e73\u7684\u5de5\u5177\u3002\u901a\u8fc7 KPI\uff0c\u7ec4\u7ec7\u80fd\u591f\u53ca\u65f6\u53d1\u73b0\u95ee\u9898\u3001\u4f18\u5316\u6d41\u7a0b\uff0c\u5e76\u4fdd\u6301\u957f\u671f\u7a33\u5b9a\u7684\u7ee9\u6548\u6c34\u5e73\u3002\r\n\r\n\r\n\r\n\r\n\r\nK = Key \u2014\u2014 \u7ec4\u7ec7\u7684\u6838\u5fc3\u76ee\u6807\uff0c\u662f\u63a8\u52a8\u4e1a\u52a1\u7684\u5173\u952e\u8981\u7d20\u3002\r\n\r\n\r\n\r\n\r\n\r\nP = Performance \u2014\u2014 \u7ee9\u6548\u4e0e\u6548\u7387\uff0c\u8861\u91cf\u6267\u884c\u6548\u679c\u3002\r\n\r\n\r\n\r\n\r\n\r\nI = Indicator \u2014\u2014 \u6307\u6807\uff0c\u7528\u4e8e\u8861\u91cf\u6210\u679c\u7684\u6570\u636e\u6216\u8bc1\u636e\u3002\r\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"KPI_%E7%9A%84%E7%B1%BB%E5%9E%8B\"><\/span><strong>KPI \u7684\u7c7b\u578b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>1. \u76f4\u63a5\u578b KPI<\/strong><\/h3>\r\n\r\n\r\n\r\n\r\n\u76f4\u63a5\u578b KPI \u4ee5\u5ba2\u89c2\u6570\u636e\u4e3a\u4f9d\u636e\uff0c\u4f8b\u5982\u9500\u552e\u989d\u3001\u4ea7\u54c1\u4ea7\u91cf\u3001\u4efb\u52a1\u5b8c\u6210\u6570\u91cf\u7b49\u3002\u8fd9\u7c7b\u6307\u6807\u901a\u5e38\u4ee5\u6570\u5b57\u6216\u6bd4\u4f8b\u5f62\u5f0f\u5448\u73b0\uff0c\u7ed3\u679c\u53ef\u88ab\u6e05\u6670\u9a8c\u8bc1\u3002\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>2. \u95f4\u63a5\u578b KPI<\/strong><\/h3>\r\n\r\n\r\n\r\n\r\n\u95f4\u63a5\u578b KPI \u901a\u8fc7\u6574\u4f53\u8868\u73b0\u6765\u8861\u91cf\uff0c\u5982\u5458\u5de5\u6001\u5ea6\u3001\u56e2\u961f\u5408\u4f5c\u3001\u521b\u65b0\u80fd\u529b\u7b49\u3002\u8fd9\u7c7b\u6307\u6807\u8f83\u5c11\u4f9d\u8d56\u5177\u4f53\u6570\u503c\uff0c\u800c\u662f\u7ed3\u5408\u5b9a\u6027\u8bc4\u4f30\u4e0e\u8bc4\u5206\u6807\u51c6\u3002\r\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"KPI_%E7%9A%84%E6%AD%A3%E5%90%91%E4%B8%8E%E8%B4%9F%E5%90%91%E8%AF%84%E4%BC%B0\"><\/span><strong>KPI \u7684\u6b63\u5411\u4e0e\u8d1f\u5411\u8bc4\u4f30<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">1. Positive KPI\uff08\u6b63\u5411 KPI\uff09<\/h3>\r\n\r\n\r\n\r\n\r\n\u7528\u4e8e\u8861\u91cf\u79ef\u6781\u6210\u679c\uff0c\u5982\u5229\u6da6\u589e\u957f\u3001\u9500\u552e\u989d\u63d0\u5347\u3001\u5ba2\u6237\u6ee1\u610f\u5ea6\u3001\u751f\u4ea7\u8d28\u91cf\u63d0\u5347\u7b49\uff0c\u4f53\u73b0\u7ec4\u7ec7\u5728\u76ee\u6807\u4e0a\u7684\u8fdb\u6b65\u3002\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">2. Negative KPI\uff08\u8d1f\u5411 KPI\uff09<\/h3>\r\n\r\n\r\n\r\n\r\n\u7528\u4e8e\u8bc4\u4f30\u95ee\u9898\u6216\u5931\u8bef\uff0c\u5982\u4e8f\u635f\u3001\u751f\u4ea7\u9519\u8bef\u3001\u4e0d\u5408\u683c\u7387\u3001\u5ba2\u6237\u6295\u8bc9\u6570\u91cf\u7b49\uff0c\u6709\u52a9\u4e8e\u53d1\u73b0\u6f5c\u5728\u98ce\u9669\u4e0e\u6539\u8fdb\u65b9\u5411\u3002\r\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E8%AE%A9_KPI_%E6%9B%B4%E6%9C%89%E6%95%88%EF%BC%9F\"><\/span><strong>\u5982\u4f55\u8ba9 KPI \u66f4\u6709\u6548\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" class=\"wp-image-9528\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/12\/\u0e04\u0e27\u0e23\u0e17\u0e33\u0e2d\u0e22\u0e48\u0e32\u0e44\u0e23\u0e43\u0e2b\u0e49-KPI-\u0e44\u0e14\u0e49\u0e1c\u0e25\u0e14\u0e35-1024x683.jpg\" alt=\"\u5982\u4f55\u8ba9 KPI \u66f4\u6709\u6548\uff1f\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/12\/\u0e04\u0e27\u0e23\u0e17\u0e33\u0e2d\u0e22\u0e48\u0e32\u0e44\u0e23\u0e43\u0e2b\u0e49-KPI-\u0e44\u0e14\u0e49\u0e1c\u0e25\u0e14\u0e35-1024x683.jpg 1024w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/12\/\u0e04\u0e27\u0e23\u0e17\u0e33\u0e2d\u0e22\u0e48\u0e32\u0e44\u0e23\u0e43\u0e2b\u0e49-KPI-\u0e44\u0e14\u0e49\u0e1c\u0e25\u0e14\u0e35-300x200.jpg 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/12\/\u0e04\u0e27\u0e23\u0e17\u0e33\u0e2d\u0e22\u0e48\u0e32\u0e44\u0e23\u0e43\u0e2b\u0e49-KPI-\u0e44\u0e14\u0e49\u0e1c\u0e25\u0e14\u0e35-768x512.jpg 768w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/12\/\u0e04\u0e27\u0e23\u0e17\u0e33\u0e2d\u0e22\u0e48\u0e32\u0e44\u0e23\u0e43\u0e2b\u0e49-KPI-\u0e44\u0e14\u0e49\u0e1c\u0e25\u0e14\u0e35-1536x1024.jpg 1536w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/12\/\u0e04\u0e27\u0e23\u0e17\u0e33\u0e2d\u0e22\u0e48\u0e32\u0e44\u0e23\u0e43\u0e2b\u0e49-KPI-\u0e44\u0e14\u0e49\u0e1c\u0e25\u0e14\u0e35-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\r\n\r\n\r\n\r\n\u82e5\u8981\u63d0\u9ad8 KPI \u7684\u5b9e\u6548\u6027\uff0c\u4f01\u4e1a\u5e94\u6839\u636e\u5b9e\u9645\u60c5\u51b5\u8bbe\u5b9a\u79d1\u5b66\u5408\u7406\u7684\u76ee\u6807\u3002\u5e38\u89c1\u7684\u65b9\u6cd5\u662f <strong>SMART KPI<\/strong>\uff0c\u5373\uff1a\r\n\r\n\r\n\r\n\r\n\r\nS = Specific \u2014\u2014 \u76ee\u6807\u660e\u786e\u5177\u4f53\r\n\r\n\r\n\r\n\r\n\r\nM = Measurable \u2014\u2014 \u7ed3\u679c\u53ef\u91cf\u5316\r\n\r\n\r\n\r\n\r\n\r\nA = Achievable \u2014\u2014 \u76ee\u6807\u53ef\u5b9e\u73b0\r\n\r\n\r\n\r\n\r\n\r\nR = Relevant \u2014\u2014 \u4e0e\u7ec4\u7ec7\u76ee\u6807\u4fdd\u6301\u4e00\u81f4\r\n\r\n\r\n\r\n\r\n\r\nT = Timely \u2014\u2014 \u8bbe\u5b9a\u660e\u786e\u7684\u65f6\u95f4\u671f\u9650\r\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"KPI_%E7%9A%84%E8%AE%BE%E5%AE%9A%E6%96%B9%E5%BC%8F\"><\/span><strong>KPI \u7684\u8bbe\u5b9a\u65b9\u5f0f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" class=\"wp-image-9529\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/12\/\u0e15\u0e31\u0e27\u0e0a\u0e35\u0e49\u0e27\u0e31\u0e14\u0e2b\u0e25\u0e31\u0e01-KPI-\u0e21\u0e35\u0e27\u0e34\u0e18\u0e35\u0e01\u0e33\u0e2b\u0e19\u0e14\u0e41\u0e1a\u0e1a\u0e44\u0e2b\u0e19-1024x683.jpg\" alt=\"KPI \u6307\u6807\u8bbe\u5b9a\u65b9\u5f0f\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/12\/\u0e15\u0e31\u0e27\u0e0a\u0e35\u0e49\u0e27\u0e31\u0e14\u0e2b\u0e25\u0e31\u0e01-KPI-\u0e21\u0e35\u0e27\u0e34\u0e18\u0e35\u0e01\u0e33\u0e2b\u0e19\u0e14\u0e41\u0e1a\u0e1a\u0e44\u0e2b\u0e19-1024x683.jpg 1024w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/12\/\u0e15\u0e31\u0e27\u0e0a\u0e35\u0e49\u0e27\u0e31\u0e14\u0e2b\u0e25\u0e31\u0e01-KPI-\u0e21\u0e35\u0e27\u0e34\u0e18\u0e35\u0e01\u0e33\u0e2b\u0e19\u0e14\u0e41\u0e1a\u0e1a\u0e44\u0e2b\u0e19-300x200.jpg 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/12\/\u0e15\u0e31\u0e27\u0e0a\u0e35\u0e49\u0e27\u0e31\u0e14\u0e2b\u0e25\u0e31\u0e01-KPI-\u0e21\u0e35\u0e27\u0e34\u0e18\u0e35\u0e01\u0e33\u0e2b\u0e19\u0e14\u0e41\u0e1a\u0e1a\u0e44\u0e2b\u0e19-768x513.jpg 768w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/12\/\u0e15\u0e31\u0e27\u0e0a\u0e35\u0e49\u0e27\u0e31\u0e14\u0e2b\u0e25\u0e31\u0e01-KPI-\u0e21\u0e35\u0e27\u0e34\u0e18\u0e35\u0e01\u0e33\u0e2b\u0e19\u0e14\u0e41\u0e1a\u0e1a\u0e44\u0e2b\u0e19-1536x1025.jpg 1536w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/12\/\u0e15\u0e31\u0e27\u0e0a\u0e35\u0e49\u0e27\u0e31\u0e14\u0e2b\u0e25\u0e31\u0e01-KPI-\u0e21\u0e35\u0e27\u0e34\u0e18\u0e35\u0e01\u0e33\u0e2b\u0e19\u0e14\u0e41\u0e1a\u0e1a\u0e44\u0e2b\u0e19-2048x1367.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\r\n\r\n\r\n\r\nKPI \u7684\u6548\u679c\u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u53d6\u51b3\u4e8e\u6307\u6807\u8bbe\u5b9a\u662f\u5426\u79d1\u5b66\u5408\u7406\u3002\u5e38\u89c1\u7684 KPI \u8bbe\u5b9a\u5305\u62ec\uff1a\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>1. \u7ec4\u7ec7\u5c42\u7ea7\u6307\u6807\uff08Organization indicators\uff09<\/strong><\/h3>\r\n\r\n\r\n\r\n\r\n\u4e3a\u6574\u4e2a\u4f01\u4e1a\u8bbe\u5b9a\u6e05\u6670\u76ee\u6807\uff0c\u786e\u4fdd\u6240\u6709\u5458\u5de5\u4e86\u89e3\u5e76\u7edf\u4e00\u65b9\u5411\uff0c\u4ece\u800c\u8861\u91cf\u6574\u4f53\u6218\u7565\u6267\u884c\u6210\u679c\u3002\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>2. \u90e8\u95e8\u5c42\u7ea7\u6307\u6807\uff08Department indicators\uff09<\/strong><\/h3>\r\n\r\n\r\n\r\n\r\n\u5404\u90e8\u95e8\u6839\u636e\u804c\u80fd\u4e0d\u540c\u5236\u5b9a KPI\uff0c\u4f46\u5fc5\u987b\u4e0e\u7ec4\u7ec7\u5c42\u7ea7\u76ee\u6807\u4fdd\u6301\u4e00\u81f4\uff0c\u7528\u4ee5\u8003\u6838\u56e2\u961f\u6216\u90e8\u95e8\u7ee9\u6548\u3002\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>3. \u4e2a\u4eba\u5c42\u7ea7\u6307\u6807\uff08Individual indicators\uff09<\/strong><\/h3>\r\n\r\n\r\n\r\n\r\n\u4e2a\u4eba KPI \u662f\u6700\u5c0f\u5355\u4f4d\uff0c\u7528\u6765\u8861\u91cf\u5458\u5de5\u7684\u5177\u4f53\u8d21\u732e\u3002\u5458\u5de5\u7684\u8868\u73b0\u5c06\u76f4\u63a5\u5f71\u54cd\u7ec4\u7ec7\u6574\u4f53\u7684\u524d\u8fdb\u52a8\u529b\u3002\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>4. \u8f85\u52a9\u6027\u6307\u6807\uff08Secondary indicators\uff09<\/strong><\/h3>\r\n\r\n\r\n\r\n\r\n\u9002\u7528\u4e8e\u96be\u4ee5\u7528\u91cf\u5316\u6570\u636e\u8861\u91cf\u7684\u9886\u57df\uff0c\u4f8b\u5982\u670d\u52a1\u884c\u4e1a\u3001\u884c\u653f\u652f\u6301\u90e8\u95e8\u7b49\u3002\u5b83\u4eec\u53ef\u4ee5\u4f5c\u4e3a\u8865\u5145\u6807\u51c6\uff0c\u5e2e\u52a9\u66f4\u5168\u9762\u5730\u8bc4\u4f30\u7ee9\u6548\u3002\r\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"KPI_%E7%9A%84%E4%BB%B7%E5%80%BC\"><\/span><strong>KPI \u7684\u4ef7\u503c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n\r\n1. \u8bc4\u4f30\u5458\u5de5\u7ee9\u6548\uff0c\u660e\u786e\u6539\u8fdb\u65b9\u5411\u3002\r\n2. \u8861\u91cf\u7ec4\u7ec7\u76ee\u6807\u7684\u8fbe\u6210\u5ea6\u3002\r\n3. \u7528\u4e8e\u5458\u5de5\u52a0\u85aa\u4e0e\u5956\u91d1\u8bc4\u4f30\u3002\r\n4. \u53d1\u73b0\u95ee\u9898\u5e76\u63d0\u51fa\u6539\u8fdb\u65b9\u6848\u3002\r\n5. \u4e3a\u4f01\u4e1a\u672a\u6765\u6218\u7565\u63d0\u4f9b\u53c2\u8003\u3002\r\n6. \u4f18\u5316\u4e0b\u4e00\u5e74\u5ea6 KPI \u8bbe\u5b9a\u3002\r\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%BB%93%E8%AE%BA\"><\/span><strong>\u7ed3\u8bba<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n\r\n<strong>KPI<\/strong> \u662f\u4f01\u4e1a\u7ba1\u7406\u4e0e\u53d1\u5c55\u4e0d\u53ef\u6216\u7f3a\u7684\u5de5\u5177\u3002\u901a\u8fc7\u79d1\u5b66\u5408\u7406\u7684\u6307\u6807\u8bbe\u5b9a\uff0c\u7ec4\u7ec7\u80fd\u591f\u786e\u4fdd\u4ece\u9ad8\u5c42\u5230\u4e2a\u4eba\u76ee\u6807\u4e00\u81f4\uff0c\u63a8\u52a8\u6574\u4f53\u4e1a\u52a1\u6301\u7eed\u6210\u957f\u3002\r\n\r\n\r\n\r\n\r\n\r\n\u82e5\u60a8\u7684\u4f01\u4e1a\u5e0c\u671b\u901a\u8fc7\u79d1\u5b66\u8bbe\u5b9a KPI \u6765\u5b9e\u73b0\u66f4\u9ad8\u7684\u4e1a\u7ee9\u4e0e\u5229\u6da6\uff0c<a href=\"https:\/\/asiasearch.co.th\/zh-hans\/\">Asia Search Solution<\/a> \u5c06\u4e3a\u60a8\u63d0\u4f9b\u4e13\u4e1a\u54a8\u8be2\u4e0e\u5168\u65b9\u4f4d\u6570\u5b57\u8425\u9500\u670d\u52a1\uff0c\u5305\u62ec <a href=\"https:\/\/asiasearch.co.th\/seo\/\">SEO \u4f18\u5316<\/a>\u3001<a href=\"https:\/\/asiasearch.co.th\/facebook-ads\/\">Facebook \u5e7f\u544a<\/a>\u3001<a href=\"https:\/\/asiasearch.co.th\/google-ads\/\">Google \u5e7f\u544a<\/a>\u3001<a href=\"https:\/\/asiasearch.co.th\/wordpress\/\">\u7f51\u7ad9\u5efa\u8bbe<\/a> \u7b49\uff0c\u5e2e\u52a9\u60a8\u7684\u4f01\u4e1a\u8fbe\u6210 KPI \u76ee\u6807\u3002\r\n\r\n","protected":false},"excerpt":{"rendered":"&nbsp; KPI\uff08\u5173\u952e\u7ee9\u6548\u6307\u6807\uff09\u662f\u6bcf\u4e2a\u4f01\u4e1a\u90fd\u5fc5\u987b\u5177\u5907\u7684\u8861\u91cf\u5de5\u5177\uff0c\u7528\u6765\u8bc4\u4f30\u7ec4\u7ec7\u662f\u5426\u8fbe\u6210\u65e2\u5b9a\u76ee\u6807\u3002\u901a\u5e38\uff0c\u6bcf\u5bb6\u4f01&#8230;","protected":false},"author":8,"featured_media":17206,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[85],"tags":[],"class_list":["post-19684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-3"],"acf":[],"_links":{"self":[{"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/posts\/19684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/comments?post=19684"}],"version-history":[{"count":1,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/posts\/19684\/revisions"}],"predecessor-version":[{"id":19685,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/posts\/19684\/revisions\/19685"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/media\/17206"}],"wp:attachment":[{"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/media?parent=19684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/categories?post=19684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/tags?post=19684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}