{"id":19708,"date":"2024-08-29T08:49:27","date_gmt":"2024-08-29T08:49:27","guid":{"rendered":"https:\/\/asiasearch.co.th\/?p=19708"},"modified":"2025-08-22T05:00:05","modified_gmt":"2025-08-22T05:00:05","slug":"marketing-mix","status":"publish","type":"post","link":"https:\/\/asiasearch.co.th\/zh-hans\/marketing-mix\/","title":{"rendered":"\u4ec0\u4e48\u662f Marketing Mix\uff1f\u5168\u9762\u89e3\u6790 4P \u4e0e 7P \u8425\u9500\u7ec4\u5408\u53ca\u5176\u5bf9\u4f01\u4e1a\u7684\u4f5c\u7528"},"content":{"rendered":"\r\n\r\n\u65e0\u8bba\u521b\u4e1a\u8fd8\u662f\u6269\u5c55\u4e1a\u52a1\uff0c\u7406\u89e3\u8425\u9500\u7684\u57fa\u7840\u539f\u5219\uff0c\u90fd\u662f\u4f01\u4e1a\u6210\u529f\u7684\u5173\u952e\u3002\u5c24\u5176\u5bf9\u4e8e\u5e02\u573a\u8425\u9500\u4eba\u5458\u6216\u54c1\u724c\u7ba1\u7406\u8005\u6765\u8bf4\uff0c\u638c\u63e1 <strong>Marketing Mix\uff08\u8425\u9500\u7ec4\u5408\uff09<\/strong> \u80fd\u591f\u5e2e\u52a9\u4f18\u5316\u4ea7\u54c1\u4e0e\u670d\u52a1\u7684\u8fd0\u8425\u7b56\u7565\u3002\u8bb8\u591a\u4eba\u5e38\u5e38\u5ffd\u7565\u8fd9\u4e00\u6982\u5ff5\uff0c\u4f46\u5b9e\u9645\u4e0a\u5b83\u5728\u4f01\u4e1a\u7684\u6218\u7565\u5236\u5b9a\u4e0e\u5e02\u573a\u62d3\u5c55\u4e2d\u8d77\u7740\u4e3e\u8db3\u8f7b\u91cd\u7684\u4f5c\u7528\u3002\u672c\u6587\u5c06\u5e26\u4f60\u6df1\u5165\u4e86\u89e3 Marketing Mix \u7684\u5b9a\u4e49\u3001\u6784\u6210\u53ca\u5e94\u7528\u3002\r\n\r\n \r\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"452\" class=\"wp-image-9427\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/08\/stock-market-exchange-economics-investment-graph.jpg\" alt=\"Marketing Mix \u8425\u9500\u7ec4\u5408\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/08\/stock-market-exchange-economics-investment-graph.jpg 800w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/08\/stock-market-exchange-economics-investment-graph-300x170.jpg 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/08\/stock-market-exchange-economics-investment-graph-768x434.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\r\n \r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/marketing-mix\/#%E4%BB%80%E4%B9%88%E6%98%AF_Marketing_Mix%EF%BC%88%E8%90%A5%E9%94%80%E7%BB%84%E5%90%88%EF%BC%89%EF%BC%9F\" >\u4ec0\u4e48\u662f Marketing Mix\uff08\u8425\u9500\u7ec4\u5408\uff09\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/marketing-mix\/#Marketing_Mix_4P_%E7%9A%84%E6%A0%B8%E5%BF%83%E7%BB%84%E6%88%90\" >Marketing Mix 4P \u7684\u6838\u5fc3\u7ec4\u6210<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/marketing-mix\/#7P_Marketing_Mix_%E7%9A%84%E5%BB%B6%E4%BC%B8%E8%A6%81%E7%B4%A0\" >7P Marketing Mix \u7684\u5ef6\u4f38\u8981\u7d20<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/marketing-mix\/#Marketing_Mix_%E5%AF%B9%E4%BC%81%E4%B8%9A%E7%9A%84%E6%84%8F%E4%B9%89\" >Marketing Mix \u5bf9\u4f01\u4e1a\u7684\u610f\u4e49<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/marketing-mix\/#%E6%80%BB%E7%BB%93\" >\u603b\u7ed3<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BB%80%E4%B9%88%E6%98%AF_Marketing_Mix%EF%BC%88%E8%90%A5%E9%94%80%E7%BB%84%E5%90%88%EF%BC%89%EF%BC%9F\"><\/span>\u4ec0\u4e48\u662f Marketing Mix\uff08\u8425\u9500\u7ec4\u5408\uff09\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n \r\n\r\nMarketing Mix\uff0c\u901a\u5e38\u88ab\u79f0\u4e3a <strong>4P \u6a21\u578b<\/strong>\uff0c\u5728\u73b0\u4ee3\u5df2\u7ecf\u53d1\u5c55\u4e3a <strong>7P \u6a21\u578b<\/strong>\u3002\u5b83\u6db5\u76d6\u4e86\u4f01\u4e1a\u8425\u9500\u7684\u6838\u5fc3\u8981\u7d20\uff1a\u4ea7\u54c1\uff08Product\uff09\u3001\u4ef7\u683c\uff08Price\uff09\u3001\u6e20\u9053\uff08Place\uff09\u3001\u4fc3\u9500\uff08Promotion\uff09\u3002\u8fd9\u662f\u6240\u6709\u5e02\u573a\u8425\u9500\u4eba\u5458\u5fc5\u987b\u638c\u63e1\u7684\u57fa\u7840\u6846\u67b6\uff0c\u6709\u52a9\u4e8e\u5206\u6790\u5e02\u573a\u3001\u5236\u5b9a\u6218\u7565\uff0c\u4ece\u800c\u7cbe\u51c6\u6ee1\u8db3\u5ba2\u6237\u9700\u6c42\uff0c\u63d0\u5347\u5e02\u573a\u7ade\u4e89\u529b\u3002\r\n\r\n <div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"457\" class=\"wp-image-9428\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/08\/3d-illustration-marketing-mix-7p-model-wooden-background-target-market-concept.jpg\" alt=\"Marketing Mix 4P \u4e0e 7P\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/08\/3d-illustration-marketing-mix-7p-model-wooden-background-target-market-concept.jpg 800w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/08\/3d-illustration-marketing-mix-7p-model-wooden-background-target-market-concept-300x171.jpg 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/08\/3d-illustration-marketing-mix-7p-model-wooden-background-target-market-concept-768x439.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div> \r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_Mix_4P_%E7%9A%84%E6%A0%B8%E5%BF%83%E7%BB%84%E6%88%90\"><\/span>Marketing Mix 4P \u7684\u6838\u5fc3\u7ec4\u6210<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n \r\n\r\n\u7ecf\u5178\u7684 4P \u6a21\u578b\u7531\u56db\u5927\u8981\u7d20\u6784\u6210\uff1a\u4ea7\u54c1\uff08Product\uff09\u3001\u4ef7\u683c\uff08Price\uff09\u3001\u6e20\u9053\uff08Place\uff09\u3001\u4fc3\u9500\uff08Promotion\uff09\u3002\u4e0b\u9762\u6211\u4eec\u5c06\u9010\u4e00\u89e3\u6790\uff1a\r\n\r\n \r\n<h3 class=\"wp-block-heading\">Product\uff08\u4ea7\u54c1\uff09<\/h3>\r\n \r\n\r\n\u4ea7\u54c1\u662f\u4f01\u4e1a\u63d0\u4f9b\u7ed9\u5ba2\u6237\u7684\u6838\u5fc3\u4ef7\u503c\uff0c\u53ef\u4ee5\u662f\u5546\u54c1\u6216\u670d\u52a1\u3002\u4e00\u4e2a\u6210\u529f\u7684\u4ea7\u54c1\u9700\u8981\u517c\u987e\u8d28\u91cf\u3001\u8bbe\u8ba1\u3001\u529f\u80fd\u548c\u5e02\u573a\u9700\u6c42\uff0c\u786e\u4fdd\u80fd\u591f\u7cbe\u51c6\u6ee1\u8db3\u76ee\u6807\u5ba2\u6237\u7684\u671f\u671b\u3002\r\n\r\n \r\n<h3 class=\"wp-block-heading\">Price\uff08\u4ef7\u683c\uff09<\/h3>\r\n \r\n\r\n\u4ef7\u683c\u76f4\u63a5\u5f71\u54cd\u6d88\u8d39\u8005\u7684\u8d2d\u4e70\u51b3\u7b56\u3002\u5236\u5b9a\u5408\u7406\u7684\u5b9a\u4ef7\u7b56\u7565\u4e0d\u4ec5\u8981\u8003\u8651\u6210\u672c\u548c\u7ade\u4e89\uff0c\u8fd8\u9700\u5339\u914d\u76ee\u6807\u5ba2\u6237\u7684\u652f\u4ed8\u80fd\u529b\u3002\u5e38\u89c1\u7684\u5b9a\u4ef7\u7b56\u7565\u5305\u62ec\u6210\u672c\u52a0\u6210\u5b9a\u4ef7\u3001\u5e02\u573a\u7ade\u4e89\u5b9a\u4ef7\u7b49\uff0c\u8fd9\u4e9b\u90fd\u80fd\u5728\u4e0d\u540c\u573a\u666f\u4e0b\u63d0\u5347\u4ea7\u54c1\u7ade\u4e89\u529b\u3002\r\n\r\n \r\n<h3 class=\"wp-block-heading\">Place\uff08\u6e20\u9053\uff09<\/h3>\r\n \r\n\r\n\u6e20\u9053\u662f\u4ea7\u54c1\u5230\u8fbe\u6d88\u8d39\u8005\u7684\u91cd\u8981\u9014\u5f84\u3002\u5408\u7406\u7684\u5206\u9500\u6e20\u9053\u80fd\u63d0\u5347\u9500\u552e\u6548\u7387\u548c\u8986\u76d6\u9762\u3002\u5982\u4eca\u4f01\u4e1a\u5e38\u501f\u52a9\u7535\u5546\u5e73\u53f0\u3001\u7ebf\u4e0b\u95e8\u5e97\u548c\u591a\u6837\u5316\u7684\u7269\u6d41\u65b9\u5f0f\uff0c\u8ba9\u4ea7\u54c1\u89e6\u8fbe\u66f4\u5e7f\u6cdb\u7684\u7528\u6237\u7fa4\u4f53\u3002<a href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-is-e-commerce\/\">\u7535\u5b50\u5546\u52a1\u6e20\u9053<\/a> \u5df2\u6210\u4e3a\u73b0\u4ee3\u8425\u9500\u7684\u91cd\u8981\u4e00\u73af\u3002\r\n\r\n \r\n<h3 class=\"wp-block-heading\">Promotion\uff08\u4fc3\u9500\uff09<\/h3>\r\n \r\n\r\n\u4fc3\u9500\u65e8\u5728\u63d0\u5347\u4ea7\u54c1\u77e5\u540d\u5ea6\u4e0e\u9500\u552e\u989d\uff0c\u5e38\u89c1\u65b9\u5f0f\u5305\u62ec\u5e7f\u544a\u6295\u653e\u3001\u7ebf\u4e0a\u7ebf\u4e0b\u63a8\u5e7f\u3001\u6298\u6263\u6d3b\u52a8\u548c\u8d60\u54c1\u7b56\u7565\u3002\u901a\u8fc7\u7cbe\u51c6\u7684\u63a8\u5e7f\u6d3b\u52a8\uff0c\u4f01\u4e1a\u53ef\u4ee5\u6709\u6548\u523a\u6fc0\u6d88\u8d39\uff0c\u589e\u5f3a\u54c1\u724c\u5f71\u54cd\u529b\u3002\r\n\r\n <div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"481\" class=\"wp-image-9429\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/08\/hand-holding-business-collection.jpg\" alt=\"4P \u8425\u9500\u7ec4\u5408\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/08\/hand-holding-business-collection.jpg 800w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/08\/hand-holding-business-collection-300x180.jpg 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/08\/hand-holding-business-collection-768x462.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div> \r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7P_Marketing_Mix_%E7%9A%84%E5%BB%B6%E4%BC%B8%E8%A6%81%E7%B4%A0\"><\/span>7P Marketing Mix \u7684\u5ef6\u4f38\u8981\u7d20<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n \r\n\r\n\u5728\u73b0\u4ee3\u5e02\u573a\u73af\u5883\u4e2d\uff0c4P \u6a21\u578b\u9010\u6e10\u5ef6\u4f38\u4e3a 7P\uff0c\u65b0\u589e\u4e86\u4eba\u5458\uff08People\uff09\u3001\u8fc7\u7a0b\uff08Process\uff09\u3001\u6709\u5f62\u5c55\u793a\uff08Physical Evidence\uff09\u3002\u8fd9\u4f7f\u5f97\u4f01\u4e1a\u80fd\u591f\u66f4\u5168\u9762\u5730\u4f18\u5316\u670d\u52a1\u548c\u54c1\u724c\u4f53\u9a8c\u3002\r\n\r\n \r\n<h3 class=\"wp-block-heading\">People\uff08\u4eba\u5458\uff09<\/h3>\r\n \r\n\r\n\u5458\u5de5\u662f\u54c1\u724c\u4e0e\u5ba2\u6237\u4e4b\u95f4\u7684\u5173\u952e\u7ebd\u5e26\u3002\u826f\u597d\u7684\u57f9\u8bad\u548c\u4e13\u4e1a\u7684\u670d\u52a1\u6001\u5ea6\uff0c\u80fd\u76f4\u63a5\u5f71\u54cd\u5ba2\u6237\u4f53\u9a8c\u4e0e\u54c1\u724c\u53e3\u7891\u3002\r\n\r\n \r\n<h3 class=\"wp-block-heading\">Process\uff08\u8fc7\u7a0b\uff09<\/h3>\r\n \r\n\r\n\u8fc7\u7a0b\u6d89\u53ca\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u4ea4\u4ed8\u65b9\u5f0f\u3002\u4f8b\u5982\u7269\u6d41\u3001\u5ba2\u6237\u670d\u52a1\u4f53\u7cfb\uff0c\u90fd\u662f\u5f71\u54cd\u7528\u6237\u4fe1\u4efb\u4e0e\u6ee1\u610f\u5ea6\u7684\u5173\u952e\u56e0\u7d20\u3002\u5c24\u5176\u5728\u7535\u5546\u9886\u57df\uff0c\u9ad8\u6548\u7684\u914d\u9001\u4e0e\u552e\u540e\u670d\u52a1\u51b3\u5b9a\u4e86\u5ba2\u6237\u662f\u5426\u4f1a\u590d\u8d2d\u3002\r\n\r\n \r\n<h3 class=\"wp-block-heading\">Physical Evidence\uff08\u6709\u5f62\u5c55\u793a\uff09<\/h3>\r\n \r\n\r\n\u7269\u7406\u8bc1\u636e\u6307\u7684\u662f\u80fd\u591f\u589e\u5f3a\u5ba2\u6237\u4fe1\u4efb\u7684\u53ef\u89c1\u8981\u7d20\uff0c\u5982\u54c1\u724c\u5b98\u65b9\u7f51\u7ad9\u3001\u7ebf\u4e0b\u95e8\u5e97\u3001\u529e\u516c\u73af\u5883\u7b49\u3002\u8fd9\u4e9b\u5143\u7d20\u4e0d\u4ec5\u4f53\u73b0\u4e86\u54c1\u724c\u7684\u4e13\u4e1a\u6027\uff0c\u4e5f\u80fd\u5f71\u54cd\u6d88\u8d39\u8005\u7684\u8d2d\u4e70\u51b3\u7b56\u3002<a href=\"https:\/\/asiasearch.co.th\/zh-hans\/web-page\/\">\u4f01\u4e1a\u7f51\u7ad9<\/a> \u5c31\u662f\u5176\u4e2d\u7684\u91cd\u8981\u7ec4\u6210\u3002\r\n\r\n <div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"449\" class=\"wp-image-9430\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/08\/business-network-web-banner-photo-set-concept-management-growth.jpg\" alt=\"7P Marketing Mix\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/08\/business-network-web-banner-photo-set-concept-management-growth.jpg 800w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/08\/business-network-web-banner-photo-set-concept-management-growth-300x168.jpg 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/08\/business-network-web-banner-photo-set-concept-management-growth-768x431.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div> \r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_Mix_%E5%AF%B9%E4%BC%81%E4%B8%9A%E7%9A%84%E6%84%8F%E4%B9%89\"><\/span>Marketing Mix \u5bf9\u4f01\u4e1a\u7684\u610f\u4e49<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n \r\n\r\n\u65e0\u8bba\u662f 4P \u8fd8\u662f 7P\uff0cMarketing Mix \u90fd\u662f\u4f01\u4e1a\u5e02\u573a\u6218\u7565\u5236\u5b9a\u7684\u57fa\u77f3\u3002\u5b83\u80fd\u5e2e\u52a9\u4f01\u4e1a\u8bc6\u522b\u5e02\u573a\u673a\u4f1a\uff0c\u4f18\u5316\u4ea7\u54c1\u548c\u670d\u52a1\uff0c\u5236\u5b9a\u5168\u9762\u7684\u8425\u9500\u8ba1\u5212\u3002\u540c\u65f6\uff0c\u901a\u8fc7\u5206\u6790\u5404\u8981\u7d20\uff0c\u8fd8\u80fd\u53d1\u73b0\u4e0d\u8db3\u5e76\u53ca\u65f6\u8c03\u6574\uff0c\u4ece\u800c\u589e\u5f3a\u7ade\u4e89\u529b\uff0c\u5b9e\u73b0\u957f\u671f\u589e\u957f\u3002\r\n\r\n \r\n\r\n\u76f8\u5173\u6587\u7ae0\u63a8\u8350\uff1a<a href=\"https:\/\/asiasearch.co.th\/zh-hans\/stp-marketing\/\">STP \u8425\u9500\u662f\u4ec0\u4e48\uff1f\u4e3a\u4ec0\u4e48\u5bf9\u73b0\u4ee3\u4f01\u4e1a\u81f3\u5173\u91cd\u8981\uff1f<\/a>\r\n\r\n <div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"525\" class=\"wp-image-9431\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/08\/marketing-plan-achievement-strategy.jpg\" alt=\"\u8425\u9500\u7ec4\u5408 Marketing Mix\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/08\/marketing-plan-achievement-strategy.jpg 800w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/08\/marketing-plan-achievement-strategy-300x197.jpg 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/08\/marketing-plan-achievement-strategy-768x504.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div> \r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%80%BB%E7%BB%93\"><\/span>\u603b\u7ed3<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n \r\n\r\n<strong>Marketing Mix<\/strong> \u662f\u4f01\u4e1a\u5728\u6fc0\u70c8\u5e02\u573a\u4e2d\u4fdd\u6301\u7ade\u4e89\u529b\u7684\u6838\u5fc3\u5de5\u5177\u3002\u5b83\u4e0d\u4ec5\u5e2e\u52a9\u4f01\u4e1a\u7406\u89e3\u81ea\u8eab\u7684\u4ea7\u54c1\u4e0e\u5e02\u573a\u5b9a\u4f4d\uff0c\u8fd8\u80fd\u6307\u5bfc\u5236\u5b9a\u79d1\u5b66\u7684\u5b9a\u4ef7\u7b56\u7565\u3001\u9009\u62e9\u6700\u4f73\u7684\u9500\u552e\u6e20\u9053\u548c\u63a8\u5e7f\u65b9\u5f0f\u3002\u901a\u8fc7\u5168\u9762\u5e94\u7528 4P \u4e0e 7P \u6a21\u578b\uff0c\u4f01\u4e1a\u53ef\u4ee5\u5b9e\u73b0\u66f4\u9ad8\u6548\u7684\u8425\u9500\u6548\u679c\u4e0e\u957f\u671f\u589e\u957f\u3002\r\n\r\n \r\n\r\n\u5982\u679c\u4f60\u7684\u4f01\u4e1a\u9700\u8981\u4e13\u4e1a\u7684\u6570\u5b57\u8425\u9500\u652f\u6301\uff0c\u6211\u4eec\u7684 <a href=\"https:\/\/asiasearch.co.th\/zh-hans\/\">\u6570\u5b57\u8425\u9500\u4ee3\u7406\u516c\u53f8<\/a> \u63d0\u4f9b\u4e00\u7ad9\u5f0f\u670d\u52a1\uff0c\u5305\u62ec <a href=\"https:\/\/asiasearch.co.th\/seo\/\">SEO \u4f18\u5316<\/a>\u3001<a href=\"https:\/\/asiasearch.co.th\/fanpage\/\">Facebook \u8425\u9500<\/a>\u3001<a href=\"https:\/\/asiasearch.co.th\/shopee\/\">Shopee \u4e0e Lazada \u8425\u9500<\/a> \u7b49\uff0c\u52a9\u529b\u4f01\u4e1a\u9ad8\u6548\u89e6\u8fbe\u76ee\u6807\u5ba2\u6237\uff0c\u5b9e\u73b0\u4e1a\u52a1\u589e\u957f\u3002","protected":false},"excerpt":{"rendered":"\u65e0\u8bba\u521b\u4e1a\u8fd8\u662f\u6269\u5c55\u4e1a\u52a1\uff0c\u7406\u89e3\u8425\u9500\u7684\u57fa\u7840\u539f\u5219\uff0c\u90fd\u662f\u4f01\u4e1a\u6210\u529f\u7684\u5173\u952e\u3002\u5c24\u5176\u5bf9\u4e8e\u5e02\u573a\u8425\u9500\u4eba\u5458\u6216\u54c1\u724c\u7ba1\u7406\u8005\u6765\u8bf4\uff0c\u638c\u63e1 Ma&#8230;","protected":false},"author":8,"featured_media":17154,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[80],"tags":[],"class_list":["post-19708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/posts\/19708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/comments?post=19708"}],"version-history":[{"count":1,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/posts\/19708\/revisions"}],"predecessor-version":[{"id":19709,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/posts\/19708\/revisions\/19709"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/media\/17154"}],"wp:attachment":[{"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/media?parent=19708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/categories?post=19708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/tags?post=19708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}