{"id":20049,"date":"2023-09-04T06:20:55","date_gmt":"2023-09-04T06:20:55","guid":{"rendered":"https:\/\/asiasearch.co.th\/?p=20049"},"modified":"2025-09-12T09:26:19","modified_gmt":"2025-09-12T09:26:19","slug":"what-is-digital-marketing","status":"publish","type":"post","link":"https:\/\/asiasearch.co.th\/zh-hans\/what-is-digital-marketing\/","title":{"rendered":"\u4ec0\u4e48\u662f\u6570\u5b57\u8425\u9500\uff08Digital Marketing\uff09\uff1f\u7ebf\u4e0a\u8425\u9500\u7684\u5b9a\u4e49"},"content":{"rendered":"\u65e0\u8bba\u4f60\u4ece\u4e8b\u4ec0\u4e48\u884c\u4e1a\uff0c\u4f60\u4e00\u5b9a\u542c\u8bf4\u8fc7 \u201c\u7ebf\u4e0a\u8425\u9500\uff08Online Marketing\uff09\u6216\u6570\u5b57\u8425\u9500\uff08Digital Marketing\uff09\u201d\u3002\u5f88\u591a\u4eba\u4f1a\u7591\u60d1\uff1a\u6570\u5b57\u8425\u9500\u3001\u7f51\u7edc\u8425\u9500\u3001\u4e92\u8054\u7f51\u8425\u9500\uff0c\u8fd9\u4e9b\u5230\u5e95\u4e00\u6837\u5417\uff1f\u5b83\u4eec\u5bf9\u73b0\u4ee3\u4f01\u4e1a\u6709\u4f55\u610f\u4e49\uff1f\u662f\u5426\u9002\u5408\u4f60\u7684\u4e1a\u52a1\uff1f\u53c8\u8be5\u5982\u4f55\u5f00\u59cb\uff0c\u624d\u80fd\u6700\u5feb\u89e6\u8fbe\u76ee\u6807\u5ba2\u6237\uff1f\r\n\r\n<!-- \/wp:post-content -->\r\n\r\n<!-- wp:quote {\"align\":\"center\"} -->\r\n<blockquote class=\"wp-block-quote has-text-align-center\"><!-- wp:paragraph -->\r\n\r\n\u6570\u5b57\u8425\u9500\uff08Digital Marketing\uff09\u4e0e <a href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-is-e-commerce\/\">\u7535\u5b50\u5546\u52a1\uff08E-Commerce\uff09<\/a> \u5df2\u7ecf\u8ba9\u6574\u4e2a\u5ba2\u6237\u65c5\u7a0b\u5168\u9762\u6570\u5b57\u5316\u3002\r\n\r\n<!-- \/wp:paragraph --><\/blockquote>\r\n<!-- \/wp:quote -->\r\n\r\n<!-- wp:paragraph 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-->\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-is-digital-marketing\/#%E4%BB%80%E4%B9%88%E6%98%AF_Digital_Marketing%EF%BC%9F\" >\u4ec0\u4e48\u662f Digital Marketing\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-is-digital-marketing\/#%E7%BA%BF%E4%B8%8A%E8%90%A5%E9%94%80%E4%B8%8E%E7%BA%BF%E4%B8%8B%E8%90%A5%E9%94%80%E7%9A%84%E5%8C%BA%E5%88%AB\" >\u7ebf\u4e0a\u8425\u9500\u4e0e\u7ebf\u4e0b\u8425\u9500\u7684\u533a\u522b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-is-digital-marketing\/#%E6%95%B0%E5%AD%97%E8%90%A5%E9%94%80%E7%9A%84%E6%A0%B8%E5%BF%83%E4%BC%98%E5%8A%BF\" >\u6570\u5b57\u8425\u9500\u7684\u6838\u5fc3\u4f18\u52bf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-is-digital-marketing\/#%E5%A6%82%E4%BD%95%E5%BC%80%E5%A7%8B%E6%95%B0%E5%AD%97%E8%90%A5%E9%94%80\" >\u5982\u4f55\u5f00\u59cb\u6570\u5b57\u8425\u9500<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-is-digital-marketing\/#%E6%95%B0%E5%AD%97%E8%90%A5%E9%94%80%E5%A6%82%E4%BD%95%E5%8A%A9%E5%8A%9B%E4%BC%81%E4%B8%9A%E5%A2%9E%E9%95%BF\" >\u6570\u5b57\u8425\u9500\u5982\u4f55\u52a9\u529b\u4f01\u4e1a\u589e\u957f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-is-digital-marketing\/#%E6%80%BB%E7%BB%93\" >\u603b\u7ed3<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BB%80%E4%B9%88%E6%98%AF_Digital_Marketing%EF%BC%9F\"><\/span>\u4ec0\u4e48\u662f Digital Marketing\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u6570\u5b57\u8425\u9500\uff08Digital Marketing\uff09\u6307\u7684\u662f\u5229\u7528\u4e92\u8054\u7f51\u3001\u7f51\u7ad9\u4e0e\u793e\u4ea4\u5a92\u4f53\u7b49\u6570\u5b57\u6e20\u9053\uff0c\u5c06\u4f01\u4e1a\u7684\u54c1\u724c\u3001\u4ea7\u54c1\u6216\u670d\u52a1\u4f20\u9012\u7ed9\u7cbe\u51c6\u76ee\u6807\u5ba2\u6237\u3002\u5e38\u89c1\u65b9\u5f0f\u5305\u62ec\uff1a\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u3001\u793e\u4ea4\u5a92\u4f53\u5e7f\u544a\u3001\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff08SEO\uff09\u3001\u4ed8\u8d39\u5e7f\u544a\uff08SEM\uff09\u3001\u5185\u5bb9\u8425\u9500\u7b49\u3002\u7b80\u5355\u6765\u8bf4\uff0c\u5c31\u662f\u901a\u8fc7\u6570\u5b57\u5316\u5a92\u4f53\u4e0e\u7535\u5b50\u8bbe\u5907\u6765\u5b8c\u6210\u8425\u9500\u6d3b\u52a8\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:quote -->\r\n<blockquote class=\"wp-block-quote\"><!-- wp:paragraph -->\r\n\r\n\u6570\u5b57\u8425\u9500\u7684\u76ee\u6807\uff0c\u662f\u5728\u4eba\u4eec\u6700\u5e38\u505c\u7559\u7684\u5e73\u53f0\u4e0a\u89e6\u8fbe\u4ed6\u4eec\uff0c\u8ba9\u54c1\u724c\u4fe1\u606f\u5feb\u901f\u8fdb\u5165\u7528\u6237\u89c6\u91ce\uff0c\u4ece\u800c\u5438\u5f15\u5e76\u8f6c\u5316\u6f5c\u5728\u5ba2\u6237\u3002\r\n\r\n<!-- \/wp:paragraph --><\/blockquote>\r\n<!-- \/wp:quote -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u968f\u7740\u4eba\u4eec\u6bcf\u5929\u8d85\u8fc7 80% \u7684\u65f6\u95f4\u90fd\u82b1\u5728\u793e\u4ea4\u5e73\u53f0\u4e0a\uff0c\u6570\u5b57\u8425\u9500\u4e0d\u4ec5\u80fd\u7cbe\u51c6\u83b7\u53d6\u7528\u6237\u6ce8\u610f\u529b\uff0c\u8fd8\u80fd\u5c06\u8bbf\u5ba2\u8f6c\u5316\u4e3a\u771f\u5b9e\u5ba2\u6237\u3002\u4f46\u540c\u65f6\uff0c\u5b83\u4e5f\u9762\u4e34\u6d41\u91cf\u7ade\u4e89\u6fc0\u70c8\u3001\u7528\u6237\u6ce8\u610f\u529b\u5206\u6563\u7b49\u6311\u6218\uff0c\u56e0\u6b64\u9700\u8981\u7cbe\u7ec6\u5316\u8fd0\u8425\u548c\u6301\u7eed\u4f18\u5316\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image -->\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/1LLqgMsm99QG5eFF7Db9UqfJnc1vEeL9ssbhVxbWY4ESo1HrlATPnW1Y6OF5vmw-6cBUdynr4qaSgN-1zHYjl4HawL9npVr9WSknswFmEJgC3RhKwrJyRUgRx00iqpQui3-ev7P1dfD0AHHXPqb9j2E\" alt=\"\u6570\u5b57\u8425\u9500\u4e0e\u4f20\u7edf\u8425\u9500\u5bf9\u6bd4\" \/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:heading -->\r\n<h2><span class=\"ez-toc-section\" id=\"%E7%BA%BF%E4%B8%8A%E8%90%A5%E9%94%80%E4%B8%8E%E7%BA%BF%E4%B8%8B%E8%90%A5%E9%94%80%E7%9A%84%E5%8C%BA%E5%88%AB\"><\/span>\u7ebf\u4e0a\u8425\u9500\u4e0e\u7ebf\u4e0b\u8425\u9500\u7684\u533a\u522b<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u7ebf\u4e0b\u8425\u9500\u4e3b\u8981\u4f9d\u8d56\u4f20\u7edf\u5a92\u4f53\uff0c\u4f8b\u5982\u62a5\u7eb8\u6742\u5fd7\u3001\u7535\u89c6\u5e7f\u544a\u3001\u5e7f\u64ad\u6216\u6237\u5916\u5e7f\u544a\u724c\uff0c\u8fd9\u4e9b\u65b9\u5f0f\u6210\u672c\u9ad8\u4e14\u96be\u4ee5\u7cbe\u51c6\u8861\u91cf\u6548\u679c\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u6570\u5b57\u8425\u9500\u901a\u8fc7\u5728\u7ebf\u5e7f\u544a\u3001\u793e\u4ea4\u5e73\u53f0\u548c\u641c\u7d22\u5f15\u64ce\uff0c\u8ba9\u4f01\u4e1a\u4ee5\u66f4\u4f4e\u7684\u6210\u672c\u5feb\u901f\u89e6\u8fbe\u76ee\u6807\u5ba2\u6237\uff0c\u5e76\u5b9e\u65f6\u8ddf\u8e2a\u6548\u679c\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u5728\u8fc7\u53bb\uff0c\u7535\u89c6\u5e7f\u544a\u7b49\u7ebf\u4e0b\u6295\u653e\u96be\u4ee5\u51c6\u786e\u63a7\u5236\u53d7\u4f17\u3002\u800c\u5982\u4eca\uff0c\u501f\u52a9 <a href=\"https:\/\/asiasearch.co.th\/zh-hans\/\">Asia Search Solution<\/a> \u7b49\u4e13\u4e1a Digital Marketing Agency\uff0c\u4f01\u4e1a\u53ef\u4ee5\u4f4e\u6210\u672c\u6267\u884c\u7ebf\u4e0a\u5168\u6e20\u9053\u8425\u9500\uff0c\u8f7b\u677e\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u4e0e\u9500\u91cf\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2><span class=\"ez-toc-section\" id=\"%E6%95%B0%E5%AD%97%E8%90%A5%E9%94%80%E7%9A%84%E6%A0%B8%E5%BF%83%E4%BC%98%E5%8A%BF\"><\/span>\u6570\u5b57\u8425\u9500\u7684\u6838\u5fc3\u4f18\u52bf<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u6570\u5b57\u8425\u9500\u4e3a\u4f01\u4e1a\u5e26\u6765\u6700\u663e\u8457\u7684\u4f18\u52bf\u5728\u4e8e\u201c\u53ef\u8861\u91cf\u4e0e\u9ad8\u6548\u89e6\u8fbe\u201d\u3002\u6bcf\u4e00\u573a\u7ebf\u4e0a\u8425\u9500\u6d3b\u52a8\u90fd\u80fd\u88ab\u8ffd\u8e2a\u548c\u4f18\u5316\uff0c\u786e\u4fdd\u5e7f\u544a\u7cbe\u51c6\u5230\u8fbe\u6f5c\u5728\u5ba2\u6237\u3002\u4ee5\u4e0b\u662f\u4e3b\u8981\u4f18\u52bf\uff1a\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- 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wp:heading -->\r\n<h2><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E5%BC%80%E5%A7%8B%E6%95%B0%E5%AD%97%E8%90%A5%E9%94%80\"><\/span>\u5982\u4f55\u5f00\u59cb\u6570\u5b57\u8425\u9500<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u82e5\u4f60\u6b63\u51c6\u5907\u521b\u4e1a\uff0c\u6216\u5e0c\u671b\u901a\u8fc7 <a href=\"https:\/\/asiasearch.co.th\/zh-hans\/what-is-branding\/\">\u6253\u9020\u54c1\u724c\u5f62\u8c61<\/a> \u6765\u5438\u5f15\u66f4\u591a\u5ba2\u6237\uff0c\u90a3\u4e48\u6570\u5b57\u8425\u9500\u5c06\u662f\u4f60\u4e0d\u53ef\u6216\u7f3a\u7684\u5de5\u5177\u3002\u5f00\u59cb\u6b65\u9aa4\u5305\u62ec\uff1a\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n \t<li>\u660e\u786e\u4e1a\u52a1\u76ee\u6807\u4e0e\u5ba2\u6237\u7fa4\u4f53\uff0c\u8bbe\u5b9a\u54c1\u724c\u613f\u666f\u3002<\/li>\r\n \t<li>\u5236\u5b9a\u5185\u5bb9\u7b56\u7565\uff0c\u9488\u5bf9\u4e0d\u540c\u5e73\u53f0\u4f18\u5316\uff0c\u5e76\u7ed3\u5408 <a href=\"https:\/\/asiasearch.co.th\/seo\/\">SEO<\/a> \u63d0\u5347\u641c\u7d22\u53ef\u89c1\u5ea6\u3002<\/li>\r\n \t<li>\u521b\u9020\u6709\u5438\u5f15\u529b\u7684\u5185\u5bb9\uff0c\u5982\u56fe\u6587\u3001\u89c6\u9891\u3001\u4e92\u52a8\u6d3b\u52a8\uff0c\u63d0\u5347\u7528\u6237\u53c2\u4e0e\u5ea6\u3002<\/li>\r\n \t<li>\u642d\u5efa\u9ad8\u8f6c\u5316\u7387\u7684 Landing Page\uff0c\u9002\u7528\u4e8e B2B \u4e0e B2C \u4e1a\u52a1\u573a\u666f\u3002<\/li>\r\n<\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:heading -->\r\n<h2><span class=\"ez-toc-section\" id=\"%E6%95%B0%E5%AD%97%E8%90%A5%E9%94%80%E5%A6%82%E4%BD%95%E5%8A%A9%E5%8A%9B%E4%BC%81%E4%B8%9A%E5%A2%9E%E9%95%BF\"><\/span>\u6570\u5b57\u8425\u9500\u5982\u4f55\u52a9\u529b\u4f01\u4e1a\u589e\u957f<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u6570\u5b57\u8425\u9500\uff08Online 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class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u5728\u5f53\u4e0b\u65f6\u4ee3\uff0c\u4efb\u4f55\u4f01\u4e1a\u90fd\u4e0d\u5e94\u5ffd\u89c6\u7ebf\u4e0a\u8425\u9500\uff08Online Marketing\uff09\u3002\u65e0\u8bba\u662f\u6fd2\u4e34\u8870\u9000\u7684\u4f20\u7edf\u4f01\u4e1a\uff0c\u8fd8\u662f\u65b0\u521b\u54c1\u724c\uff0c\u90fd\u53ef\u4ee5\u901a\u8fc7 <a href=\"https:\/\/asiasearch.co.th\/facebook-advertising\/\">Facebook \u8425\u9500\u670d\u52a1<\/a>\u3001<a href=\"https:\/\/asiasearch.co.th\/seo\/\">SEO \u4f18\u5316<\/a>\u3001<a href=\"https:\/\/asiasearch.co.th\/google-ads\/\">Google Ads \u6295\u653e<\/a> \u7b49\u6570\u5b57\u5316\u624b\u6bb5\u5feb\u901f\u5efa\u7acb\u54c1\u724c\u5f71\u54cd\u529b\uff0c\u7cbe\u51c6\u83b7\u53d6\u5ba2\u6237\uff0c\u5b9e\u73b0\u9ad8\u6548\u589e\u957f\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:quote -->\r\n<blockquote class=\"wp-block-quote\"><!-- wp:paragraph 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