{"id":20026,"date":"2023-09-29T11:21:58","date_gmt":"2023-09-29T11:21:58","guid":{"rendered":"https:\/\/asiasearch.co.th\/?p=20026"},"modified":"2025-09-09T04:26:48","modified_gmt":"2025-09-09T04:26:48","slug":"google-shopping-ads","status":"publish","type":"post","link":"https:\/\/asiasearch.co.th\/zh-hans\/google-shopping-ads\/","title":{"rendered":"Google Shopping \u5e7f\u544a\u662f\u4ec0\u4e48\uff1f\u5b8c\u6574\u6295\u653e\u6307\u5357"},"content":{"rendered":"Google Shopping \u5e7f\u544a\u4e0e\u8d2d\u7269\u5e7f\u544a\u7cfb\u5217\u662f Google \u641c\u7d22\u751f\u6001\u4e2d\u7684\u4e00\u90e8\u5206\uff0c\u80fd\u591f\u8ba9\u76ee\u6807\u53d7\u4f17\u66f4\u8f7b\u677e\u53d1\u73b0\u4f60\u7684\u4ea7\u54c1\u3002Google Shopping Ads \u4f1a\u5728 Google \u641c\u7d22\u7ed3\u679c\u9875\u4e0e Shopping \u8d2d\u7269\u6807\u7b7e\u4e2d\u4ee5\u9ad8\u53ef\u89c1\u5ea6\u7684\u5546\u54c1\u5361\u7247\u5f62\u5f0f\u5c55\u793a\uff0c\u5e76\u57fa\u4e8e\u4f60\u7684\u4ea7\u54c1\u6570\u636e\u81ea\u52a8\u751f\u6210\u5e7f\u544a\uff0c\u4ece\u800c\u66f4\u7cbe\u51c6\u5730\u89e6\u8fbe\u6709\u5f3a\u8d2d\u4e70\u610f\u56fe\u7684\u7528\u6237\u3002\r\n\r\n<!-- \/wp:post-content -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nGoogle Shopping \u5e7f\u544a\u7684\u9996\u6b21\u8bbe\u7f6e\u53ef\u80fd\u9700\u8981\u4e00\u4e9b\u51c6\u5907\u5de5\u4f5c\u3002\u4eca\u5929\u7531 <a href=\"https:\/\/asiasearch.co.th\/zh-hans\/\">Asia Search Solution<\/a> \u4e3a\u4f60\u68b3\u7406\u5982\u4f55\u542f\u7528 Google Shopping Ads \u5e76\u521b\u5efa\u4f60\u7684\u7b2c\u4e00\u652f\u5e7f\u544a\u7cfb\u5217\uff0c\u540c\u65f6\u9644\u4e0aGoogle Shopping \u7684\u6700\u4f73\u5b9e\u8df5\uff0c\u5e2e\u52a9\u4f60\u9ad8\u6548\u63a8\u5e7f\u4ea7\u54c1\u5e76\u63d0\u5347\u6295\u653e\u6548\u679c\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/google-shopping-ads\/#Google_Shopping_Ads_%E6%98%AF%E4%BB%80%E4%B9%88%EF%BC%9F\" >Google Shopping Ads \u662f\u4ec0\u4e48\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/google-shopping-ads\/#Google_Shopping_%E5%B9%BF%E5%91%8A%E5%A6%82%E4%BD%95%E8%BF%90%E4%BD%9C\" >Google Shopping \u5e7f\u544a\u5982\u4f55\u8fd0\u4f5c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/google-shopping-ads\/#%E4%BB%80%E4%B9%88%E6%98%AF_Google_Shopping_%E7%9A%84_Merchant_Center%EF%BC%9F\" >\u4ec0\u4e48\u662f Google Shopping \u7684 Merchant Center\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/google-shopping-ads\/#%E4%BD%BF%E7%94%A8_Google_Shopping_Ads_%E7%9A%84%E4%BC%98%E5%8A%BF\" >\u4f7f\u7528 Google Shopping Ads \u7684\u4f18\u52bf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/google-shopping-ads\/#%E6%80%BB%E7%BB%93\" >\u603b\u7ed3<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Google_Shopping_Ads_%E6%98%AF%E4%BB%80%E4%B9%88%EF%BC%9F\"><\/span>Google Shopping Ads \u662f\u4ec0\u4e48\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nGoogle Shopping \u662f\u7528\u4e8e\u641c\u7d22\u4e0e\u6bd4\u4ef7\u7684\u8d2d\u7269\u578b\u5165\u53e3\uff0c\u5e2e\u52a9\u96f6\u552e\u5546\u4ee5\u66f4\u5177\u89c6\u89c9\u5438\u5f15\u529b\u7684\u65b9\u5f0f\u5411\u641c\u7d22\u7528\u6237\u5c55\u793a\u4ea7\u54c1\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u5f53\u6709\u4eba\u641c\u7d22\u4f60\u6240\u9500\u552e\u7684\u4ea7\u54c1\u65f6\uff0cGoogle Shopping \u4f1a\u5728\u7ed3\u679c\u9875\u663e\u8457\u4f4d\u7f6e\u5c55\u793a\u4e0e\u4f60\u7684\u4ea7\u54c1\uff08\u4ee5\u53ca\u7ade\u4e89\u5bf9\u624b\u4ea7\u54c1\uff09\u76f8\u5173\u7684\u8d2d\u7269\u5e7f\u544a\u5361\u7247\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":6630,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"455\" class=\"wp-image-6630\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/Screenshot-2566-09-29-at-18.11.30.png\" alt=\"Google Shopping Ads \u7ebf\u4e0a\u5546\u5bb6\u504f\u7231\u7684\u5e7f\u544a\u6837\u5f0f\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/Screenshot-2566-09-29-at-18.11.30.png 900w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/Screenshot-2566-09-29-at-18.11.30-300x152.png 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/Screenshot-2566-09-29-at-18.11.30-768x388.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u4e0a\u56fe\u5c55\u793a\u4e86 Google \u641c\u7d22\u9876\u90e8\u51fa\u73b0\u7684\u5546\u54c1\u5e7f\u544a\uff08\u4e5f\u79f0\u4ea7\u54c1\u5217\u8868\u5e7f\u544a\uff0cPLA\uff09\u3002\u5bf9\u4e8e\u6709\u7535\u5546\u4ea7\u54c1\u7ebf\u9700\u8981\u63a8\u5e7f\u7684\u5546\u5bb6\u800c\u8a00\uff0cGoogle Shopping Ads \u662f\u63d0\u5347\u6210\u4ea4\u4e0e\u70b9\u51fb\u7387\u7684\u5173\u952e\u5165\u53e3\u3002\u521b\u5efa\u5e7f\u544a\u7cfb\u5217\u65f6\uff0c\u5efa\u8bae\u5b8c\u5584\u5546\u54c1\u56fe\u7247\u3001\u4ea7\u54c1\u540d\u79f0\u3001\u4ef7\u683c\u4e0e\u96f6\u552e\u5546\u540d\u79f0\u7b49\u6838\u5fc3\u4fe1\u606f\uff0c\u4ee5\u63d0\u5347\u641c\u7d22\u5c55\u793a\u7684\u4e13\u4e1a\u5ea6\u4e0e\u53ef\u4fe1\u5ea6\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2><span class=\"ez-toc-section\" id=\"Google_Shopping_%E5%B9%BF%E5%91%8A%E5%A6%82%E4%BD%95%E8%BF%90%E4%BD%9C\"><\/span>Google Shopping \u5e7f\u544a\u5982\u4f55\u8fd0\u4f5c<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nGoogle Shopping \u5e7f\u544a\u7cfb\u5217\u662f\u4e00\u79cd\u5728 Google \u4e0a\u63a8\u5e7f\u4ea7\u54c1\u5e76\u9a71\u52a8\u9500\u91cf\u7684\u9ad8\u6548\u65b9\u5f0f\u3002\u5b83\u5c5e\u4e8e Google Ads \u4e2d\u7684\u7535\u5546\u5e7f\u544a\u5f62\u6001\uff0c\u80fd\u591f\u628a\u4f60\u7684\u5546\u54c1\u5448\u73b0\u7ed9\u6b63\u5728\u4e3b\u52a8\u9009\u8d2d\u7c7b\u4f3c\u4ea7\u54c1\u7684\u7528\u6237\u3002\u901a\u5e38\uff0c\u5f53\u641c\u7d22\u8bcd\u4e0e\u5546\u54c1\u9ad8\u5ea6\u76f8\u5173\u65f6\uff0c\u4f60\u7684\u4ea7\u54c1\u5c06\u4f18\u5148\u663e\u793a\u5728\u641c\u7d22\u7ed3\u679c\u5217\u8868\u9876\u90e8\uff0c\u540c\u65f6\u4e5f\u4f1a\u51fa\u73b0\u5728\u4e13\u95e8\u7684 Shopping \u6807\u7b7e\u9875\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u8fd9\u8ba9\u5728\u7ebf\u5546\u5bb6\u5728\u6570\u5b57\u8425\u9500\uff08Digital Marketing\uff09\u4e2d\u591a\u4e86\u4e00\u4e2a\u5f3a\u6709\u529b\u7684\u6e20\u9053\u3002\u5176\u8fd0\u884c\u903b\u8f91\u4e0e<a href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-is-google-ads\/\">Google Ads<\/a>\u7c7b\u4f3c\uff1a\u4f60\u4ecd\u9700\u53c2\u4e0e\u51fa\u4ef7\u7ade\u62cd\uff0c\u4f46\u51b3\u5b9a\u5e7f\u544a\u4f55\u65f6\u5c55\u793a\u7684\u5173\u952e\u5728\u4e8e\u4f60\u901a\u8fc7 Merchant Center \u4e0a\u4f20\u7684\u4ea7\u54c1\u6570\u636e\uff08feed\uff09\u3002\u6570\u636e\u8d28\u91cf\u8d8a\u9ad8\uff0c\u5339\u914d\u4e0e\u6295\u653e\u6548\u679c\u901a\u5e38\u8d8a\u597d\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:quote {\"align\":\"center\"} -->\r\n<blockquote class=\"wp-block-quote has-text-align-center\"><!-- wp:paragraph -->\r\n\r\n\u5e7f\u544a\u7684\u5448\u73b0\u6837\u5f0f\u53ef\u80fd\u4f1a\u56e0\u7528\u6237\u6240\u4f7f\u7528\u7684\u6d4f\u89c8\u5668\u6216\u8bbe\u5907\u800c\u7565\u6709\u5dee\u5f02\u3002\r\n\r\n<!-- \/wp:paragraph --><\/blockquote>\r\n<!-- \/wp:quote -->\r\n\r\n<!-- wp:heading -->\r\n<h2><span class=\"ez-toc-section\" id=\"%E4%BB%80%E4%B9%88%E6%98%AF_Google_Shopping_%E7%9A%84_Merchant_Center%EF%BC%9F\"><\/span>\u4ec0\u4e48\u662f Google Shopping \u7684 Merchant Center\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u5982\u679c\u4f60\u719f\u6089\u641c\u7d22\u5e7f\u544a\uff0c\u5c31\u4f1a\u77e5\u9053\u9700\u8981\u56f4\u7ed5\u5173\u952e\u8bcd\u8fdb\u884c\u51fa\u4ef7\u4e0e\u7ba1\u7406\u3002\u800c\u5728 Shopping \u5e7f\u544a\u4e2d\uff0c\u7cbe\u7ec6\u5316\u7a0b\u5ea6\u66f4\u9ad8\uff0c\u5176\u4e2d\u81f3\u5173\u91cd\u8981\u7684\u4e00\u73af\u5c31\u662f Google Merchant Center\u2014\u2014\u5b83\u51b3\u5b9a\u4f60\u7684\u8d2d\u7269\u5e7f\u544a\u80fd\u5426\u88ab\u7cfb\u7edf\u51c6\u786e\u7406\u89e3\u4e0e\u9ad8\u8d28\u91cf\u5c55\u793a\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":6631,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"452\" class=\"wp-image-6631\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/Screenshot-2566-09-29-at-18.15.02.png\" alt=\"Google Merchant Center\uff08\u5546\u5bb6\u4e2d\u5fc3\uff09\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/Screenshot-2566-09-29-at-18.15.02.png 900w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/Screenshot-2566-09-29-at-18.15.02-300x151.png 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/Screenshot-2566-09-29-at-18.15.02-768x386.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nMerchant Center \u662f\u7ba1\u7406\u4ea7\u54c1\u6570\u636e\u4ee5\u7528\u4e8e Google Shopping \u6295\u653e\u7684\u6838\u5fc3\u5de5\u5177\u3002\u8981\u60f3\u8ba9\u8d2d\u7269\u5e7f\u544a\u987a\u5229\u6295\u653e\u5e76\u83b7\u5f97\u4f18\u8d28\u6d41\u91cf\uff0c\u9700\u8981\u5728\u5546\u54c1\u6570\u636e\u4e2d\u5b8c\u6574\u51c6\u786e\u5730\u586b\u5199\u4ee5\u4e0b\u4fe1\u606f\uff1a\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n \t<li style=\"list-style-type: 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\t<li>\u4ef7\u683c<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li>\u6298\u6263\u4ef7\uff08\u5982\u9002\u7528\uff09<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:quote {\"align\":\"center\"} -->\r\n<blockquote class=\"wp-block-quote has-text-align-center\"><!-- wp:paragraph -->\r\n\r\n\u4e0e\u641c\u7d22\u5e7f\u544a\u4e0d\u540c\uff0c\u4f60\u65e0\u9700\u64b0\u5199\u4f20\u7edf\u7684\u6587\u5b57\u5e7f\u544a\u3002Google Shopping Ads \u4f1a\u57fa\u4e8e\u4f60\u7684\u5546\u54c1\u6570\u636e\uff08feed\uff09\u81ea\u52a8\u751f\u6210\u5e7f\u544a\u3002\r\n\r\n<!-- \/wp:paragraph --><\/blockquote>\r\n<!-- \/wp:quote -->\r\n\r\n<!-- wp:heading -->\r\n<h2><span class=\"ez-toc-section\" id=\"%E4%BD%BF%E7%94%A8_Google_Shopping_Ads_%E7%9A%84%E4%BC%98%E5%8A%BF\"><\/span>\u4f7f\u7528 Google Shopping Ads \u7684\u4f18\u52bf<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u7531\u4e8e Shopping \u5e7f\u544a\u901a\u5e38\u51fa\u73b0\u5728 Google \u641c\u7d22\u7ed3\u679c\u9875\uff08SERP\uff09\u7684\u9876\u90e8\u533a\u57df\uff0c\u5176\u5bf9\u4ea7\u54c1\u53ef\u89c1\u6027\u4e0e\u70b9\u51fb\u7387\u5177\u6709\u663e\u8457\u63d0\u5347\u4f5c\u7528\uff0c\u4e3a\u4f60\u7684\u7535\u5546\u4e1a\u52a1\u521b\u9020\u53ef\u5ea6\u91cf\u7684\u5b9e\u9645\u6536\u76ca\uff1a\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul><!-- wp:list-item -->\r\n 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https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/app-background-shopping-girl-300x167.jpg 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/app-background-shopping-girl-768x427.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:heading -->\r\n<h2><span class=\"ez-toc-section\" id=\"%E6%80%BB%E7%BB%93\"><\/span>\u603b\u7ed3<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u5bf9\u4e8e\u5728\u7ebf\u5546\u5bb6\u800c\u8a00\uff0cGoogle Shopping Ads \u662f\u6700\u503c\u5f97\u6295\u5165\u7684\u7ebf\u4e0a\u8425\u9500\u5de5\u5177\u4e4b\u4e00\u3002\u65e0\u8bba\u662f\u83b7\u53d6\u66f4\u9ad8\u7684\u66dd\u5149\u3001\u63a8\u52a8\u9500\u91cf\u589e\u957f\uff0c\u8fd8\u662f\u901a\u8fc7\u81ea\u52a8\u5316\u5e7f\u544a\u957f\u671f\u7a33\u6b65\u7ecf\u8425\u54c1\u724c\uff0c\u7406\u89e3\u201c\u4ec0\u4e48\u662f Google 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