{"id":19948,"date":"2023-11-30T05:01:17","date_gmt":"2023-11-30T05:01:17","guid":{"rendered":"https:\/\/asiasearch.co.th\/?p=19948"},"modified":"2025-09-04T10:04:23","modified_gmt":"2025-09-04T10:04:23","slug":"what-is-impressions","status":"publish","type":"post","link":"https:\/\/asiasearch.co.th\/zh-hans\/what-is-impressions\/","title":{"rendered":"Facebook Ad Impressions \u662f\u4ec0\u4e48\uff1f\u5168\u9762\u89e3\u6790\u5c55\u793a\u6b21\u6570"},"content":{"rendered":"\r\n\r\n<p>\u5173\u4e8e Facebook \u5e7f\u544a\u5c55\u793a\u7684\u6240\u6709\u5173\u952e\u77e5\u8bc6\uff1a\u5982\u4f55\u63d0\u5347 <strong>Facebook Ad Impressions\uff08\u5c55\u793a\u6b21\u6570\uff09<\/strong>\u3001\u8fd9\u4e9b\u6570\u636e\u5982\u4f55\u7528\u4e8e\u5f3a\u5316\u4f60\u7684\u6570\u5b57\u5316\u5b58\u5728\u3001\u6253\u9020\u66f4\u9ad8\u6027\u4ef7\u6bd4\u7684\u5e7f\u544a\uff0c\u5e76\u63a8\u52a8\u4f01\u4e1a\u5728\u7ebf\u589e\u957f\u3002<\/p>\r\n\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-is-impressions\/#%E4%BB%80%E4%B9%88%E6%98%AF_Facebook_Ads_%E7%9A%84_Impressions%EF%BC%88%E5%B1%95%E7%A4%BA%E6%AC%A1%E6%95%B0%EF%BC%89%EF%BC%9F\" >\u4ec0\u4e48\u662f Facebook Ads \u7684 Impressions\uff08\u5c55\u793a\u6b21\u6570\uff09\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-is-impressions\/#%E5%B9%BF%E5%91%8A%E5%A6%82%E4%BD%95%E5%9C%A8%E7%94%A8%E6%88%B7%E8%AE%BE%E5%A4%87%E4%B8%8A%E8%A2%AB%E8%AE%A1%E4%B8%BA%E4%B8%80%E6%AC%A1%E5%B1%95%E7%A4%BA%EF%BC%9F\" >\u5e7f\u544a\u5982\u4f55\u5728\u7528\u6237\u8bbe\u5907\u4e0a\u88ab\u8ba1\u4e3a\u4e00\u6b21\u5c55\u793a\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-is-impressions\/#Facebook_%E5%B9%BF%E5%91%8A%E7%9A%84%E5%B1%95%E7%A4%BA%E6%AC%A1%E6%95%B0%E5%A6%82%E4%BD%95%E8%AE%A1%E7%AE%97%EF%BC%9F\" >Facebook \u5e7f\u544a\u7684\u5c55\u793a\u6b21\u6570\u5982\u4f55\u8ba1\u7b97\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-is-impressions\/#Reach_%E4%B8%8E_Impressions_%E7%9A%84%E5%8C%BA%E5%88%AB\" >Reach \u4e0e Impressions \u7684\u533a\u522b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-is-impressions\/#Facebook_%E5%B9%BF%E5%91%8A%E7%9A%84%E5%B1%95%E7%A4%BA%E6%AC%A1%E6%95%B0%E5%A4%9A%E5%B0%91%E6%89%8D%E7%AE%97%E2%80%9C%E7%90%86%E6%83%B3%E2%80%9D%EF%BC%9F\" >Facebook \u5e7f\u544a\u7684\u5c55\u793a\u6b21\u6570\u591a\u5c11\u624d\u7b97\u201c\u7406\u60f3\u201d\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-is-impressions\/#%E5%A6%82%E4%BD%95%E5%9C%A8_Facebook_%E5%B9%BF%E5%91%8A%E4%B8%AD%E6%9F%A5%E7%9C%8B_Impressions_%E4%B8%8E_Reach%EF%BC%9F\" >\u5982\u4f55\u5728 Facebook \u5e7f\u544a\u4e2d\u67e5\u770b Impressions \u4e0e Reach\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-is-impressions\/#%E7%BB%93%E8%AE%BA\" >\u7ed3\u8bba<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BB%80%E4%B9%88%E6%98%AF_Facebook_Ads_%E7%9A%84_Impressions%EF%BC%88%E5%B1%95%E7%A4%BA%E6%AC%A1%E6%95%B0%EF%BC%89%EF%BC%9F\"><\/span>\u4ec0\u4e48\u662f Facebook Ads \u7684 Impressions\uff08\u5c55\u793a\u6b21\u6570\uff09\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n\r\n<p><strong>Impressions\uff08\u5c55\u793a\uff09<\/strong>\u5728\u4e0d\u540c\u5e73\u53f0\u7684\u5b9a\u4e49\u7565\u6709\u5dee\u5f02\uff1b\u5728 Facebook \u8bed\u5883\u4e0b\uff0c\u6307\u4f60\u7684\u5e7f\u544a\u5728\u5404\u7c7b\u53ef\u4f7f\u7528 Facebook \u7684\u8bbe\u5907\u4e0a\uff0c<strong>\u88ab\u663e\u793a\u5728\u7528\u6237\u4fe1\u606f\u6d41\u4e2d\u7684\u603b\u6b21\u6570<\/strong>\u3002\u4f8b\u5982\uff0c\u5f53\u7528\u6237\u7528\u624b\u673a\u6d4f\u89c8 Facebook \u65f6\u4f60\u7684\u5e7f\u544a\u51fa\u73b0\u5728\u5c4f\u5e55\u4e0a\uff0c\u5c31\u4f1a\u5728\u4f60\u7684\u5e7f\u544a\u8d26\u6237\u4e2d\u8bb0\u4f5c\u4e00\u6b21\u5c55\u793a\u3002\u5982\u679c\u540c\u4e00\u4f4d\u7528\u6237\u6362\u7528\u53e6\u4e00\u53f0\u8bbe\u5907\u518d\u6b21\u770b\u5230\u4f60\u7684\u5e7f\u544a\uff0c\u5219\u4f1a\u518d\u8ba1\u4e00\u6b21\u5c55\u793a\u3002<\/p>\r\n\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p>\u5c55\u793a\u6b21\u6570\u7684\u4e00\u4e2a\u5c40\u9650\u662f\uff1a<strong>\u4e0d\u533a\u5206\u7528\u6237\u662f\u5426\u70b9\u51fb\u6216\u4e92\u52a8<\/strong>\uff0c\u53ea\u8981\u5e7f\u544a\u5728\u8bbe\u5907\u4e0a\u88ab\u663e\u793a\uff0c\u4fbf\u4f1a\u8ba1\u6570\u3002<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n\r\n<p>\u5c3d\u7ba1\u5982\u6b64\uff0cImpressions \u4ecd\u662f\u8861\u91cf\u8425\u9500\u8986\u76d6\u8d28\u91cf\u4e0e\u6548\u7387\u7684\u9ad8\u4ef7\u503c\u6307\u6807\u3002\u8981\u6b63\u786e\u89e3\u8bfb Facebook \u5e7f\u544a\u5c55\u793a\uff0c\u4f60\u9700\u8981\u7406\u89e3\u5e7f\u544a\u5728\u4e0d\u540c\u8bbe\u5907\u4e0a\u7684\u5448\u73b0\u4e0e\u8ba1\u6570\u65b9\u5f0f\u3002<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n\r\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"417\" class=\"wp-image-7920\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/woman-hand-is-pressing-facebook-screen-apple-ipad-3.jpg\" alt=\"\u4ec0\u4e48\u662f Facebook Ad Impressions\uff1f\u4e3a\u4f55\u5bf9\u4f60\u7684\u4e1a\u52a1\u91cd\u8981\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/woman-hand-is-pressing-facebook-screen-apple-ipad-3.jpg 800w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/woman-hand-is-pressing-facebook-screen-apple-ipad-3-300x156.jpg 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/woman-hand-is-pressing-facebook-screen-apple-ipad-3-768x400.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\r\n\r\n\r\n\r\n<p>\u4f60\u4e5f\u53ef\u4ee5\u9009\u62e9\u6211\u4eec\u7684<a href=\"https:\/\/asiasearch.co.th\/facebook-ads\/\">Facebook \u5e7f\u544a\u6295\u653e\u670d\u52a1<\/a>\uff0c\u66f4\u9ad8\u6548\u5730\u63d0\u5347\u54c1\u724c\u8ba4\u77e5\u4e0e\u8986\u76d6\u3002<\/p>\r\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%B9%BF%E5%91%8A%E5%A6%82%E4%BD%95%E5%9C%A8%E7%94%A8%E6%88%B7%E8%AE%BE%E5%A4%87%E4%B8%8A%E8%A2%AB%E8%AE%A1%E4%B8%BA%E4%B8%80%E6%AC%A1%E5%B1%95%E7%A4%BA%EF%BC%9F\"><\/span>\u5e7f\u544a\u5982\u4f55\u5728\u7528\u6237\u8bbe\u5907\u4e0a\u88ab\u8ba1\u4e3a\u4e00\u6b21\u5c55\u793a\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Served impressions\uff08\u6295\u653e\u5c55\u793a\uff09<\/strong>\u2014\u2014\u4e00\u65e6\u5e7f\u544a\u88ab\u767b\u8bb0\u5e76\u53d1\u9001\u81f3\u7528\u6237\u8bbe\u5907\uff0c\u5373\u8bb0\u4e3a\u4e00\u6b21\u5c55\u793a\u3002\u4f46\u8fd9\u5e76\u975e\u5b8c\u5168\u53ef\u9760\uff1a\u4f8b\u5982\u5e7f\u544a\u672c\u5e94\u5728\u7a97\u53e3\u4e2d\u663e\u793a\uff0c\u4f46\u7528\u6237\u5728\u770b\u5230\u524d\u5c31\u5173\u95ed\u4e86 App\uff0c\u8fd9\u79cd\u60c5\u51b5\u4ecd\u4f1a\u88ab\u8ba1\u4e3a\u5c55\u793a\u3002<\/li>\r\n\r\n\r\n\r\n\r\n<li><strong>Viewable impressions\uff08\u53ef\u89c6\u5c55\u793a\uff09<\/strong>\u2014\u2014\u6307\u7528\u6237<strong>\u786e\u5b9e\u770b\u5230\u4e86<\/strong>\u4f60\u7684\u5e7f\u544a\u7684\u5c55\u793a\u6b21\u6570\uff0c\u66f4\u80fd\u53cd\u6620\u771f\u5b9e\u66dd\u5149\u3002<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n<p>\u7406\u89e3 Facebook \u7684\u5c55\u793a\u903b\u8f91\u5bf9\u5e7f\u544a\u4e3b\u5c24\u4e3a\u91cd\u8981\uff1a\u5b83\u5e2e\u52a9\u4f60\u5224\u65ad\u5e7f\u544a\u8fd0\u884c\u65b9\u5f0f\uff0c\u4ee5\u53ca\u4f60\u662f\u5426\u6700\u5927\u5316\u5730\u5229\u7528\u4e86\u5e7f\u544a\u9884\u7b97\uff1b\u540c\u65f6\u4e5f\u80fd\u6d1e\u5bdf\u53d7\u4f17\u7684\u89c2\u770b\u884c\u4e3a\uff0c\u4ece\u800c\u66f4\u6709\u6548\u5730\u89e6\u8fbe\u4ed6\u4eec\u3002<\/p>\r\n\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p>\u5c06 <strong>Impressions<\/strong> \u4e0e\u5176\u4ed6\u6307\u6807\uff08\u5982 <strong>Reach<\/strong> \u4e0e <strong>Engagement<\/strong>\uff09\u7ed3\u5408\u89e3\u8bfb\uff0c\u4f60\u5c31\u80fd\u91c7\u53d6\u66f4\u6709\u6548\u7684\u4f18\u5316\u52a8\u4f5c\uff0c\u6700\u7ec8\u63d0\u5347\u4e92\u52a8\u4e0e\u9500\u552e\u3002<\/p>\r\n\r\n\r\n\r\n\r\n<p>\u5ef6\u4f38\u9605\u8bfb\uff1a<a href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-is-engagement\/\">\u4ec0\u4e48\u662f Engagement\uff08\u4e92\u52a8\uff09\uff1f\u5982\u4f55\u8861\u91cf\u5176\u91cd\u8981\u6027<\/a><\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facebook_%E5%B9%BF%E5%91%8A%E7%9A%84%E5%B1%95%E7%A4%BA%E6%AC%A1%E6%95%B0%E5%A6%82%E4%BD%95%E8%AE%A1%E7%AE%97%EF%BC%9F\"><\/span>Facebook \u5e7f\u544a\u7684\u5c55\u793a\u6b21\u6570\u5982\u4f55\u8ba1\u7b97\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n\r\n<p>\u901a\u5e38\uff0cFacebook \u6309\u4ee5\u4e0b\u89c4\u5219\u7edf\u8ba1\u5c55\u793a\uff1a<\/p>\r\n\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u5f53\u5e7f\u544a\u88ab\u663e\u793a\u5728\u7528\u6237\u4fe1\u606f\u6d41\u4e2d\uff0c\u5373\u8bb0\u4e00\u6b21\u5c55\u793a\uff1b\u82e5\u5e7f\u544a\u88ab\u7528\u6237\u6ed1\u8fc7\u540e\u53c8\u6ed1\u56de\u518d\u6b21\u663e\u793a\uff0c\u4ecd\u53ef\u8ba1\u4e3a\u5c55\u793a\u3002<\/li>\r\n\r\n\r\n\r\n\r\n<li>\u82e5\u5e7f\u544a\u5728\u540c\u4e00\u5929\u5185\u4e24\u6b21\u51fa\u73b0\u5728\u540c\u4e00\u7528\u6237\u7684\u5c4f\u5e55\u4e0a\uff0c\u5219\u8ba1\u4e3a<strong>\u4e24\u6b21\u5c55\u793a<\/strong>\u3002<\/li>\r\n\r\n\r\n\r\n\r\n<li>Facebook \u4f1a\u8bc6\u522b\u5e76\u6392\u9664\u7531\u201c\u673a\u5668\u4eba\u6d41\u91cf\uff08bot traffic\uff09\u201d\u9020\u6210\u7684\u5c55\u793a\u3002<\/li>\r\n\r\n\r\n\r\n\r\n<li>\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\uff08\u4f8b\u5982\u90e8\u5206\u529f\u80fd\u673a\u73af\u5883\uff09\uff0c\u7cfb\u7edf\u53ef\u80fd\u65e0\u6cd5\u786e\u8ba4\u5e7f\u544a\u662f\u5426\u771f\u6b63\u51fa\u73b0\u5728\u5c4f\u5e55\u4e0a\uff0c\u6b64\u65f6\u4f1a\u4ee5\u201c\u5e7f\u544a\u5df2\u53d1\u9001\u81f3\u8bbe\u5907\u201d\u4f5c\u4e3a\u8ba1\u6570\u4f9d\u636e\u3002<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n<p>\u5bf9\u4e8e\u5305\u542b\u56fe\u7247\u6216\u89c6\u9891\u7684\u5e7f\u544a\uff0c\u5c55\u793a\u7684\u7edf\u8ba1\u65b9\u5f0f\u57fa\u672c\u4e00\u81f4\uff08Audience Network \u4ea6\u7136\uff09\u3002<strong>\u89c6\u9891\u4e0d\u4e00\u5b9a\u8981\u5f00\u59cb\u64ad\u653e<\/strong>\u624d\u4f1a\u88ab\u8bb0\u4e3a\u5c55\u793a\uff1b\u4f46\u9700\u6ce8\u610f\uff0c\u8fd9\u4e00\u8ba1\u6570\u65b9\u5f0f\u53ef\u80fd\u4e0e\u901a\u7528\u89c6\u9891\u5e7f\u544a\u884c\u4e1a\u6807\u51c6\u4e0d\u540c\u3002<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"444\" class=\"wp-image-7921\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/office-scene-top-view.jpg\" alt=\"Facebook \u5e7f\u544a\u5c55\u793a\u6b21\u6570\u7684\u8ba1\u7b97\u65b9\u5f0f\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/office-scene-top-view.jpg 800w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/office-scene-top-view-300x167.jpg 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/office-scene-top-view-768x426.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reach_%E4%B8%8E_Impressions_%E7%9A%84%E5%8C%BA%E5%88%AB\"><\/span>Reach \u4e0e Impressions \u7684\u533a\u522b<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n\r\n<p><strong>Reach\uff08\u89e6\u8fbe\u4eba\u6570\uff09<\/strong>\u4e0e<strong>Impressions\uff08\u5c55\u793a\u6b21\u6570\uff09<\/strong>\u90fd\u662f Facebook \u5e7f\u544a\u7684\u5173\u952e\u6307\u6807\uff0c\u4f46\u8861\u91cf\u7ef4\u5ea6\u4e0d\u540c\uff1a<strong>Impressions<\/strong> \u7edf\u8ba1\u5e7f\u544a\u88ab\u5c55\u793a\u7684\u6bcf\u4e00\u6b21\uff1b\u800c <strong>Reach<\/strong> \u7edf\u8ba1<strong>\u770b\u5230\u4f60\u5e7f\u544a\u7684\u53bb\u91cd\u7528\u6237\u6570<\/strong>\u3002<\/p>\r\n\r\n\r\n\r\n\r\n<p>\u4e3e\u4f8b\uff1a\u540c\u4e00\u4e2a\u7528\u6237\u4eca\u5929\u770b\u5230\u4f60\u7684\u5e7f\u544a 3 \u6b21\uff0c\u4f1a\u8bb0\u4e3a 3 \u6b21 <strong>Impressions<\/strong>\uff0c\u4f46\u53ea\u8bb0\u4e3a 1 \u4e2a <strong>Reach<\/strong>\u3002Reach \u4e5f\u5305\u542b\u56e0\u597d\u53cb\u5206\u4eab\u800c\u5e26\u6765\u7684\u975e\u76f4\u6295\u89c2\u770b\u3002<\/p>\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Facebook \u5bf9 Reach \u4e0e Impressions \u7684\u5e38\u89c1\u5206\u7c7b<\/h3>\r\n\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>\u81ea\u7136\uff08Organic\uff09<\/strong>\u2014\u2014\u65e0\u9700\u4ed8\u8d39\u83b7\u5f97\u7684\u5c55\u793a\u6216\u89e6\u8fbe\u3002<\/li>\r\n\r\n\r\n\r\n\r\n<li><strong>\u4ed8\u8d39\uff08Paid\uff09<\/strong>\u2014\u2014\u901a\u8fc7\u5e7f\u544a\u9884\u7b97\u83b7\u5f97\u7684\u5c55\u793a\u6216\u89e6\u8fbe\u3002<\/li>\r\n\r\n\r\n\r\n\r\n<li><strong>\u75c5\u6bd2\u5f0f\uff08Viral\uff09<\/strong>\u2014\u2014\u56e0\u7528\u6237\u4e92\u52a8\u6216\u5206\u4eab\u800c\u5e26\u6765\u7684\u4e8c\u6b21\u4f20\u64ad\u4e0e\u89c2\u770b\u3002<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facebook_%E5%B9%BF%E5%91%8A%E7%9A%84%E5%B1%95%E7%A4%BA%E6%AC%A1%E6%95%B0%E5%A4%9A%E5%B0%91%E6%89%8D%E7%AE%97%E2%80%9C%E7%90%86%E6%83%B3%E2%80%9D%EF%BC%9F\"><\/span>Facebook \u5e7f\u544a\u7684\u5c55\u793a\u6b21\u6570\u591a\u5c11\u624d\u7b97\u201c\u7406\u60f3\u201d\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n\r\n<p>\u7406\u60f3\u7684\u5c55\u793a\u9891\u6b21\u53d6\u51b3\u4e8e\u4f60\u7684\u884c\u4e1a\u3001\u76ee\u6807\u4e0e\u521b\u610f\u8d28\u91cf\u7b49\u56e0\u7d20\u3002\u4e00\u822c\u800c\u8a00\uff0c<strong>\u6bcf\u4f4d\u7528\u6237 1\u20133 \u6b21\/\u5929<\/strong>\u7684\u5c55\u793a\u9891\u6b21\u66f4\u6709\u52a9\u4e8e\u8bb0\u5fc6\u4e0e\u8bc6\u522b\uff1b\u82e5\u4ee5\u9500\u552e\u8f6c\u5316\u4e3a\u76ee\u6807\uff0c\u53ef\u7ed3\u5408\u9891\u6b21\u4e0a\u9650\u4e0e\u518d\u8425\u9500\u8282\u594f\u505a\u7cbe\u7ec6\u5316\u63a7\u5236\u3002<\/p>\r\n\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p><strong>CPM\uff08\u6bcf\u5343\u6b21\u5c55\u793a\u6210\u672c\uff09<\/strong>\u5bf9\u6700\u4f18\u5c55\u793a\u91cf\u81f3\u5173\u91cd\u8981\u3002Facebook \u4ee5 CPM \u8ba1\u8d39\u65f6\uff0c\u4f1a\u8ddf\u8e2a\u4f60\u4e3a 1,000 \u6b21\u5c55\u793a\u6240\u652f\u4ed8\u7684\u8d39\u7528\uff0c\u5e76\u4ee5\u6b64\u786e\u4fdd\u5e7f\u544a\u4e3b\u4e3a\u5c55\u793a\u652f\u4ed8\u5408\u7406\u4ef7\u683c\u3002\u4f18\u5316 CPM \u4e0e\u9891\u6b21\u63a7\u5236\uff0c\u80fd\u5728\u9884\u7b97\u5185\u83b7\u5f97\u66f4\u9ad8\u8d28\u91cf\u7684\u66dd\u5149\u3002<\/p>\r\n<\/blockquote>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"450\" class=\"wp-image-7922\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/asian-woman-interactions-mobile-phone-concept-with-notification-icons-like-message-email-comment-star-smartphone-screen-person-hands-holding-device-internet-digital-marketing-3.jpg\" alt=\"Facebook \u5e7f\u544a\u5c55\u793a\u6b21\u6570\u8fbe\u5230\u591a\u5c11\u7b97\u7406\u60f3\uff1f\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/asian-woman-interactions-mobile-phone-concept-with-notification-icons-like-message-email-comment-star-smartphone-screen-person-hands-holding-device-internet-digital-marketing-3.jpg 800w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/asian-woman-interactions-mobile-phone-concept-with-notification-icons-like-message-email-comment-star-smartphone-screen-person-hands-holding-device-internet-digital-marketing-3-300x169.jpg 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/asian-woman-interactions-mobile-phone-concept-with-notification-icons-like-message-email-comment-star-smartphone-screen-person-hands-holding-device-internet-digital-marketing-3-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E5%9C%A8_Facebook_%E5%B9%BF%E5%91%8A%E4%B8%AD%E6%9F%A5%E7%9C%8B_Impressions_%E4%B8%8E_Reach%EF%BC%9F\"><\/span>\u5982\u4f55\u5728 Facebook \u5e7f\u544a\u4e2d\u67e5\u770b Impressions \u4e0e Reach\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n\r\n<p>\u5728\u5e7f\u544a\u8d26\u6237\u4e2d\u67e5\u770b\u8fd9\u4e24\u4e2a\u6307\u6807\u975e\u5e38\u7b80\u5355\uff1a\u8fdb\u5165 <strong>Meta Business Suite\uff08\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\uff09<\/strong>\uff0c\u5728\u5217\u8bbe\u7f6e\u4e2d\u9009\u62e9\u201c<strong>\u8868\u73b0\uff08Performance\uff09<\/strong>\u201d\uff0c\u5373\u53ef\u67e5\u770b\u6574\u4e2a\u5e7f\u544a\u7cfb\u5217\u7684\u603b\u4f53\u89e6\u8fbe\u4e0e\u5c55\u793a\u6570\u636e\uff1b\u4f60\u4e5f\u53ef\u4ee5\u6309\u5e7f\u544a\u7ec4\u4e0e\u5e7f\u544a\u7c92\u5ea6\u8fdb\u4e00\u6b65\u62c6\u89e3\u3002\u52a1\u5fc5\u786e\u4fdd\u5217\u8bbe\u7f6e\u4e00\u81f4\uff0c\u518d\u9010\u7ea7\u70b9\u51fb\u67e5\u770b\u5404\u5e7f\u544a\u7ec4\u4e0e\u5e7f\u544a\u7684\u8868\u73b0\u3002<\/p>\r\n\r\n\r\n\r\n\r\n<p>\u65e0\u8bba\u662f\u4ed8\u8d39\u8fd8\u662f\u81ea\u7136\u66dd\u5149\uff0cFacebook \u5e7f\u544a\u90fd\u5e94\u4e0e\u5f53\u4e0b\u7684\u6574\u4f53\u8425\u9500\u7b56\u7565\u534f\u540c\u3002<strong>Facebook Ad Impressions<\/strong> \u7b49\u8861\u91cf\u6307\u6807\u6b63\u662f\u8bc4\u4f30\u534f\u540c\u6548\u679c\u7684\u5173\u952e\u3002\u8981\u6253\u9020\u5438\u5f15\u529b\u5f3a\u3001\u6548\u679c\u597d\u3001<a href=\"https:\/\/asiasearch.co.th\/what-is-conversion\/\">\u9ad8\u8f6c\u5316<\/a>\u7684\u5e7f\u544a\uff0c\u4f60\u9700\u8981\u6301\u7eed\u7406\u89e3\u3001\u8ffd\u8e2a\u5e76\u5206\u6790\u53d7\u4f17\u5bf9\u4f60\u8425\u9500\u6d3b\u52a8\u7684\u5b9e\u9645\u611f\u77e5\u3002<\/p>\r\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%BB%93%E8%AE%BA\"><\/span>\u7ed3\u8bba<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n\r\n<p>Facebook \u5e7f\u544a\u80fd\u5feb\u901f\u628a\u4f60\u7684\u4e1a\u52a1\u63a8\u9001\u81f3\u76ee\u6807\u53d7\u4f17\u9762\u524d\uff0c\u800c <strong>Impression\uff08\u5c55\u793a\uff09<\/strong> \u5219\u5e2e\u52a9\u4f60\u8bc4\u4f30\u5e7f\u544a\u4e0e\u53d7\u4f17\u4e4b\u95f4\u7684\u201c\u770b\u89c1\u5173\u7cfb\u201d\u3002\u901a\u8fc7\u5408\u7406\u8bbe\u7f6e\u5e7f\u544a\u7ba1\u7406\u5de5\u5177\u3001\u4f18\u5316\u53d7\u4f17\u4e0e\u9891\u6b21\uff0c\u5e76\u7528\u5408\u9002\u7684\u6545\u4e8b\u4e0e\u521b\u610f\u6253\u52a8\u6b63\u786e\u7684\u4eba\u7fa4\uff0c\u4f60\u5c31\u80fd\u7a33\u6b65\u63d0\u5347\u5c55\u793a\u4e0e\u6574\u4f53\u6295\u653e\u6210\u6548\u3002<\/p>\r\n\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p>\u4f18\u79c0\u5e7f\u544a\u7684\u5173\u952e\u5728\u4e8e\uff1a\u56f4\u7ed5\u7528\u6237\u884c\u4e3a\u3001\u9700\u6c42\u4e0e\u75db\u70b9\u6784\u5efa\u4ef7\u503c\uff0c\u5e76\u8ba9\u4ea7\u54c1\u5728\u4e0d\u540c\u7684 Facebook \u8425\u9500\u6307\u6807\u4e0b\u90fd\u80fd\u4f53\u73b0\u51fa\u53ef\u8861\u91cf\u7684\u6536\u76ca\u3002<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n\r\n<p>\u6211\u4eec\u7684<a href=\"https:\/\/asiasearch.co.th\/zh-hans\/\">Digital Marketing Agency<\/a> \u63d0\u4f9b <strong>Facebook \u5e7f\u544a\u6210\u6548\u62a5\u544a<\/strong>\u4e0e\u4f18\u5316\u670d\u52a1\uff0c\u66ff\u4f60\u5904\u7406\u7e41\u6742\u7684\u6570\u636e\u5de5\u4f5c\uff0c\u8ba9\u4f60\u4e13\u6ce8\u4e8e\u66f4\u91cd\u8981\u7684\u4e1a\u52a1\u73af\u8282\u3002\u6b22\u8fce\u54a8\u8be2 <a href=\"https:\/\/asiasearch.co.th\/fanpage\/\">Facebook \u4e13\u9875\u4ee3\u8fd0\u8425<\/a>\uff08Asia Search\uff09\u3002<\/p>\r\n\r\n","protected":false},"excerpt":{"rendered":"\u5173\u4e8e Facebook \u5e7f\u544a\u5c55\u793a\u7684\u6240\u6709\u5173\u952e\u77e5\u8bc6\uff1a\u5982\u4f55\u63d0\u5347 Facebook Ad Impressions\uff08\u5c55\u793a&#8230;","protected":false},"author":8,"featured_media":15656,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[86],"tags":[],"class_list":["post-19948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/posts\/19948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/comments?post=19948"}],"version-history":[{"count":1,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/posts\/19948\/revisions"}],"predecessor-version":[{"id":19949,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/posts\/19948\/revisions\/19949"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/media\/15656"}],"wp:attachment":[{"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/media?parent=19948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/categories?post=19948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/tags?post=19948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}