{"id":19829,"date":"2024-02-07T07:33:18","date_gmt":"2024-02-07T07:33:18","guid":{"rendered":"https:\/\/asiasearch.co.th\/?p=19829"},"modified":"2025-08-28T05:11:07","modified_gmt":"2025-08-28T05:11:07","slug":"facebook-analytics","status":"publish","type":"post","link":"https:\/\/asiasearch.co.th\/zh-hans\/facebook-analytics\/","title":{"rendered":"Facebook Analytics \u662f\u4ec0\u4e48\uff1f\u5168\u9762\u89e3\u6790\u4f7f\u7528\u65b9\u6cd5\u4e0e\u8425\u9500\u4ef7\u503c"},"content":{"rendered":"\r\n\r\nFacebook Analytics \u662f\u4ec0\u4e48\uff1f\u5f88\u591a\u4eba\u53ef\u80fd\u53ea\u542c\u8fc7 <a href=\"https:\/\/asiasearch.co.th\/google-analytics\/\">Google Analytics<\/a>\uff0c\u4f46\u5176\u5b9e Facebook \u4e5f\u6709\u81ea\u5df1\u7684\u6570\u636e\u5206\u6790\u5de5\u5177\u3002Facebook Analytics \u662f Facebook 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\u4f5c\u4e3a\u5168\u7403\u6700\u53d7\u6b22\u8fce\u7684\u793e\u4ea4\u5e73\u53f0\u4e4b\u4e00\uff0c\u4e0d\u4ec5\u9002\u5408\u4e2a\u4eba\u5206\u4eab\u751f\u6d3b\uff0c\u4e5f\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u4e86\u4e30\u5bcc\u7684\u5e7f\u544a\u5f62\u5f0f\uff0c\u5305\u62ec\u4ed8\u8d39\u5e7f\u544a\u4e0e\u81ea\u7136\u63a8\u5e7f\u3002\u4e3a\u4e86\u5e2e\u52a9\u4f01\u4e1a\u66f4\u597d\u5730\u8861\u91cf\u8425\u9500\u8868\u73b0\uff0cFacebook \u63a8\u51fa\u4e86 Analytics \u5de5\u5177\uff0c\u7528\u4e8e\u63d0\u4f9b\u9875\u9762\u4e92\u52a8\u4e0e\u53d7\u4f17\u884c\u4e3a\u7684\u6df1\u5ea6\u6d1e\u5bdf\u3002\u501f\u52a9 Facebook Analytics\uff0c\u4f01\u4e1a\u53ef\u4ee5\u8bc4\u4f30\u5e7f\u544a\u6210\u6548\u3001\u4f18\u5316\u5185\u5bb9\u7b56\u7565\uff0c\u4ece\u800c\u63d0\u5347\u6574\u4f53\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u6548\u679c\u3002\r\n\r\n\r\n\r\n\r\n\r\n\u5982\u4eca\uff0cMeta \u4f5c\u4e3a Facebook\u3001Instagram \u548c WhatsApp \u7684\u6bcd\u516c\u53f8\uff0c\u5df2\u7ecf\u6574\u5408\u63a8\u51fa\u4e86\u65b0\u7684 Analytics \u5de5\u5177 \u2014\u2014 Meta Business Suite\u3002\u8be5\u5de5\u5177\u53ef\u4ee5\u8ffd\u8e2a\u5e7f\u544a\u8868\u73b0\u3001\u53d1\u73b0\u53d7\u4f17\u6d1e\u5bdf\uff0c\u5e76\u5e2e\u52a9\u4f01\u4e1a\u5728\u4e00\u4e2a\u5e73\u53f0\u4e0a\u540c\u65f6\u7ba1\u7406 Facebook \u4e0e Instagram \u8d26\u53f7\u3002\u5b83\u63d0\u4f9b\u4e86\u66f4\u5168\u9762\u7684\u53d7\u4f17\u5206\u6790\u3001\u5185\u5bb9\u8868\u73b0\u4ee5\u53ca\u8d8b\u52bf\u6570\u636e\u3002\r\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facebook_Analytics_%E5%AF%B9%E4%BC%81%E4%B8%9A%E7%9A%84%E4%BD%9C%E7%94%A8\"><\/span>Facebook Analytics \u5bf9\u4f01\u4e1a\u7684\u4f5c\u7528<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n\r\n\u5982\u679c\u4f60\u719f\u6089 Google Analytics\uff0c\u90a3\u4e48\u4f1a\u66f4\u5bb9\u6613\u7406\u89e3 Facebook Analytics \u7684\u4f5c\u7528\u3002\u5b83\u7684\u4e3b\u8981\u529f\u80fd\u662f\u6536\u96c6\u5e76\u5206\u6790\u9875\u9762\u4e0a\u7684\u5404\u79cd\u7528\u6237\u884c\u4e3a\u6570\u636e\uff0c\u5305\u62ec\u5e7f\u544a\u70b9\u51fb\u3001\u81ea\u7136\u89e6\u8fbe\u3001\u8de8\u5e73\u53f0\u6d3b\u52a8\u7b49\u3002\u901a\u8fc7\u8fd9\u4e9b\u6570\u636e\uff0c\u60a8\u53ef\u4ee5\u8bc4\u4f30\u6bcf\u4e2a\u6d3b\u52a8\u7684\u6548\u679c\uff0c\u4ece\u800c\u66f4\u6709\u9488\u5bf9\u6027\u5730\u4f18\u5316\u5e7f\u544a\u6295\u653e\u548c\u5185\u5bb9\u7b56\u7565\u3002\r\n\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n\r\nFacebook Analytics \u7684\u6838\u5fc3\u76ee\u6807\u662f\u63d0\u4f9b\u5173\u952e\u7684\u7528\u6237\u6d1e\u5bdf\uff0c\u5e2e\u52a9\u60a8\u4f18\u5316\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u7b56\u7565\uff0c\u4ece\u800c\u63d0\u5347\u6570\u5b57\u8425\u9500\uff08Digital Marketing\uff09\u7684\u6574\u4f53\u6210\u6548\u3002\r\n\r\n<\/blockquote>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"521\" class=\"wp-image-8509\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/02\/business-presentation-laptop-screen.jpg\" alt=\"Facebook Analytics \u6570\u636e\u5206\u6790\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/02\/business-presentation-laptop-screen.jpg 800w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/02\/business-presentation-laptop-screen-300x195.jpg 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/02\/business-presentation-laptop-screen-768x500.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\r\n\r\n\r\n\r\n\u76f8\u5173\u6587\u7ae0\uff1a<a href=\"https:\/\/asiasearch.co.th\/how-to-run-ads-facebook\/\">Facebook \u5e7f\u544a\u6295\u653e\u6280\u5de7<\/a>\r\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%85%8D%E8%B4%B9%E5%8F%AF%E7%94%A8%E7%9A%84_Facebook_Analytics_%E5%B7%A5%E5%85%B7\"><\/span>\u514d\u8d39\u53ef\u7528\u7684 Facebook Analytics \u5de5\u5177<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n\r\n\u76ee\u524d\uff0cFacebook \u63d0\u4f9b\u4e86\u591a\u79cd\u514d\u8d39\u7684\u6570\u636e\u5206\u6790\u5165\u53e3\uff0c\u5e2e\u52a9\u4f01\u4e1a\u4f18\u5316\u5e7f\u544a\u4e0e\u5185\u5bb9\u8868\u73b0\u3002\u5e38\u89c1\u7684\u4e24\u5927\u514d\u8d39\u5de5\u5177\u5206\u522b\u662f\uff1a\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">1. Meta Business Suite<\/h3>\r\n\r\n\r\n\r\n\r\nMeta Business Suite \u5df2\u53d6\u4ee3\u539f\u6709\u7684 Facebook Analytics\u3002\u901a\u8fc7\u5b83\uff0c\u60a8\u53ef\u4ee5\u5168\u9762\u67e5\u770b\u9875\u9762\u6570\u636e\u4e0e\u5e7f\u544a\u6210\u6548\uff0c\u5305\u62ec\u53d7\u4f17\u884c\u4e3a\u3001\u5e16\u5b50\u4e92\u52a8\u4e0e\u5e7f\u544a\u8986\u76d6\u7387\u7b49\u3002\u4f7f\u7528\u65b9\u6cd5\u4e5f\u5f88\u7b80\u5355\uff0c\u53ea\u9700\u767b\u5f55 Meta Business Suite \u5e76\u8fdb\u5165\u201c\u6570\u636e\u6d1e\u5bdf\u201d\u5373\u53ef\u3002\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">2. Facebook Page Insights<\/h3>\r\n\r\n\r\n\r\n\r\n\u5982\u679c\u60a8\u4e0d\u60f3\u4f7f\u7528 Meta Business Suite\uff0c\u4e5f\u53ef\u4ee5\u76f4\u63a5\u5728 Facebook \u9875\u9762\u4e2d\u67e5\u770b Page Insights\u3002\u5b83\u4f4d\u4e8e\u4e13\u4e1a\u4eea\u8868\u76d8\u4e2d\uff0c\u53ef\u4ee5\u67e5\u770b\u8fd1 28 \u81f3 90 \u5929\u7684\u6570\u636e\uff0c\u4f8b\u5982\u89e6\u8fbe\u4eba\u6570\u3001\u5e16\u5b50\u4e92\u52a8\u3001\u7c89\u4e1d\u589e\u957f\u7b49\uff0c\u9002\u5408\u5feb\u901f\u4e86\u89e3\u9875\u9762\u6574\u4f53\u8868\u73b0\u3002\r\n\r\n\r\n\r\n\r\n\r\n\u5ef6\u4f38\u9605\u8bfb\uff1a<a href=\"https:\/\/asiasearch.co.th\/what-is-engagement\/\">\u4ec0\u4e48\u662f Engagement\uff1f\u5b83\u5bf9\u8425\u9500\u7684\u91cd\u8981\u6027<\/a>\r\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E4%BD%BF%E7%94%A8_Meta_Business_Suite_%E4%B8%8E_Facebook_Page_Insights\"><\/span>\u5982\u4f55\u4f7f\u7528 Meta Business Suite \u4e0e Facebook Page Insights<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">\u4f7f\u7528 Meta Business Suite \u7684\u65b9\u6cd5<\/h3>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n \t<li>\u6253\u5f00 Meta Business Suite\uff0c\u70b9\u51fb\u201c\u6570\u636e\u6d1e\u5bdf\u201d\u3002\u60a8\u53ef\u4ee5\u67e5\u770b Facebook \u548c Instagram \u7684\u6574\u4f53\u8868\u73b0\u3002<\/li>\r\n \t<li>\u5728\u5de6\u4fa7\u83dc\u5355\u9009\u62e9\u4e0d\u540c\u5206\u7c7b\uff0c\u67e5\u770b\u8be6\u7ec6\u7684\u5e7f\u544a\u4e0e\u53d7\u4f17\u5206\u6790\u3002<\/li>\r\n \t<li>\u5982\u679c\u53ea\u60f3\u67e5\u770b Facebook \u6570\u636e\uff0c\u53ef\u4ee5\u5728\u8bbe\u7f6e\u4e2d\u53d6\u6d88 Instagram \u7684\u6570\u636e\u9009\u9879\u3002<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"477\" class=\"wp-image-8506\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/02\/Screenshot-2567-02-07-at-14.25.15-1024x477.png\" alt=\"Meta Business Suite \u4f7f\u7528\u65b9\u6cd5\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/02\/Screenshot-2567-02-07-at-14.25.15-1024x477.png 1024w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/02\/Screenshot-2567-02-07-at-14.25.15-300x140.png 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/02\/Screenshot-2567-02-07-at-14.25.15-768x358.png 768w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/02\/Screenshot-2567-02-07-at-14.25.15-1536x716.png 1536w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/02\/Screenshot-2567-02-07-at-14.25.15.png 1566w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">\u4f7f\u7528 Facebook Page Insights \u7684\u65b9\u6cd5<\/h3>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n \t<li>\u8fdb\u5165\u60a8\u7684 Facebook \u5546\u4e1a\u4e3b\u9875\uff0c\u70b9\u51fb\u201c\u6570\u636e\u6d1e\u5bdf\u201d\u3002<\/li>\r\n \t<li>\u67e5\u770b\u9875\u9762\u6574\u4f53\u8868\u73b0\uff0c\u5305\u62ec\u5e16\u5b50\u8986\u76d6\u7387\u3001\u4e92\u52a8\u7387\u3001\u65b0\u589e\u70b9\u8d5e\u4e0e\u5173\u6ce8\u4eba\u6570\u3002<\/li>\r\n \t<li>\u70b9\u51fb\u5177\u4f53\u5185\u5bb9\u6a21\u5757\uff0c\u4e86\u89e3\u5355\u4e2a\u5e16\u5b50\u6216\u5e7f\u544a\u7684\u6295\u653e\u6548\u679c\u3002<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"525\" class=\"wp-image-8507\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/02\/Screenshot-2567-02-07-at-14.29.05-1024x525.png\" alt=\"Facebook Page Insights \u4f7f\u7528\u65b9\u6cd5\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/02\/Screenshot-2567-02-07-at-14.29.05-1024x525.png 1024w, 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