{"id":19803,"date":"2024-04-29T10:57:36","date_gmt":"2024-04-29T10:57:36","guid":{"rendered":"https:\/\/asiasearch.co.th\/?p=19803"},"modified":"2025-08-27T08:35:44","modified_gmt":"2025-08-27T08:35:44","slug":"messenger-facebook-ads","status":"publish","type":"post","link":"https:\/\/asiasearch.co.th\/zh-hans\/messenger-facebook-ads\/","title":{"rendered":"Facebook Ads Messenger \u5e7f\u544a\u6295\u653e\u6559\u7a0b"},"content":{"rendered":"\r\n\r\n\u5bf9\u4e8e\u60f3\u8981\u63d0\u5347\u9500\u91cf\u3001\u6269\u5927\u5ba2\u6237\u7fa4\u7684\u4f01\u4e1a\u6765\u8bf4\uff0c\u7edd\u4e0d\u80fd\u5ffd\u89c6\u5168\u7403\u4f7f\u7528\u4eba\u6570\u6700\u591a\u7684\u793e\u4ea4\u5e73\u53f0\u2014\u2014<strong>Facebook<\/strong>\u3002Facebook \u4e0d\u4ec5\u80fd\u5e2e\u52a9\u4f01\u4e1a\u63a8\u5e7f\u6d3b\u52a8\u3001\u5ba3\u4f20\u4ea7\u54c1\u4e0e\u670d\u52a1\uff0c\u8fd8\u80fd\u901a\u8fc7\u591a\u6837\u5316\u7684\u5e7f\u544a\u5f62\u5f0f\u6709\u6548\u89e6\u8fbe\u76ee\u6807\u5ba2\u6237\u3002\u5176\u4e2d\uff0c<strong>Facebook Ads Messenger<\/strong> \u662f\u4e00\u79cd\u975e\u5e38\u9ad8\u6548\u7684\u5e7f\u544a\u65b9\u5f0f\uff0c\u5b83\u80fd\u901a\u8fc7\u4e00\u5bf9\u4e00\u7684\u4e92\u52a8\u76f4\u63a5\u4e0e\u6f5c\u5728\u5ba2\u6237\u5efa\u7acb\u8054\u7cfb\uff0c\u4ece\u800c\u63d0\u5347\u8f6c\u5316\u7387\u3002\u4eca\u5929\u6211\u4eec\u5c06\u5e26\u4f60\u4e86\u89e3 Facebook Ads Messenger \u7684\u7279\u70b9\u53ca\u63a8\u5e7f\u65b9\u6cd5\u3002\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"378\" class=\"wp-image-8868\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/04\/communication-social-media-icons.jpg\" alt=\"\u5982\u4f55\u901a\u8fc7 Facebook Ads Messenger \u63d0\u5347\u9500\u91cf\uff1f\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/04\/communication-social-media-icons.jpg 700w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/04\/communication-social-media-icons-300x162.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/messenger-facebook-ads\/#%E4%BB%80%E4%B9%88%E6%98%AF_Facebook_Ads_Messenger%EF%BC%9F\" >\u4ec0\u4e48\u662f Facebook Ads Messenger\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/messenger-facebook-ads\/#Facebook_Ads_Messenger_%E7%9A%84%E8%BF%90%E4%BD%9C%E5%8E%9F%E7%90%86\" >Facebook Ads Messenger \u7684\u8fd0\u4f5c\u539f\u7406<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/messenger-facebook-ads\/#%E5%A6%82%E4%BD%95%E6%8A%95%E6%94%BE_Facebook_Ads_Messenger_%E5%B9%BF%E5%91%8A%EF%BC%9F\" >\u5982\u4f55\u6295\u653e Facebook Ads Messenger \u5e7f\u544a\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/messenger-facebook-ads\/#%E6%80%BB%E7%BB%93\" >\u603b\u7ed3<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BB%80%E4%B9%88%E6%98%AF_Facebook_Ads_Messenger%EF%BC%9F\"><\/span>\u4ec0\u4e48\u662f Facebook Ads Messenger\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n\r\n<strong>Facebook Ads Messenger<\/strong> \u662f Facebook \u5e7f\u544a\u7684\u4e00\u79cd\u7c7b\u578b\uff0c\u5b83\u5141\u8bb8\u4f01\u4e1a\u5c06\u5e7f\u544a\u76f4\u63a5\u5c55\u793a\u5728 Messenger \u4e2d\uff0c\u6216\u901a\u8fc7\u7528\u6237\u70b9\u51fb\u52a8\u6001\u6d88\u606f\u5e7f\u544a\u540e\u8df3\u8f6c\u81f3 Messenger \u4e0e\u54c1\u724c\u4e92\u52a8\u3002\u501f\u52a9 Messenger \u5e7f\u544a\uff0c\u4f01\u4e1a\u80fd\u591f\u4ee5\u66f4\u52a0\u4e2a\u6027\u5316\u7684\u65b9\u5f0f\u4e0e\u5ba2\u6237\u6c9f\u901a\uff0c\u589e\u52a0\u4e92\u52a8\u7387\u5e76\u63d0\u5347\u8d2d\u4e70\u610f\u613f\u3002\r\n\r\n\r\n\r\n\r\n\r\n\u8981\u5728 Messenger \u4e0a\u5c55\u793a Facebook \u5e7f\u544a\u5e76\u4e0d\u590d\u6742\u3002\u4f60\u53ea\u9700\u4f7f\u7528 Facebook \u5e7f\u544a\u7ba1\u7406\u5de5\u5177\uff08\u73b0\u79f0 Meta Ads Manager\uff09\uff0c\u5373\u53ef\u521b\u5efa\u65b0\u5e7f\u544a\u3001\u8bbe\u5b9a\u9884\u7b97\u3001\u8c03\u6574\u7ade\u4ef7\u7b56\u7565\u3001\u5b9a\u4e49\u53d7\u4f17\u7fa4\u4f53\uff0c\u5e76\u6d4b\u8bd5\u5e7f\u544a\u6548\u679c\uff0c\u64cd\u4f5c\u65b9\u5f0f\u4e0e\u666e\u901a Facebook Ads \u57fa\u672c\u4e00\u81f4\uff0c\u53ea\u9700\u9009\u62e9\u5e7f\u544a\u6295\u653e\u4f4d\u7f6e\u4e3a Messenger \u5373\u53ef\u3002\r\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facebook_Ads_Messenger_%E7%9A%84%E8%BF%90%E4%BD%9C%E5%8E%9F%E7%90%86\"><\/span>Facebook Ads Messenger \u7684\u8fd0\u4f5c\u539f\u7406<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n\r\n\u5728\u8bbe\u7f6e Facebook Ads Messenger \u4e4b\u524d\uff0c\u5fc5\u987b\u5148\u4e86\u89e3\u5b83\u7684\u8fd0\u4f5c\u673a\u5236\uff0c\u8fd9\u6837\u624d\u80fd\u786e\u4fdd\u5e7f\u544a\u7cbe\u51c6\u89e6\u8fbe\u76ee\u6807\u5ba2\u6237\uff0c\u907f\u514d\u6d6a\u8d39\u9884\u7b97\u3002\u5176\u6838\u5fc3\u8981\u70b9\u5305\u62ec\uff1a\r\n\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n \t<li><strong>\u5e7f\u544a\u521b\u5efa\uff1a<\/strong>\u53ef\u9009\u62e9\u4e0d\u540c\u7684\u5e7f\u544a\u76ee\u6807\uff0c\u5982\u589e\u52a0\u9500\u91cf\u3001\u5f15\u6d41\u7f51\u7ad9\u3001\u63d0\u5347\u4e92\u52a8\u3001\u83b7\u53d6\u6f5c\u5728\u5ba2\u6237\u6216\u63d0\u9ad8\u54c1\u724c\u8ba4\u77e5\u5ea6\u3002<\/li>\r\n \t<li><strong>\u53d7\u4f17\u5b9a\u4f4d\uff1a<\/strong>\u652f\u6301\u6839\u636e\u5e74\u9f84\u3001\u6027\u522b\u3001\u5730\u57df\u3001\u5174\u8da3\u3001\u884c\u4e3a\u8fdb\u884c\u7cbe\u786e\u6295\u653e\uff0c\u8fd8\u53ef\u521b\u5efa\u201c\u76f8\u4f3c\u53d7\u4f17\u201d\uff08Lookalike Audiences\uff09\u6269\u5c55\u6f5c\u5728\u5ba2\u6237\u7fa4\u3002<\/li>\r\n \t<li><strong>\u9884\u7b97\u4e0e\u6392\u671f\uff1a<\/strong>\u53ef\u8bbe\u7f6e\u6bcf\u65e5\u9884\u7b97\u6216\u6574\u4f53\u9884\u7b97\uff0c\u5e76\u7075\u6d3b\u9009\u62e9\u5e7f\u544a\u5f00\u59cb\u4e0e\u7ed3\u675f\u65f6\u95f4\u3002<\/li>\r\n \t<li><strong>\u6570\u636e\u8ffd\u8e2a\u4e0e\u4f18\u5316\uff1a<\/strong>\u901a\u8fc7 <a href=\"https:\/\/asiasearch.co.th\/facebook-analytics\/\">Facebook \u5206\u6790\u5de5\u5177<\/a>\uff0c\u8ffd\u8e2a\u70b9\u51fb\u91cf\u3001\u5c55\u793a\u6b21\u6570\u3001CPC \u7b49\u6307\u6807\uff0c\u5e2e\u52a9\u4f18\u5316\u5e7f\u544a\u8868\u73b0\u3002<\/li>\r\n \t<li><strong>\u591a\u5e7f\u544a\u7ba1\u7406\uff1a<\/strong>\u53ef\u540c\u65f6\u7ba1\u7406\u591a\u4e2a\u5e7f\u544a\u7cfb\u5217\uff0c\u7075\u6d3b\u8c03\u6574\u6bcf\u4e2a\u5e7f\u544a\u7ec4\u7684\u8bbe\u7f6e\u548c\u72b6\u6001\u3002<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\u76f8\u5173\u6587\u7ae0\uff1a<a href=\"https:\/\/asiasearch.co.th\/how-to-run-ads-facebook\/\">\u5982\u4f55\u6295\u653e Facebook \u5e7f\u544a\u624d\u80fd\u6548\u679c\u6700\u5927\u5316\uff1f<\/a>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"405\" class=\"wp-image-8869\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/04\/woman-showing-facebook-messenger-icon.jpg\" alt=\"Facebook Ads Messenger \u5e7f\u544a\u8bbe\u7f6e\u65b9\u6cd5\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/04\/woman-showing-facebook-messenger-icon.jpg 700w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/04\/woman-showing-facebook-messenger-icon-300x174.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E6%8A%95%E6%94%BE_Facebook_Ads_Messenger_%E5%B9%BF%E5%91%8A%EF%BC%9F\"><\/span>\u5982\u4f55\u6295\u653e Facebook Ads Messenger \u5e7f\u544a\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n\r\n\u4f7f\u7528 Meta \u5e7f\u544a\u7ba1\u7406\u5de5\u5177\u8bbe\u7f6e Messenger \u5e7f\u544a\u975e\u5e38\u7b80\u5355\uff0c\u57fa\u672c\u6b65\u9aa4\u5982\u4e0b\uff1a\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">1. \u521b\u5efa\u65b0\u5e7f\u544a\u7cfb\u5217<\/h3>\r\n\r\n\r\n\r\n\r\n\u8fdb\u5165\u5e7f\u544a\u7ba1\u7406\u540e\u53f0\uff0c\u70b9\u51fb\u201c\u521b\u5efa\u5e7f\u544a\u7cfb\u5217\u201d\uff0c\u9009\u62e9 Messenger \u4f5c\u4e3a\u6295\u653e\u6e20\u9053\u3002\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">2. \u8bbe\u5b9a\u5e7f\u544a\u76ee\u6807<\/h3>\r\n\r\n\r\n\r\n\r\n\u53ef\u9009\u62e9\u54c1\u724c\u8ba4\u77e5\u3001\u6d41\u91cf\u63d0\u5347\u3001\u8f6c\u5316\u3001\u6f5c\u5728\u5ba2\u6237\u6536\u96c6\u7b49\u4e0d\u540c\u76ee\u6807\u3002Messenger \u5e7f\u544a\u5c24\u5176\u9002\u5408\u7528\u4e8e<strong>\u6f5c\u5728\u5ba2\u6237\u83b7\u53d6\u4e0e\u4e92\u52a8\u8f6c\u5316<\/strong>\u3002\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">3. \u8bbe\u7f6e\u5e7f\u544a\u7cfb\u5217\u540d\u79f0\u4e0e\u76ee\u6807\u53d7\u4f17<\/h3>\r\n\r\n\r\n\r\n\r\n\u4e3a\u5e7f\u544a\u7cfb\u5217\u547d\u540d\uff0c\u4fbf\u4e8e\u7ba1\u7406\u3002\u968f\u540e\u8bbe\u5b9a\u76ee\u6807\u4eba\u7fa4\uff0c\u53ef\u6839\u636e\u5730\u57df\u3001\u6027\u522b\u3001\u5e74\u9f84\u3001\u5174\u8da3\u7b49\u6761\u4ef6\u7cbe\u51c6\u9501\u5b9a\u3002\u5efa\u8bae\u5c3d\u53ef\u80fd\u7ec6\u5206\u53d7\u4f17\uff0c\u4ee5\u63d0\u9ad8\u8f6c\u5316\u7387\u3002\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">4. \u786e\u5b9a\u9884\u7b97\u4e0e\u51fa\u4ef7<\/h3>\r\n\r\n\r\n\r\n\r\n\u53ef\u9009\u62e9\u6bcf\u65e5\u9884\u7b97\u6216\u603b\u9884\u7b97\uff0c\u6839\u636e\u4e1a\u52a1\u9700\u6c42\u7075\u6d3b\u8c03\u6574\u3002\u786e\u4fdd\u5e7f\u544a\u6210\u672c\u4e0e\u9884\u671f\u6548\u679c\u76f8\u5339\u914d\u3002\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">5. \u9009\u62e9\u5e7f\u544a\u6295\u653e\u4f4d\u7f6e<\/h3>\r\n\r\n\r\n\r\n\r\nFacebook \u63d0\u4f9b\u591a\u79cd\u6295\u653e\u6e20\u9053\uff0c\u5305\u62ec Facebook \u52a8\u6001\u3001Instagram\u3001\u53d7\u4f17\u7f51\u7edc\u4e0e Messenger\u3002\u6b64\u5904\u9700\u52fe\u9009 Messenger\uff08\u53ef\u4e0e\u5176\u4ed6\u6e20\u9053\u642d\u914d\uff09\u3002\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">6. \u9009\u62e9\u5e7f\u544a\u5f62\u5f0f<\/h3>\r\n\r\n\r\n\r\n\r\n\u53ef\u9009\u62e9\u56fe\u7247\u5e7f\u544a\u3001\u89c6\u9891\u5e7f\u544a\u3001\u8f6e\u64ad\u5e7f\u544a\u3001\u5e7b\u706f\u7247\u5e7f\u544a\u3001\u5408\u96c6\u5e7f\u544a\u7b49\u5f62\u5f0f\uff0c\u6839\u636e\u8425\u9500\u76ee\u6807\u7075\u6d3b\u642d\u914d\u3002\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">7. \u8bbe\u7f6e\u6d88\u606f\u6a21\u677f\u4e0e\u81ea\u52a8\u56de\u590d<\/h3>\r\n\r\n\r\n\r\n\r\n\u5728 Messenger \u5e7f\u544a\u4e2d\uff0c\u4e92\u52a8\u4f53\u9a8c\u81f3\u5173\u91cd\u8981\u3002\u4f60\u53ef\u4ee5\u8bbe\u7f6e\u81ea\u52a8\u6b22\u8fce\u8bed\u3001\u5e38\u89c1\u95ee\u9898\u56de\u590d\u6216\u81ea\u5b9a\u4e49\u804a\u5929\u6a21\u677f\uff0c\u4ee5\u63d0\u5347\u5ba2\u6237\u4f53\u9a8c\u548c\u8f6c\u5316\u7387\u3002\r\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%80%BB%E7%BB%93\"><\/span>\u603b\u7ed3<span 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