{"id":19943,"date":"2023-11-28T06:45:00","date_gmt":"2023-11-28T06:45:00","guid":{"rendered":"https:\/\/asiasearch.co.th\/?p=19943"},"modified":"2025-09-04T09:53:08","modified_gmt":"2025-09-04T09:53:08","slug":"what-is-engagement","status":"publish","type":"post","link":"https:\/\/asiasearch.co.th\/zh-hans\/what-is-engagement\/","title":{"rendered":"Facebook Engagement \u662f\u4ec0\u4e48\uff1f\u8be6\u89e3\u5b9a\u4e49\u3001Reach \u4e0e\u8ba1\u7b97\u516c\u5f0f"},"content":{"rendered":"\r\n\r\n<p>\u5f53\u4e0b\uff0cFacebook \u7528\u6237\u5e73\u5747\u6bcf\u5929\u5728\u8be5\u793e\u4ea4\u5e73\u53f0\u4e0a\u82b1\u8d39\u7ea6\u4e00\u4e2a\u534a\u5c0f\u65f6\u3002\u9762\u5bf9\u6570\u5341\u4ebf\u7528\u6237\u89c4\u6a21\uff0c\u4e0d\u96be\u7406\u89e3\u4e3a\u4f55\u5404\u7c7b\u4f01\u4e1a\u90fd\u5e0c\u671b\u5728\u793e\u5a92\u8425\u9500\u4e2d\u5efa\u7acb\u5173\u952e\u6307\u6807\u57fa\u51c6\uff0c\u5e76\u8ffd\u6c42\u9ad8\u4e8e\u5e73\u5747\u6c34\u5e73\u7684\u201cEngagement\uff08\u4e92\u52a8\u7387\/\u53c2\u4e0e\u5ea6\uff09\u201d\u3002\u4f46\u4f60\u662f\u5426\u60f3\u8fc7\uff1aFacebook \u5982\u4f55\u754c\u5b9a\u201c\u89e6\u8fbe\u4e0e\u4e92\u52a8\u201d\u7684\u89c4\u5219\uff1f\u5bf9\u4f60\u7684\u5546\u4e1a\u4e3b\u9875\u800c\u8a00\uff0c\u4ec0\u4e48\u624d\u662f\u5408\u683c\u7684 Engagement\uff1f<\/p>\r\n\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p>\u793e\u4ea4\u5a92\u4f53\u5bf9\u8bf8\u591a\u4e1a\u52a1\u5f62\u6001\u81f3\u5173\u91cd\u8981\uff0c\u5c24\u5176\u662f<a href=\"https:\/\/asiasearch.co.th\/what-is-b2c\/\">B2C<\/a> \u4e0e C2C\u3002\u591a\u6570\u8425\u9500\u7b56\u7565\u90fd\u9700\u8981\u5c3d\u53ef\u80fd\u63d0\u5347\u201cEngagement\uff08\u4e92\u52a8\uff09\u201d\uff0c\u8fd9\u4e5f\u662f\u6570\u5b57\u8425\u9500\u6210\u8d25\u7684\u6838\u5fc3\u6307\u6807\u4e4b\u4e00\uff08\u5ef6\u4f38\u9605\u8bfb\uff1a<a href=\"https:\/\/asiasearch.co.th\/what-is-digital-marketing\/\">\u6570\u5b57\u8425\u9500<\/a>\uff09\u3002<\/p>\r\n<\/blockquote>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n\r\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"478\" class=\"wp-image-7777\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/young-woman-watching-live-stream.jpg\" alt=\"\u4ec0\u4e48\u662f Engagement\uff08\u4e92\u52a8\uff09\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/young-woman-watching-live-stream.jpg 800w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/young-woman-watching-live-stream-300x179.jpg 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/young-woman-watching-live-stream-768x459.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-is-engagement\/#Facebook_Engagement_%E6%98%AF%E4%BB%80%E4%B9%88%EF%BC%9F\" >Facebook Engagement \u662f\u4ec0\u4e48\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-is-engagement\/#REACH\" >REACH<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-is-engagement\/#ENGAGEMENT\" >ENGAGEMENT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-is-engagement\/#%E5%A6%82%E4%BD%95%E8%AE%A1%E7%AE%97_Facebook_%E7%9A%84_Engagement_rate%EF%BC%9F\" >\u5982\u4f55\u8ba1\u7b97 Facebook \u7684 Engagement rate\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-is-engagement\/#%E6%80%8E%E6%A0%B7%E6%89%8D%E7%AE%97%E5%A5%BD%E7%9A%84_Facebook_%E4%BA%92%E5%8A%A8%E7%8E%87%EF%BC%9F\" >\u600e\u6837\u624d\u7b97\u597d\u7684 Facebook \u4e92\u52a8\u7387\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-is-engagement\/#%E4%BB%80%E4%B9%88%E6%98%AF%E8%BE%83%E5%B7%AE%E7%9A%84_Facebook_%E4%BA%92%E5%8A%A8%E7%8E%87%EF%BC%9F\" >\u4ec0\u4e48\u662f\u8f83\u5dee\u7684 Facebook \u4e92\u52a8\u7387\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-is-engagement\/#Facebook_Ads_%E4%B8%AD%E7%9A%84_Engagement_rate_%E6%98%AF%E4%BB%80%E4%B9%88%EF%BC%9F\" >Facebook Ads \u4e2d\u7684 Engagement rate \u662f\u4ec0\u4e48\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-is-engagement\/#%E6%8F%90%E5%8D%87_Facebook_Reach_%E4%B8%8E_Engagement_%E7%9A%84%E5%AE%9E%E7%94%A8%E6%8A%80%E5%B7%A7\" >\u63d0\u5347 Facebook Reach \u4e0e Engagement \u7684\u5b9e\u7528\u6280\u5de7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-is-engagement\/#%E7%BB%93%E8%AF%AD\" >\u7ed3\u8bed<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facebook_Engagement_%E6%98%AF%E4%BB%80%E4%B9%88%EF%BC%9F\"><\/span>Facebook Engagement \u662f\u4ec0\u4e48\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n\r\n<p>Facebook Engagement \u6307\u70b9\u8d5e\u3001\u8bc4\u8bba\u3001\u5206\u4eab\u4e0e\u5176\u4ed6\u4e92\u52a8\u6b21\u6570\u4e0e\u9875\u9762\u7c89\u4e1d\uff08\u6216\u770b\u5230\u5e16\u6587\u7684\u4eba\u6570\uff09\u4e4b\u95f4\u7684\u6bd4\u503c\u3002Facebook \u4f1a\u5728\u540e\u53f0\u9762\u677f\u4e2d\u6301\u7eed\u5448\u73b0\u76f8\u5173\u6570\u636e\uff0c\u5e2e\u52a9\u4f60\u4e86\u89e3\u5404\u6761\u5185\u5bb9\u6240\u83b7\u5f97\u7684\u4e92\u52a8\u7a0b\u5ea6\u3002\u8be5\u6570\u503c\u8d8a\u9ad8\uff0c\u540e\u7eed\u8d34\u6587\u6301\u7eed\u83b7\u5f97\u4e92\u52a8\u4e0e\u5206\u53d1\u7684\u673a\u4f1a\u4e5f\u8d8a\u5927\u3002<\/p>\r\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"REACH\"><\/span>REACH<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n\r\n<p>REACH\uff08\u8986\u76d6\u4eba\u6570\uff09\u7528\u4e8e\u8861\u91cf\u770b\u5230\u4f60\u5e16\u6587\u7684\u4eba\u6570\u3002\u82e5\u4f60\u6b63\u5c1d\u8bd5\u6269\u5927\u54c1\u724c\u7c89\u4e1d\u89c4\u6a21\uff0c\u6216\u5e0c\u671b\u7279\u5b9a\u8d34\u6587\u88ab\u66f4\u591a\u7c89\u4e1d\u771f\u6b63\u770b\u89c1\uff0c\u8fd9\u662f\u975e\u5e38\u91cd\u8981\u7684\u6307\u6807\u3002\u8986\u76d6\u4eba\u6570\u80fd\u53cd\u6620\u4f60\u7684\u4ea7\u54c1\/\u4fe1\u606f\u88ab\u770b\u5230\u7684\u5e7f\u5ea6\uff0c\u4ee5\u53ca\u4f60\u7684\u5185\u5bb9\u8fdb\u5165\u7528\u6237\u8d44\u8baf\u6d41\uff08News Feed\uff09\u7684\u80fd\u529b\u3002<\/p>\r\n\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p>\u8fd1\u5e74\u7531\u4e8e Facebook \u8d44\u8baf\u6d41\u7b97\u6cd5\u591a\u6b21\u8c03\u6574\uff0c<strong>\u81ea\u7136\u8986\u76d6<\/strong>\u663e\u8457\u4e0b\u964d\u3002\u82e5\u4f60\u60f3\u6709\u6548\u63d0\u5347\u89e6\u8fbe\uff0c\u53ef\u8003\u8651\u7531\u4e13\u4e1a\u56e2\u961f\u6267\u884c<a href=\"https:\/\/asiasearch.co.th\/facebook-ads\/\">Facebook Ads<\/a> \u6295\u653e\uff0c\u5bfb\u6c42<a href=\"https:\/\/asiasearch.co.th\/zh-hans\/\">\u6570\u5b57\u8425\u9500\u4ee3\u7406\u516c\u53f8<\/a>\u7684\u534f\u52a9\u3002<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ENGAGEMENT\"><\/span>ENGAGEMENT<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n\r\n<p>ENGAGEMENT\uff08\u4e92\u52a8\uff09\u8861\u91cf\u8d34\u6587\u4ea7\u751f\u7684\u5404\u7c7b\u4e92\u52a8\u603b\u91cf\u2014\u2014\u5305\u62ec\u89c2\u770b\u3001\u70b9\u51fb\u3001\u8bc4\u8bba\u3001\u70b9\u8d5e\u4e0e\u5206\u4eab\u3002\u82e5\u4f60\u5e0c\u671b\u901a\u8fc7 Facebook \u5f00\u5c55\u6570\u5b57\u8425\u9500\u5e76\u4e0e\u5ba2\u6237\u5efa\u7acb\u5173\u7cfb\uff0c\u4e92\u52a8\u6307\u6807\u5c24\u5176\u5173\u952e\u3002<\/p>\r\n\r\n\r\n\r\n\r\n<p>\u4e92\u52a8\u7387\uff08Engagement rate\uff09\u8d8a\u9ad8\uff0c\u8d8a\u6709\u673a\u4f1a\u5438\u5f15\u65b0\u5ba2\u6237\u3001\u5851\u9020\u66f4\u5f3a\u7684\u54c1\u724c\u5728\u573a\u5ea6\u3002Facebook \u7684\u7b97\u6cd5\u5e0c\u671b\u7528\u6237\u7559\u5728\u5e73\u53f0\u4e0a\uff0c\u56e0\u6b64\u4f1a\u8ba9\u9ad8\u4e92\u52a8\u7387\u7684\u9875\u9762\u4e0e\u8d34\u6587\u83b7\u5f97\u66f4\u591a\u66dd\u5149\u3002\u603b\u4f53\u800c\u8a00\uff0c\u793e\u4ea4\u5e73\u53f0\u90fd\u4f1a\u4ee5\u6b64\u5956\u52b1\u4f18\u8d28\u5185\u5bb9\uff1b\u56e0\u6b64\uff0c\u5408\u7406\u7684\u5e16\u6587\u4e92\u52a8\u4e0e\u4e92\u52a8\u7387\u662f\u5f88\u597d\u7684 KPI\uff0c\u7279\u522b\u9002\u7528\u4e8e\u4ee5\u793e\u5a92\u8fd0\u8425\u4e3a\u91cd\u70b9\u7684\u4f01\u4e1a\u3002<\/p>\r\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E8%AE%A1%E7%AE%97_Facebook_%E7%9A%84_Engagement_rate%EF%BC%9F\"><\/span>\u5982\u4f55\u8ba1\u7b97 Facebook \u7684 Engagement rate\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n\r\n<p>Facebook \u5e73\u5747\u4e92\u52a8\u7387\u901a\u5e38\u7528\u201c\u70b9\u8d5e\u3001\u8bc4\u8bba\u3001\u89c2\u770b\u4e0e\u5206\u4eab\u7684\u603b\u548c\u201d\u9664\u4ee5\u201c\u770b\u5230\u8fd9\u4e9b\u8d34\u6587\u7684\u7c89\u4e1d\u6216\u5173\u6ce8\u8005\u603b\u6570\u201d\u6765\u8ba1\u7b97\u3002\u4e3e\u4f8b\uff1a\u82e5\u6709 5,000 \u4f4d\u7c89\u4e1d\u770b\u5230\u4f60\u7684\u8d34\u6587\uff0c\u5e76\u83b7\u5f97 1,000 \u6b21\u70b9\u8d5e\u4e0e 500 \u6761\u8bc4\u8bba\uff0c\u5219\u4e92\u52a8\u7387\u4e3a 20%\u3002\u4f60\u53ef\u636e\u6b64\u65b9\u6cd5\u4e3a\u5404\u7c7b Facebook \u6d3b\u52a8\u4ea7\u51fa\u6210\u6548\u62a5\u544a\u3002<\/p>\r\n\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p>Facebook \u4e92\u52a8\u7387\uff08Engagement rate\uff09 = \u70b9\u8d5e + \u8bc4\u8bba + \u5206\u4eab + \u5176\u4ed6\u8868\u60c5\u4e92\u52a8 \u00f7 \u7c89\u4e1d\/\u770b\u5230\u8d34\u6587\u7684\u603b\u4eba\u6570<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%80%8E%E6%A0%B7%E6%89%8D%E7%AE%97%E5%A5%BD%E7%9A%84_Facebook_%E4%BA%92%E5%8A%A8%E7%8E%87%EF%BC%9F\"><\/span>\u600e\u6837\u624d\u7b97\u597d\u7684 Facebook \u4e92\u52a8\u7387\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n\r\n<p>\u591a\u6570\u884c\u4e1a\u57fa\u51c6\u663e\u793a\uff0cFacebook \u5e73\u5747\u4e92\u52a8\u7387\u7ea6\u4e3a <strong>0.08%<\/strong>\u3002\u4f46\u4e0d\u540c\u4e1a\u52a1\u4e0e\u5782\u76f4\u884c\u4e1a\u5dee\u5f02\u5f88\u5927\uff0c\u56e0\u4e3a\u4e0d\u540c\u7528\u6237\u4e0e\u5e74\u9f84\u5c42\u7684\u5174\u8da3\u70b9\u5e76\u4e0d\u76f8\u540c\u3002\u4f60\u53ef\u4ee5\u900f\u8fc7 Facebook \u5e7f\u544a\u4e0e\u5408\u9002\u7684\u6807\u7b7e\u7b56\u7565\u6269\u5927\u5185\u5bb9\u7684\u88ab\u770b\u89c1\u7a0b\u5ea6\uff0c\u5e76\u4f18\u5316\u793e\u5a92\u5185\u5bb9\u7b56\u7565\u4ee5\u83b7\u53d6\u66f4\u591a\u70b9\u51fb\uff1b\u4f46\u9700\u6ce8\u610f\uff0c\u8fd9\u4e9b\u63d0\u5347\u901a\u5e38\u53d1\u751f\u5728\u5e7f\u544a\u6295\u653e\u671f\u95f4\u3002<\/p>\r\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BB%80%E4%B9%88%E6%98%AF%E8%BE%83%E5%B7%AE%E7%9A%84_Facebook_%E4%BA%92%E5%8A%A8%E7%8E%87%EF%BC%9F\"><\/span>\u4ec0\u4e48\u662f\u8f83\u5dee\u7684 Facebook \u4e92\u52a8\u7387\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n\r\n<p>\u82e5\u4f60\u7684\u4e92\u52a8\u7387\u660e\u663e\u4f4e\u4e8e\u6240\u5728\u884c\u4e1a\u7684\u5e73\u5747\u6216\u53c2\u8003\u57fa\u51c6\uff0c\u5373\u53ef\u89c6\u4e3a\u504f\u4f4e\u3002\u597d\u5728\u5404\u7c7b\u793e\u5a92\u5206\u6790\u62a5\u544a\u63d0\u4f9b\u4e86\u4e30\u5bcc\u7684\u884c\u4e1a\u57fa\u7ebf\uff0c\u5e2e\u52a9\u4f60\u5224\u65ad\u662f\u5426\u9700\u8981\u8fdb\u4e00\u6b65\u63d0\u5347\u4e92\u52a8\u8868\u73b0\u3002<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"445\" class=\"wp-image-7778\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/3d-illustration-social-media-communication-applications-concept-smart-phone-with-social-media-icons.jpg\" alt=\"\u4ec0\u4e48\u662f Engagement\uff08\u4e92\u52a8\uff09\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/3d-illustration-social-media-communication-applications-concept-smart-phone-with-social-media-icons.jpg 800w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/3d-illustration-social-media-communication-applications-concept-smart-phone-with-social-media-icons-300x167.jpg 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/3d-illustration-social-media-communication-applications-concept-smart-phone-with-social-media-icons-768x427.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facebook_Ads_%E4%B8%AD%E7%9A%84_Engagement_rate_%E6%98%AF%E4%BB%80%E4%B9%88%EF%BC%9F\"><\/span>Facebook Ads \u4e2d\u7684 Engagement rate \u662f\u4ec0\u4e48\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n\r\n<p>\u5728 Facebook Ads \u4e2d\uff0c\u4e92\u52a8\u578b\u5e7f\u544a\uff08PPE\uff1aPost Engagement\uff09\u4f1a\u4e3a\u4f60\u7684\u9875\u9762\u8d34\u6587\u521b\u9020\u66f4\u591a\u4e92\u52a8\uff0c\u8ba9\u4fe1\u606f\u89e6\u8fbe\u9875\u9762\u4e0e\u7c89\u4e1d\u8d44\u8baf\u6d41\u4ee5\u5916\u7684\u66f4\u5e7f\u4eba\u7fa4\u3002\u76f8\u8f83\u4e8e\u81ea\u7136\u89e6\u8fbe\uff0c\u4f01\u4e1a\u901a\u5e38\u4f1a\u4e3a\u771f\u5b9e\u4e92\u52a8\u4ed8\u8d39\u3002\u5f53\u4f60\u542f\u52a8 PPE\uff0cFacebook \u4f1a\u628a\u5e7f\u544a\u6295\u653e\u7ed9\u4e0e\u4f60\u76ee\u6807\u6700\u5339\u914d\u7684\u53d7\u4f17\uff0c\u800c\u975e\u4ec5\u9650\u4e8e\u5173\u6ce8\u4f60\u9875\u9762\u7684\u4eba\u3002<\/p>\r\n\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p>\u9700\u8981\u6ce8\u610f\uff0c\u9875\u9762\u7684 Engagement Ads \u4e0e\u201c\u63a8\u5e7f\u8d34\u6587\u201d\uff08Boost Post\uff09\u5e76\u4e0d\u76f8\u540c\u3002\u63a8\u5e7f\u8d34\u6587\u4f1a\u628a\u666e\u901a\u8d34\u6587\u8f6c\u4e3a\u4ee5\u6269\u5927\u8986\u76d6\u4e3a\u76ee\u6807\u7684\u5e7f\u544a\uff1b\u800c PPE \u66f4\u4fa7\u91cd\u4e3a\u201c\u771f\u5b9e\u4e92\u52a8\u201d\u4ed8\u8d39\uff0c\u800c\u975e\u4ec5\u4ec5\u62c9\u9ad8\u8986\u76d6\u3002<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Facebook Engagement Ads \u7684\u6295\u653e\u76ee\u6807<\/h3>\r\n\r\n\r\n\r\n\r\n<p>Facebook \u5141\u8bb8\u5e7f\u544a\u4e3b\u9009\u62e9\u5e0c\u671b\u8fbe\u6210\u7684\u5177\u4f53\u8425\u9500\u76ee\u6807\u3002\u5f53\u524d\uff0c\u591a\u6570\u793e\u4ea4\u5e73\u53f0\u7684\u6838\u5fc3\u5e7f\u544a\u76ee\u6807\u5927\u81f4\u5206\u4e3a\u4e09\u7c7b\uff1a<\/p>\r\n\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u8ba4\u77e5\uff08Awareness\uff09\uff1a\u5efa\u7acb\u54c1\u724c\/\u4ea7\u54c1\u7684\u5173\u6ce8\u4e0e\u5174\u8da3\u3002\u4ece\u8425\u9500\u6f0f\u6597\u770b\uff0cAwareness \u80fd\u5e2e\u52a9\u4f60\u7684\u4e1a\u52a1\u5728\u76ee\u6807\u4eba\u7fa4\u4e2d\u88ab\u8ba4\u8bc6\uff0c\u4e3a\u672a\u6765\u8f6c\u5316\u6253\u4e0b\u57fa\u7840\u3002<\/li>\r\n\r\n\r\n\r\n\r\n<li>\u4e92\u52a8\uff08Engagement\uff09\uff1a\u7528\u4e8e\u4fc3\u8fdb\u8bbf\u95ee\u91cf\u3001\u4e92\u52a8\u3001\u5e94\u7528\u5b89\u88c5\u3001\u89c6\u9891\u89c2\u770b\u3001\u6f5c\u5728\u5ba2\u6237\u6536\u96c6\u4e0e\u6d88\u606f\u5bf9\u8bdd\u3002\u901a\u5e38\u9762\u5411\u5bf9\u4f60\u7684\u4ea7\u54c1\/\u670d\u52a1\u6709\u5174\u8da3\u3001\u4e14\u53ef\u80fd\u9700\u8981\u66f4\u591a\u4fe1\u606f\u6216\u8bbf\u95ee\u843d\u5730\u9875\u7684\u7528\u6237\u3002<\/li>\r\n\r\n\r\n\r\n\r\n<li>\u8f6c\u5316\uff08Conversion\uff09\uff1a\u5c06\u6f5c\u5728\u5ba2\u6237\u6216\u8bbf\u5ba2\u8f6c\u5316\u4e3a\u5b9e\u9645\u5ba2\u6237\uff0c\u5982\u63a8\u52a8\u5728\u7ebf\u8d2d\u4e70\u4e0e\u95e8\u5e97\u5ba2\u6d41\u3002\u8fd9\u7c7b\u76ee\u6807\u7528\u4e8e\u63a8\u52a8\u6700\u6709\u53ef\u80fd\u53d1\u751f\u8f6c\u5316\u7684\u7528\u6237\u5b8c\u6210\u5173\u952e\u884c\u4e3a\uff08\u5982\u4e0b\u5355\u6216\u6ce8\u518c\uff09\uff0c\u5c5e\u4e8e<a href=\"https:\/\/asiasearch.co.th\/what-is-conversion\/\">\u8f6c\u5316\uff08Conversion\uff09<\/a>\u8303\u7574\u3002<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%8F%90%E5%8D%87_Facebook_Reach_%E4%B8%8E_Engagement_%E7%9A%84%E5%AE%9E%E7%94%A8%E6%8A%80%E5%B7%A7\"><\/span>\u63d0\u5347 Facebook Reach \u4e0e Engagement \u7684\u5b9e\u7528\u6280\u5de7<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n\r\n<p>\u82e5\u4f60\u5e0c\u671b\u5728 Facebook \u4e0a\u63d0\u5347\u6d3b\u52a8\/\u5185\u5bb9\u7684\u89e6\u8fbe\u4e0e\u4e92\u52a8\uff0c\u53ef\u53c2\u8003\u4ee5\u4e0b\u505a\u6cd5\uff1a<\/p>\r\n\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u4ee5\u201c\u5ba2\u6237\u4ef7\u503c\u201d\u4e3a\u5bfc\u5411\u521b\u4f5c\u5185\u5bb9\uff0c\u800c\u975e\u53ea\u8c08\u4f01\u4e1a\u672c\u8eab\u3002\u601d\u8003\u53d7\u4f17\u771f\u6b63\u60f3\u770b\u3001\u613f\u610f\u5206\u4eab\u7684\u5185\u5bb9\uff0c\u901a\u5e38\u66f4\u80fd\u5e26\u6765\u4e92\u52a8\u3002<\/li>\r\n\r\n\r\n\r\n\r\n<li>\u79ef\u6781\u4e0e\u7c89\u4e1d\u4e92\u52a8\u3002\u53d1\u8d77\u8ba8\u8bba\u3001\u63d0\u51fa\u95ee\u9898\uff0c\u5e76\u5c3d\u5feb\u5728\u8bc4\u8bba\u533a\u6216\u79c1\u8baf\u4e2d\u56de\u590d\uff0c\u63d0\u9ad8\u53c2\u4e0e\u5ea6\u4e0e\u4fe1\u4efb\u611f\u3002<\/li>\r\n\r\n\r\n\r\n\r\n<li>\u5728\u8d34\u6587\u4e2d\u52a0\u5165\u4e0e\u6d3b\u52a8\u76f8\u5173\u7684\u56fe\u7247\/\u89c6\u89c9\u7d20\u6750\uff0c\u8d34\u5408\u53d7\u4f17\u504f\u597d\uff0c\u53ef\u663e\u8457\u63d0\u5347\u505c\u7559\u4e0e\u4e92\u52a8\u6982\u7387\u3002<\/li>\r\n\r\n\r\n\r\n\r\n<li>\u91cd\u89c6\u6570\u636e\u5206\u6790\u3002\u6839\u636e\u4e1a\u52a1\u9636\u6bb5\uff08\u521d\u521b\/\u589e\u957f\/\u6210\u719f\uff09\uff0c\u5408\u7406\u6743\u8861\u8986\u76d6\u4e0e\u4e92\u52a8\u7684\u4f18\u5148\u7ea7\uff0c\u5e76\u4ee5\u6b64\u4f18\u5316\u4f60\u7684\u53d7\u4f17\u7b56\u7565\u4e0e\u5185\u5bb9\u89c4\u5212\u3002<\/li>\r\n\r\n\r\n\r\n\r\n<li>\u4e3a\u6d3b\u52a8\u9009\u62e9\u5408\u9002\u7684\u5e7f\u544a\u7248\u4f4d\u4e0e\u5f62\u5f0f\u3002\u8fd9\u5bf9\u83b7\u53d6\u66f4\u9ad8\u7684 Reach \u4e0e Engagement \u81f3\u5173\u91cd\u8981\uff0c\u5efa\u8bae\u5148\u7cfb\u7edf\u4e86\u89e3 Facebook Ads \u7684\u7c7b\u578b\u4e0e\u5dee\u5f02\u3002<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n<p>\u5ef6\u4f38\u9605\u8bfb\uff1a<a href=\"https:\/\/asiasearch.co.th\/4-types-of-facebook-ads\/\">Facebook \u4ed8\u8d39\u5e7f\u544a\u7684 4 \u79cd\u4e3b\u8981\u7c7b\u578b<\/a><\/p>\r\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%BB%93%E8%AF%AD\"><\/span>\u7ed3\u8bed<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n\r\n<p>\u8981\u5728 Facebook \u4e0a\u53d6\u5f97\u66f4\u9ad8\u7684 Engagement\uff0c\u5fc5\u987b\u4ece\u7b56\u7565\u5c42\u9762\u7cfb\u7edf\u89c4\u5212\uff1a\u66f4\u9ad8\u7684\u4e92\u52a8\u7387\u610f\u5473\u7740\u66f4\u591a\u7528\u6237\u613f\u610f\u70b9\u8d5e\u3001\u8bc4\u8bba\u4e0e\u5206\u4eab\u4f60\u7684\u5185\u5bb9\uff0c\u8fd9\u662f\u6253\u9020\u7a33\u56fa\u5ba2\u6237\u5173\u7cfb\u3001\u63d0\u5347\u6f5c\u5728\u5ba2\u6237\u6570\u91cf\u4e0e\u63d0\u9ad8\u8f6c\u5316\u7387\u7684\u5173\u952e\u3002\u901a\u8fc7\u7406\u89e3\u5b9a\u4e49\u3001\u8ba1\u7b97\u65b9\u6cd5\u3001\u884c\u4e1a\u57fa\u51c6\u4e0e\u5e7f\u544a\u76ee\u6807\uff0c\u5e76\u914d\u5408\u5b9e\u64cd\u4f18\u5316\u6280\u5de7\uff0c\u4f60\u7684\u54c1\u724c\u5c06\u80fd\u5728\u793e\u4ea4\u5e73\u53f0\u4e0a\u5efa\u7acb\u66f4\u5f3a\u7684\u5f71\u54cd\u529b\u4e0e\u589e\u957f\u5f15\u64ce\u3002<\/p>\r\n\r\n","protected":false},"excerpt":{"rendered":"\u5f53\u4e0b\uff0cFacebook \u7528\u6237\u5e73\u5747\u6bcf\u5929\u5728\u8be5\u793e\u4ea4\u5e73\u53f0\u4e0a\u82b1\u8d39\u7ea6\u4e00\u4e2a\u534a\u5c0f\u65f6\u3002\u9762\u5bf9\u6570\u5341\u4ebf\u7528\u6237\u89c4\u6a21\uff0c\u4e0d\u96be\u7406\u89e3\u4e3a\u4f55\u5404\u7c7b\u4f01\u4e1a\u90fd&#8230;","protected":false},"author":8,"featured_media":15636,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[86],"tags":[],"class_list":["post-19943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/posts\/19943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/comments?post=19943"}],"version-history":[{"count":2,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/posts\/19943\/revisions"}],"predecessor-version":[{"id":19945,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/posts\/19943\/revisions\/19945"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/media\/15636"}],"wp:attachment":[{"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/media?parent=19943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/categories?post=19943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/tags?post=19943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}