{"id":19986,"date":"2023-10-25T11:03:43","date_gmt":"2023-10-25T11:03:43","guid":{"rendered":"https:\/\/asiasearch.co.th\/?p=19986"},"modified":"2025-09-05T10:03:44","modified_gmt":"2025-09-05T10:03:44","slug":"how-to-set-up-tiktok-ads","status":"publish","type":"post","link":"https:\/\/asiasearch.co.th\/zh-hans\/how-to-set-up-tiktok-ads\/","title":{"rendered":"TikTok \u5e7f\u544a\u6295\u653e\u5b8c\u6574\u6307\u5357\uff1a\u7c7b\u578b\u3001Ads Manager"},"content":{"rendered":"\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u63d0\u5347\u4f01\u4e1a\u7684\u54c1\u724c\u5b58\u5728\u611f\uff0c\u51e0\u4e4e\u662f\u6240\u6709\u6570\u5b57\u8425\u9500\u4eba\u7684\u201c\u6807\u914d\u201d\u3002\u5176\u4e2d\uff0cTikTok \u4ee5\u8d85 10 \u4ebf\u7528\u6237\u7684\u4f53\u91cf\u4e0e\u98de\u5feb\u7684\u589e\u901f\uff0c\u5df2\u6210\u4e3a\u6700\u5177\u6f5c\u529b\u7684\u6295\u653e\u5e73\u53f0\u4e4b\u4e00\u3002\u5b83\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u4e86\u9ad8\u6548\u7684\u5e7f\u544a\u80fd\u529b\u2014\u2014\u901a\u8fc7 TikTok Ads\uff0c\u4f60\u53ef\u4ee5\u50cf\u5728\u5176\u4ed6\u5e73\u53f0\u4e00\u6837\u8f7b\u677e\u8fde\u63a5\u76ee\u6807\u53d7\u4f17\uff0c\u83b7\u5f97\u53ef\u89c2\u7684\u66dd\u5149\u4e0e\u8f6c\u5316\u3002\r\n\r\n<!-- \/wp:post-content -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u65e0\u8bba\u4f60\u662f\u5c0f\u578b\u4f01\u4e1a\u8fd8\u662f\u5927\u578b\u7ec4\u7ec7\uff0cTikTok \u5e7f\u544a\u90fd\u80fd\u5e2e\u52a9\u4f60\u89e6\u8fbe\u65b0\u589e\u4eba\u7fa4\u5e76\u6269\u5927\u54c1\u724c\u5f71\u54cd\u529b\u3002\u5173\u4e8e\u201cTikTok Ads \u600e\u4e48\u505a\u624d\u80fd\u8d5a\u94b1\uff1f\u201d\u7684\u6240\u6709\u7591\u95ee\uff0cAsia Search <a href=\"https:\/\/asiasearch.co.th\/zh-hans\/\">\u6570\u5b57\u8425\u9500\u4ee3\u7406<\/a>\uff0c\u957f\u671f\u6df1\u8015<a href=\"https:\/\/asiasearch.co.th\/facebook-advertising\/\">Facebook \u5e7f\u544a<\/a>\u3001<a href=\"https:\/\/asiasearch.co.th\/google-ads\/\">Google Ads<\/a>\u3001<a href=\"https:\/\/asiasearch.co.th\/seo\/\">\u767d\u5e3d SEO<\/a>\u4ee5\u53ca TikTok Ads \u7684\u5b9e\u6218\u7ecf\u9a8c\uff0c\u4e0b\u9762\u5c06\u7cfb\u7edf\u8bb2\u89e3\u5982\u4f55\u628a TikTok \u5e7f\u544a\u7cbe\u51c6\u6295\u653e\u7ed9\u4f60\u7684\u76ee\u6807\u4eba\u7fa4\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nAsia Search \u4f5c\u4e3a\u4e13\u4e1a\u7684 TikTok \u5e7f\u544a\u4ee3\u7406\uff0c\u64c5\u957f\u4ee5\u5408\u7406\u6210\u672c\u4ece TikTok \u6d41\u91cf\u4e2d\u6301\u7eed\u83b7\u53d6\u9ad8\u8d28\u91cf\u7ebf\u7d22\uff08Leads\uff09\uff0c\u4e3a\u5404\u884c\u4e1a\u5ba2\u6237\u63d0\u5347\u9500\u552e\u589e\u957f\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/how-to-set-up-tiktok-ads\/#%E8%AE%A4%E8%AF%86_TikTok_Ads\" >\u8ba4\u8bc6 TikTok Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/how-to-set-up-tiktok-ads\/#TikTok_%E5%B9%BF%E5%91%8A%E5%8F%AF%E9%80%89%E7%9A%84%E7%B1%BB%E5%9E%8B\" >TikTok \u5e7f\u544a\u53ef\u9009\u7684\u7c7b\u578b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/how-to-set-up-tiktok-ads\/#%E5%A6%82%E4%BD%95%E8%AE%BE%E7%BD%AE_TikTok_Ads\" >\u5982\u4f55\u8bbe\u7f6e TikTok Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/how-to-set-up-tiktok-ads\/#%E7%BB%93%E8%AF%AD\" >\u7ed3\u8bed<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%AE%A4%E8%AF%86_TikTok_Ads\"><\/span>\u8ba4\u8bc6 TikTok Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nTikTok Ads \u662f\u5728 TikTok \u5e73\u53f0\u4e0a\u7684\u4ed8\u8d39\u63a8\u5e7f\u670d\u52a1\u3002\u4f60\u53ef\u4ee5\u5728 Ads Manager \u4e2d\u5b8c\u6210\u4ece\u53d7\u4f17\u8bbe\u5b9a\u3001\u521b\u610f\u5236\u4f5c\u3001\u6570\u636e\u62a5\u8868\u5230\u5e7f\u544a\u7ba1\u7406\u7684\u5168\u6d41\u7a0b\u3002\u5176\u4f18\u52bf\u662f<strong>\u6613\u4e0a\u624b\u3001\u529f\u80fd\u5168<\/strong>\uff0c\u80fd\u5e2e\u52a9\u54c1\u724c\u9ad8\u6548\u89e6\u8fbe\u5168\u7403\u6570\u4ee5\u767e\u4e07\u8ba1\u7684\u7528\u6237\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u867d\u7136 TikTok \u5e7f\u544a\u7684\u666e\u53ca\u5ea6\u5c1a\u4e0d\u53ca Facebook \u6216 Instagram\uff0c\u4f46 TikTok \u7528\u6237\u4ecd\u5728\u5feb\u901f\u589e\u957f\u2014\u2014\u8fd9\u5bf9\u60f3\u8981\u6269\u5c55\u89e6\u8fbe\u7684\u54c1\u724c\u662f\u96be\u5f97\u7684\u7a97\u53e3\u671f\u3002\u73b0\u5728\u5165\u5c40\uff0c\u7ade\u4e89\u76f8\u5bf9\u6e29\u548c\uff0c\u66f4\u5bb9\u6613\u8dd1\u51fa\u6b63 ROI\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u4e0d\u8bba\u4f60\u7684\u9884\u7b97\u6709\u9650\uff0c\u8fd8\u662f\u53ea\u8ba1\u5212\u77ed\u671f\uff08\u4f8b\u5982 10 \u5929\uff09\u6d4b\u8bd5\uff0cTikTok Ads \u90fd\u63d0\u4f9b\u4e86\u7075\u6d3b\u7684\u5de5\u5177\u4e0e\u7248\u4f4d\uff0c\u4fbf\u4e8e\u4ee5\u591a\u79cd\u65b9\u5f0f\u89e6\u8fbe\u7ec6\u5206\u4eba\u7fa4\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"align\":\"center\",\"id\":6762,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"940\" height=\"788\" class=\"wp-image-6762\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/10\/Tiktok.jpg\" alt=\"Tiktok (1)\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/10\/Tiktok.jpg 940w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/10\/Tiktok-300x251.jpg 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/10\/Tiktok-768x644.jpg 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"TikTok_%E5%B9%BF%E5%91%8A%E5%8F%AF%E9%80%89%E7%9A%84%E7%B1%BB%E5%9E%8B\"><\/span>TikTok \u5e7f\u544a\u53ef\u9009\u7684\u7c7b\u578b<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nTikTok \u63d0\u4f9b\u591a\u79cd\u5e7f\u544a\u5f62\u5f0f\uff0c\u4f60\u53ef\u4ee5\u6839\u636e\u76ee\u6807\u4e0e\u9884\u7b97\u81ea\u7531\u7ec4\u5408\u6295\u653e\u3002\u5e38\u89c1\u7c7b\u578b\u5982\u4e0b\uff1a\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul><!-- wp:list-item -->\r\n \t<li>\u4fe1\u606f\u6d41\u89c6\u9891\uff08In-Feed\uff09\u2014\u2014\u51fa\u73b0\u5728\u7528\u6237\u201c\u4e3a\u4f60\u63a8\u8350\uff08For You\uff09\u201d\u9875\u7684\u539f\u751f\u89c6\u9891\u5e7f\u544a\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li>\u54c1\u724c\u5f00\u5c4f\uff08Brand Takeover\uff09\u2014\u2014\u7528\u6237\u6253\u5f00 App \u5373\u5168\u5c4f\u5c55\u793a\u6570\u79d2\uff0c\u968f\u540e\u53ef\u5207\u6362\u4e3a\u4fe1\u606f\u6d41\u89c6\u9891\uff0c\u5f3a\u52bf\u62a2\u5360\u6ce8\u610f\u529b\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li>Spark Ads\u2014\u20142021 \u5e74\u63a8\u51fa\uff0c\u652f\u6301\u5c06\u4e0e\u4ea7\u54c1\u76f8\u5173\u7684\u4f18\u8d28\u539f\u751f\u5185\u5bb9\uff08\u542b\u8fbe\u4eba\u89c6\u9891\uff09\u76f4\u63a5\u201c\u70b9\u4eae\u201d\u6210\u4e3a\u5e7f\u544a\uff0c\u539f\u5e16\u6570\u636e\u6c89\u6dc0\u4fdd\u7559\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li>\u56fe\u7247\u5e7f\u544a\u2014\u2014\u53ef\u5728 TikTok \u65b0\u95fb\u7c7b\u4fe1\u606f\u6d41\u5e94\u7528\uff08BuzzVideo\u3001TopBuzz\u3001Babe\uff09\u4e2d\u4ee5\u56fe\u7247\u5f62\u5f0f\u6295\u653e\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li>\u89c6\u9891\u5e7f\u544a\u2014\u20145\u201360 \u79d2\u5168\u5c4f\u89c6\u9891\uff0c\u5c55\u793a\u4e8e\u201c\u4e3a\u4f60\u63a8\u8350\u201d\u4fe1\u606f\u6d41\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li>Pangle \u5e7f\u544a\u7f51\u7edc\u2014\u2014\u901a\u8fc7 TikTok \u7684\u53d7\u4f17\u7f51\u7edc\u5206\u53d1\u539f\u751f\/\u89c6\u9891\/\u6a2a\u5e45\u5e7f\u544a\uff08\u4ec5\u90e8\u5206\u56fd\u5bb6\/\u5730\u533a\u53ef\u7528\uff09\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li>\u8f6e\u64ad\u56fe\uff08Slideshow\uff09\u2014\u2014\u6700\u591a 10 \u5f20\u56fe\u7247\u7ec4\u6210\u7684\u8f6e\u64ad\u5e7f\u544a\uff0c\u9002\u5408\u5feb\u901f\u5c55\u793a\u591a\u6b3e\u4ea7\u54c1\u5356\u70b9\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u5ef6\u4f38\u9605\u8bfb\uff1a<a href=\"https:\/\/asiasearch.co.th\/tiktok-creative-center\/\">\u4ec0\u4e48\u662f TikTok Creative Center\uff1f\u81ea\u5df1\u5c31\u80fd\u505a\u51fa\u9ad8\u8f6c\u5316\u521b\u610f<\/a>\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E8%AE%BE%E7%BD%AE_TikTok_Ads\"><\/span>\u5982\u4f55\u8bbe\u7f6e TikTok Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u4e86\u89e3\u7248\u4f4d\u4e4b\u540e\uff0c\u4e0b\u9762\u5f00\u59cb\u5728\u4f60\u7684 TikTok Ads Manager \u4e2d\u521b\u5efa\u5e7f\u544a\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 class=\"wp-block-heading\">\u6b65\u9aa4\u4e00\uff1a\u521b\u5efa TikTok for Business \u4e0e Ads Manager \u8d26\u53f7<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u9996\u5148\u6ce8\u518c TikTok for Business\uff0c\u5728 TikTok Ads Manager \u4e2d\u9009\u62e9\u7ed3\u7b97\u56fd\u5bb6\/\u5730\u533a\u4e0e\u8d26\u6237\u7c7b\u578b\uff08\u4f01\u4e1a\/\u4e2a\u4eba\uff09\uff0c\u70b9\u51fb\u201c\u4e0b\u4e00\u6b65\u201d\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u6309\u63d0\u793a\u586b\u5199\u90ae\u7bb1\u4e0e\u5bc6\u7801\u5e76\u5b8c\u6210\u9a8c\u8bc1\u7801\u9a8c\u8bc1\uff1b\u82e5\u7528\u624b\u673a\u53f7\u6ce8\u518c\uff0c\u540c\u6837\u9700\u8981\u77ed\u4fe1\u9a8c\u8bc1\u7801\u3002\u52fe\u9009\u6761\u6b3e\u540e\u63d0\u4ea4\u201c\u7533\u8bf7\u201d\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u5f53\u4f01\u4e1a\u4fe1\u606f\u5ba1\u6838\u901a\u8fc7\uff0c\u767b\u5f55\u540e\u53f0\u6309\u5411\u5bfc\u5b8c\u6210\u57fa\u7840\u8bbe\u7f6e\uff0c\u5373\u53ef\u5f00\u59cb\u521b\u5efa\u5e7f\u544a\u7cfb\u5217\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 class=\"wp-block-heading\">\u6b65\u9aa4\u4e8c\uff1a\u65b0\u5efa\u5e7f\u544a\u7cfb\u5217\uff08Campaign\uff09<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u5728\u201c\u5e7f\u544a\u7cfb\u5217\u201d\u9875\u70b9\u51fb\u201c\u521b\u5efa\u201d\uff0c\u9996\u5148\u9700\u9009\u62e9\u5e7f\u544a\u76ee\u6807\u3002\u5efa\u8bae\u5728\u6295\u653e\u524d\u660e\u786e\u4f60\u7684\u4e1a\u52a1\u8bc9\u6c42\u4e0e\u8861\u91cf\u6307\u6807\uff08\u4f8b\u5982\u8ba4\u77e5\u3001\u5f15\u6d41\u6216\u8f6c\u5316\uff09\uff0c\u5e76\u5339\u914d\u5230 TikTok \u7684\u6807\u51c6\u76ee\u6807\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":4} -->\r\n<h4 class=\"wp-block-heading\">2.1 \u9009\u62e9\u5e7f\u544a\u76ee\u6807<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nTikTok \u5e7f\u544a\u76ee\u6807\u5206\u4e3a\u4e09\u5927\u7c7b\uff1a<strong>\u8ba4\u77e5\uff08Awareness\uff09<\/strong>\u3001<strong>\u8003\u8651\uff08Consideration\uff09<\/strong>\u4e0e<strong>\u8f6c\u5316\uff08Conversion\uff09<\/strong>\u3002\u6bcf\u4e2a\u5e7f\u544a\u7cfb\u5217\u4ec5\u80fd\u9009\u62e9\u4e00\u4e2a\u76ee\u6807\uff0c\u8bf7\u7ed3\u5408\u4f60\u7684\u6f0f\u6597\u9636\u6bb5\u8fdb\u884c\u8bbe\u7f6e\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image -->\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/nq1jTvurU6Bz_uDM9rs_xfHHZQcLuBm6uxzoXdX9Za_Cbh6QATILW8E4GHhQzygymuFWUA0dnZW_TrmTcHeHy9XKRamXQLSv2H8fI0HUpLCpnOQKilFt1ss85cDwrqGxKY6d-4XH5fAyGYEEe9uMCkc\" alt=\"\" \/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:heading {\"level\":4} -->\r\n<h4 class=\"wp-block-heading\">2.2 \u8bbe\u7f6e\u7cfb\u5217\u540d\u79f0\u4e0e\u9884\u7b97<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u9009\u62e9\u76ee\u6807\u540e\u53ef\u81ea\u5b9a\u4e49\u7cfb\u5217\u540d\u79f0\uff08\u2264512 \u5b57\u7b26\uff09\u3002\u9884\u7b97\u65b9\u9762\uff0c\u4f60\u53ef\u4ee5\u9009\u62e9\uff1a\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n<strong>\u65e5\u9884\u7b97\uff1a<\/strong>\u7cfb\u5217\u6bcf\u5929\u7684\u6700\u9ad8\u82b1\u8d39\u4e0a\u9650\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n<strong>\u603b\u9884\u7b97\uff1a<\/strong>\u7cfb\u5217\u6574\u4e2a\u6295\u653e\u5468\u671f\u53ef\u6d88\u8017\u7684\u6700\u9ad8\u91d1\u989d\uff0c\u5230\u8fbe\u4e0a\u9650\u540e\u81ea\u52a8\u505c\u6b62\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image -->\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/3y6SrrqjtBSsm2SYuE_sw9K8qc_jV3t0fr769X3KPjLla295zHTRABrmg4N41DwmHiioDE6pQpEgEfpBVTzklVbXxxj92-s02kx0UIdvxeoRe17JMphBhWwNzjOD1-6xk8aZManLHT9UT1HmlkQgsww\" alt=\"\" \/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 class=\"wp-block-heading\">\u6b65\u9aa4\u4e09\uff1a\u521b\u5efa\u5e7f\u544a\u7ec4\uff08Ad Group\uff09<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u5728\u4e00\u4e2a\u7cfb\u5217\u4e0b\u53ef\u5efa\u7acb\u4e00\u4e2a\u6216\u591a\u4e2a\u5e7f\u544a\u7ec4\uff08\u6700\u591a 999 \u4e2a\uff09\u3002\u5efa\u8bae\u7528\u6e05\u6670\u7684\u547d\u540d\u89c4\u5219\u533a\u5206\u4e0d\u540c\u53d7\u4f17\/\u7248\u4f4d\/\u51fa\u4ef7\u7b56\u7565\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":4} -->\r\n<h4 class=\"wp-block-heading\">3.1 \u547d\u540d\u5e7f\u544a\u7ec4<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u5e7f\u544a\u7ec4\u540d\u79f0\u2264512 \u5b57\u7b26\uff0c\u529b\u6c42\u7b80\u6d01\u6e05\u6670\uff08\u5982\uff1a\u5730\u533a_\u5e74\u9f84_\u5174\u8da3_\u7248\u4f4d_\u51fa\u4ef7\uff09\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":4} -->\r\n<h4 class=\"wp-block-heading\">3.2 \u9009\u62e9\u7248\u4f4d\uff08Placement\uff09<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u7248\u4f4d\u51b3\u5b9a\u5e7f\u544a\u51fa\u73b0\u7684\u4f4d\u7f6e\u3002\u521b\u5efa\u540e\u4e0d\u53ef\u4fee\u6539\uff0c\u8bf7\u8c28\u614e\u9009\u62e9\uff1a\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul><!-- wp:list-item -->\r\n \t<li><strong>\u81ea\u52a8\u7248\u4f4d\uff1a<\/strong>TikTok \u5728\u5168\u90e8\u53ef\u7528\u7248\u4f4d\u4e2d\u81ea\u52a8\u4f18\u5316\u5206\u53d1\uff0c\u9002\u5408\u65b0\u624b\u6216\u5feb\u901f\u8d77\u91cf\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li><strong>\u81ea\u9009\u7248\u4f4d\uff1a<\/strong>\u624b\u52a8\u52fe\u9009 TikTok \u4e3b\u7ad9\u3001\u65b0\u95fb\u4fe1\u606f\u6d41\u5e94\u7528\uff08TopBuzz\u3001BuzzVideo \u7b49\uff09\u4ee5\u53ca Pangle \u53d7\u4f17\u7f51\u7edc\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li><strong>Pangle \u5c4f\u853d\u5217\u8868\uff1a<\/strong>\u4e3a\u4fdd\u969c\u54c1\u724c\u5b89\u5168\uff0c\u53ef\u6dfb\u52a0\u4e0d\u5e0c\u671b\u5c55\u793a\u7684\u5a92\u4f53\u4f4d\u7f6e\uff1b\u4f46\u4f1a\u76f8\u5e94\u51cf\u5c11\u8986\u76d6\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:image -->\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/QK4maS5sRBNHZ7csNxddDyYyrE4FKTd1LluOar6sYVfhSB1iRo2Ymc5WVbS2nPks9KIjP1Vdu9AX7jXRrxF5_30h6VuVnL43bhDpyWpvUNxO6TmfA992i0fuXdqo_ttjMReYaIWDcsFyVVHAZ3_u5yc\" alt=\"\" \/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:heading {\"level\":4} -->\r\n<h4 class=\"wp-block-heading\">3.3 \u53d7\u4f17\u5b9a\u5411\uff08Targeting\uff09<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u6839\u636e\u4e1a\u52a1\u76ee\u6807\u8bbe\u7f6e\u4eba\u7fa4\u6761\u4ef6\uff0c\u5982\u5730\u533a\u3001\u6027\u522b\u3001\u5e74\u9f84\u3001\u8bed\u8a00\u3001\u5174\u8da3\u3001\u884c\u4e3a\u3001\u8bbe\u5907\u7b49\u3002\u4e5f\u53ef\u5229\u7528\u81ea\u5b9a\u4e49\u53d7\u4f17\u4e0e\u76f8\u4f3c\u4eba\u7fa4\u8fdb\u884c\u7cbe\u7ec6\u6269\u91cf\u3002\u6df1\u5165\u6307\u5357\uff1a<a href=\"https:\/\/asiasearch.co.th\/how-to-set-up-a-target-audience-for-tiktok-ads-2023\/\">2023 TikTok Ads \u76ee\u6807\u53d7\u4f17\u8bbe\u7f6e<\/a>\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image -->\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/MW6DZsWnSuoBQynDK8tWuDHqMOFAduuoxVTrDlu5EZyKJq4mV4UJzfEjAxawld7aRLn9NAaQXOHGXGxNQMQNyHe4lkuV59XQM3hS_VRfrbMf1XJQAg1RzuWIaueSaoRsPPqY5tZES-cGFML5kf1Gu6k\" alt=\"\" \/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 class=\"wp-block-heading\">\u6b65\u9aa4\u56db\uff1a\u521b\u5efa\u5e7f\u544a\uff08Ad\uff09<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u6bcf\u4e2a\u5e7f\u544a\u7ec4\u53ef\u5efa 1\u201320 \u6761\u5e7f\u544a\u3002\u6309\u7167\u4ee5\u4e0b\u6d41\u7a0b\u5b8c\u6210\u7d20\u6750\u4e0e\u843d\u5730\u9875\u8bbe\u7f6e\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":4} -->\r\n<h4 class=\"wp-block-heading\">4.1 \u586b\u5199\u5e7f\u544a\u540d\u79f0<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u5e7f\u544a\u540d\u79f0\u4ec5\u7528\u4e8e\u8d26\u6237\u5185\u7ba1\u7406\u4e0e\u533a\u5206\uff08\u2264512 \u5b57\u7b26\uff09\uff0c\u4e0d\u4f1a\u5bf9\u5916\u5c55\u793a\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":4} -->\r\n<h4 class=\"wp-block-heading\">4.2 \u9009\u62e9\u5e7f\u544a\u683c\u5f0f<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u5f53\u524d Ads Manager \u652f\u6301\u4e09\u79cd\uff1a\u5355\u89c6\u9891\u3001\u5355\u56fe\u7247\u3001\u5408\u96c6\u5e7f\u544a\u3002\u5efa\u8bae\u4f18\u5148\u6d4b\u8bd5\u5355\u89c6\u9891\u4fe1\u606f\u6d41\u4ee5\u5feb\u901f\u8d77\u91cf\uff0c\u518d\u6839\u636e\u6570\u636e\u6269\u5c55\u5176\u4ed6\u5f62\u5f0f\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image -->\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/_wDdglHwe2_suF9PWLYV2Is3ue_41J1cmShE0fumpa78vLyOyduO_cMwPSJ1tCo4N_136TBhw5Kls5T5ihLH-HiyBraq7dDLnsJot4hvtTnxrB5s1_1xBGptRjiVXemm0diL8Hj1WmT7FIB2WTAlYPw\" alt=\"\" \/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:heading {\"level\":4} -->\r\n<h4 class=\"wp-block-heading\">4.3 \u586b\u5199\u5e7f\u544a\u7d20\u6750\u4e0e\u843d\u5730\u9875<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u70b9\u51fb\u201c\u6dfb\u52a0\u7d20\u6750\u201d\uff0c\u53ef\u9009\u62e9\uff1a\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul><!-- wp:list-item -->\r\n \t<li>\u4ece\u7535\u8111\u4e0a\u4f20<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li>\u4ece\u521b\u610f\u8d44\u6e90\u5e93\u6dfb\u52a0<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li>\u4f7f\u7528\u5185\u7f6e\u201c\u521b\u610f\u5de5\u5177\u201d\u751f\u6210\u89c6\u9891<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u5b8c\u5584\u5c01\u9762\u56fe\u3001\u5e7f\u544a\u6587\u6848\u3001\u843d\u5730\u9875 URL\u3001\u76d1\u6d4b\u94fe\u63a5\uff08\u53ef\u9009\uff09\u7b49\uff0c\u5e76\u9884\u89c8\u5e7f\u544a\u6548\u679c\uff0c\u786e\u4fdd\u89c6\u89c9\u4e0e\u4fe1\u606f\u6e05\u6670\u4e00\u81f4\u3001CTA \u660e\u786e\u53ef\u89c1\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n&nbsp;\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image -->\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/CXplYKJ9yq2NjSI3r3gn7oJPIp8kxx0o_6Na90j3jLEl-jISe8MP3JLEa5HD9Gyc6WR5WlHyKO8VzItq9NeO7c7pymsLz8SKuL84bo4SsCv9C33TOv2ootKbwQAZc9I8yqf5Sab_9X9aMYrFK4YrZPo\" alt=\"\" \/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 class=\"wp-block-heading\">\u6b65\u9aa4\u4e94\uff1a\u8bc4\u4f30\u6548\u679c\u5e76\u63d0\u4ea4\u6295\u653e<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u521b\u5efa\u5e76\u4e0d\u4ee3\u8868\u7ed3\u675f\u2014\u2014\u4f60\u8fd8\u9700\u8981\u901a\u8fc7 TikTok \u539f\u751f\u6570\u636e\u770b\u6e05\u5e7f\u544a\u8868\u73b0\uff08\u5c55\u793a\u3001\u70b9\u51fb\u3001\u8f6c\u5316\u7b49\uff09\uff0c\u5e76\u7ed3\u5408\u4e1a\u52a1\u76ee\u6807\u8bc4\u4f30\u6838\u5fc3\u6307\u6807\uff0c\u5982 CPA\/CPL\u3001ROAS\u3001\u7559\u8d44\u7387\u3001\u52a0\u8d2d\u7387\u7b49\u3002\u5728\u7ed3\u679c\u8fbe\u6807\u540e\u63d0\u4ea4\u6295\u653e\u5e76\u6301\u7eed\u4f18\u5316\uff08\u5982\u521b\u610f AB \u6d4b\u8bd5\u3001\u53d7\u4f17\u6269\u91cf\u3001\u51fa\u4ef7\/\u9884\u7b97\u5fae\u8c03\uff09\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image -->\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/vGqS--u4XaegIzAVPvLxtMDoMmyZ5BjrIzj0Ry7l3k9Q848fOhUHKo78STLJ84OSH2Yt_PQR0N5AWZUCvk1MbfJe46g6yBajbiz4grYbaIiv-njHNkQ363dAjdJ-3DfH3hqeORF_V2kebd7jB-6fmCI\" alt=\"\" \/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%BB%93%E8%AF%AD\"><\/span>\u7ed3\u8bed<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u5bf9\u4e8e\u5e0c\u671b\u5728 TikTok \u4e0a\u53d6\u5f97\u589e\u957f\u7684\u4f01\u4e1a\u800c\u8a00\uff0cTikTok Ads \u662f\u4e00\u6761\u9ad8\u6548\u8d77\u91cf\u7684\u8def\u5f84\u3002\u6309\u672c\u6587\u7684\u6b65\u9aa4\u2014\u2014\u4ece\u5f00\u6237\u5230\u7cfb\u5217\/\u5e7f\u544a\u7ec4\/\u5e7f\u544a\u7684\u642d\u5efa\uff0c\u518d\u5230\u6570\u636e\u8bc4\u4f30\u4e0e\u6301\u7eed\u4f18\u5316\u2014\u2014\u4f60\u5c31\u80fd\u72ec\u7acb\u5b8c\u6210\u4e00\u6b21\u5b8c\u6574\u7684 TikTok 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