{"id":19886,"date":"2024-01-09T06:24:21","date_gmt":"2024-01-09T06:24:21","guid":{"rendered":"https:\/\/asiasearch.co.th\/?p=19886"},"modified":"2025-08-29T09:01:54","modified_gmt":"2025-08-29T09:01:54","slug":"customer-journey","status":"publish","type":"post","link":"https:\/\/asiasearch.co.th\/zh-hans\/customer-journey\/","title":{"rendered":"\u4ec0\u4e48\u662f Customer Journey\uff1f\u5ba2\u6237\u65c5\u7a0b\u4e0e\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\u5728"},"content":{"rendered":"\r\n<p>\u65e0\u8bba\u662f\u7ebf\u4e0a\u8fd8\u662f\u7ebf\u4e0b\u7684\u96f6\u552e\u4e1a\u52a1\uff0c<strong>\u6253\u9020\u826f\u597d\u7684\u5ba2\u6237\u4f53\u9a8c<\/strong>\u90fd\u662f\u4fc3\u4f7f\u5ba2\u6237\u518d\u6b21\u8d2d\u4e70\u5e76\u8fdb\u884c\u53e3\u7891\u4f20\u64ad\u7684\u5173\u952e\u3002\u8fd9\u4fbf\u5f15\u51fa\u4e86\u4e00\u4e2a\u5728 <a href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-is-digital-marketing\/\">\u6570\u5b57\u8425\u9500<\/a> \u4e2d\u6781\u5176\u91cd\u8981\u7684\u6982\u5ff5 \u2014\u2014 <strong>Customer Journey\uff08\u5ba2\u6237\u65c5\u7a0b\uff09<\/strong>\u3002\u5546\u5bb6\u9700\u8981\u5728\u6574\u4e2a\u8d2d\u4e70\u8def\u5f84\u4e2d\uff0c\u6301\u7eed\u5bfb\u627e\u65b9\u6cd5\u6765\u4f18\u5316\u7528\u6237\u4f53\u9a8c\u3002\u5982\u679c\u5ba2\u6237\u5728\u8d2d\u4e70\u8fc7\u7a0b\u4e2d\u4ea7\u751f\u4e0d\u826f\u611f\u53d7\uff0c\u5f88\u53ef\u80fd\u4f1a\u5f71\u54cd\u672a\u6765\u7684\u9500\u552e\u4e1a\u7ee9\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u4eca\u5929\uff0c\u6211\u4eec\u5c06\u5e26\u5927\u5bb6\u6df1\u5165\u4e86\u89e3\u4ec0\u4e48\u662f Customer Journey\uff0c\u4ee5\u53ca\u5982\u4f55\u5229\u7528\u5ba2\u6237\u65c5\u7a0b\u4e3a\u5ba2\u6237\u521b\u9020\u96be\u5fd8\u7684\u4f53\u9a8c\u3002<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/customer-journey\/#Customer_Journey_%E6%98%AF%E4%BB%80%E4%B9%88%EF%BC%9F\" >Customer Journey \u662f\u4ec0\u4e48\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/customer-journey\/#%E4%B8%BA%E4%BB%80%E4%B9%88_Customer_Journey_%E5%AF%B9%E7%BA%BF%E4%B8%8A%E4%B8%9A%E5%8A%A1%E8%87%B3%E5%85%B3%E9%87%8D%E8%A6%81%EF%BC%9F\" >\u4e3a\u4ec0\u4e48 Customer Journey \u5bf9\u7ebf\u4e0a\u4e1a\u52a1\u81f3\u5173\u91cd\u8981\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/customer-journey\/#%E5%AE%A2%E6%88%B7%E6%97%85%E7%A8%8B%E7%9A%84_5_%E4%B8%AA%E9%98%B6%E6%AE%B5\" >\u5ba2\u6237\u65c5\u7a0b\u7684 5 \u4e2a\u9636\u6bb5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/customer-journey\/#Customer_Journey_Map%EF%BC%88%E5%AE%A2%E6%88%B7%E6%97%85%E7%A8%8B%E5%9C%B0%E5%9B%BE%EF%BC%89%E6%98%AF%E4%BB%80%E4%B9%88%EF%BC%9F\" >Customer Journey Map\uff08\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\uff09\u662f\u4ec0\u4e48\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/customer-journey\/#%E7%BB%93%E8%AE%BA\" >\u7ed3\u8bba<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Customer_Journey_%E6%98%AF%E4%BB%80%E4%B9%88%EF%BC%9F\"><\/span>Customer Journey \u662f\u4ec0\u4e48\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p><strong>Customer Journey\uff08\u5ba2\u6237\u65c5\u7a0b\uff09<\/strong>\uff0c\u76f4\u8bd1\u4e3a\u201c\u6d88\u8d39\u8005\u7684\u8d2d\u4e70\u8def\u5f84\u201d\u3002\u5b83\u8be6\u7ec6\u5c55\u793a\u4e86\u5ba2\u6237\u4ece\u8ba4\u77e5\u54c1\u724c\u5230\u4ea7\u751f\u9700\u6c42\u3001\u518d\u5230\u8d2d\u4e70\u53ca\u552e\u540e\u4e92\u52a8\u7684\u6574\u4e2a\u8fc7\u7a0b\u3002\u5ba2\u6237\u65c5\u7a0b\u5305\u542b\u4e86\u5ba2\u6237\u4e0e\u54c1\u724c\u4e4b\u95f4\u7684\u6bcf\u4e00\u6b21\u63a5\u89e6\u70b9\uff0c\u65e0\u8bba\u662f\u641c\u7d22\u4fe1\u606f\u3001\u6d4f\u89c8\u7f51\u7ad9\u8fd8\u662f\u4e0e\u5ba2\u670d\u6c9f\u901a\uff0c\u90fd\u662f\u6784\u6210\u8fd9\u4e00\u8fc7\u7a0b\u7684\u91cd\u8981\u73af\u8282\u3002<\/p>\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"> \u5728\u7535\u5546\u548c\u6570\u5b57\u8425\u9500\u4e1a\u52a1\u4e2d\uff0c\u5ba2\u6237\u65c5\u7a0b\u901a\u5e38\u53d1\u751f\u5728\u7f51\u7ad9\u3001\u793e\u4ea4\u5a92\u4f53\u3001\u641c\u7d22\u5f15\u64ce\u6216\u5404\u7c7b\u7ebf\u4e0a\u6e20\u9053\u3002\u968f\u7740\u6280\u672f\u7684\u53d1\u5c55\uff0c\u6d88\u8d39\u8005\u66f4\u591a\u901a\u8fc7\u7f51\u7edc\u6e20\u9053\u6765\u4e86\u89e3\u548c\u8d2d\u4e70\u4ea7\u54c1\uff0c\u800c\u65e0\u9700\u4eb2\u4e34\u7ebf\u4e0b\u95e8\u5e97\u3002 <\/blockquote>\r\n\r\n\r\n\r\n<p>\u56e0\u6b64\uff0c\u5236\u5b9a\u6e05\u6670\u7684 <strong>\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\uff08Customer Journey Map\uff09<\/strong>\uff0c\u80fd\u591f\u5e2e\u52a9\u4f01\u4e1a\u66f4\u597d\u5730\u7406\u89e3\u76ee\u6807\u5ba2\u6237\u7684\u884c\u4e3a\u548c\u9700\u6c42\u3002\u8fd9\u4e9b\u6d1e\u5bdf\u8fd8\u80fd\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u5236\u5b9a\u7cbe\u51c6\u7684\u5185\u5bb9\u7b56\u7565\uff0c\u4f18\u5316\u8d2d\u4e70\u73af\u8282\u4e2d\u7684\u6bcf\u4e00\u6b65\uff0c\u63d0\u5347\u6574\u4f53\u7528\u6237\u4f53\u9a8c\u3002<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"320\" class=\"wp-image-8241\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/01\/hand-businessman-suit-holding-pen-drawing-growing-graph-up-success.jpg\" alt=\"Customer Journey \u5982\u4f55\u63d0\u5347\u6570\u5b57\u8425\u9500\u6548\u679c\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/01\/hand-businessman-suit-holding-pen-drawing-growing-graph-up-success.jpg 800w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/01\/hand-businessman-suit-holding-pen-drawing-growing-graph-up-success-300x120.jpg 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/01\/hand-businessman-suit-holding-pen-drawing-growing-graph-up-success-768x307.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B8%BA%E4%BB%80%E4%B9%88_Customer_Journey_%E5%AF%B9%E7%BA%BF%E4%B8%8A%E4%B8%9A%E5%8A%A1%E8%87%B3%E5%85%B3%E9%87%8D%E8%A6%81%EF%BC%9F\"><\/span>\u4e3a\u4ec0\u4e48 Customer Journey \u5bf9\u7ebf\u4e0a\u4e1a\u52a1\u81f3\u5173\u91cd\u8981\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u7406\u89e3\u5ba2\u6237\u65c5\u7a0b\u6709\u52a9\u4e8e\u4f18\u5316\u5ba2\u6237\u4f53\u9a8c\u3002\u5982\u679c\u4f01\u4e1a\u4e0d\u4e86\u89e3\u5ba2\u6237\u5728\u6574\u4e2a\u8d2d\u4e70\u8fc7\u7a0b\u4e2d\u7684\u771f\u5b9e\u9700\u6c42\uff0c\u5c31\u5f88\u96be\u53d1\u73b0\u9700\u8981\u6539\u8fdb\u7684\u73af\u8282\uff0c\u4ece\u800c\u53ef\u80fd\u5bfc\u81f4\u8d44\u6e90\u6d6a\u8d39\u6216\u4f4e\u6548\u7684\u8425\u9500\u7b56\u7565\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u901a\u8fc7\u6784\u5efa Customer Journey\uff0c\u4f01\u4e1a\u80fd\u66f4\u6709\u6548\u5730\u5438\u5f15\u5ba2\u6237\uff0c\u63d0\u5347\u590d\u8d2d\u7387\uff0c\u5e76\u5728\u6fc0\u70c8\u7684\u5e02\u573a\u7ade\u4e89\u4e2d\u5360\u636e\u4f18\u52bf\u3002\u5c24\u5176\u662f\u5728\u6570\u5b57\u8425\u9500\u4e2d\uff0c\u5ba2\u6237\u7684\u8d2d\u4e70\u8def\u5f84\u8d8a\u6765\u8d8a\u591a\u6837\u5316\uff0c\u8de8\u5e73\u53f0\u7684\u8d2d\u4e70\u884c\u4e3a\u5df2\u7ecf\u6210\u4e3a\u5e38\u6001\uff0c\u56e0\u6b64\u4f01\u4e1a\u66f4\u9700\u8981\u7cbe\u51c6\u63cf\u7ed8\u5ba2\u6237\u65c5\u7a0b\u3002<\/p>\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"> \u5982\u679c\u4f01\u4e1a\u80fd\u591f\u5728\u5404\u4e2a\u63a5\u89e6\u70b9\u63d0\u4f9b\u4f18\u8d28\u4f53\u9a8c\uff0c\u5982\u6e05\u6670\u7684\u4ea7\u54c1\u4fe1\u606f\u3001\u4fbf\u6377\u7684\u652f\u4ed8\u65b9\u5f0f\u3001\u5168\u6e20\u9053\u9500\u552e\u4f53\u9a8c\u7b49\uff0c\u5c31\u80fd\u5927\u5e45\u63d0\u5347\u5ba2\u6237\u65c5\u7a0b\u7684\u8d28\u91cf\uff0c\u4ece\u800c\u63a8\u52a8\u957f\u671f\u4e1a\u52a1\u589e\u957f\u3002 <\/blockquote>\r\n\r\n\r\n\r\n<p>\u76f8\u5173\u9605\u8bfb\uff1a<a href=\"https:\/\/asiasearch.co.th\/zh-hans\/marketing-framework\/\">\u4ec0\u4e48\u662f Marketing Framework\uff1f<\/a><\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"533\" class=\"wp-image-8243\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/01\/group-asia-young-creative-people-meeting-brainstorming-ideas-conducting-business-presentation-ideas-mobile-application-software-design-project-colleagues-modern-office-coworker-teamwork-concept.jpg\" alt=\"\u6570\u5b57\u8425\u9500\u4e2d\u7684\u5ba2\u6237\u65c5\u7a0b\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/01\/group-asia-young-creative-people-meeting-brainstorming-ideas-conducting-business-presentation-ideas-mobile-application-software-design-project-colleagues-modern-office-coworker-teamwork-concept.jpg 800w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/01\/group-asia-young-creative-people-meeting-brainstorming-ideas-conducting-business-presentation-ideas-mobile-application-software-design-project-colleagues-modern-office-coworker-teamwork-concept-300x200.jpg 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/01\/group-asia-young-creative-people-meeting-brainstorming-ideas-conducting-business-presentation-ideas-mobile-application-software-design-project-colleagues-modern-office-coworker-teamwork-concept-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%AE%A2%E6%88%B7%E6%97%85%E7%A8%8B%E7%9A%84_5_%E4%B8%AA%E9%98%B6%E6%AE%B5\"><\/span>\u5ba2\u6237\u65c5\u7a0b\u7684 5 \u4e2a\u9636\u6bb5<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u5b8c\u6574\u7684 Customer Journey \u901a\u5e38\u5305\u542b\u4e94\u4e2a\u5173\u952e\u9636\u6bb5\uff0c\u7406\u89e3\u5e76\u4f18\u5316\u8fd9\u4e9b\u9636\u6bb5\u80fd\u591f\u5e2e\u52a9\u4f01\u4e1a\u5728\u5ba2\u6237\u5fc3\u4e2d\u5efa\u7acb\u66f4\u6df1\u7684\u8054\u7cfb\uff1a<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">1. Awareness\uff08\u8ba4\u77e5\u9636\u6bb5\uff09<\/h3>\r\n\r\n\r\n\r\n<p>\u6f5c\u5728\u5ba2\u6237\u9996\u6b21\u63a5\u89e6\u54c1\u724c\u65f6\uff0c\u4f01\u4e1a\u9700\u8981\u901a\u8fc7\u5e7f\u544a\u3001\u5185\u5bb9\u8425\u9500\u3001SEO \u7b49\u65b9\u5f0f\u7559\u4e0b\u826f\u597d\u7684\u7b2c\u4e00\u5370\u8c61\u3002\u6570\u5b57\u5316\u6e20\u9053\u5982\u793e\u4ea4\u5a92\u4f53\u3001\u641c\u7d22\u5f15\u64ce\u662f\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u7684\u91cd\u8981\u5de5\u5177\u3002<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">2. Consideration\uff08\u8003\u8651\u9636\u6bb5\uff09<\/h3>\r\n\r\n\r\n\r\n<p>\u5ba2\u6237\u4f1a\u5bf9\u6bd4\u4e0d\u540c\u54c1\u724c\u548c\u670d\u52a1\uff0c\u6b64\u65f6\u53e3\u7891\u3001\u8bc4\u4ef7\u548c\u54c1\u724c\u5dee\u5f02\u5316\u6210\u4e3a\u51b3\u5b9a\u56e0\u7d20\u3002\u4f01\u4e1a\u9700\u8981\u6e05\u6670\u4f20\u8fbe\u7ade\u4e89\u4f18\u52bf\uff0c\u5e2e\u52a9\u5ba2\u6237\u5feb\u901f\u505a\u51fa\u51b3\u7b56\u3002<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">3. Purchase\uff08\u8d2d\u4e70\u9636\u6bb5\uff09<\/h3>\r\n\r\n\r\n\r\n<p>\u5ba2\u6237\u5728\u505a\u51fa\u6700\u7ec8\u51b3\u7b56\u65f6\uff0c\u987a\u7545\u7684\u652f\u4ed8\u6d41\u7a0b\u3001\u4f18\u60e0\u653f\u7b56\u4ee5\u53ca\u5b8c\u5584\u7684\u552e\u540e\u670d\u52a1\uff0c\u90fd\u4f1a\u76f4\u63a5\u5f71\u54cd\u8d2d\u4e70\u8f6c\u5316\u7387\u3002<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">4. Retention\uff08\u7559\u5b58\u9636\u6bb5\uff09<\/h3>\r\n\r\n\r\n\r\n<p>\u7559\u4f4f\u5ba2\u6237\u6bd4\u83b7\u53d6\u65b0\u5ba2\u6237\u66f4\u5177\u6311\u6218\u6027\u3002\u4f18\u8d28\u7684\u5ba2\u6237\u670d\u52a1\u3001\u6301\u7eed\u7684\u4e92\u52a8\u548c\u4f1a\u5458\u8ba1\u5212\uff0c\u90fd\u80fd\u63d0\u5347\u5ba2\u6237\u5fe0\u8bda\u5ea6\u5e76\u4fc3\u8fdb\u4e8c\u6b21\u8d2d\u4e70\u3002<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">5. Advocacy\uff08\u63a8\u8350\u9636\u6bb5\uff09<\/h3>\r\n\r\n\r\n\r\n<p>\u5fe0\u5b9e\u5ba2\u6237\u4f1a\u901a\u8fc7\u53e3\u7891\u4f20\u64ad\u548c\u793e\u4ea4\u5206\u4eab\uff0c\u4e3a\u54c1\u724c\u5e26\u6765\u65b0\u7684\u6f5c\u5728\u5ba2\u6237\u3002\u8fd9\u4e00\u9636\u6bb5\u4e0d\u4ec5\u80fd\u964d\u4f4e\u8425\u9500\u6210\u672c\uff0c\u8fd8\u80fd\u589e\u5f3a\u54c1\u724c\u4fe1\u4efb\u611f\u3002<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"534\" class=\"wp-image-8242\" style=\"width: 800px; height: auto;\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/01\/business-customer-service-support-knowledge.jpg\" alt=\"\u5ba2\u6237\u65c5\u7a0b\u4e94\u4e2a\u9636\u6bb5\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/01\/business-customer-service-support-knowledge.jpg 800w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/01\/business-customer-service-support-knowledge-300x200.jpg 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2024\/01\/business-customer-service-support-knowledge-768x513.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Customer_Journey_Map%EF%BC%88%E5%AE%A2%E6%88%B7%E6%97%85%E7%A8%8B%E5%9C%B0%E5%9B%BE%EF%BC%89%E6%98%AF%E4%BB%80%E4%B9%88%EF%BC%9F\"><\/span>Customer Journey Map\uff08\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\uff09\u662f\u4ec0\u4e48\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p><strong>\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe<\/strong> \u662f\u4ee5\u53ef\u89c6\u5316\u65b9\u5f0f\u5c55\u793a\u5ba2\u6237\u4e0e\u54c1\u724c\u6bcf\u4e2a\u63a5\u89e6\u70b9\u7684\u8fc7\u7a0b\uff0c\u5e2e\u52a9\u4f01\u4e1a\u6df1\u5165\u7406\u89e3\u5ba2\u6237\u7684\u9700\u6c42\u4e0e\u75db\u70b9\u3002\u5730\u56fe\u7684\u4e3b\u8981\u8981\u7d20\u5305\u62ec\uff1a<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Phrase\uff1a\u5ba2\u6237\u6240\u5904\u9636\u6bb5<\/li>\r\n<li>Action\uff1a\u5ba2\u6237\u5728\u6bcf\u4e2a\u9636\u6bb5\u7684\u884c\u4e3a<\/li>\r\n<li>Touchpoint\uff1a\u63a5\u89e6\u70b9\uff0c\u5982\u7ebf\u4e0a\u5e7f\u544a\u3001\u5ba2\u670d\u4e92\u52a8\u7b49<\/li>\r\n<li>Pain Points\uff1a\u5ba2\u6237\u9762\u4e34\u7684\u75db\u70b9<\/li>\r\n<li>Solutions\uff1a\u54c1\u724c\u53ef\u63d0\u4f9b\u7684\u89e3\u51b3\u65b9\u6848<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>\u901a\u8fc7\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\uff0c\u4f01\u4e1a\u80fd\u591f\u6d1e\u5bdf\u5ba2\u6237\u7684\u5fc3\u7406\u6d3b\u52a8\uff0c\u4ece\u800c\u4f18\u5316\u4ea7\u54c1\u8bbe\u8ba1\u3001\u8425\u9500\u7b56\u7565\u548c\u6574\u4f53\u5ba2\u6237\u4f53\u9a8c\u3002<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%BB%93%E8%AE%BA\"><\/span>\u7ed3\u8bba<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p><strong>Customer Journey<\/strong> \u5728\u5f53\u4eca\u5546\u4e1a\u4e2d\u53d1\u6325\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\uff0c\u5c24\u5176\u5728\u6570\u5b57\u8425\u9500\u4e2d\u66f4\u662f\u6838\u5fc3\u7b56\u7565\u4e4b\u4e00\u3002\u901a\u8fc7\u7ed8\u5236\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\uff0c\u4f01\u4e1a\u53ef\u4ee5\u66f4\u7cbe\u51c6\u5730\u5236\u5b9a\u8425\u9500\u8ba1\u5212\uff0c\u4f18\u5316\u5ba2\u6237\u4f53\u9a8c\uff0c\u5e76\u63a8\u52a8\u957f\u671f\u4e1a\u52a1\u589e\u957f\u3002\u5982\u679c\u4f60\u6b63\u5728\u5bfb\u627e\u4e13\u4e1a\u7684 <a href=\"https:\/\/asiasearch.co.th\/zh-hans\/\">\u6570\u5b57\u8425\u9500\u4ee3\u7406\u516c\u53f8<\/a>\uff0c\u6211\u4eec\u80fd\u5e2e\u52a9\u4f60\u7684\u54c1\u724c\u5728\u7f51\u7edc\u4e16\u754c\u4e2d\u8131\u9896\u800c\u51fa\u3002<\/p>","protected":false},"excerpt":{"rendered":"\u65e0\u8bba\u662f\u7ebf\u4e0a\u8fd8\u662f\u7ebf\u4e0b\u7684\u96f6\u552e\u4e1a\u52a1\uff0c\u6253\u9020\u826f\u597d\u7684\u5ba2\u6237\u4f53\u9a8c\u90fd\u662f\u4fc3\u4f7f\u5ba2\u6237\u518d\u6b21\u8d2d\u4e70\u5e76\u8fdb\u884c\u53e3\u7891\u4f20\u64ad\u7684\u5173\u952e\u3002\u8fd9\u4fbf\u5f15\u51fa\u4e86\u4e00\u4e2a\u5728 \u6570&#8230;","protected":false},"author":8,"featured_media":15852,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[80],"tags":[],"class_list":["post-19886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/posts\/19886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/comments?post=19886"}],"version-history":[{"count":2,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/posts\/19886\/revisions"}],"predecessor-version":[{"id":19888,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/posts\/19886\/revisions\/19888"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/media\/15852"}],"wp:attachment":[{"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/media?parent=19886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/categories?post=19886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/tags?post=19886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}