{"id":20041,"date":"2023-09-08T05:10:16","date_gmt":"2023-09-08T05:10:16","guid":{"rendered":"https:\/\/asiasearch.co.th\/?p=20041"},"modified":"2025-09-09T09:56:38","modified_gmt":"2025-09-09T09:56:38","slug":"what-is-google-ads","status":"publish","type":"post","link":"https:\/\/asiasearch.co.th\/zh-hans\/what-is-google-ads\/","title":{"rendered":"\u4ec0\u4e48\u662f Google Ads\uff1f\u5e7f\u544a\u7c7b\u578b\u3001\u7ade\u4ef7\u539f\u7406\u4e0e\u8d39\u7528\u89e3\u6790"},"content":{"rendered":"\r\n<p>\u6bcf\u4e00\u79d2\uff0cGoogle \u4e0a\u90fd\u5728\u53d1\u751f\u6d77\u91cf\u641c\u7d22\uff0c\u800c\u591a\u6570\u641c\u7d22\u7ed3\u679c\u9875\uff08SERP\uff09\u90fd\u4f1a\u51fa\u73b0 Google \u5e7f\u544a\u3002\u901a\u8fc7\u8d2d\u4e70 <a href=\"https:\/\/asiasearch.co.th\/google-ads\/\">Google Ads<\/a>\uff08\u6309\u70b9\u51fb\u4ed8\u8d39\uff09\uff0c\u4f01\u4e1a\u53ef\u4ee5\u9ad8\u6548\u83b7\u53d6\u4e0e\u7528\u6237\u201c\u641c\u7d22\u610f\u56fe\u201d\u5f3a\u76f8\u5173\u7684\u8bbf\u95ee\u91cf\u3002\u53ea\u8981\u7528\u6237\u641c\u7d22\u4e0e\u4f60\u4e1a\u52a1\u76f8\u5173\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u5173\u952e\u8bcd\uff0c\u4f60\u7684\u7f51\u7ad9\u5c31\u6709\u673a\u4f1a\u5728 Google \u641c\u7d22\u7ed3\u679c\u7684\u9996\u9875\u9760\u524d\u4f4d\u7f6e\u51fa\u73b0\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u8fd9\u4e5f\u662f\u4e00\u79cd\u5178\u578b\u7684 <a href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-is-digital-marketing\/\">Digital Marketing<\/a> \u5f15\u6d41\u65b9\u5f0f\uff1a\u8986\u76d6\u7cbe\u51c6\u3001\u89c1\u6548\u5feb\uff0c\u4f46\u8d39\u7528\u4f1a\u968f\u7ade\u4e89\u5f3a\u5ea6\u800c\u53d8\u5316\u3002\u901a\u5e38\uff0c\u8d8a\u77ed\u4e14\u641c\u7d22\u91cf\u8d8a\u5927\u7684\u6838\u5fc3\u5173\u952e\u8bcd\uff0c\u7ade\u4ef7\u6210\u672c\u8d8a\u9ad8\uff0c\u56e0\u6b64\u4e0d\u5c11\u521d\u5b66\u8005\u4f1a\u5bf9 Google Ads \u7684\u8ba1\u8d39\u4e0e\u6295\u653e\u65b9\u5f0f\u611f\u5230\u56f0\u60d1\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u672c\u6587\u5c06\u5e26\u4f60\u7cfb\u7edf\u4e86\u89e3\uff1a\u4ec0\u4e48\u662f Google Ads\u3001\u5b83\u5982\u4f55\u8fd0\u4f5c\uff0c\u4ee5\u53ca\u4e3a\u4ec0\u4e48\u503c\u5f97\u4e3a\u4f60\u7684\u4e1a\u52a1\u5f00\u542f Google \u5e7f\u544a\u3002<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"350\" class=\"wp-image-6469\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/google-ads.jpg\" alt=\"google ads\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/google-ads.jpg 700w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/google-ads-300x150.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-is-google-ads\/#Google_Ads_%E6%98%AF%E4%BB%80%E4%B9%88\" >Google Ads \u662f\u4ec0\u4e48<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-is-google-ads\/#Google_Ads_%E7%9A%84%E4%B8%BB%E8%A6%81%E5%B9%BF%E5%91%8A%E7%B1%BB%E5%9E%8B\" >Google Ads \u7684\u4e3b\u8981\u5e7f\u544a\u7c7b\u578b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-is-google-ads\/#Google_%E8%B4%AD%E7%89%A9%E5%B9%BF%E5%91%8A%EF%BC%88Shopping_Ads%EF%BC%89\" >Google \u8d2d\u7269\u5e7f\u544a\uff08Shopping Ads\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-is-google-ads\/#%E4%B8%BA%E4%BB%80%E4%B9%88_Google_Ads_%E4%BC%9A%E5%87%BA%E7%8E%B0%E5%9C%A8_SERP%EF%BC%9F\" >\u4e3a\u4ec0\u4e48 Google Ads \u4f1a\u51fa\u73b0\u5728 SERP\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-is-google-ads\/#Google_Ads_%E5%A6%82%E4%BD%95%E8%BF%90%E4%BD%9C%EF%BC%88PPC_%E7%AB%9E%E4%BB%B7%E6%9C%BA%E5%88%B6%EF%BC%89\" >Google Ads \u5982\u4f55\u8fd0\u4f5c\uff08PPC \u7ade\u4ef7\u673a\u5236\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-is-google-ads\/#Google_Ads_%E8%A6%81%E8%8A%B1%E5%A4%9A%E5%B0%91%E9%92%B1%EF%BC%9F\" >Google Ads \u8981\u82b1\u591a\u5c11\u94b1\uff1f<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Ads_%E6%98%AF%E4%BB%80%E4%B9%88\"><\/span>Google Ads \u662f\u4ec0\u4e48<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Google Ads \u662f Google \u63a8\u51fa\u7684\u6309\u70b9\u51fb\u4ed8\u8d39\uff08PPC\uff09\u5e7f\u544a\u5e73\u53f0\uff0c\u5e2e\u52a9\u4f01\u4e1a\u5728\u7528\u6237\u641c\u7d22\u76f8\u5173\u4ea7\u54c1\/\u670d\u52a1\u65f6\u83b7\u5f97\u66dd\u5149\u3002\u6700\u5e38\u89c1\u7684\u5f62\u5f0f\u662f\u641c\u7d22\u5e7f\u544a\uff0c\u5b83\u4f1a\u51fa\u73b0\u5728\u641c\u7d22\u7ed3\u679c\u9875\uff08SERP\uff09\u4e0a\uff0c\u53ef\u89c6\u4e3a <a href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-is-sem\/\">SEM\uff08\u641c\u7d22\u5f15\u64ce\u8425\u9500\uff09<\/a> \u7684\u4e00\u90e8\u5206\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u8fd8\u53ef\u6295\u653e\u5c55\u793a\u5e7f\u544a\u3001\u8d2d\u7269\u5e7f\u544a\u3001YouTube \u5e7f\u544a\u7b49\u591a\u79cd\u7c7b\u578b\uff0c\u4ee5\u8986\u76d6\u4e0d\u540c\u7684\u89e6\u8fbe\u573a\u666f\u4e0e\u8f6c\u5316\u8def\u5f84\u3002<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Ads_%E7%9A%84%E4%B8%BB%E8%A6%81%E5%B9%BF%E5%91%8A%E7%B1%BB%E5%9E%8B\"><\/span>Google Ads \u7684\u4e3b\u8981\u5e7f\u544a\u7c7b\u578b<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u9664\u4e86\u641c\u7d22\u5e7f\u544a\uff0cGoogle Ads \u8fd8\u63d0\u4f9b\u591a\u6e20\u9053\u591a\u683c\u5f0f\u7684\u5e7f\u544a\u4ea7\u54c1\uff0c\u6ee1\u8db3\u54c1\u724c\u4ece\u66dd\u5149\u5230\u8f6c\u5316\u7684\u4e0d\u540c\u76ee\u6807\uff1a<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Google \u641c\u7d22\u5e7f\u544a\uff08Search Ads\uff09<\/h3>\r\n\r\n\r\n\r\n<p>\u5982\u4e0b\u56fe\u6240\u793a\uff0cSERP \u4e2d\u7684\u4ed8\u8d39\u7ed3\u679c\u901a\u5e38\u5206\u5e03\u5728\u81ea\u7136\u7ed3\u679c\u7684\u4e0a\u65b9\u548c\u4e0b\u65b9\u4e24\u5904\u533a\u57df\u3002\u641c\u7d22\u5e7f\u544a\u4ee5\u6587\u672c\u4e3a\u4e3b\uff0c\u76f4\u63a5\u54cd\u5e94\u7528\u6237\u5f53\u4e0b\u7684\u641c\u7d22\u610f\u56fe\uff0c\u70b9\u51fb\u4e0e\u8f6c\u5316\u6548\u7387\u901a\u5e38\u8f83\u9ad8\u3002<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/7aNIfaN33T_C1fUUWlfDo-6kIgTWenvx9467-NVq9fRzB9HaWbx6qGR4XF8Pe3u0J46lOk-rcArrWDkmpcJ8eK3U-c1qb8Ee5BGEBgu6TzCole7bog75nfwoTvEfaAekiJR74VrO2P3Vt-kr1bAmIbs\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Google \u5c55\u793a\u5e7f\u544a\uff08Display Ads\uff09<\/h3>\r\n\r\n\r\n\r\n<p>\u5c55\u793a\u5e7f\u544a\u901a\u8fc7 Google \u5c55\u793a\u5e7f\u544a\u7f51\u7edc\uff08GDN\uff09\u89e6\u8fbe\u5927\u91cf\u7b2c\u4e09\u65b9\u7f51\u7ad9\u4e0e App\uff0c\u53ef\u91c7\u7528\u6587\u672c\u3001\u56fe\u7247\u3001\u89c6\u9891\u6216\u5bcc\u5a92\u4f53\u7b49\u5f62\u5f0f\uff0c\u5e76\u53ef\u7ed3\u5408\u53d7\u4f17\u5b9a\u5411\u4e0e\u518d\u8425\u9500\u5b9e\u73b0\u6301\u7eed\u79cd\u8349\u4e0e\u53ec\u56de\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u5728\u5b9e\u6218\u4e2d\uff0c\u5c55\u793a\u5e7f\u544a\u591a\u7528\u4e8e\u9ad8\u6d41\u91cf\u5a92\u4f53\u4e0e\u5782\u76f4\u7ad9\u70b9\u7684\u54c1\u724c\u89e6\u8fbe\u4e0e\u4eba\u7fa4\u57f9\u80b2\uff1b\u540c\u65f6\uff0c\u4e0d\u5c11\u4f01\u4e1a\u4e5f\u4f1a\u7ed3\u5408 Facebook Ads \u7b49\u793e\u4ea4\u6e20\u9053\uff0c\u534f\u540c\u653e\u5927\u53d7\u4f17\u8986\u76d6\u4e0e\u8f6c\u5316\u6548\u7387\u3002<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_%E8%B4%AD%E7%89%A9%E5%B9%BF%E5%91%8A%EF%BC%88Shopping_Ads%EF%BC%89\"><\/span>Google \u8d2d\u7269\u5e7f\u544a\uff08Shopping Ads\uff09<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u8d2d\u7269\u5e7f\u544a\u65e2\u4f1a\u51fa\u73b0\u5728\u901a\u7528 SERP\uff0c\u4e5f\u4f1a\u51fa\u73b0\u5728\u201cShopping\u201d\u6807\u7b7e\u9875\u3002\u4e0e\u641c\u7d22\u5e7f\u544a\u4e0d\u540c\uff0c\u8d2d\u7269\u5e7f\u544a\u5e76\u975e\u76f4\u63a5\u8bbe\u7f6e\u5173\u952e\u8bcd\uff0c\u800c\u662f\u901a\u8fc7\u5546\u54c1\u6570\u636e\u6e90\uff08Feed\uff09\u6765\u5339\u914d\u7528\u6237\u641c\u7d22\uff1b\u4f60\u53ef\u4ee5\u6dfb\u52a0\u201c\u5426\u5b9a\u5173\u952e\u8bcd\u201d\u907f\u514d\u4e0d\u76f8\u5173\u6d41\u91cf\u3002\uff08\u5ef6\u4f38\u9605\u8bfb\uff1a<a href=\"https:\/\/asiasearch.co.th\/zh-hans\/google-shopping-ads\/\">Google Shopping Ads<\/a>\uff09<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/eyP0qbwS22U1Fol6EEM9Zmsfqe0VY2HryIvXZqW6m_2psk16k4_BQlFAlw7pztWtfqHj89FLxUo-3cJzzyac54fpKjuJtNjYibP6XHZ7ZLhHIK-km-P8MqTDg62k4wQtGoJvW7PPcfl1oDB0xOP6X1Y\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">YouTube \u5e7f\u544a<\/h3>\r\n\r\n\r\n\r\n<p>YouTube \u96b6\u5c5e Google\uff0c\u56e0\u800c\u5176\u5e7f\u544a\u7edf\u4e00\u901a\u8fc7 Google Ads \u6295\u653e\u3002\u4f60\u53ef\u4ee5\u521b\u5efa\u89c6\u9891\u3001\u6587\u5b57\u6216\u5c55\u793a\u7c7b\u7d20\u6750\uff0c\u8986\u76d6\u89c6\u9891\u64ad\u653e\u524d\/\u4e2d\/\u540e\u53ca\u5e73\u53f0\u5176\u4ed6\u4f4d\u7f6e\uff1b\u5176\u5b9a\u5411\u903b\u8f91\u4e0e\u5c55\u793a\u5e7f\u544a\u8f83\u4e3a\u76f8\u4f3c\uff0c\u9002\u5408\u505a\u54c1\u724c\u8bb2\u8ff0\u4e0e\u8f6c\u5316\u627f\u63a5\u3002<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"345\" class=\"wp-image-6467\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/Screenshot-2566-09-08-at-11.49.19-1024x345.png\" alt=\"\u0e42\u0e06\u0e29\u0e13\u0e32 YouTube\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/Screenshot-2566-09-08-at-11.49.19-1024x345.png 1024w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/Screenshot-2566-09-08-at-11.49.19-300x101.png 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/Screenshot-2566-09-08-at-11.49.19-768x259.png 768w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/Screenshot-2566-09-08-at-11.49.19-1536x518.png 1536w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/Screenshot-2566-09-08-at-11.49.19-2048x690.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B8%BA%E4%BB%80%E4%B9%88_Google_Ads_%E4%BC%9A%E5%87%BA%E7%8E%B0%E5%9C%A8_SERP%EF%BC%9F\"><\/span>\u4e3a\u4ec0\u4e48 Google Ads \u4f1a\u51fa\u73b0\u5728 SERP\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u641c\u7d22\u5e7f\u544a\u7684\u6838\u5fc3\u5728\u4e8e\u201c\u5173\u952e\u8bcd\u201d\u3002\u5f53\u4f60\u521b\u5efa\u641c\u7d22\u5e7f\u544a\u7cfb\u5217\u65f6\uff0c\u9700\u8981\u56f4\u7ed5\u5177\u4f53\u7684\u5546\u4e1a\u8bc9\u6c42\u64b0\u5199\u5e7f\u544a\uff0c\u5e76\u9009\u62e9\u4e0e\u4e4b\u76f8\u5173\u7684\u5173\u952e\u8bcd\u505a\u5b9a\u5411\u3002\u5f53\u7528\u6237\u5728 Google \u8f93\u5165\u67e5\u8be2\uff08Query\uff09\u65f6\uff0c\u7cfb\u7edf\u4f1a\u68c0\u67e5\u662f\u5426\u6709\u5e7f\u544a\u4e3b\u5bf9\u76f8\u5173\u5173\u952e\u8bcd\u51fa\u4ef7\uff0c\u82e5\u6709\uff0c\u5e7f\u544a\u5c06\u53c2\u4e0e\u8be5\u6b21\u5c55\u793a\u7684\u7ade\u4ef7\u5e76\u51fa\u73b0\u5728 SERP\u3002<\/p>\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p>Google \u901a\u8fc7 Ads \u62cd\u5356\uff08Auction\uff09\u51b3\u5b9a\u5c55\u793a\u54ea\u4e9b\u5e7f\u544a\u4e0e\u5177\u4f53\u6392\u5e8f\uff1b\u66f4\u9ad8\u7684\u51fa\u4ef7\u4e0e\u66f4\u4f18\u7684\u8d28\u91cf\u5f97\u5206\uff08Quality Score\uff09\u901a\u5e38\u80fd\u83b7\u5f97\u66f4\u9760\u524d\u7684\u4f4d\u7f6e\u3002<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n<p>\u7b80\u8981\u6765\u8bf4\uff1a\u5f53\u641c\u7d22\u53d1\u751f\u4e14\u6709\u4eba\u5bf9\u76f8\u5173\u5173\u952e\u8bcd\u51fa\u4ef7\u65f6\uff0cGoogle \u4f1a\u5c06\u7cfb\u7edf\u8ba4\u4e3a\u201c\u76f8\u5173\u6027\u6700\u9ad8\u201d\u7684\u5173\u952e\u8bcd\u6761\u76ee\uff08\u6bcf\u4e2a\u8d26\u6237\u4e00\u6761\uff09\u52a0\u5165\u672c\u6b21\u62cd\u5356\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u7b2c\u4e00\u6b65\uff0c\u7cfb\u7edf\u4f1a\u6839\u636e\u4e0e\u641c\u7d22\u8bcd\u7684\u76f8\u5173\u6027\u7b49\u56e0\u7d20\uff0c\u4e3a\u6bcf\u4e2a\u5173\u952e\u8bcd\u6253\u51fa 1\u201310 \u7684\u8d28\u91cf\u5f97\u5206\u3002\u968f\u540e\uff0c\u6309\u201c\u5e7f\u544a\u6392\u540d\uff08Ad Rank\uff09= \u6700\u9ad8\u51fa\u4ef7 \u00d7 \u8d28\u91cf\u5f97\u5206\u201d\u8ba1\u7b97\u6392\u5e8f\uff0c\u5f97\u5206\u8d8a\u9ad8\uff0c\u8d8a\u5bb9\u6613\u83b7\u5f97\u66dd\u5149\u4f4d\u7f6e\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u5ef6\u4f38\u9605\u8bfb\uff1a<a href=\"https:\/\/asiasearch.co.th\/zh-hans\/why-every-business-should-use-google-ads\/\">\u4e3a\u4ec0\u4e48\u4f01\u4e1a\u5e94\u628a Google Ads \u7eb3\u5165\u6570\u5b57\u8425\u9500\u7b56\u7565<\/a><\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"350\" class=\"wp-image-6470\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/google-ads-1.jpg\" alt=\"\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/google-ads-1.jpg 700w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/google-ads-1-300x150.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\r\n\r\n\r\n<p>\u60f3\u8981\u5728\u7ade\u4ef7\u4e2d\u201c\u80dc\u51fa\u201d\uff0c\u9700\u8981\u540c\u65f6\u4f18\u5316\u8d28\u91cf\u5f97\u5206\u4e0e\u51fa\u4ef7\u3002\u8d28\u91cf\u5f97\u5206\u8d8a\u9ad8\u3001\u51fa\u4ef7\u8d8a\u5408\u7406\uff0c\u5e7f\u544a\u4f4d\u7f6e\u901a\u5e38\u8d8a\u597d\u3002\u5f71\u54cd\u8d28\u91cf\u5f97\u5206\u7684\u5178\u578b\u56e0\u7d20\u5305\u62ec\uff1a<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u5e7f\u544a\u4e0e\u7528\u6237\u641c\u7d22\u8bcd\u7684\u76f8\u5173\u6027<\/li>\r\n\r\n\r\n\r\n<li>\u5173\u952e\u8bcd\u4e0e\u5e7f\u544a\u7ec4\u4e3b\u9898\u7684\u76f8\u5173\u6027<\/li>\r\n\r\n\r\n\r\n<li>\u5e7f\u544a\u4e0e\u843d\u5730\u9875\uff08Landing Page\uff09\u7684\u76f8\u5173\u6027\u4e0e\u4f53\u9a8c<\/li>\r\n\r\n\r\n\r\n<li>\u5386\u53f2\u70b9\u51fb\u7387\uff08CTR\uff09\u8868\u73b0\uff08\u5e7f\u544a\u4e0e\u5e7f\u544a\u7ec4\uff09<\/li>\r\n\r\n\r\n\r\n<li>\u8d26\u6237\u6574\u4f53\u7684\u5386\u53f2\u8868\u73b0\u4e0e\u5065\u5eb7\u5ea6<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>\u9ad8\u8d28\u91cf\u5f97\u5206\u8fd8\u4f1a\u5e26\u6765\u989d\u5916\u6536\u76ca\uff1a<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u964d\u4f4e\u6210\u672c\uff1a\u66f4\u9ad8\u8d28\u91cf\u5f97\u5206\u901a\u5e38\u610f\u5473\u7740\u66f4\u4f4e CPC\uff0c\u63d0\u5347\u6295\u8d44\u56de\u62a5\uff08ROI\uff09\u3002<\/li>\r\n\r\n\r\n\r\n<li>\u63d0\u5347\u53ef\u89c1\u5ea6\uff1a\u9ad8\u8d28\u91cf\u5f97\u5206\u7684\u5e7f\u544a\u4f1a\u66f4\u9891\u7e41\u5730\u5728 SERP \u9876\u90e8\/\u5e95\u90e8\u51fa\u73b0\uff0c\u83b7\u5f97\u66f4\u591a\u70b9\u51fb\u4e0e\u8f6c\u5316\uff0c\u800c\u4e0d\u5fc5\u88ab\u52a8\u63d0\u5347\u51fa\u4ef7\u3002<\/li>\r\n\r\n\r\n\r\n<li>\u60f3\u8fdb\u4e00\u6b65\u7406\u89e3 Ads \u62cd\u5356\u673a\u5236\uff0c\u53ef\u53c2\u8003\u4fe1\u606f\u56fe\u6216\u5b98\u65b9\u6587\u6863\u505a\u6df1\u5165\u5b66\u4e60\u3002<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Ads_%E5%A6%82%E4%BD%95%E8%BF%90%E4%BD%9C%EF%BC%88PPC_%E7%AB%9E%E4%BB%B7%E6%9C%BA%E5%88%B6%EF%BC%89\"><\/span>Google Ads \u5982\u4f55\u8fd0\u4f5c\uff08PPC \u7ade\u4ef7\u673a\u5236\uff09<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Google Ads \u91c7\u7528\u6309\u70b9\u51fb\u4ed8\u8d39\uff08PPC\uff09\u6a21\u5f0f\uff1a\u8425\u9500\u4eba\u5458\u56f4\u7ed5\u7279\u5b9a\u5173\u952e\u8bcd\u51fa\u4ef7\uff0c\u4e0e\u5176\u4ed6\u5e7f\u544a\u4e3b\u7ade\u4e89\u540c\u4e00\u5173\u952e\u8bcd\u7684\u5c55\u793a\u673a\u4f1a\u3002<\/p>\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p>\u4f60\u7684\u51fa\u4ef7\u88ab\u89c6\u4e3a\u201c\u6700\u9ad8\u51fa\u4ef7\u201d\uff08Max CPC\uff09\uff0c\u5373\u4f60\u613f\u610f\u4e3a\u4e00\u6b21\u70b9\u51fb\u652f\u4ed8\u7684\u4e0a\u9650\u3002<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n<p>\u4f8b\u5982\uff0c\u4f60\u7684\u6700\u9ad8\u51fa\u4ef7\u4e3a 50 \u6cf0\u94e2\uff0c\u800c\u7cfb\u7edf\u8ba1\u7b97\u51fa\u7684\u5b9e\u9645\u70b9\u51fb\u6210\u672c\u4e3a 30 \u6cf0\u94e2\uff0c\u4f60\u5373\u53ef\u83b7\u5f97\u8be5\u6b21\u5c55\u793a\u7684\u5e7f\u544a\u4f4d\uff1b\u82e5\u9884\u4f30\u6210\u672c\u9ad8\u4e8e\u4f60\u7684\u51fa\u4ef7\u4e0a\u9650\uff08\u5982 &gt;40\uff09\uff0c\u6392\u540d\u4e0e\u5c55\u793a\u7684\u673a\u4f1a\u4f1a\u76f8\u5e94\u964d\u4f4e\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u4f60\u4e5f\u53ef\u4ee5\u8bbe\u7f6e\u5e7f\u544a\u7684\u201c\u6bcf\u65e5\u9884\u7b97\u4e0a\u9650\u201d\uff0c\u7cfb\u7edf\u4e0d\u4f1a\u8ba9\u5f53\u65e5\u6d88\u8017\u8d85\u8fc7\u8be5\u989d\u5ea6\uff0c\u4fbf\u4e8e\u4f60\u66f4\u597d\u5730\u89c4\u5212\u6574\u4f53\u8d26\u6237\u652f\u51fa\u3002\u5e38\u89c1\u4e09\u79cd\u51fa\u4ef7\u76ee\u6807\u4e3a\uff1a<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>CPC\uff08\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\uff09\uff1a\u7528\u6237\u70b9\u51fb\u5e7f\u544a\u65f6\u4ed8\u8d39\u3002<\/li>\r\n\r\n\r\n\r\n<li>CPM\uff08\u5343\u6b21\u5c55\u793a\u8d39\u7528\uff09\uff1a\u6bcf\u83b7\u5f97 1,000 \u6b21\u5c55\u793a\u65f6\u4ed8\u8d39\u3002<\/li>\r\n\r\n\r\n\r\n<li>CPE\uff08\u6bcf\u6b21\u4e92\u52a8\u8d39\u7528\uff09\uff1a\u5f53\u7528\u6237\u5b8c\u6210\u7279\u5b9a\u4e92\u52a8\uff08\u5982\u63d0\u4ea4\u3001\u89c2\u770b\u7b49\uff09\u65f6\u4ed8\u8d39\u3002<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>\u968f\u540e\uff0cGoogle \u4f1a\u5c06\u4f60\u7684\u51fa\u4ef7\u4e0e\u5e7f\u544a\u8d28\u91cf\u8fdb\u884c\u7efc\u5408\u8bc4\u4f30\uff0c\u5373\u201c\u8d28\u91cf\u5f97\u5206\u201d\u3002<\/p>\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p>\u8d28\u91cf\u5f97\u5206\u662f\u5bf9\u5e7f\u544a\u3001\u5173\u952e\u8bcd\u4e0e\u843d\u5730\u9875\u8d28\u91cf\u7684\u4f30\u7b97\u3002\u66f4\u9ad8\u7684\u8d28\u91cf\u901a\u5e38\u610f\u5473\u7740\u66f4\u4f4e\u6210\u672c\u4e0e\u66f4\u4f73\u7684\u5e7f\u544a\u6392\u540d\uff08Ad Rank\uff09\u3002<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n<p>\u60f3\u4e86\u89e3\u66f4\u5b8c\u6574\u7684\u539f\u7406\uff0c\u53ef\u5ef6\u4f38\u9605\u8bfb\uff1a<a href=\"https:\/\/asiasearch.co.th\/how-google-ads-work-that-business-owners-must-know\/\">Google Ads \u7684\u5de5\u4f5c\u673a\u5236\uff08\u4f01\u4e1a\u4e3b\u5fc5\u8bfb\uff09<\/a><\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"350\" class=\"wp-image-6471\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/google-ads-2.jpg\" alt=\"google ads\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/google-ads-2.jpg 700w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/google-ads-2-300x150.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Ads_%E8%A6%81%E8%8A%B1%E5%A4%9A%E5%B0%91%E9%92%B1%EF%BC%9F\"><\/span>Google Ads \u8981\u82b1\u591a\u5c11\u94b1\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Google Ads \u7684\u8d39\u7528\u4f1a\u53d7\u591a\u91cd\u56e0\u7d20\u5f71\u54cd\uff1a\u5173\u952e\u8bcd\u4e0e\u884c\u4e1a\u7684\u7ade\u4e89\u7a0b\u5ea6\u3001\u76ee\u6807\u6295\u653e\u5730\u57df\u3001\u5e7f\u544a\u4e0e\u843d\u5730\u9875\u8d28\u91cf\u3001\u8d26\u6237\u5386\u53f2\u8868\u73b0\u3001\u51fa\u4ef7\u4e0e\u9884\u7b97\u7b56\u7565\u7b49\u3002\u56e0\u6b64\uff0c\u4e0d\u540c\u884c\u4e1a\u4e0e\u5173\u952e\u8bcd\u7684 CPC \u53ef\u80fd\u5b58\u5728\u663e\u8457\u5dee\u5f02\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u5982\u679c\u4f60\u51c6\u5907\u5f00\u542f Google Ads \u6295\u653e\uff0c\u5efa\u8bae\u4e0e\u6709\u5b9e\u6218\u7ecf\u9a8c\u7684 <a href=\"https:\/\/asiasearch.co.th\/zh-hans\/\">Digital Marketing Agency<\/a> \u5408\u4f5c\uff0c\u4ece\u8d26\u6237\u7ed3\u6784\u642d\u5efa\u3001\u5173\u952e\u8bcd\u7814\u7a76\u3001\u5426\u5b9a\u8bcd\u7b56\u7565\u3001\u5e7f\u544a\u521b\u610f\u5230\u7740\u9646\u9875\u4f18\u5316\uff0c\u5f62\u6210\u201c\u6d41\u91cf \u00d7 \u8f6c\u5316\u201d\u7684\u95ed\u73af\u3002Asia Search \u81f4\u529b\u4e8e\u5e2e\u52a9\u4f01\u4e1a\u7528\u66f4\u9ad8\u7684\u6548\u7387\u4e0e\u66f4\u53ef\u63a7\u7684\u6210\u672c\uff0c\u5728\u76f8\u5173\u641c\u7d22\u4e2d\u83b7\u5f97\u66f4\u9ad8\u7684\u53ef\u89c1\u5ea6\u4e0e\u6210\u4ea4\u673a\u4f1a\u3002<\/p>\r\n\r\n","protected":false},"excerpt":{"rendered":"\u6bcf\u4e00\u79d2\uff0cGoogle \u4e0a\u90fd\u5728\u53d1\u751f\u6d77\u91cf\u641c\u7d22\uff0c\u800c\u591a\u6570\u641c\u7d22\u7ed3\u679c\u9875\uff08SERP\uff09\u90fd\u4f1a\u51fa\u73b0 Google \u5e7f\u544a\u3002\u901a\u8fc7\u8d2d\u4e70 &#8230;","protected":false},"author":8,"featured_media":15048,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[88],"tags":[],"class_list":["post-20041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-3"],"acf":[],"_links":{"self":[{"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/posts\/20041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/comments?post=20041"}],"version-history":[{"count":1,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/posts\/20041\/revisions"}],"predecessor-version":[{"id":20042,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/posts\/20041\/revisions\/20042"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/media\/15048"}],"wp:attachment":[{"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/media?parent=20041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/categories?post=20041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/tags?post=20041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}