{"id":19779,"date":"2024-05-13T11:24:16","date_gmt":"2024-05-13T11:24:16","guid":{"rendered":"https:\/\/asiasearch.co.th\/?p=19779"},"modified":"2025-08-26T08:37:44","modified_gmt":"2025-08-26T08:37:44","slug":"google-tag-manager","status":"publish","type":"post","link":"https:\/\/asiasearch.co.th\/zh-hans\/google-tag-manager\/","title":{"rendered":"Google Tag Manager (GTM) \u662f\u4ec0\u4e48\uff1f\u5b8c\u6574\u4f7f\u7528\u6307\u5357\u4e0e"},"content":{"rendered":"\r\n\r\n\u8bb8\u591a\u4eba\u5728\u8c08\u8bba <strong>Google Tag Manager (GTM)<\/strong> \u65f6\uff0c\u90fd\u4f1a\u597d\u5947\u5b83\u7a76\u7adf\u662f\u4ec0\u4e48\u5de5\u5177\u3002\u7b80\u5355\u6765\u8bf4\uff0cGTM \u662f Google \u63d0\u4f9b\u7684\u4e00\u6b3e\u6807\u7b7e\u7ba1\u7406\u5e73\u53f0\uff0c\u5e2e\u52a9\u60a8\u9ad8\u6548\u7ba1\u7406\u7f51\u7ad9\u4e0a\u7684\u8ffd\u8e2a\u4ee3\u7801\u548c\u5206\u6790\u5de5\u5177\u3002\u901a\u8fc7 GTM \u6536\u96c6\u5230\u7684\u6570\u636e\uff0c\u53ef\u4ee5\u7528\u4e8e\u4f18\u5316\u7f51\u7ad9\u5185\u5bb9\u3001\u63d0\u5347\u7528\u6237\u4f53\u9a8c\uff0c\u4ee5\u53ca\u6539\u8fdb\u540e\u7eed\u7684\u6570\u5b57\u8425\u9500\u6d3b\u52a8\u3002\r\n\r\n \r\n\r\n\u5728\u672c\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u5e26\u60a8\u6df1\u5165\u4e86\u89e3 <strong>Google Tag Manager<\/strong> \u7684\u529f\u80fd\u3001\u8fd0\u4f5c\u65b9\u5f0f\uff0c\u4ee5\u53ca\u5b83\u4e3a\u4f55\u5bf9 <strong>\u6570\u5b57\u8425\u9500\uff08Digital Marketing\uff09<\/strong> \u4e0e <strong>SEO<\/strong> \u81f3\u5173\u91cd\u8981\u3002\r\n\r\n <div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" class=\"wp-image-8925\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/05\/team-work-process-photo-young-business-crew-working-with-new-startup-project.jpg\" alt=\"Google Tag Manager \u7f51\u7ad9\u8ffd\u8e2a\u4e0e\u6570\u636e\u5206\u6790\u5de5\u5177\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/05\/team-work-process-photo-young-business-crew-working-with-new-startup-project.jpg 800w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/05\/team-work-process-photo-young-business-crew-working-with-new-startup-project-300x200.jpg 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/05\/team-work-process-photo-young-business-crew-working-with-new-startup-project-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div> \r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/google-tag-manager\/#%E4%BB%80%E4%B9%88%E6%98%AF_Google_Tag_Manager%EF%BC%9F\" >\u4ec0\u4e48\u662f Google Tag Manager\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/google-tag-manager\/#Google_Tag_Manager_%E7%9A%84%E5%B7%A5%E4%BD%9C%E5%8E%9F%E7%90%86\" >Google Tag Manager \u7684\u5de5\u4f5c\u539f\u7406<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/google-tag-manager\/#Google_Tag_Manager_%E7%9A%84%E6%A0%B8%E5%BF%83%E7%BB%84%E6%88%90\" >Google Tag Manager \u7684\u6838\u5fc3\u7ec4\u6210<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/google-tag-manager\/#%E4%BD%BF%E7%94%A8_Google_Tag_Manager_%E7%9A%84%E4%BC%98%E5%8A%BF\" >\u4f7f\u7528 Google Tag Manager \u7684\u4f18\u52bf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/google-tag-manager\/#%E5%A6%82%E4%BD%95%E4%BD%BF%E7%94%A8_Google_Tag_Manager%EF%BC%9F\" >\u5982\u4f55\u4f7f\u7528 Google Tag Manager\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/google-tag-manager\/#%E6%80%BB%E7%BB%93\" >\u603b\u7ed3<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BB%80%E4%B9%88%E6%98%AF_Google_Tag_Manager%EF%BC%9F\"><\/span>\u4ec0\u4e48\u662f Google Tag Manager\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n \r\n\r\n<strong>Google Tag Manager (GTM)<\/strong> \u662f Google \u63a8\u51fa\u7684\u514d\u8d39\u5de5\u5177\uff0c\u4e13\u4e3a\u7f51\u7ad9\u8fd0\u8425\u8005\u4e0e\u6570\u5b57\u8425\u9500\u4eba\u5458\u8bbe\u8ba1\u3002\u5b83\u5141\u8bb8\u7528\u6237\u96c6\u4e2d\u7ba1\u7406\u7f51\u7ad9\u4e0a\u7684\u5404\u79cd\u8ffd\u8e2a\u6807\u7b7e\uff08Tags\uff09\u3001\u811a\u672c\uff08Scripts\uff09\u4e0e\u4ee3\u7801\u7247\u6bb5\uff0c\u800c\u65e0\u9700\u9891\u7e41\u4fee\u6539\u6e90\u4ee3\u7801\u3002\u8fd9\u6837\u4e0d\u4ec5\u63d0\u5347\u4e86\u7075\u6d3b\u6027\uff0c\u8fd8\u964d\u4f4e\u4e86\u6280\u672f\u4f9d\u8d56\uff0c\u8ba9\u8425\u9500\u4eba\u5458\u4e5f\u80fd\u8f7b\u677e\u638c\u63a7\u6570\u636e\u8ffd\u8e2a\u3002\r\n\r\n \r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n\r\n\u501f\u52a9 GTM\uff0c\u60a8\u53ef\u4ee5\u9ad8\u6548\u7ba1\u7406\u4e0d\u540c\u7c7b\u578b\u7684\u6807\u7b7e\uff0c\u5c06\u6536\u96c6\u5230\u7684\u6570\u636e\u5e94\u7528\u4e8e\u5206\u6790\u548c\u4f18\u5316\uff0c\u4ece\u800c\u63d0\u5347\u8425\u9500\u6d3b\u52a8\u7684\u6574\u4f53\u6548\u679c\u3002\r\n\r\n<\/blockquote>\r\n \r\n\r\n\u5e38\u89c1\u7684\u6807\u7b7e\u5305\u62ec <a href=\"https:\/\/asiasearch.co.th\/zh-hans\/google-analytics\/\">Google Analytics<\/a>\u3001Facebook Pixel\u3001Google Ads \u8f6c\u5316\u8ffd\u8e2a\u7b49\u3002GTM \u5df2\u6210\u4e3a\u73b0\u4ee3\u6570\u5b57\u8425\u9500\u4e2d\u4e0d\u53ef\u6216\u7f3a\u7684\u6838\u5fc3\u5de5\u5177\u3002\r\n\r\n <div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"400\" class=\"wp-image-8927\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/05\/1_zxqTE-ozjGHuB3n1CHX2ig.jpg\" alt=\"Google Tag Manager \u5de5\u4f5c\u539f\u7406\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/05\/1_zxqTE-ozjGHuB3n1CHX2ig.jpg 800w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/05\/1_zxqTE-ozjGHuB3n1CHX2ig-300x150.jpg 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/05\/1_zxqTE-ozjGHuB3n1CHX2ig-768x384.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div> \r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Tag_Manager_%E7%9A%84%E5%B7%A5%E4%BD%9C%E5%8E%9F%E7%90%86\"><\/span>Google Tag Manager \u7684\u5de5\u4f5c\u539f\u7406<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n \r\n\r\nGTM \u901a\u8fc7\u7f51\u9875\u7aef\u7684\u76f4\u89c2\u754c\u9762\uff0c\u8ba9\u7528\u6237\u6dfb\u52a0\u4e0e\u7ba1\u7406\u6807\u7b7e\uff0c\u800c\u65e0\u9700\u76f4\u63a5\u6539\u52a8\u4ee3\u7801\u3002\u7528\u6237\u53ea\u9700\u5728 GTM \u4e2d\u914d\u7f6e\u6240\u9700\u7684\u6807\u7b7e\uff08\u5982 GA\u3001Facebook Pixel \u7b49\uff09\uff0c\u5e76\u8bbe\u5b9a\u89e6\u53d1\u6761\u4ef6\uff08Triggers\uff09\uff0c\u5373\u53ef\u5728\u7f51\u7ad9\u4e0a\u81ea\u52a8\u8ffd\u8e2a\u7528\u6237\u884c\u4e3a\u4e0e\u8f6c\u5316\u4e8b\u4ef6\u3002\r\n\r\n \r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Tag_Manager_%E7%9A%84%E6%A0%B8%E5%BF%83%E7%BB%84%E6%88%90\"><\/span>Google Tag Manager \u7684\u6838\u5fc3\u7ec4\u6210<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n \r\n\r\n\u8981\u6b63\u786e\u4f7f\u7528 GTM\uff0c\u60a8\u9700\u8981\u7406\u89e3\u4ee5\u4e0b\u6838\u5fc3\u5143\u7d20\uff1a\r\n\r\n \r\n<ul class=\"wp-block-list\">\r\n \t<li><strong>Container\uff08\u5bb9\u5668\uff09\uff1a<\/strong> \u5b58\u653e\u4e0e\u7ba1\u7406\u6240\u6709\u6807\u7b7e\u4e0e\u811a\u672c\u7684\u7a7a\u95f4\u3002<\/li>\r\n \t<li><strong>Tags\uff08\u6807\u7b7e\uff09\uff1a<\/strong> \u7528\u4e8e\u6536\u96c6\u6570\u636e\u7684\u4ee3\u7801\u7247\u6bb5\uff0c\u5982 Google Analytics\u3001Facebook Pixel\u3002<\/li>\r\n \t<li><strong>Triggers\uff08\u89e6\u53d1\u6761\u4ef6\uff09\uff1a<\/strong> \u5b9a\u4e49\u6807\u7b7e\u4f55\u65f6\u6267\u884c\uff0c\u4f8b\u5982\u70b9\u51fb\u6309\u94ae\u3001\u63d0\u4ea4\u8868\u5355\u3002<\/li>\r\n \t<li><strong>Variables\uff08\u53d8\u91cf\uff09\uff1a<\/strong> \u7528\u4e8e\u4f20\u9012\u6216\u5b58\u50a8\u52a8\u6001\u6570\u636e\uff0c\u4f8b\u5982 URL\u3001\u8bbe\u5907\u7c7b\u578b\u3002<\/li>\r\n \t<li><strong>Templates\uff08\u6a21\u677f\uff09\uff1a<\/strong> GTM \u5185\u7f6e\u5e38\u7528\u6807\u7b7e\u6a21\u677f\uff0c\u7b80\u5316\u914d\u7f6e\u6d41\u7a0b\u3002<\/li>\r\n \t<li><strong>Preview Mode\uff08\u9884\u89c8\u6a21\u5f0f\uff09\uff1a<\/strong> \u5728\u6b63\u5f0f\u53d1\u5e03\u524d\u6d4b\u8bd5\u6807\u7b7e\u662f\u5426\u6b63\u5e38\u8fd0\u884c\u3002<\/li>\r\n<\/ul>\r\n \r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BD%BF%E7%94%A8_Google_Tag_Manager_%E7%9A%84%E4%BC%98%E5%8A%BF\"><\/span>\u4f7f\u7528 Google Tag Manager \u7684\u4f18\u52bf<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n \r\n<h3 class=\"wp-block-heading\">\u9ad8\u6548\u7684\u6807\u7b7e\u4e0e\u811a\u672c\u7ba1\u7406<\/h3>\r\n\r\n\r\n\u65e0\u9700\u53cd\u590d\u4fee\u6539\u4ee3\u7801\uff0c\u8425\u9500\u4eba\u5458\u5373\u53ef\u72ec\u7acb\u7ba1\u7406\u8ffd\u8e2a\u5de5\u5177\uff0c\u63d0\u5347\u5b9e\u65bd\u6548\u7387\u3002\r\n\r\n\r\n<h3 class=\"wp-block-heading\">\u7075\u6d3b\u7684\u8ffd\u8e2a\u4e0e\u6570\u636e\u6536\u96c6<\/h3>\r\n\r\n\r\n\u652f\u6301\u8ffd\u8e2a\u9875\u9762\u6d4f\u89c8\u3001\u6309\u94ae\u70b9\u51fb\u3001\u8868\u5355\u63d0\u4ea4\u3001\u5546\u54c1\u8d2d\u4e70\u7b49\uff0c\u5e2e\u52a9\u4f01\u4e1a\u83b7\u53d6\u66f4\u7cbe\u51c6\u7684\u6570\u636e\u3002\r\n\r\n\r\n<h3 class=\"wp-block-heading\">\u964d\u4f4e\u9519\u8bef\u98ce\u9669<\/h3>\r\n\r\n\r\n\u901a\u8fc7 GTM \u7684\u9884\u89c8\u6a21\u5f0f\uff0c\u53ef\u4ee5\u63d0\u524d\u6d4b\u8bd5\u6807\u7b7e\uff0c\u907f\u514d\u6570\u636e\u8ffd\u8e2a\u51fa\u9519\u3002\r\n\r\n\r\n<h3 class=\"wp-block-heading\">\u517c\u5bb9\u591a\u5e73\u53f0<\/h3>\r\n\r\n\r\n\u53ef\u65e0\u7f1d\u5bf9\u63a5 <a href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-is-google-ads\/\">Google Ads<\/a>\u3001<a href=\"https:\/\/asiasearch.co.th\/facebook-ads\/\">Facebook Ads<\/a>\u3001LinkedIn Ads \u7b49\u5e73\u53f0\uff0c\u5b9e\u73b0\u591a\u6e20\u9053\u6574\u5408\u8425\u9500\u3002\r\n\r\n\r\n<h3 class=\"wp-block-heading\">\u652f\u6301\u56e2\u961f\u534f\u4f5c\u4e0e\u4e2a\u6027\u5316\u8bbe\u7f6e<\/h3>\r\n\r\n\r\n\u754c\u9762\u53cb\u597d\uff0c\u56e2\u961f\u53ef\u534f\u540c\u64cd\u4f5c\uff0c\u5e76\u80fd\u6839\u636e\u4e1a\u52a1\u9700\u6c42\u7075\u6d3b\u5b9a\u5236\u8ffd\u8e2a\u65b9\u6848\u3002\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"419\" class=\"wp-image-8929\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/05\/businessteam-doing-business-meeting-working-with-startup-project-office.jpg\" alt=\"Google Tag Manager \u6838\u5fc3\u529f\u80fd\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/05\/businessteam-doing-business-meeting-working-with-startup-project-office.jpg 700w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/05\/businessteam-doing-business-meeting-working-with-startup-project-office-300x180.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div> \r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E4%BD%BF%E7%94%A8_Google_Tag_Manager%EF%BC%9F\"><\/span>\u5982\u4f55\u4f7f\u7528 Google Tag Manager\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n \r\n<ol class=\"wp-block-list\">\r\n \t<li>\u6ce8\u518c\u8d26\u53f7\uff1a\u8bbf\u95ee <a href=\"https:\/\/tagmanager.google.com\/\" target=\"_blank\" rel=\"noopener\">Google Tag Manager \u5b98\u7f51<\/a>\uff0c\u4f7f\u7528 Google \u8d26\u53f7\u6ce8\u518c\u3002<\/li>\r\n \t<li>\u521b\u5efa 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