{"id":19934,"date":"2023-12-12T06:53:56","date_gmt":"2023-12-12T06:53:56","guid":{"rendered":"https:\/\/asiasearch.co.th\/?p=19934"},"modified":"2025-09-03T04:31:19","modified_gmt":"2025-09-03T04:31:19","slug":"what-are-backlinks","status":"publish","type":"post","link":"https:\/\/asiasearch.co.th\/zh-hans\/what-are-backlinks\/","title":{"rendered":"\u4ec0\u4e48\u662f\u53cd\u5411\u94fe\u63a5\uff08Backlink\uff09\uff1f\u5168\u9762\u89e3\u6790\u53ca\u9ad8\u8d28\u91cf\u5916\u94feSEO\u7b56\u7565"},"content":{"rendered":"Backlink \u4e2d\u6587\u79f0\u4e3a\u53cd\u5411\u94fe\u63a5\u6216\u5916\u94fe\uff0c\u662f\u6307\u4ece\u5176\u4ed6\u7f51\u7ad9\u8df3\u8f6c\u5230\u4f60\u7f51\u7ad9\u9875\u9762\u7684\u94fe\u63a5\u3002\u5bf9\u4e8e\u641c\u7d22\u5f15\u64ce\u5982 Google \u800c\u8a00\uff0c\u4e00\u4e2a\u7f51\u7ad9\u82e5\u83b7\u5f97\u5927\u91cf Backlink\uff0c\u5c31\u76f8\u5f53\u4e8e\u88ab\u9891\u7e41\u63d0\u53ca\u548c\u63a8\u8350\uff0c\u4ece\u800c\u88ab\u89c6\u4e3a\u66f4\u5177\u6743\u5a01\u6027\u4e0e\u53ef\u4fe1\u5ea6\u3002\u62e5\u6709\u9ad8\u8d28\u91cf\u53cd\u5411\u94fe\u63a5\u7684\u7f51\u7ad9\uff0c\u901a\u5e38\u4f1a\u5728\u641c\u7d22\u7ed3\u679c\uff08SERP\uff09\u4e2d\u6392\u540d\u66f4\u9760\u524d\u3002\r\n\r\n<!-- \/wp:post-content -->\r\n\r\n<!-- wp:heading -->\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-are-backlinks\/#Backlink_%E7%9A%84%E5%B7%A5%E4%BD%9C%E5%8E%9F%E7%90%86\" >Backlink \u7684\u5de5\u4f5c\u539f\u7406<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-are-backlinks\/#%E4%B8%BA%E4%BB%80%E4%B9%88_Backlink_%E5%A6%82%E6%AD%A4%E9%87%8D%E8%A6%81%EF%BC%9F\" >\u4e3a\u4ec0\u4e48 Backlink \u5982\u6b64\u91cd\u8981\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-are-backlinks\/#Backlink_%E7%9A%84%E4%B8%BB%E8%A6%81%E7%B1%BB%E5%9E%8B\" >Backlink \u7684\u4e3b\u8981\u7c7b\u578b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-are-backlinks\/#%E9%AB%98%E8%B4%A8%E9%87%8F_Backlink_%E7%9A%84%E8%8E%B7%E5%8F%96%E6%96%B9%E6%B3%95\" >\u9ad8\u8d28\u91cf Backlink \u7684\u83b7\u53d6\u65b9\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-are-backlinks\/#%E5%A6%82%E4%BD%95%E5%88%86%E6%9E%90_Backlink_%E6%88%90%E6%95%88\" >\u5982\u4f55\u5206\u6790 Backlink \u6210\u6548<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-are-backlinks\/#%E9%81%BF%E5%85%8D%E4%BD%8E%E8%B4%A8%E9%87%8F_Backlink_%E7%9A%84%E6%96%B9%E6%B3%95\" >\u907f\u514d\u4f4e\u8d28\u91cf Backlink \u7684\u65b9\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-are-backlinks\/#%E6%80%BB%E7%BB%93\" >\u603b\u7ed3<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Backlink_%E7%9A%84%E5%B7%A5%E4%BD%9C%E5%8E%9F%E7%90%86\"><\/span>Backlink \u7684\u5de5\u4f5c\u539f\u7406<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u53cd\u5411\u94fe\u63a5\u5728 Google \u7b97\u6cd5\u3001<a href=\"https:\/\/asiasearch.co.th\/what-is-seo\/\">SEO \u4f18\u5316<\/a>\u548c\u7f51\u7ad9\u589e\u957f\u7b56\u7565\u4e2d\u626e\u6f14\u7740\u91cd\u8981\u89d2\u8272\u3002\u6700\u5e38\u89c1\u7684\u505a\u6cd5\u662f\u901a\u8fc7\u5728\u5916\u90e8\u7f51\u7ad9\u7684\u5185\u5bb9\u4e2d\u5d4c\u5165\u6307\u5411\u4f60\u7f51\u7ad9\u7684\u94fe\u63a5\u3002Google \u4f1a\u8bc6\u522b\u8fd9\u4e9b\u94fe\u63a5\uff0c\u5e76\u901a\u8fc7 <strong>Anchor Text\uff08\u951a\u6587\u672c\uff09<\/strong> \u6765\u7406\u89e3\u9875\u9762\u7684\u4e3b\u9898\u76f8\u5173\u6027\u3002\u951a\u6587\u672c\u53ef\u5206\u4e3a\u591a\u79cd\u7c7b\u578b\uff08\u5ef6\u4f38\u9605\u8bfb\uff1a<a href=\"https:\/\/asiasearch.co.th\/anchor-text\/\">Anchor Text \u8be6\u89e3<\/a>\uff09\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u4f8b\u5982\uff0cAsia Search \u5728\u5176\u4ed6\u76f8\u5173\u884c\u4e1a\u7f51\u7ad9\u53d1\u5e03\u4e86\u4e00\u7bc7\u5173\u4e8e SEO \u7684\u6587\u7ae0\uff0c\u5e76\u5728\u5176\u4e2d\u9644\u4e0a\u6307\u5411 <a href=\"https:\/\/asiasearch.co.th\/zh-hans\/\">Asia Search \u5b98\u7f51<\/a> \u7684\u94fe\u63a5\uff0c\u8fd9\u5c31\u5f62\u6210\u4e86\u4e00\u4e2a\u81ea\u7136\u7684\u9ad8\u8d28\u91cf Backlink\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B8%BA%E4%BB%80%E4%B9%88_Backlink_%E5%A6%82%E6%AD%A4%E9%87%8D%E8%A6%81%EF%BC%9F\"><\/span>\u4e3a\u4ec0\u4e48 Backlink \u5982\u6b64\u91cd\u8981\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nBacklink \u88ab Google \u53ca\u5404\u5927\u641c\u7d22\u5f15\u64ce\u5b98\u65b9\u786e\u8ba4\u662f\u5f71\u54cd\u6392\u540d\u7684\u6838\u5fc3\u56e0\u7d20\u4e4b\u4e00\u3002\u5982\u679c\u4f60\u7684\u7f51\u7ad9\u88ab\u9ad8\u6d41\u91cf\u3001\u9ad8\u6743\u91cd\u7684\u7f51\u7ad9\u9891\u7e41\u5f15\u7528\uff0cGoogle \u4f1a\u8ba4\u5b9a\u4f60\u7684\u7f51\u7ad9\u5177\u5907\u66f4\u9ad8\u7684\u6743\u5a01\u6027\u4e0e\u53ef\u4fe1\u5ea6\uff0c\u4ece\u800c\u83b7\u5f97\u66f4\u597d\u7684\u6392\u540d\u8868\u73b0\u3002\u8fd9\u662f\u6240\u6709 <strong>SEO \u7b56\u7565<\/strong> \u4e2d\u6781\u5177\u4ef7\u503c\u7684\u4e00\u73af\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":8029,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" class=\"wp-image-8029\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/12\/seo-search-engine-optimization-link-building-organic-search-abstraction.jpg\" alt=\"Backlink \u662f\u4ec0\u4e48\uff1fSEO \u6392\u540d\u63d0\u5347\u7684\u6838\u5fc3\u8981\u7d20\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/12\/seo-search-engine-optimization-link-building-organic-search-abstraction.jpg 800w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/12\/seo-search-engine-optimization-link-building-organic-search-abstraction-300x200.jpg 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/12\/seo-search-engine-optimization-link-building-organic-search-abstraction-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Backlink_%E7%9A%84%E4%B8%BB%E8%A6%81%E7%B1%BB%E5%9E%8B\"><\/span>Backlink \u7684\u4e3b\u8981\u7c7b\u578b<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u4e0d\u540c\u7c7b\u578b\u7684\u53cd\u5411\u94fe\u63a5\u5bf9 SEO \u7684\u8d21\u732e\u5404\u4e0d\u76f8\u540c\u3002Google \u4e5f\u4f1a\u4e25\u67e5\u6ee5\u7528\u6216\u5783\u573e\u5916\u94fe\u884c\u4e3a\u3002\u6839\u636e Google \u6307\u5357\uff0c\u5e38\u89c1 Backlink \u7c7b\u578b\u5206\u4e3a\u4ee5\u4e0b\u56db\u7c7b\uff1a\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 class=\"wp-block-heading\">1. Dofollow Links<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nDofollow \u5916\u94fe\u662f\u6700\u5177\u4ef7\u503c\u7684\u53cd\u5411\u94fe\u63a5\uff0c\u5b83\u5141\u8bb8\u641c\u7d22\u5f15\u64ce\u722c\u866b\u8ddf\u8e2a\u5e76\u4f20\u9012\u6743\u91cd\u3002Google \u4f1a\u5c06\u5176\u89c6\u4f5c\u6295\u7968\u4fe1\u53f7\uff0c\u4ece\u800c\u63d0\u5347\u76ee\u6807\u7f51\u7ad9\u7684\u6392\u540d\u548c\u57df\u540d\u6743\u5a01\u6027\uff08\u5ef6\u4f38\u9605\u8bfb\uff1a<a href=\"https:\/\/asiasearch.co.th\/what-is-do-follow-link\/\">\u4ec0\u4e48\u662f Do-Follow Link\uff1f<\/a>\uff09\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 class=\"wp-block-heading\">2. Nofollow Links<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nNofollow \u5916\u94fe\u901a\u8fc7 HTML \u6807\u7b7e\u544a\u77e5\u641c\u7d22\u5f15\u64ce\u201c\u4e0d\u8981\u4f20\u9012\u6743\u91cd\u201d\u3002\u867d\u7136\u5b83\u5bf9 SEO \u76f4\u63a5\u4f5c\u7528\u6709\u9650\uff0c\u4f46\u4ecd\u80fd\u5e26\u6765\u70b9\u51fb\u6d41\u91cf\u4e0e\u54c1\u724c\u66dd\u5149\u3002\u5176\u521d\u8877\u662f\u9632\u6b62\u5783\u573e\u8bc4\u8bba\u548c\u4f4e\u8d28\u91cf\u94fe\u63a5\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 class=\"wp-block-heading\">3. Sponsored Links<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nSponsored Links \u662f\u6807\u8bb0\u4e3a\u201c\u8d5e\u52a9\u201d\u7684\u4ed8\u8d39\u5916\u94fe\uff0c\u4f8b\u5982\u5e7f\u544a\u5408\u4f5c\u3001Affiliate \u8054\u76df\u63a8\u5e7f\u3002Google \u8981\u6c42\u4f7f\u7528 rel=&#8221;sponsored&#8221; \u6807\u7b7e\u6765\u6807\u660e\u6b64\u7c7b\u5546\u4e1a\u5173\u7cfb\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 class=\"wp-block-heading\">4. Spam Links<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u5783\u573e\u5916\u94fe\uff08Spam Links\uff09\u5305\u62ec\u8bc4\u8bba\u704c\u6c34\u3001Link Farm\uff08\u5916\u94fe\u519c\u573a\uff09\u7b49\u9ed1\u5e3d SEO \u624b\u6bb5\u3002\u6b64\u7c7b\u884c\u4e3a\u4f1a\u88ab Google \u8bc6\u522b\u5e76\u5904\u7f5a\uff0c\u5bfc\u81f4\u7f51\u7ad9\u6392\u540d\u4e0b\u964d\u751a\u81f3\u88ab\u79fb\u51fa\u7d22\u5f15\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"align\":\"center\",\"id\":8030,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"764\" class=\"wp-image-8030\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/12\/business-commercial-corporate-development-concept.jpg\" alt=\"\u53cd\u5411\u94fe\u63a5\u5206\u7c7b\u4e0e SEO \u4f5c\u7528\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/12\/business-commercial-corporate-development-concept.jpg 800w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/12\/business-commercial-corporate-development-concept-300x287.jpg 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/12\/business-commercial-corporate-development-concept-768x733.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%AB%98%E8%B4%A8%E9%87%8F_Backlink_%E7%9A%84%E8%8E%B7%E5%8F%96%E6%96%B9%E6%B3%95\"><\/span>\u9ad8\u8d28\u91cf Backlink \u7684\u83b7\u53d6\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u82e5\u8981\u63d0\u5347\u7f51\u7ad9\u6743\u5a01\u4e0e\u6392\u540d\uff0c\u5fc5\u987b\u901a\u8fc7\u5408\u89c4\u7b56\u7565\u83b7\u53d6\u9ad8\u8d28\u91cf Backlink\u3002\u4ee5\u4e0b\u662f\u4e09\u79cd\u5e38\u89c1\u4e14\u6709\u6548\u7684\u65b9\u6cd5\uff1a\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 class=\"wp-block-heading\">1. \u5ba2\u5ea7\u535a\u5ba2\uff08Guest Blogging\uff09<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u5728\u884c\u4e1a\u76f8\u5173\u7f51\u7ad9\u53d1\u8868\u9ad8\u8d28\u91cf\u6587\u7ae0\uff0c\u5e76\u5728\u6587\u4e2d\u81ea\u7136\u6dfb\u52a0\u6307\u5411\u4f60\u7f51\u7ad9\u7684\u94fe\u63a5\uff0c\u662f\u83b7\u53d6\u6743\u5a01 Backlink \u7684\u7ecf\u5178\u65b9\u6cd5\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 class=\"wp-block-heading\">2. \u4fee\u590d\u6b7b\u94fe\uff08Broken Link Building\uff09<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph 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