{"id":20034,"date":"2023-09-06T07:20:15","date_gmt":"2023-09-06T07:20:15","guid":{"rendered":"https:\/\/asiasearch.co.th\/?p=20034"},"modified":"2025-09-09T07:02:48","modified_gmt":"2025-09-09T07:02:48","slug":"stp-marketing","status":"publish","type":"post","link":"https:\/\/asiasearch.co.th\/zh-hans\/stp-marketing\/","title":{"rendered":"STP :Segmentation\/Targeting\/Positioning \u5168\u6d41\u7a0b\u5b9e\u6218\u6307\u5357"},"content":{"rendered":"<p class=\"has-black-color has-text-color\">\u9664\u4e86\u8ba9\u54c1\u724c\u4e0e\u4f01\u4e1a\u6807\u51c6\u88ab\u66f4\u591a\u4eba\u77e5\u6653\u5916\uff0c\u5e76\u975e\u6240\u6709\u4ea7\u54c1\u6216\u670d\u52a1\u90fd\u9002\u5408\u6240\u6709\u6d88\u8d39\u8005\u3002\u8981\u60f3\u9ad8\u6548\u505a\u5e02\u573a\uff0c\u8fd8\u5fc5\u987b\u4e3a\u4e1a\u52a1\u627e\u5230\u201c\u7cbe\u51c6\u5339\u914d\u201d\u7684\u76ee\u6807\u53d7\u4f17\uff0c\u660e\u786e\u754c\u5b9a\u76ee\u6807\u7fa4\u4f53\u5e76\u7cfb\u7edf\u63a8\u8fdb\u8425\u9500\u3002STP Marketing \u7684\u65b9\u6cd5\u8bba\u80fd\u663e\u8457\u63d0\u5347\u4f01\u4e1a\u7684\u8425\u9500\u6548\u7387\u4e0e\u6210\u529f\u7387\u3002<\/p>\r\n<!-- \/wp:post-content -->\r\n\r\n<!-- wp:paragraph {\"textColor\":\"black\"} -->\r\n<p class=\"has-black-color has-text-color\">STP Marketing \u662f\u7528\u4e8e\u5236\u5b9a\u8425\u9500\u8ba1\u5212\u4e0e\u89e6\u8fbe\u76ee\u6807\u5ba2\u7fa4\u7684\u7b56\u7565\u6846\u67b6\uff0c\u5e2e\u52a9\u4e3a\u4ea7\u54c1\/\u670d\u52a1\u63d0\u70bc\u201c\u5356\u70b9\u201d\uff0c\u6700\u5927\u5316\u4f01\u4e1a\u4e0e\u76ee\u6807\u53d7\u4f17\u4e4b\u95f4\u7684\u5339\u914d\u5ea6\uff0c\u5b9e\u73b0\u4ece\u66dd\u5149\u3001\u5174\u8da3\u5230\u8f6c\u5316\u7684\u95ed\u73af\u3002<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:quote -->\r\n<blockquote class=\"wp-block-quote\"><!-- wp:paragraph {\"textColor\":\"black\"} -->\r\n<p class=\"has-black-color has-text-color\">STP \u7531 Segmentation\uff08\u5e02\u573a\u7ec6\u5206\uff09\u3001Targeting\uff08\u76ee\u6807\u5e02\u573a\u9009\u62e9\uff09\u4e0e Positioning\uff08\u5e02\u573a\u5b9a\u4f4d\uff09\u6784\u6210<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n&nbsp;\r\n\r\n<!-- \/wp:paragraph --><\/blockquote>\r\n<!-- \/wp:quote -->\r\n\r\n<!-- wp:heading {\"level\":1} -->\r\n<h1>STP \u7684\u5de5\u4f5c\u6b65\u9aa4<\/h1>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:heading -->\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/stp-marketing\/#Segmentation_%E5%B8%82%E5%9C%BA%E7%BB%86%E5%88%86\" >Segmentation (\u5e02\u573a\u7ec6\u5206)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/stp-marketing\/#Targeting_%E7%9B%AE%E6%A0%87%E5%B8%82%E5%9C%BA%E9%80%89%E6%8B%A9\" >Targeting (\u76ee\u6807\u5e02\u573a\u9009\u62e9)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/stp-marketing\/#Positioning_%E5%B8%82%E5%9C%BA%E5%AE%9A%E4%BD%8D\" >Positioning (\u5e02\u573a\u5b9a\u4f4d)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/stp-marketing\/#%E6%80%BB%E7%BB%93\" >\u603b\u7ed3<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Segmentation_%E5%B8%82%E5%9C%BA%E7%BB%86%E5%88%86\"><\/span><strong>Segmentation (<\/strong><strong>\u5e02\u573a\u7ec6\u5206) <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph {\"textColor\":\"black\"} -->\r\n<p class=\"has-black-color has-text-color\">\u5e02\u573a\u7ec6\u5206\uff08Segmentation\uff09\u662f\u5c06\u6d88\u8d39\u8005\u6216\u5e02\u573a\u5212\u5206\u4e3a\u82e5\u5e72\u7279\u5f81\u4e0e\u9700\u6c42\u76f8\u4f3c\u7684\u5b50\u7fa4\u4f53\uff0c\u4ece\u800c\u4e3a\u4e0d\u540c\u7ec6\u5206\u7fa4\u4f53\u5236\u5b9a\u66f4\u8d34\u5408\u3001\u66f4\u9ad8\u6548\u7684\u8425\u9500\u7b56\u7565\u3002\u5177\u4f53\u5b9e\u65bd\u5305\u62ec\uff1a<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>\u6570\u636e\u6536\u96c6<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph {\"textColor\":\"black\"} -->\r\n<p class=\"has-black-color has-text-color\">\u9996\u5148\u6536\u96c6\u4e0e\u5e02\u573a\u53ca\u6f5c\u5728\u5ba2\u6237\u76f8\u5173\u7684\u6570\u636e\uff0c\u5982\u5e74\u9f84\u3001\u6027\u522b\u3001\u6536\u5165\u3001\u8d2d\u4e70\u884c\u4e3a\u3001\u5174\u8da3\u504f\u597d\u53ca\u5176\u4ed6\u5173\u952e\u56e0\u7d20\uff0c\u4e3a\u540e\u7eed\u7ec6\u5206\u5960\u5b9a\u57fa\u7840\u3002<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>\u7ec6\u5206\u5212\u5206<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph {\"textColor\":\"black\"} -->\r\n<p class=\"has-black-color has-text-color\">\u5728\u638c\u63e1\u8db3\u591f\u6570\u636e\u540e\uff0c\u4f9d\u636e\u5408\u7406\u7684\u7ef4\u5ea6\u8fdb\u884c\u5212\u5206\u3002\u4f60\u4e5f\u53ef\u4ee5\u5ef6\u4f38\u9605\u8bfb\uff1a<a href=\"https:\/\/asiasearch.co.th\/learn-about-each-generation-of-customers\/\">\u4e86\u89e3\u5404\u4e16\u4ee3\u5ba2\u6237\u7fa4\uff0c\u52a9\u529b\u66f4\u5bb9\u6613\u5236\u5b9a\u4e1a\u52a1\u89c4\u5212<\/a><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul><!-- wp:list-item -->\r\n \t<li>\u6309\u5e74\u9f84\u7ec6\u5206\uff1a\u5982\u9752\u5c11\u5e74\u3001\u6210\u5e74\u7528\u6237\u7b49<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li>\u6309\u8d2d\u4e70\u884c\u4e3a\u7ec6\u5206\uff1a\u5982\u504f\u597d\u7ebf\u4e0a\u8d2d\u7269\u6216\u504f\u597d\u7ebf\u4e0b\u95e8\u5e97\/\u96c6\u5e02\u8d2d\u7269\u7684\u7fa4\u4f53<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>\u8bc6\u522b\u76ee\u6807\u7fa4\u4f53<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph {\"textColor\":\"black\"} -->\r\n<p class=\"has-black-color has-text-color\">\u5b8c\u6210\u7ec6\u5206\u540e\uff0c\u9700\u8981\u8bc6\u522b\u201c\u6f5c\u529b\u6700\u9ad8\u3001\u5174\u8da3\u6700\u5f3a\u201d\u7684\u7fa4\u4f53\uff0c\u4f5c\u4e3a\u4e1a\u52a1\u7684\u91cd\u70b9\u76ee\u6807\u53d7\u4f17\u3002<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>\u5236\u5b9a\u8425\u9500\u7b56\u7565<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u56f4\u7ed5\u4e0d\u540c\u76ee\u6807\u7fa4\u4f53\uff0c\u5236\u5b9a\u5dee\u5f02\u5316\u7684\u8425\u9500\u65b9\u6848\u4e0e\u521b\u610f\u7d20\u6750\uff0c\u4f8b\u5982\u9488\u5bf9\u6027\u5e7f\u544a\u4e0e\u4fc3\u9500\u6d3b\u52a8\uff0c\u53ef\u7ec4\u5408\u4f7f\u7528 <a href=\"https:\/\/asiasearch.co.th\/seo\/\">\u767d\u5e3d SEO<\/a>\u3001<a href=\"https:\/\/asiasearch.co.th\/facebook-advertising\/\">Facebook \u5e7f\u544a\u6295\u653e<\/a> \u7b49\u6e20\u9053\u7ec4\u5408\uff0c\u5f62\u6210\u591a\u89e6\u70b9\u89e6\u8fbe\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>\u8861\u91cf\u4e0e\u8bc4\u4f30<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph {\"textColor\":\"black\"} -->\r\n<p class=\"has-black-color has-text-color\">\u9488\u5bf9\u5404\u76ee\u6807\u7fa4\u4f53\u7684\u7b56\u7565\uff0c\u6301\u7eed\u7528\u5206\u6790\u5de5\u5177\u4e0e\u9500\u552e\u6570\u636e\u8fdb\u884c\u8bc4\u4f30\u4e0e\u4f18\u5316\uff0c\u8fed\u4ee3\u6295\u653e\u4e0e\u4fe1\u606f\u4f20\u8fbe\uff0c\u63d0\u5347\u8f6c\u5316\u6548\u7387\u3002<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph {\"textColor\":\"black\"} -->\r\n<p class=\"has-black-color has-text-color\">\u5f97\u76ca\u4e8e Segmentation\uff0c\u4f01\u4e1a\u53ef\u4ee5\u66f4\u805a\u7126\u5730\u5206\u914d\u8d44\u6e90\u3001\u5236\u5b9a\u7b56\u7565\uff0c\u5e76\u9488\u5bf9\u4e0d\u540c\u5ba2\u6237\u7fa4\u7cbe\u51c6\u6ee1\u8db3\u5176\u9700\u6c42\u4e0e\u5174\u8da3\uff0c\u4ece\u800c\u964d\u4f4e\u8425\u9500\u8bd5\u9519\u6210\u672c\u3001\u653e\u5927\u6210\u529f\u6982\u7387\u3002<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":6431,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" class=\"wp-image-6431\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/Segmentation-1024x576.png\" alt=\"\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/Segmentation-1024x576.png 1024w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/Segmentation-300x169.png 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/Segmentation-768x432.png 768w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/Segmentation-1536x864.png 1536w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/Segmentation.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:heading -->\r\n<h2><span class=\"ez-toc-section\" id=\"Targeting_%E7%9B%AE%E6%A0%87%E5%B8%82%E5%9C%BA%E9%80%89%E6%8B%A9\"><\/span><strong>Targeting (\u76ee\u6807\u5e02\u573a\u9009\u62e9)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph {\"textColor\":\"black\"} -->\r\n<p class=\"has-black-color has-text-color\">\u4ece\u82e5\u5e72\u7ec6\u5206\u7fa4\u4f53\u4e2d\uff0c\u9009\u62e9\u4e00\u81f3\u591a\u4e2a\u6700\u5177\u6f5c\u529b\u3001\u6700\u53ef\u80fd\u8f6c\u5316\u4e3a\u5ba2\u6237\u7684\u76ee\u6807\u5e02\u573a\u3002<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph {\"textColor\":\"black\"} -->\r\n<p class=\"has-black-color has-text-color\">\u53ef\u7ed3\u5408\u5e02\u573a\u89c4\u6a21\u3001\u53ef\u8fbe\u6027\u4e0e\u76c8\u5229\u6f5c\u529b\u7b49\u6807\u51c6\uff0c\u7b5b\u9009\u4f18\u5148\u7ea7\u66f4\u9ad8\u7684\u76ee\u6807\u7fa4\u4f53\u3002<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph {\"textColor\":\"black\"} -->\r\n<p class=\"has-black-color has-text-color\">Targeting \u662f STP\uff08Segmentation\u3001Targeting\u3001Positioning\uff09\u7684\u7b2c\u4e8c\u6b65\uff0c\u6838\u5fc3\u5728\u4e8e\u805a\u7126\u5173\u952e\u53d7\u4f17\u3001\u63d0\u5347\u8d44\u6e90\u5229\u7528\u6548\u7387\uff0c\u5e76\u4e3a\u540e\u7eed\u5236\u5b9a\u66f4\u6709\u9488\u5bf9\u6027\u7684\u8425\u9500\u65b9\u6848\u6253\u57fa\u7840\u3002<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>Targeting \u7684\u5b9e\u65bd\u6b65\u9aa4<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n<strong>\u9009\u62e9\u76ee\u6807\u7ec6\u5206\uff08Select Target Segment\uff09<\/strong>\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul><!-- wp:list-item -->\r\n \t<li>\u57fa\u4e8e\u524d\u4e00\u9636\u6bb5\u7684\u7ec6\u5206\u7ed3\u679c\uff0c\u660e\u786e\u4e3b\u8981\u76ee\u6807\u7fa4\u4f53\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li>\u7efc\u5408\u8003\u91cf\u5e02\u573a\u89c4\u6a21\u3001\u53ef\u8fbe\u6027\u3001\u589e\u957f\u6027\u4e0e\u76c8\u5229\u7a7a\u95f4\u7b49\u56e0\u7d20\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n<strong>\u5236\u5b9a\u5b9a\u5411\u7b56\u7565\uff08Develop Targeting Strategy\uff09<\/strong>\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul><!-- wp:list-item -->\r\n \t<li>\u56f4\u7ed5\u76ee\u6807\u7fa4\u4f53\u8bbe\u8ba1\u5339\u914d\u7684\u8425\u9500\u8def\u5f84\u4e0e\u4fe1\u606f\u6846\u67b6\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li>\u660e\u786e\u89e6\u8fbe\u65b9\u5f0f\uff1a\u5982\u5e7f\u544a\u6295\u653e\u3001\u4fc3\u9500\u6d3b\u52a8\u3001\u5185\u5bb9\u79cd\u8349\u4e0e\u516c\u5173\u4f20\u64ad\u7b49\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n<strong>\u4ea7\u54c1\/\u670d\u52a1\u5f00\u53d1\uff08Develop Product or Service\uff09<\/strong>\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul><!-- wp:list-item -->\r\n \t<li>\u6839\u636e\u76ee\u6807\u7fa4\u4f53\u9700\u6c42\u4f18\u5316\u6216\u8fed\u4ee3\u4ea7\u54c1\/\u670d\u52a1\u7279\u6027\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li>\u7ed3\u5408\u8c03\u7814\u4e0e\u6d4b\u8bd5\u9a8c\u8bc1\u4ea7\u54c1\/\u670d\u52a1\u4e0e\u76ee\u6807\u7fa4\u4f53\u7684\u5951\u5408\u5ea6\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n<strong>\u8425\u9500\u7ec4\u5408\u7b56\u7565\uff08Develop Marketing Mix\uff09<\/strong>\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul><!-- wp:list-item -->\r\n \t<li>\u4e3a\u76ee\u6807\u7fa4\u4f53\u5236\u5b9a\u5408\u9002\u7684\u8425\u9500\u7ec4\u5408\uff08\u4ef7\u683c\u3001\u6e20\u9053\u3001\u63a8\u5e7f\u3001\u4ea7\u54c1\u7b49\uff09\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li>\u7a81\u51fa\u4ef7\u503c\u4e3b\u5f20\u4e0e\u5dee\u5f02\u5316\u5356\u70b9\uff0c\u63d0\u5347\u5174\u8da3\u4e0e\u8f6c\u5316\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n<strong>\u8861\u91cf\u4e0e\u8bc4\u4f30\uff08Measure and Evaluate\uff09<\/strong>\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul><!-- wp:list-item -->\r\n \t<li>\u6301\u7eed\u8ddf\u8e2a\u6295\u653e\u6210\u6548\u4e0e\u4e1a\u52a1\u6307\u6807\uff0c\u8bc4\u4f30\u7b56\u7565\u662f\u5426\u8fbe\u6807\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li>\u5229\u7528\u5206\u6790\u5de5\u5177\u4e0e\u9500\u552e\u6570\u636e\u590d\u76d8\u4f18\u5316\uff0c\u5f62\u6210\u53ef\u590d\u5236\u7684\u589e\u957f\u8def\u5f84\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li>\u901a\u8fc7 Targeting \u7684\u805a\u7126\u4e0e\u53d6\u820d\uff0c\u4f01\u4e1a\u80fd\u591f\u66f4\u9ad8\u6548\u5730\u914d\u7f6e\u8d44\u6e90\uff0c\u63d0\u5347\u8425\u9500\u4e0e\u9500\u552e\u7684\u6574\u4f53\u4ea7\u51fa\u4e0e\u6548\u80fd\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:image {\"id\":6432,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" class=\"wp-image-6432\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/Positioning-1024x576.png\" alt=\"\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/Positioning-1024x576.png 1024w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/Positioning-300x169.png 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/Positioning-768x432.png 768w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/Positioning-1536x864.png 1536w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/Positioning.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:heading -->\r\n<h2><span class=\"ez-toc-section\" id=\"Positioning_%E5%B8%82%E5%9C%BA%E5%AE%9A%E4%BD%8D\"><\/span><strong>Positioning (<\/strong><strong>\u5e02\u573a\u5b9a\u4f4d)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph {\"textColor\":\"black\"} -->\r\n<p class=\"has-black-color has-text-color\">Positioning \u6307\u5728\u76ee\u6807\u53d7\u4f17\u5fc3\u667a\u4e2d\u4e3a\u4ea7\u54c1\/\u670d\u52a1\u5851\u9020\u6e05\u6670\u3001\u5dee\u5f02\u5316\u4e14\u6709\u5438\u5f15\u529b\u7684\u5b9a\u4f4d\u4e0e\u5f62\u8c61\uff0c\u4ece\u800c\u5efa\u7acb\u79ef\u6781\u7684\u8ba4\u77e5\u4e0e\u504f\u597d\u3002<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} -->\r\n<h3>Positioning \u7684\u6d41\u7a0b\u5982\u4e0b<\/h3>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:heading {\"level\":4} -->\r\n<h4>\u8bc6\u522b\u72ec\u7279\u5356\u70b9\uff08Identify Unique Selling Proposition &#8211; USP\uff09<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul><!-- wp:list-item -->\r\n \t<li>\u627e\u51fa\u8ba9\u4f60\u7684\u4ea7\u54c1\/\u670d\u52a1\u533a\u522b\u4e8e\u7ade\u54c1\u7684\u5173\u952e\u7279\u5f81\u4e0e\u4ef7\u503c\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li>\u5c06\u5176\u6c89\u6dc0\u4e3a\u53ef\u53cd\u590d\u4f20\u8fbe\u7684 USP\uff08\u72ec\u7279\u9500\u552e\u4e3b\u5f20\uff09\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:heading {\"level\":4} -->\r\n<h4>\u7406\u89e3\u5e02\u573a\u4e0e\u76ee\u6807\u53d7\u4f17\uff08Understand the Market and Target Audience\uff09<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul><!-- wp:list-item -->\r\n \t<li>\u6df1\u5165\u5206\u6790\u76ee\u6807\u7fa4\u4f53\u7684\u753b\u50cf\u3001\u9700\u6c42\u3001\u75db\u70b9\u4e0e\u51b3\u7b56\u8def\u5f84\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li>\u6d1e\u5bdf\u7528\u6237\u7684\u4f7f\u7528\u573a\u666f\u4e0e\u671f\u671b\u503c\uff0c\u786e\u4fdd\u5b9a\u4f4d\u201c\u8a00\u4e4b\u6709\u7269\u201d\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:heading {\"level\":4} -->\r\n<h4>\u6253\u9020\u5dee\u5f02\u5316\u4fe1\u606f\uff08Craft a Unique Message\uff09<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul><!-- wp:list-item -->\r\n \t<li>\u57fa\u4e8e USP \u4e0e\u53d7\u4f17\u6d1e\u5bdf\uff0c\u6253\u9020\u6613\u8bb0\u3001\u6e05\u6670\u3001\u53ef\u884c\u52a8\u7684\u5b9a\u4f4d\u9648\u8ff0\u4e0e\u6838\u5fc3\u8baf\u606f\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:heading {\"level\":4} -->\r\n<h4>\u9009\u62e9\u6c9f\u901a\u6e20\u9053\uff08Choose Communication Channels\uff09<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul><!-- wp:list-item -->\r\n \t<li>\u9009\u62e9\u9002\u914d\u7684\u4f20\u64ad\u6e20\u9053\uff1a\u5b98\u7f51\u3001\u793e\u5a92\u3001\u90ae\u4ef6\u7b49\u7ebf\u4e0a\u6e20\u9053\uff0c\u6216 TV\/\u5e73\u9762\u7b49\u7ebf\u4e0b\u5a92\u4f53\uff0c\u786e\u4fdd\u5b9a\u4f4d\u4fe1\u606f\u4e00\u81f4\u8f93\u51fa\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:heading {\"level\":4} -->\r\n<h4>\u8861\u91cf\u4e0e\u8bc4\u4f30\uff08Measure and Evaluate\uff09<\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph {\"textColor\":\"black\"} -->\r\n<p class=\"has-black-color has-text-color\">\u5728\u5b9a\u4f4d\u4fe1\u606f\u89e6\u8fbe\u53d7\u4f17\u540e\uff0c\u6301\u7eed\u8ddf\u8e2a\u8ba4\u77e5\u4e0e\u8f6c\u5316\u6307\u6807\uff0c\u4ee5\u9a8c\u8bc1\u5b9a\u4f4d\u662f\u5426\u6709\u6548\u5e76\u8fdb\u884c\u4f18\u5316\u3002<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph {\"textColor\":\"black\"} -->\r\n<p class=\"has-black-color has-text-color\">\u901a\u8fc7\u6709\u6548\u7684\u5b9a\u4f4d\uff0c\u4f01\u4e1a\u80fd\u591f\u5728\u5ba2\u6237\u5fc3\u4e2d\u5efa\u7acb\u6e05\u6670\u7684\u54c1\u724c\u5370\u8c61\u4e0e\u4ef7\u503c\u4e3b\u5f20\uff0c\u63d0\u5347\u88ab\u9009\u62e9\u7684\u6982\u7387\uff1b\u82e5\u9700\u8981\u7cfb\u7edf\u5316\u63a8\u8fdb\uff0c\u53ef\u5bfb\u6c42<a href=\"https:\/\/asiasearch.co.th\/zh-hans\/\">Digital Marketing Agency<\/a> \u7684\u65b9\u6cd5\u8bba\u4e0e\u6267\u884c\u652f\u6301\uff0c\u63a8\u52a8\u7ebf\u4e0a\u589e\u957f\u3002<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2><span class=\"ez-toc-section\" id=\"%E6%80%BB%E7%BB%93\"><\/span><strong>\u603b\u7ed3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph {\"textColor\":\"black\"} -->\r\n<p class=\"has-black-color has-text-color\">STP Marketing \u5e2e\u52a9\u4f01\u4e1a\u628a\u8425\u9500\u8d44\u6e90\u7528\u5728\u201c\u6700\u503c\u5f97\u201d\u7684\u4eba\u7fa4\u4e0e\u8def\u5f84\u4e0a\uff0c\u800c\u4e0d\u662f\u5728\u6240\u6709\u5ba2\u6237\u4e2d\u5e73\u5747\u7ade\u4e89\uff1b\u5b83\u8ba9\u7b56\u7565\u66f4\u8d34\u5408\u76ee\u6807\u5ba2\u6237\u7684\u771f\u5b9e\u9700\u6c42\uff0c\u4ece\u800c\u5efa\u7acb\u54c1\u724c\u4fe1\u4efb\u4e0e\u5e02\u573a\u53e3\u7891\uff0c\u5e76\u63d0\u9ad8\u8425\u9500\u4e0e\u9500\u552e\u7684\u7efc\u5408\u6548\u7387\u3002\u9664 STP \u5916\uff0c<a href=\"https:\/\/asiasearch.co.th\/zh-hans\/7p-marketing\/\">7P Marketing<\/a> \u4e5f\u53ef\u4f5c\u4e3a\u6570\u5b57\u8425\u9500\u7b56\u7565\u7684\u8865\u5145\u7ef4\u5ea6\uff0c\u8fdb\u4e00\u6b65\u5b8c\u5584\u4f60\u7684\u589e\u957f\u65b9\u6848\u3002<\/p>\r\n<!-- \/wp:paragraph 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