{"id":19971,"date":"2023-11-09T09:05:52","date_gmt":"2023-11-09T09:05:52","guid":{"rendered":"https:\/\/asiasearch.co.th\/?p=19971"},"modified":"2025-09-05T09:11:36","modified_gmt":"2025-09-05T09:11:36","slug":"what-is-conversion","status":"publish","type":"post","link":"https:\/\/asiasearch.co.th\/zh-hans\/what-is-conversion\/","title":{"rendered":"Conversion \u662f\u4ec0\u4e48\uff1f\u5b8c\u6574\u89e3\u6790\u8f6c\u5316\u3001\u8ba1\u7b97\u65b9\u6cd5\u4e0e\u63d0\u5347\u7b56\u7565"},"content":{"rendered":"\r\n\r\n<p>Conversion\uff08\u8f6c\u5316\uff09\u6307\u5c06\u6f5c\u5728\u7528\u6237\u6216\u8bbf\u95ee\u8005\u8f6c\u53d8\u4e3a\u4ed8\u8d39\u5ba2\u6237\u3001\u6ce8\u518c\u8ba2\u9605\u8005\u6216\u5408\u683c\u7ebf\u7d22\uff0c\u8fd9\u662f\u5927\u591a\u6570\u8425\u9500\u6d3b\u52a8\u7684\u7ec8\u6781\u76ee\u6807\uff0c\u4e5f\u662f\u8861\u91cf\u6210\u6548\u7684\u5173\u952e\u6307\u6807\u3002\u4e00\u6b21\u6d3b\u52a8\u80fd\u521b\u9020\u7684\u8f6c\u5316\u8d8a\u591a\uff0c\u5c31\u8d8a\u88ab\u89c6\u4e3a\u6210\u529f\u3002<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n\r\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"445\" class=\"wp-image-6843\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/businesspeople-working-finance-accounting-analyze-financi.jpg\" alt=\"\u4ec0\u4e48\u662f Conversion\uff08\u8f6c\u5316\uff09\uff1f\u4e3a\u4f55\u5bf9\u6570\u5b57\u8425\u9500\u81f3\u5173\u91cd\u8981\uff1f\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/businesspeople-working-finance-accounting-analyze-financi.jpg 800w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/businesspeople-working-finance-accounting-analyze-financi-300x167.jpg 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/businesspeople-working-finance-accounting-analyze-financi-768x427.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-is-conversion\/#%E8%BD%AC%E5%8C%96%E5%9C%A8%E6%95%B0%E5%AD%97%E8%90%A5%E9%94%80%E4%B8%AD%E7%9A%84%E8%BF%90%E4%BD%9C%E6%96%B9%E5%BC%8F\" >\u8f6c\u5316\u5728\u6570\u5b57\u8425\u9500\u4e2d\u7684\u8fd0\u4f5c\u65b9\u5f0f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-is-conversion\/#%E7%BA%BF%E4%B8%8A%E8%90%A5%E9%94%80%E4%B8%AD%E7%9A%84%E8%BD%AC%E5%8C%96%E7%B1%BB%E5%9E%8B\" >\u7ebf\u4e0a\u8425\u9500\u4e2d\u7684\u8f6c\u5316\u7c7b\u578b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-is-conversion\/#%E5%A6%82%E4%BD%95%E8%A1%A1%E9%87%8F_Conversion%EF%BC%9F\" >\u5982\u4f55\u8861\u91cf Conversion\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-is-conversion\/#%E6%8F%90%E5%8D%87%E8%BD%AC%E5%8C%96%E7%8E%87%E7%9A%84_5_%E4%B8%AA%E6%AD%A5%E9%AA%A4\" >\u63d0\u5347\u8f6c\u5316\u7387\u7684 5 \u4e2a\u6b65\u9aa4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-is-conversion\/#%E4%B8%BA%E4%BB%80%E4%B9%88_Conversion_%E5%AF%B9%E6%95%B0%E5%AD%97%E8%90%A5%E9%94%80%E8%87%B3%E5%85%B3%E9%87%8D%E8%A6%81%EF%BC%9F\" >\u4e3a\u4ec0\u4e48 Conversion \u5bf9\u6570\u5b57\u8425\u9500\u81f3\u5173\u91cd\u8981\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-is-conversion\/#%E7%BB%93%E8%AE%BA\" >\u7ed3\u8bba<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%BD%AC%E5%8C%96%E5%9C%A8%E6%95%B0%E5%AD%97%E8%90%A5%E9%94%80%E4%B8%AD%E7%9A%84%E8%BF%90%E4%BD%9C%E6%96%B9%E5%BC%8F\"><\/span>\u8f6c\u5316\u5728\u6570\u5b57\u8425\u9500\u4e2d\u7684\u8fd0\u4f5c\u65b9\u5f0f<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n\r\n<p>\u83b7\u53d6\u8f6c\u6362\uff08\u8f6c\u5316\uff09\u901a\u5e38\u4ece\u5728\u793e\u4ea4\u5a92\u4f53\uff08\u5982 Facebook\u3001Twitter\u3001Instagram\u3001LinkedIn\uff09\u4e0a\u5efa\u7acb<strong>\u9ad8\u8d28\u91cf\u53d7\u4f17<\/strong>\u5f00\u59cb\uff1a\u6301\u7eed\u4ea7\u51fa\u6709\u4ef7\u503c\u3001\u6613\u5206\u4eab\u7684\u5185\u5bb9\uff0c\u5408\u7406\u4f7f\u7528\u8bdd\u9898\u6807\u7b7e\uff08Hashtag\uff09\uff0c\u5e76\u901a\u8fc7\u5176\u5b83\u6e20\u9053\u4e3a\u793e\u5a92\u4e3b\u9875\u5f15\u6d41\uff08\u5ef6\u4f38\u9605\u8bfb\uff1a<a href=\"https:\/\/asiasearch.co.th\/4-reasons-why-social-media-is-the-heart-of-digital-marketing\/\">\u4e3a\u4f55\u793e\u4ea4\u5a92\u4f53\u662f\u6570\u5b57\u8425\u9500\u7684\u201c\u5fc3\u810f\u201d<\/a>\uff09\u3002<\/p>\r\n\r\n\r\n\r\n\r\n<p>\u5f53\u4f60\u805a\u96c6\u5230\u7cbe\u51c6\u7c89\u4e1d\u540e\uff0c\u4e0b\u4e00\u6b65\u662f\u901a\u8fc7\u6301\u7eed\u8f93\u51fa\u4e0e\u4e1a\u52a1\u5f3a\u76f8\u5173\u3001\u80fd\u89e3\u51b3\u95ee\u9898\u7684\u5185\u5bb9\u6765\u5efa\u7acb\u4fe1\u4efb\uff1b\u914d\u5408\u5bfc\u6d41\u5230\u5b98\u7f51\u3001\u63d0\u5347\u4e92\u52a8\u4e0e\u8bc4\u8bba\u3001\u4ee5\u53ca\u4f7f\u7528\u793e\u5a92\u5e7f\u544a\u89e6\u8fbe\u66f4\u53ef\u80fd\u5bf9\u4f60\u7684\u4ea7\u54c1\/\u670d\u52a1\u611f\u5174\u8da3\u7684\u4eba\u7fa4\uff0c\u4f60\u5c31\u80fd\u7a33\u6b65\u63d0\u5347\u8f6c\u5316\uff0c\u628a\u5173\u6ce8\u8005\u53d8\u4e3a\u5fe0\u8bda\u5ba2\u6237\u4e0e\u8ba2\u9605\u8005\u3002<\/p>\r\n\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p>\u5f53\u7528\u6237\u5b8c\u6210\u4f60\u8bbe\u5b9a\u7684\u76ee\u6807\u52a8\u4f5c\u65f6\uff08\u5982\u63d0\u4ea4\u8868\u5355\u3001\u4e0b\u5355\u8d2d\u4e70\u3001\u8ba2\u9605\u90ae\u4ef6\u3001\u7533\u8bf7\u6f14\u793a\u6216\u8bd5\u7528\uff09\uff0c\u5c31\u6784\u6210\u4e00\u6b21 Conversion\u3002\u8fd9\u4e2a\u52a8\u4f5c\u7531\u8425\u9500\u65b9\u9884\u5148\u5b9a\u4e49\uff0c\u5e76\u4e0e\u4e1a\u52a1\u76ee\u6807\u76f4\u63a5\u5bf9\u5e94\u3002<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n\r\n<p>\u793e\u4ea4\u5a92\u4f53\u63d0\u5347\u8f6c\u5316\u7684\u6838\u5fc3\uff0c\u5728\u4e8e<strong>\u5148\u5efa\u7acb\u5173\u7cfb\u3001\u6301\u7eed\u63d0\u4f9b\u4ef7\u503c<\/strong>\uff0c\u800c\u975e\u4e00\u5473\u786c\u5e7f\u3002\u53ea\u8981\u8ba9\u5185\u5bb9\u771f\u6b63\u5bf9\u7528\u6237\u6709\u5e2e\u52a9\uff0c\u4f60\u7684\u54c1\u724c\u5c31\u80fd\u6210\u4e3a\u53ef\u4fe1\u8d56\u7684\u4fe1\u606f\u6765\u6e90\uff0c\u4ece\u800c\u5e26\u52a8\u4e1a\u52a1\u7ed3\u679c\u3002<\/p>\r\n\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p><a href=\"https:\/\/asiasearch.co.th\/zh-hans\/\">\u6570\u5b57\u8425\u9500\u4ee3\u7406<\/a>\u63d0\u4f9b\u4e00\u7ad9\u5f0f\u7ebf\u4e0a\u5e7f\u544a\u670d\u52a1\uff0c\u52a9\u4f60\u89e6\u8fbe\u76ee\u6807\u5ba2\u7fa4\uff0c\u4f8b\u5982\uff1a<a href=\"https:\/\/asiasearch.co.th\/facebook-advertising\/\">Facebook \u9875\u9762\u4ee3\u8fd0\u8425\u4e0e\u6295\u653e<\/a>\u3001<a href=\"https:\/\/asiasearch.co.th\/tiktok-advertising\/\">TikTok \u4ee3\u8fd0\u8425<\/a>\u3001<a href=\"https:\/\/asiasearch.co.th\/seo\/\">SEO Agency<\/a> \u7b49\uff0c\u5e2e\u52a9\u62d3\u5c55\u65b0\u589e\u91cf\u4eba\u7fa4\u3002<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%BA%BF%E4%B8%8A%E8%90%A5%E9%94%80%E4%B8%AD%E7%9A%84%E8%BD%AC%E5%8C%96%E7%B1%BB%E5%9E%8B\"><\/span>\u7ebf\u4e0a\u8425\u9500\u4e2d\u7684\u8f6c\u5316\u7c7b\u578b<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Macro Conversion\uff08\u5b8f\u89c2\u8f6c\u5316\uff09<\/h3>\r\n\r\n\r\n\r\n\r\n<p>\u5b8f\u89c2\u8f6c\u5316\u662f\u6d3b\u52a8\u7684\u7ec8\u6781\u76ee\u6807\uff0c<strong>\u76f4\u63a5\u5173\u8054\u6536\u5165<\/strong>\u3002\u4f8b\u5982\uff1a\u8425\u517b\u4fdd\u5065\u54c1\u7f51\u7ad9\u7684\u4e0b\u5355\u8d2d\u4e70\uff1b\u4e5f\u53ef\u4ee5\u662f\u201c\u7533\u8bf7\u8bd5\u7528\u201d\u201c\u63d0\u4ea4\u4fe1\u606f\u83b7\u53d6\u987e\u95ee\u5efa\u8bae\u201d\u201c\u5b8c\u6210\u4fe1\u7528\u5361\u652f\u4ed8\u201d\u7b49\u80fd\u5e26\u6765\u8425\u6536\u7684\u5173\u952e\u52a8\u4f5c\u3002<\/p>\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Micro Conversion\uff08\u5fae\u89c2\u8f6c\u5316\uff09<\/h3>\r\n\r\n\r\n\r\n\r\n<p>\u5fae\u89c2\u8f6c\u5316\u662f\u901a\u5f80\u5b8f\u89c2\u8f6c\u5316\u7684\u4e2d\u95f4\u884c\u4e3a\uff0c\u80fd\u663e\u8457\u63d0\u5347\u672a\u6765\u6210\u4ea4\u6982\u7387\u3002\u4ee5\u4fdd\u5065\u54c1\u7535\u5546\u4e3a\u4f8b\uff1a\u5173\u6ce8\u793e\u5a92\u4e3b\u9875\u3001\u6ce8\u518c\u8d26\u53f7\u3001\u70b9\u51fb\u8425\u9500\u90ae\u4ef6\u3001\u4e0b\u8f7d\u4ea7\u54c1\u76ee\u5f55\u7b49\uff0c\u90fd\u5c5e\u4e8e\u5fae\u89c2\u8f6c\u5316\u3002<\/p>\r\n\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><a href=\"https:\/\/asiasearch.co.th\/zh-hans\/marketing-framework\/\">Marketing framework<\/a>\uff08\u8425\u9500\u6846\u67b6\uff09\u53ef\u786e\u4fdd\u4f60\u5728\u6b63\u786e\u6e20\u9053\u5411\u6b63\u786e\u4eba\u7fa4\u4f20\u9012\u6b63\u786e\u7684\u7b56\u7565\u4e0e\u4fe1\u606f\u3002<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">\u7528 Conversion Rate \u8bc4\u4f30\u5e7f\u544a\u662f\u5426\u6210\u529f<\/h3>\r\n\r\n\r\n\r\n\r\n<p>\u8f6c\u5316\u7387\uff08Conversion Rate, CR\uff09= \u5728\u4e00\u5b9a\u671f\u95f4\u5185<strong>\u8f6c\u5316\u6b21\u6570 \u00f7 \u603b\u8bbf\u95ee\u91cf\uff08\u6216\u5c55\u793a\u91cf\uff09<\/strong> \u00d7 100%\u3002\u65e0\u8bba\u662f\u4e0b\u5355\u3001\u8ba2\u9605\uff0c\u8fd8\u662f\u586b\u8868\uff0c\u90fd\u53ef\u6309\u6b64\u53e3\u5f84\u8ba1\u7b97\u7f51\u7ad9\u6216\u5e7f\u544a\u7684\u8f6c\u5316\u6548\u7387\u3002<\/p>\r\n\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">\u8f6c\u5316\u7387\u8ba1\u7b97\u516c\u5f0f<\/h4>\r\n\r\n\r\n\r\n\r\n<p>\u8f6c\u5316\u603b\u6570 \u00f7 \u603b\u8bbf\u5ba2\u6216\u66dd\u5149 \u00d7 100 = \u8f6c\u5316\u7387\uff08%\uff09<\/p>\r\n\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p>\u793a\u4f8b 1\uff1a\u7535\u5546\u7ad9\u5f53\u65e5\u8bbf\u95ee 100 \u4eba\uff0c\u5176\u4e2d 12 \u4eba\u5b8c\u6210\u8d2d\u4e70\uff0c\u8f6c\u5316\u7387 = 12%\u3002<\/p>\r\n\r\n\r\n\r\n\r\n<p>\u793a\u4f8b 2\uff1a\u5411 200 \u540d\u8ba2\u9605\u8005\u63a8\u9001\u6d88\u606f\uff0c\u6709 36 \u4eba\u70b9\u51fb CTA\uff0c\u5219\u8be5\u6b21\u63a8\u9001\u7684\u8f6c\u5316\u7387 = 18%\u3002<\/p>\r\n<\/blockquote>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"445\" class=\"wp-image-6844\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/businesswoman-using-tablet-analysis-graph-company-finance-s.jpg\" alt=\"\u5982\u4f55\u8ba1\u7b97\u4e0e\u8ffd\u8e2a\u8f6c\u5316\u7387\uff08Conversion Rate\uff09\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/businesswoman-using-tablet-analysis-graph-company-finance-s.jpg 800w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/businesswoman-using-tablet-analysis-graph-company-finance-s-300x167.jpg 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/businesswoman-using-tablet-analysis-graph-company-finance-s-768x427.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E8%A1%A1%E9%87%8F_Conversion%EF%BC%9F\"><\/span>\u5982\u4f55\u8861\u91cf Conversion\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n\r\n<p>\u8981\u63d0\u5347\u793e\u5a92\u8f6c\u5316\uff0c\u9700\u8981\u9762\u5411\u76ee\u6807\u4eba\u7fa4\u751f\u4ea7<strong>\u9ad8\u76f8\u5173\u3001\u9ad8\u4ef7\u503c<\/strong>\u7684\u5185\u5bb9\uff0c\u5e76\u5728\u5408\u9002\u4f4d\u7f6e\u52a0\u5165\u6e05\u6670\u7684 CTA\uff08\u884c\u52a8\u53ec\u5524\uff09\uff0c\u968f\u540e\u57fa\u4e8e\u6570\u636e\u76d1\u6d4b\u4e0e\u5206\u6790\u505a\u51fa\u4f18\u5316\u3002\u5e38\u7528\u7684 3 \u4e2a\u8861\u91cf\u7ef4\u5ea6\u5982\u4e0b\uff1a<\/p>\r\n\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>CTR\uff08\u70b9\u51fb\u7387\uff09<\/strong>\uff1a\u8861\u91cf\u5e16\u5b50\/\u5e7f\u544a\u83b7\u5f97\u7684\u70b9\u51fb\u6b21\u6570\uff0c\u53cd\u6620\u53d7\u4f17\u5bf9\u4ea7\u54c1\/\u670d\u52a1\u7684\u8fdb\u4e00\u6b65\u5174\u8da3\u3002<\/li>\r\n\r\n\r\n\r\n\r\n<li><strong>Conversion Rate\uff08\u8f6c\u5316\u7387\uff09<\/strong>\uff1a\u8861\u91cf\u7528\u6237\u5728\u70b9\u51fb\u540e\u5b8c\u6210\u5173\u952e\u52a8\u4f5c\uff08\u5982\u63d0\u4ea4\u8868\u5355\/\u4e0b\u5355\uff09\u7684\u6bd4\u4f8b\u3002<\/li>\r\n\r\n\r\n\r\n\r\n<li><strong>Engagement Rate\uff08\u4e92\u52a8\u7387\uff09<\/strong>\uff1a\u8861\u91cf\u70b9\u8d5e\u3001\u8bc4\u8bba\u3001\u5206\u4eab\u7b49\u4e92\u52a8\u6c34\u5e73\u3002\u9ad8\u4e92\u52a8\u901a\u5e38\u610f\u5473\u7740\u5185\u5bb9\u5951\u5408\u53d7\u4f17\uff0c\u5177\u6709\u66f4\u9ad8\u7684\u8f6c\u5316\u6f5c\u529b\u3002<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%8F%90%E5%8D%87%E8%BD%AC%E5%8C%96%E7%8E%87%E7%9A%84_5_%E4%B8%AA%E6%AD%A5%E9%AA%A4\"><\/span>\u63d0\u5347\u8f6c\u5316\u7387\u7684 5 \u4e2a\u6b65\u9aa4<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n\r\n<p>\u7cfb\u7edf\u5316\u7684\u8f6c\u5316\u4f18\u5316\u6d41\u7a0b\uff08CRO\uff09\u80fd\u5e2e\u52a9\u4f60\u8bc6\u522b\u74f6\u9888\u3001\u9a8c\u8bc1\u6539\u52a8\u5e76\u8861\u91cf\u7ed3\u679c\u3002\u5efa\u8bae\u6309\u4ee5\u4e0b 5 \u6b65\u5b9e\u65bd\uff1a<\/p>\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">1. \u660e\u786e\u76ee\u6807\u4e0e\u6536\u96c6\u6570\u636e<\/h3>\r\n\r\n\r\n\r\n\r\n<p>\u5728\u4efb\u4f55\u4f18\u5316\u4e4b\u524d\uff0c\u5148\u5b9a\u4e49\u4f60\u7684\u8f6c\u5316\u76ee\u6807\uff1a\u4f8b\u5982\u5c06\u4ea7\u54c1\u9500\u91cf\u7ffb\u500d\u3001\u63d0\u5347\u5e7f\u544a\u7ebf\u7d22\u8d28\u91cf\u3001\u589e\u52a0\u65b0\u8ba2\u9605\u6570\u7b49\uff1b\u540c\u65f6\u5206\u89e3\u5230\u53ef\u843d\u5730\u7684<strong>\u5fae\u76ee\u6807<\/strong>\uff08\u5982\u6309\u94ae\u70b9\u51fb\u3001\u8868\u5355\u5b8c\u6210\u4eba\u6570\uff09\u3002<\/p>\r\n\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p>\u5236\u5b9a\u5b8f\u89c2\u76ee\u6807\u7684\u540c\u65f6\uff0c\u4e5f\u8981\u8ddf\u8e2a\u5fae\u89c2\u8f6c\u5316\u6570\u636e\uff0c\u4fbf\u4e8e\u5b9a\u4f4d\u95ee\u9898\u4e0e\u8bc4\u4f30\u6f0f\u6597\u5065\u5eb7\u5ea6\u3002<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">2. \u63d0\u51fa\u53ef\u9a8c\u8bc1\u7684\u5047\u8bbe<\/h3>\r\n\r\n\r\n\r\n\r\n<p>\u57fa\u4e8e\u5b9a\u91cf\u4e0e\u5b9a\u6027\u6d1e\u5bdf\uff0c\u63d0\u51fa<strong>\u53ef\u6d4b\u8bd5\u5047\u8bbe<\/strong>\uff1a\u4f8b\u5982\u201c\u5220\u9664\u8868\u5355\u4e2d\u7684\u5730\u5740\u680f\u5c06\u63d0\u5347\u6ce8\u518c\u5b8c\u6210\u7387\u201d\uff1b\u6216\u201c\u589e\u52a0\u4e00\u4efd\u8bd5\u7528\u88c5\u80fd\u63d0\u5347\u590d\u8d2d\u53ef\u80fd\u201d\u3002\u968f\u540e\u7528\u8f6c\u5316\u7387\u7b49\u6307\u6807\u6765\u9a8c\u8bc1\u3002<\/p>\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">3. \u8bbe\u5b9a\u4f18\u5148\u7ea7<\/h3>\r\n\r\n\r\n\r\n\r\n<p>\u901a\u5e38\u4f60\u4f1a\u6709\u591a\u6761\u5047\u8bbe\u9700\u8981\u9a8c\u8bc1\u3002\u53ef\u6309\u201c\u6f5c\u5728\u5f71\u54cd \u00d7 \u4e1a\u52a1\u91cd\u8981\u6027 \u00f7 \u5b9e\u65bd\u96be\u5ea6\u201d\u6392\u5e8f\uff0c\u5148\u505a<strong>\u6613\u6d4b\u3001\u5f71\u54cd\u5927<\/strong>\u7684\u9879\u76ee\u3002\u591a\u6570\u54c1\u724c\u4f1a\u4f18\u5148\u4f18\u5316\u9ad8\u6d41\u91cf\u9875\u9762\u6216\u9ad8\u8425\u6536\u6f5c\u529b\u9875\u9762\u3002<\/p>\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">4. A\/B \u6d4b\u8bd5<\/h3>\r\n\r\n\r\n\r\n\r\n<p>\u5c06\u6d41\u91cf\u5206\u914d\u5230\u5bf9\u7167\u7248\uff08\u539f\u59cb\u8bbe\u8ba1\uff09\u4e0e\u53d8\u4f53\u7248\uff08\u65b0\u8bbe\u8ba1\uff09\u3002\u53d8\u4f53\u53ef\u5728\u6807\u9898\u3001\u8272\u5f69\u3001CTA \u6587\u6848\u3001\u7248\u5f0f\u5e03\u5c40\u7b49\u5904\u505a\u5355\u53d8\u91cf\u6216\u591a\u53d8\u91cf\u6d4b\u8bd5\uff0c\u786e\u4fdd\u6837\u672c\u91cf\u4e0e\u7edf\u8ba1\u663e\u8457\u6027\u3002<\/p>\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">5. \u5b66\u4e60\u2014\u590d\u76d8\u2014\u8fed\u4ee3<\/h3>\r\n\r\n\r\n\r\n\r\n<p>\u6bcf\u6b21\u6d4b\u8bd5\u90fd\u4f1a\u5e26\u6765\u5bf9\u7528\u6237\u884c\u4e3a\u7684\u65b0\u6d1e\u5bdf\u3002\u5373\u4fbf\u662f\u5fae\u5c0f\u63d0\u5347\uff0c\u4e5f\u9700\u4e8c\u6b21\u9a8c\u8bc1\u540e\u518d\u5168\u9762\u4e0a\u7ebf\u3002CRO \u662f\u4e00\u573a\u957f\u671f\u5de5\u7a0b\uff0c\u6301\u7eed\u5b66\u4e60\u80fd\u540c\u65f6\u5e26\u6765\u66f4\u9ad8\u7684\u8f6c\u5316\u4e0e\u66f4\u597d\u7684\u7528\u6237\u4f53\u9a8c\uff08UX\uff09\u3002<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"444\" class=\"wp-image-6845\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/hand-holding-polygonal-megaphone-with-socila-media-icons.jpg\" alt=\"\u4e3a\u4f55 Conversion \u5bf9\u6570\u5b57\u8425\u9500\u81f3\u5173\u91cd\u8981\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/hand-holding-polygonal-megaphone-with-socila-media-icons.jpg 800w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/hand-holding-polygonal-megaphone-with-socila-media-icons-300x167.jpg 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/11\/hand-holding-polygonal-megaphone-with-socila-media-icons-768x426.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B8%BA%E4%BB%80%E4%B9%88_Conversion_%E5%AF%B9%E6%95%B0%E5%AD%97%E8%90%A5%E9%94%80%E8%87%B3%E5%85%B3%E9%87%8D%E8%A6%81%EF%BC%9F\"><\/span>\u4e3a\u4ec0\u4e48 Conversion \u5bf9\u6570\u5b57\u8425\u9500\u81f3\u5173\u91cd\u8981\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n\r\n<p>\u5bf9\u5e0c\u671b\u5c06\u793e\u4ea4\u5a92\u4f53\u201c\u5b58\u5728\u611f\u201d\u53d8\u4e3a\u8425\u6536\u6e20\u9053\u7684\u4f01\u4e1a\u800c\u8a00\uff0c\u8f6c\u5316\u662f\u6838\u5fc3\u6307\u6807\u3002\u4e13\u6ce8\u4e8e\u4f18\u8d28\u5185\u5bb9\u4e0e\u4ee5\u8f6c\u5316\u4e3a\u5bfc\u5411\u7684\u793e\u5a92\u7b56\u7565\uff0c\u80fd\u5e2e\u52a9\u4f60\u6c89\u6dc0\u5fe0\u8bda\u5ba2\u6237\u3001\u62c9\u52a8\u9500\u91cf\u5e76\u63a8\u52a8\u8425\u6536\u589e\u957f\u3002<\/p>\r\n\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p>\u6301\u7eed\u8ffd\u8e2a\u8f6c\u5316\u7387\uff0c\u53ef\u8861\u91cf\u7f51\u7ad9\u4e0e\u793e\u5a92\u6e20\u9053\u7684\u5b9e\u9645\u6548\u679c\uff1b\u4e86\u89e3\u8fbe\u6210\u5173\u952e\u76ee\u6807\u7684\u4eba\u7fa4\u5360\u6bd4\uff0c\u6709\u52a9\u4e8e\u8bc4\u4f30\u7ad9\u70b9\/\u5e94\u7528\u8868\u73b0\u5e76\u5b9a\u4f4d\u9700\u8981\u4f18\u5316\u7684\u73af\u8282\u3002<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n\r\n<p>\u5ef6\u4f38\u9605\u8bfb\uff1a<a href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-is-digital-marketing\/\">\u4ec0\u4e48\u662f Digital Marketing\uff1f\u4e3a\u4f55\u5bf9\u4f60\u7684\u4e1a\u52a1\u5982\u6b64\u91cd\u8981<\/a><\/p>\r\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%BB%93%E8%AE%BA\"><\/span>\u7ed3\u8bba<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n\r\n<p>Conversion\uff08\u8f6c\u5316\uff09\u672c\u8d28\u4e0a\u662f\u4fc3\u4f7f\u53d7\u4f17\u5b8c\u6210\u4f60\u6240\u671f\u671b\u7684\u5173\u952e\u52a8\u4f5c\uff0c\u5982\u8d2d\u4e70\u3001\u8ba2\u9605\u6216\u63d0\u4ea4\u8868\u5355\u3002\u8425\u9500\u5de5\u4f5c\u7684\u76ee\u6807\uff0c\u901a\u5e38\u662f\u63d0\u5347<strong>\u8f6c\u5316\u7387<\/strong>\u2014\u2014\u5373\u5728\u6240\u6709\u8bbf\u95ee\/\u4e92\u52a8\u7528\u6237\u4e2d\uff0c\u6700\u7ec8\u5b8c\u6210\u76ee\u6807\u52a8\u4f5c\u7684\u4eba\u7fa4\u6bd4\u4f8b\u3002\u56f4\u7ed5\u660e\u786e\u76ee\u6807\u3001\u79d1\u5b66\u8861\u91cf\u4e0e\u6301\u7eed\u4f18\u5316\u8fed\u4ee3\uff0c\u4f60\u5c31\u80fd\u7a33\u6b65\u63d0\u5347\u6570\u5b57\u8425\u9500\u7684\u4e1a\u52a1\u4ea7\u51fa\u3002<\/p>\r\n\r\n","protected":false},"excerpt":{"rendered":"Conversion\uff08\u8f6c\u5316\uff09\u6307\u5c06\u6f5c\u5728\u7528\u6237\u6216\u8bbf\u95ee\u8005\u8f6c\u53d8\u4e3a\u4ed8\u8d39\u5ba2\u6237\u3001\u6ce8\u518c\u8ba2\u9605\u8005\u6216\u5408\u683c\u7ebf\u7d22\uff0c\u8fd9\u662f\u5927\u591a\u6570\u8425\u9500\u6d3b\u52a8\u7684\u7ec8\u6781&#8230;","protected":false},"author":8,"featured_media":15302,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[80],"tags":[],"class_list":["post-19971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/posts\/19971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/comments?post=19971"}],"version-history":[{"count":1,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/posts\/19971\/revisions"}],"predecessor-version":[{"id":19973,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/posts\/19971\/revisions\/19973"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/media\/15302"}],"wp:attachment":[{"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/media?parent=19971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/categories?post=19971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/tags?post=19971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}