{"id":20012,"date":"2023-10-10T10:51:34","date_gmt":"2023-10-10T10:51:34","guid":{"rendered":"https:\/\/asiasearch.co.th\/?p=20012"},"modified":"2025-09-08T09:49:26","modified_gmt":"2025-09-08T09:49:26","slug":"techniques-for-making-content-pillar","status":"publish","type":"post","link":"https:\/\/asiasearch.co.th\/zh-hans\/techniques-for-making-content-pillar\/","title":{"rendered":"\u5167\u5bb9\u652f\u67f1\u6280\u8853\u5728 Facebook 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<a href=\"https:\/\/asiasearch.co.th\/zh-hans\/\">Asia Search Solution<\/a> \u4e3a\u4f60\u5e26\u6765\u4e00\u5957\u5b9e\u64cd\u6027\u5f88\u5f3a\u7684 Content Pillar \u65b9\u6cd5\u8bba\u4e0e\u6280\u5de7\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" 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href=\"https:\/\/asiasearch.co.th\/zh-hans\/techniques-for-making-content-pillar\/#%E8%AE%A4%E8%AF%86_Content_Pillar%EF%BC%9A%E6%98%AF%E4%BB%80%E4%B9%88%E3%80%81%E8%A7%A3%E5%86%B3%E4%BB%80%E4%B9%88%E9%97%AE%E9%A2%98%EF%BC%9F\" >\u8ba4\u8bc6 Content Pillar\uff1a\u662f\u4ec0\u4e48\u3001\u89e3\u51b3\u4ec0\u4e48\u95ee\u9898\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/techniques-for-making-content-pillar\/#%E5%A6%82%E4%BD%95%E6%89%93%E9%80%A0%E9%AB%98%E6%95%88%E7%9A%84_Content_Pillar%EF%BC%88%E5%AE%9E%E6%93%8D%E6%8A%80%E5%B7%A7%EF%BC%89\" >\u5982\u4f55\u6253\u9020\u9ad8\u6548\u7684 Content Pillar\uff08\u5b9e\u64cd\u6280\u5de7\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/techniques-for-making-content-pillar\/#%E6%80%BB%E7%BB%93\" >\u603b\u7ed3<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%AE%A4%E8%AF%86_Content_Pillar%EF%BC%9A%E6%98%AF%E4%BB%80%E4%B9%88%E3%80%81%E8%A7%A3%E5%86%B3%E4%BB%80%E4%B9%88%E9%97%AE%E9%A2%98%EF%BC%9F\"><\/span>\u8ba4\u8bc6 Content Pillar\uff1a\u662f\u4ec0\u4e48\u3001\u89e3\u51b3\u4ec0\u4e48\u95ee\u9898\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nContent Pillar\uff08\u5185\u5bb9\u652f\u67f1\uff09\u6307\u7684\u662f\u4f01\u4e1a\u5728\u5b98\u7f51\u3001\u793e\u4ea4\u5a92\u4f53\u53ca\u5176\u4ed6\u5e73\u53f0\u4e0a\u6301\u7eed\u53d1\u5e03\u7684\u201c\u6838\u5fc3\u4e3b\u9898\u201d\u3002\u805a\u7126\u5c11\u6570\u4e0e\u4e1a\u52a1\u5f3a\u76f8\u5173\u7684\u4e3b\u9898\u6216\u677f\u5757\uff0c\u56f4\u7ed5\u5b83\u4eec\u957f\u671f\u6df1\u8015\uff0c\u80fd\u66f4\u6709\u6548\u5730\u6811\u7acb\u4e13\u4e1a\u5f62\u8c61\u3001\u5438\u5f15\u5e76\u6c89\u6dc0\u76ee\u6807\u53d7\u4f17\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:quote -->\r\n<blockquote class=\"wp-block-quote\"><!-- wp:paragraph -->\r\n\r\n\u5728\u5b9e\u52a1\u4e2d\uff0c\u6709\u7684\u8425\u9500\u4eba\u4e5f\u628a\u201cContent Pillar\u201d\u79f0\u4e3a\u201c\u652f\u67f1\u9875\/\u4e3b\u9898\u9875\uff08Pillar Page\uff09\u201d\uff1a\u4ece\u8be5\u9875\u5ef6\u5c55\u5230\u66f4\u591a\u5b50\u4e3b\u9898\u4e0e\u6df1\u5ea6\u5185\u5bb9\uff0c\u5f62\u6210\u4e3b\u9898\u96c6\u7fa4\uff08Topic Cluster\uff09\u3002\r\n\r\n<!-- \/wp:paragraph --><\/blockquote>\r\n<!-- \/wp:quote -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u5728\u7f51\u7ad9\u4e0a\u642d\u5efa\u5185\u5bb9\u652f\u67f1\u5e76\u4e0d\u96be\uff0c\u800c\u4e14\u5bf9<a href=\"https:\/\/asiasearch.co.th\/8-reasons-seo-important-for-ecommerce\/\">SEO \u5341\u5206\u53cb\u597d<\/a>\u2014\u2014\u901a\u8fc7\u4ece\u652f\u67f1\u9875\u5230\u76f8\u5173\u6587\u7ae0\u7684\u5185\u90e8\u94fe\u63a5\uff0c\u6784\u5efa\u6e05\u6670\u7684\u4fe1\u606f\u67b6\u6784\uff08\u67e5\u770b\u6211\u4eec\u7684 <a href=\"https:\/\/asiasearch.co.th\/seo\/\">SEO \u670d\u52a1<\/a>\uff09\u3002\u5728 Facebook \u7b49\u793e\u5a92\u4e0a\u540c\u6837\u5982\u6b64\uff1a\u660e\u786e\u7684\u5185\u5bb9\u652f\u67f1\u53ef\u4ee5\u907f\u514d\u201c\u968f\u624b\u53d1\u201d\uff0c\u8ba9\u5e10\u53f7\u957f\u671f\u4fdd\u6301\u4e3b\u9898\u4e00\u81f4\u4e0e\u4e13\u4e1a\u5ea6\uff08\u53ef\u54a8\u8be2 <a href=\"https:\/\/asiasearch.co.th\/content-marketing\/\">\u5185\u5bb9\u8425\u9500\/\u4ee3\u5199\u670d\u52a1<\/a>\uff0c\u4ee5\u7a33\u5b9a\u63d0\u5347\u66dd\u5149\u4e0e\u8f6c\u5316\uff09\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u6709\u4e86 Content Pillar\uff0c\u4f60\u5c31\u80fd\u628a\u5e7f\u544a\u4e0e\u5185\u5bb9\u6295\u653e\u534f\u540c\u8d77\u6765\uff1a\u7528\u4e3b\u9898\u5316\u7684\u5e16\u5b50\u627f\u63a5\u5e7f\u544a\u6d41\u91cf\uff0c\u7528\u6237\u70b9\u8fdb\u4e3b\u9875\u540e\u53ef\u4ee5\u7ee7\u7eed\u6d4f\u89c8\u540c\u4e00\u4e3b\u9898\u7684\u7cfb\u5217\u5185\u5bb9\uff0c\u4ece\u800c\u52a0\u6df1\u8ba4\u77e5\u5e76\u63d0\u5347\u8f6c\u5316\uff08\u5ef6\u4f38\u9605\u8bfb\uff1a<a href=\"https:\/\/asiasearch.co.th\/7-ways-promote-facebook-pages-gain-more-followers\/\">\u5982\u4f55\u63a8\u5e7f Facebook \u4e13\u9875\u5e76\u589e\u957f\u7c89\u4e1d<\/a>\uff09\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:quote -->\r\n<blockquote class=\"wp-block-quote\"><!-- wp:paragraph -->\r\n\r\n\u4e00\u53e5\u8bdd\uff1a\u5185\u5bb9\u652f\u67f1\u8ba9\u201c\u8981\u53d1\u4ec0\u4e48\u201d\u4e0e\u201c\u4e3a\u4ec0\u4e48\u53d1\u201d\u59cb\u7ec8\u4e0e\u9636\u6bb5\u6027\u76ee\u6807\u4fdd\u6301\u4e00\u81f4\u3002\r\n\r\n<!-- \/wp:paragraph --><\/blockquote>\r\n<!-- \/wp:quote -->\r\n\r\n<!-- wp:heading -->\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E6%89%93%E9%80%A0%E9%AB%98%E6%95%88%E7%9A%84_Content_Pillar%EF%BC%88%E5%AE%9E%E6%93%8D%E6%8A%80%E5%B7%A7%EF%BC%89\"><\/span>\u5982\u4f55\u6253\u9020\u9ad8\u6548\u7684 Content Pillar\uff08\u5b9e\u64cd\u6280\u5de7\uff09<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u5185\u5bb9\u652f\u67f1\u4e0d\u4ec5\u662f\u4e00\u4efd\u9009\u9898\u6e05\u5355\uff0c\u66f4\u662f\u4e00\u5957\u8425\u9500\u65b9\u6cd5\uff1a\u5e2e\u52a9\u4f60\u5236\u5b9a\u7b56\u7565\u3001\u7ec4\u7ec7\u7ed3\u6784\u3001\u89c4\u5212\u65e5\u5386\u4e0e\u8861\u91cf\u6210\u6548\u3002\u5177\u4f53\u6280\u5de7\u5982\u4e0b\uff1a\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 class=\"wp-block-heading\">\u660e\u786e\u4f60\u8981\u8868\u8fbe\u201c\u4ec0\u4e48\u201d\u4e0e\u201c\u4e3a\u4ec0\u4e48\u201d<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u5982\u679c\u5728 Facebook \u6216\u7f51\u7ad9\u4e0a\u4e1c\u4e00\u6761\u897f\u4e00\u6761\uff0c\u5e7f\u544a\u4e0e\u5185\u5bb9\u5f88\u96be\u76f8\u4e92\u52a0\u6301\u3002\u5148\u57fa\u4e8e\u4e1a\u52a1\u76ee\u6807\u4e0e\u53d7\u4f17\u753b\u50cf\u786e\u5b9a 3\u20135 \u4e2a\u6838\u5fc3\u652f\u67f1\u4e3b\u9898\uff08\u5982\u201c\u4ea7\u54c1\u6559\u80b2\u201d\u201c\u6848\u4f8b\u4e0e\u53e3\u7891\u201d\u201c\u884c\u4e1a\u6d1e\u5bdf\u201d\u201c\u6d3b\u52a8\u4e0e\u4fc3\u9500\u201d\u7b49\uff09\uff0c\u518d\u56f4\u7ed5\u6bcf\u4e2a\u4e3b\u9898\u5236\u5b9a\u7cfb\u5217\u5185\u5bb9\uff0c\u5e7f\u544a\u70b9\u51fb\u2014\u4e3b\u9875\u2014\u8be6\u60c5\u7684\u4f53\u9a8c\u5c31\u4f1a\u66f4\u8fde\u8d2f\u3001\u53ef\u4fe1\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3 class=\"wp-block-heading\">\u7528 CONCEPT \u5c06 Content Pillar \u201c\u62c6\u5c0f\u505a\u6df1\u201d<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u8981\u628a\u4e00\u4e2a\u4e3b\u9898\u8bb2\u6df1\u8bb2\u900f\uff0c\u5c31\u8981\u8fdb\u884c\u7cfb\u7edf\u62c6\u89e3\u3002\u5efa\u8bae\u7528 5W1H \u6846\u67b6\u628a\u9009\u9898\u7ed3\u6784\u5316\uff0c\u5e76\u636e\u6b64\u5ef6\u5c55\u51fa\u53ef\u6267\u884c\u7684\u5185\u5bb9\u6e05\u5355\uff1a\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:quote -->\r\n<blockquote class=\"wp-block-quote\"><!-- wp:list -->\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul><!-- wp:list-item -->\r\n \t<li><strong>What<\/strong> \u2014\u2014 \u4f60\u8981\u8f93\u51fa\u7684\u6838\u5fc3\u4fe1\u606f\u662f\u4ec0\u4e48\uff1f\uff08\u5b9a\u4e49\u4e3b\u9898\u4e0e\u4ef7\u503c\u70b9\uff09<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li><strong>When<\/strong> \u2014\u2014 \u4e3a\u4ec0\u4e48\u201c\u6b64\u65f6\u6b64\u523b\u201d\u8981\u505a\u8fd9\u4e2a\u4e3b\u9898\uff1f\uff08\u7ed3\u5408\u8282\u65e5\/\u5b63\u5ea6\/\u6d3b\u52a8\uff09<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li><strong>Where<\/strong> \u2014\u2014 \u51c6\u5907\u5728\u54ea\u4e9b\u6e20\u9053\u53d1\u5e03\uff1f\uff08\u5b98\u7f51\/\u535a\u5ba2\/FB\/\u89c6\u9891\/\u90ae\u4ef6\u7b49\uff09<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li><strong>Why<\/strong> \u2014\u2014 \u53d7\u4f17\u4e3a\u4ec0\u4e48\u9700\u8981\u5b83\uff1f\uff08\u75db\u70b9\u3001\u6536\u76ca\u3001\u5dee\u5f02\u5316\u5356\u70b9\uff09<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li><strong>Who<\/strong> \u2014\u2014 \u5177\u4f53\u9762\u5411\u8c01\uff1f\uff08\u4eba\u7fa4\u753b\u50cf\u3001\u7ec6\u5206\u573a\u666f\u4e0e\u5173\u952e\u8bcd\uff09<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li><strong>How<\/strong> \u2014\u2014 \u5982\u4f55\u5b9e\u73b0\uff1f\uff08\u5185\u5bb9\u5f62\u5f0f\u3001\u7ed3\u6784\u5927\u7eb2\u3001\u884c\u52a8\u53ec\u5524 CTA\uff09<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- \/wp:list --><\/blockquote>\r\n<!-- \/wp:quote -->\r\n\r\n<!-- wp:image -->\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/G0g6GBb93BLqIinjwrM_vCbWpGRROHFML25DZbOCFZwD2AAl0yfjuYDLZAc9PtUwHMfvuitPq2wHJSsbPFWXTJSsh7H2pI0RG_2HAPKZFOZx4ohZhgPTMIZJ1ukzv4K8lsxeAXpIoe7AbDfHTaYt9Tc\" alt=\"\" \/><\/figure>\r\n<!-- \/wp:image 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