{"id":20068,"date":"2023-09-02T09:19:13","date_gmt":"2023-09-02T09:19:13","guid":{"rendered":"https:\/\/asiasearch.co.th\/?p=20068"},"modified":"2025-09-18T07:43:10","modified_gmt":"2025-09-18T07:43:10","slug":"marketing-framework","status":"publish","type":"post","link":"https:\/\/asiasearch.co.th\/zh-hans\/marketing-framework\/","title":{"rendered":"Marketing Framework \u5168\u9762\u6307\u5357\uff1a\u6253\u9020\u9ad8\u6548\u8425\u9500\u84dd\u56fe"},"content":{"rendered":"\r\n<p>\u6bcf\u4f4d\u8425\u9500\u4eba\u90fd\u660e\u767d\uff1a\u6700\u6210\u529f\u7684\u7b56\u7565\uff0c\u59cb\u4e8e\u5468\u5bc6\u7684\u89c4\u5212\u3002\u4f60\u9700\u8981\u6df1\u5165\u7814\u7a76\u5e76<strong>\u7cbe\u51c6\u8bc6\u522b\u76ee\u6807\u53d7\u4f17<\/strong>\uff0c\u636e\u6b64\u5236\u5b9a\u8425\u9500\u7b56\u7565\u4e0e\u6c9f\u901a\u8def\u5f84\uff0c\u6700\u5927\u5316\u8f6c\u5316\u4e0e\u9500\u91cf\u3002\u4e3a\u6b64\uff0c\u6211\u4eec\u5efa\u8bae\u642d\u5efa <strong>Marketing framework\uff08\u8425\u9500\u6846\u67b6\uff09<\/strong>\u2014\u2014\u8fd9\u662f\u4e00\u4efd\u5305\u542b\u884c\u52a8\u6307\u5f15\u7684\u201c\u8425\u9500\u8ba1\u5212\u6a21\u677f\u201d\uff0c\u4fbf\u4e8e\u4e0e\u4f60\u7684\u56e2\u961f\u6216\u516c\u53f8\u5185\u7684\u540c\u4e8b\u5171\u4eab\uff0c\u4f7f\u843d\u5730\u6267\u884c\u66f4\u52a0\u9ad8\u6548\u3001\u6e05\u6670\u3002<\/p>\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p><strong>Marketing framework<\/strong> \u786e\u4fdd\u4f60\u5728<strong>\u5408\u9002\u7684\u65f6\u95f4<\/strong>\uff0c\u901a\u8fc7<strong>\u5408\u9002\u7684\u6e20\u9053<\/strong>\uff0c\u5411<strong>\u5408\u9002\u7684\u53d7\u4f17<\/strong>\u4f20\u9012<strong>\u5408\u9002\u7684\u7b56\u7565<\/strong>\uff0c\u4ee5\u8fbe\u6210\u4f60\u7684\u6838\u5fc3\u8425\u9500\u76ee\u6807\u3002<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n<p>\u8425\u9500\u6846\u67b6\u6709\u591a\u79cd\u7c7b\u578b\u3002\u4eca\u5929\u6211\u4eec\u5c06\u5e26\u4f60\u7cfb\u7edf\u4e86\u89e3\u5982\u4f55\u6784\u5efa\u4e00\u4e2a<strong>\u9ad8\u6548\u7684 Marketing framework<\/strong>\uff0c\u5e76\u6311\u9009\u6700\u9002\u5408\u4f60\u4e1a\u52a1\u7684\u6a21\u578b\u4e0e\u65b9\u6cd5\u3002<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/marketing-framework\/#Marketing_framework_%E6%98%AF%E4%BB%80%E4%B9%88%EF%BC%9F\" >Marketing framework \u662f\u4ec0\u4e48\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/marketing-framework\/#Marketing_Strategy_Framework_%E7%9A%84%E4%B8%BB%E8%A6%81%E7%9B%8A%E5%A4%84\" >Marketing Strategy Framework \u7684\u4e3b\u8981\u76ca\u5904<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/marketing-framework\/#%E5%B8%B8%E8%A7%81%E7%9A%84_Marketing_framework_%E6%A8%A1%E5%9E%8B\" >\u5e38\u89c1\u7684 Marketing framework \u6a21\u578b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/marketing-framework\/#%E5%A6%82%E4%BD%95%E4%B8%BA%E4%BD%A0%E7%9A%84%E4%BC%81%E4%B8%9A%E6%8C%91%E9%80%89%E6%9C%80%E4%BD%B3_Marketing_framework%EF%BC%9F\" >\u5982\u4f55\u4e3a\u4f60\u7684\u4f01\u4e1a\u6311\u9009\u6700\u4f73 Marketing framework\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/marketing-framework\/#%E6%80%BB%E7%BB%93\" >\u603b\u7ed3<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_framework_%E6%98%AF%E4%BB%80%E4%B9%88%EF%BC%9F\"><\/span>Marketing framework \u662f\u4ec0\u4e48\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u5c31\u50cf\u6ca1\u6709\u84dd\u56fe\u65e0\u6cd5\u5f00\u5efa\u623f\u5c4b\uff0c<strong>\u8425\u9500\u4e5f\u9700\u8981\u201c\u84dd\u56fe\u201d<\/strong>\u3002<strong>Marketing framework<\/strong> \u662f\u4f60\u4e3a\u8fbe\u6210\u8425\u9500\u76ee\u6807\u800c\u5236\u5b9a\u7684\u6574\u4f53\u7b56\u7565\u7ed3\u6784\u56fe\u4e0e\u6267\u884c\u8def\u7ebf\u56fe\u3002\u5728\u52a8\u624b\u5199\u4efb\u4f55\u8425\u9500\u8ba1\u5212\u4e4b\u524d\uff0c\u5148\u68b3\u7406\u4f60\u7684\u6846\u67b6\uff1a\u5b83\u7528\u53ef\u89c6\u5316\u65b9\u5f0f\u8bf4\u660e\uff0c\u4f60\u7684\u4f01\u4e1a\u5982\u4f55\u901a\u8fc7\u8425\u9500\u83b7\u5f97\u6210\u529f\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u6846\u67b6\u4f1a\u8be6\u7ec6\u8bf4\u660e\uff1a\u5982\u4f55\u6309\u8ba1\u5212\u63a8\u8fdb\u5404\u9879\u8425\u9500\u5de5\u4f5c\u3001\u5982\u4f55\u5c06\u5185\u5bb9\u89e6\u8fbe\u65e2\u5b9a\u7684\u76ee\u6807\u53d7\u4f17\uff0c\u4ee5\u53ca\u5982\u4f55\u914d\u7f6e\u4e0e\u8bc4\u4f30 <a href=\"https:\/\/asiasearch.co.th\/lead-generation\/\">Lead Generation\uff08\u6f5c\u5728\u5ba2\u6237\u83b7\u53d6\uff09<\/a> \u7b49\u5173\u952e\u73af\u8282\u3002\u5b83\u6709\u65f6\u4e5f\u88ab\u79f0\u4e3a <strong>Marketing strategy framework<\/strong>\uff08\u8425\u9500\u7b56\u7565\u6846\u67b6\uff09\u3002<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"500\" class=\"wp-image-6366\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/analyst-team-use-sticky-note-creative-analytic-brainstorm-business-idea-with-bi-data-dashboard-laptop-screen-analysis-financial-data-visualization-tech-marketing-strategy-prodigy.jpg\" alt=\"Marketing framework\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/analyst-team-use-sticky-note-creative-analytic-brainstorm-business-idea-with-bi-data-dashboard-laptop-screen-analysis-financial-data-visualization-tech-marketing-strategy-prodigy.jpg 900w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/analyst-team-use-sticky-note-creative-analytic-brainstorm-business-idea-with-bi-data-dashboard-laptop-screen-analysis-financial-data-visualization-tech-marketing-strategy-prodigy-300x167.jpg 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/analyst-team-use-sticky-note-creative-analytic-brainstorm-business-idea-with-bi-data-dashboard-laptop-screen-analysis-financial-data-visualization-tech-marketing-strategy-prodigy-768x427.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_Strategy_Framework_%E7%9A%84%E4%B8%BB%E8%A6%81%E7%9B%8A%E5%A4%84\"><\/span>Marketing Strategy Framework \u7684\u4e3b\u8981\u76ca\u5904<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u5236\u5b9a <strong>Marketing Strategy Framework<\/strong> \u80fd\u8ba9\u56e2\u961f\u534f\u540c\u66f4\u987a\u7545\uff0c\u5e76\u663e\u8457\u63d0\u5347\u6267\u884c\u6548\u7387\u3002\u5176\u6838\u5fc3\u4ef7\u503c\u5305\u62ec\uff08\u4f46\u4e0d\u9650\u4e8e\uff09\uff1a<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>\u4f18\u5316\u6574\u4f53\u8425\u9500\u7b56\u7565<\/strong>\uff1a\u4fc3\u8fdb\u516c\u53f8\/\u4e1a\u52a1\u7684\u589e\u957f\u4e0e\u6210\u529f\u3002<\/li>\r\n\r\n\r\n\r\n<li><strong>\u805a\u7126\u4e14\u5bf9\u9f50<\/strong>\uff1a\u8ba9\u4f60\u4e0e\u56e2\u961f\u6210\u5458\u5728\u540c\u4e00\u5de5\u4f5c\u8282\u594f\u4e0e\u65b9\u6cd5\u8bba\u4e0a\u534f\u540c\u3002<\/li>\r\n\r\n\r\n\r\n<li><strong>\u53ef\u88ab\u5171\u4eab\u7684\u5355\u4e00\u4e8b\u5b9e\u6e90<\/strong>\uff1a\u5728\u4e00\u9875\u6216\u4e00\u4e2a\u7a7a\u95f4\u4e2d\u5448\u73b0\u5b8c\u6574\u7b56\u7565\uff0c\u56e2\u961f\u53ef\u968f\u65f6\u67e5\u9605\u4e0e\u7406\u89e3\u3002<\/li>\r\n\r\n\r\n\r\n<li><strong>\u6536\u655b\u65b9\u6cd5\u3001\u628a\u63e1\u5168\u5c40<\/strong>\uff1a\u5e2e\u52a9\u4f60\u7cbe\u7b80\u6218\u672f\u3001\u770b\u5230\u5168\u76d8\u7ed3\u6784\uff0c\u907f\u514d\u76f2\u76ee\u6269\u5f20\u4e0e\u788e\u7247\u5316\u3002<\/li>\r\n\r\n\r\n\r\n<li><strong>\u660e\u786e\u89d2\u8272\u4e0e\u8d23\u4efb<\/strong>\uff1a\u6e05\u6670\u754c\u5b9a\u56e2\u961f\u6210\u5458\u7684\u5206\u5de5\uff0c\u63d0\u5347\u534f\u4f5c\u6548\u7387\u4e0e\u4ea7\u51fa\u8d28\u91cf\u3002<\/li>\r\n\r\n\r\n\r\n<li><strong>\u8282\u7701\u65f6\u95f4\u3001\u51cf\u5c11\u8fd4\u5de5<\/strong>\uff1a\u7edf\u4e00\u9884\u671f\uff0c\u964d\u4f4e\u91cd\u590d\u52b3\u52a8\u4e0e\u9519\u8bef\u7387\u3002<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%B8%B8%E8%A7%81%E7%9A%84_Marketing_framework_%E6%A8%A1%E5%9E%8B\"><\/span>\u5e38\u89c1\u7684 Marketing framework \u6a21\u578b<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u968f\u7740\u65f6\u95f4\u63a8\u79fb\uff0c\u56f4\u7ed5\u4e0d\u540c\u4e1a\u52a1\u573a\u666f\u53d1\u5c55\u51fa\u591a\u79cd <strong>Marketing framework<\/strong> \u6a21\u578b\u3002\u4f60\u53ef\u4ee5\u5c06\u5b83\u4eec\u7075\u6d3b\u5e94\u7528\u4e8e\u81ea\u8eab\u4e1a\u52a1\u3002\u4ee5\u4e0b\u662f\u6700\u5e38\u89c1\u3001\u4e5f\u6700\u53d7\u6b22\u8fce\u7684\u51e0\u7c7b\u6a21\u578b\uff1a<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">The 7Ps Marketing Mix<\/h3>\r\n\r\n\r\n\r\n<p>\u5e7f\u6cdb\u5e94\u7528\u7684\u6a21\u578b\u4e4b\u4e00\u662f <a href=\"https:\/\/asiasearch.co.th\/zh-hans\/7p-marketing\/\">7Ps \u8425\u9500\u7ec4\u5408\uff08The 7Ps Marketing Mix\uff09<\/a>\u3002\u5b83\u6709\u52a9\u4e8e\u4f60\u4ece\u591a\u7ef4\u5ea6\u5ba1\u89c6\u4e0e\u4f18\u5316\u4e1a\u52a1\uff0c\u4e0d\u8bba\u4f60\u662f\u4ece\u96f6\u8d77\u6b65\uff0c\u8fd8\u662f\u9700\u8981\u8bc4\u4f30\u73b0\u6709\u6d41\u7a0b\u5e76\u63d0\u9ad8\u6d3b\u52a8\u6548\u80fd\u30027Ps \u901a\u5e38\u5305\u542b\uff1a<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>\u4ea7\u54c1\uff08Product\uff09<\/strong>\uff1a\u4f60\u9500\u552e\u7684\u662f\u4ec0\u4e48\uff1f<\/li>\r\n\r\n\r\n\r\n<li><strong>\u4ef7\u683c\uff08Price\uff09<\/strong>\uff1a\u5b9a\u4ef7\u662f\u591a\u5c11\uff1f\u7b56\u7565\u5982\u4f55\uff1f<\/li>\r\n\r\n\r\n\r\n<li><strong>\u6e20\u9053\/\u5730\u70b9\uff08Place\uff09<\/strong>\uff1a\u5728\u54ea\u91cc\/\u901a\u8fc7\u4f55\u79cd\u6e20\u9053\u9500\u552e\uff1f<\/li>\r\n\r\n\r\n\r\n<li><strong>\u4fc3\u9500\uff08Promotion\uff09<\/strong>\uff1a\u5982\u4f55\u628a\u4ea7\u54c1\u4fe1\u606f\u4f20\u9012\u7ed9\u53d7\u4f17\uff1f<\/li>\r\n\r\n\r\n\r\n<li><strong>\u4eba\u5458\uff08People\uff09<\/strong>\uff1a\u6d89\u53ca\u751f\u4ea7\u3001\u63a8\u5e7f\u4e0e\u5206\u9500\u7684\u5173\u952e\u89d2\u8272\u662f\u8c01\uff1f<\/li>\r\n\r\n\r\n\r\n<li><strong>\u6d41\u7a0b\uff08Process\uff09<\/strong>\uff1a\u5982\u4f55\u5c06\u4ea7\u54c1\u9ad8\u6548\u4ea4\u4ed8\u7ed9\u5ba2\u6237\uff1f<\/li>\r\n\r\n\r\n\r\n<li><strong>\u6709\u5f62\u5c55\u793a\uff08Physical Evidence\uff09<\/strong>\uff1a\u5982\u4f55\u8ba9\u5ba2\u6237\u611f\u77e5\u4f60\u7684\u4f01\u4e1a\u201c\u771f\u5b9e\u5b58\u5728\u201d\u4e0e\u4e13\u4e1a\u5ea6\uff1f<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">The STP Marketing Model<\/h3>\r\n\r\n\r\n\r\n<p><strong>STP<\/strong> \u6307 <em>Segmentation\uff08\u7ec6\u5206\uff09<\/em>\u3001<em>Targeting\uff08\u5b9a\u4f4d\u76ee\u6807\uff09<\/em> \u4e0e <em>Positioning\uff08\u54c1\u724c\/\u4ea7\u54c1\u5b9a\u4f4d\uff09<\/em>\u3002<a href=\"https:\/\/asiasearch.co.th\/zh-hans\/stp-marketing\/\">STP \u6a21\u578b<\/a> \u4ee5\u201c\u81ea\u4e0a\u800c\u4e0b\u201d\u7684\u65b9\u5f0f\uff0c\u5f3a\u8c03\u9762\u5411\u7279\u5b9a\u7ec6\u5206\u7fa4\u4f53\u63d0\u4f9b\u53ef\u5b9e\u8df5\u7684\u4e2a\u6027\u5316\u4ef7\u503c\u3002\u5982\u679c\u4f60\u7684\u4ea7\u54c1\u8f83\u4e3a\u5782\u76f4\u6216\u4e13\u4e1a\uff0c<strong>STP<\/strong> \u5f80\u5f80\u80fd\u6210\u4e3a\u6781\u5176\u5339\u914d\u7684\u8425\u9500\u6846\u67b6\u3002<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Porter\u2019s Five Forces\uff08\u6ce2\u7279\u4e94\u529b\uff09<\/h3>\r\n\r\n\r\n\r\n<p>\u8bb8\u591a\u8425\u9500\u6846\u67b6\u805a\u7126\u4e8e\u4ea7\u54c1\u3001\u670d\u52a1\u4e0e\u76ee\u6807\u5ba2\u6237\uff0c\u800c <strong>\u6ce2\u7279\u4e94\u529b<\/strong> \u5219\u4ece\u5916\u90e8\u7ade\u4e89\u73af\u5883\u51fa\u53d1\uff0c\u8bc4\u4f30\u5f71\u54cd\u4e1a\u52a1\u6210\u529f\u7684\u5173\u952e\u56e0\u7d20\uff1a<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>\u4f9b\u5e94\u5546\u8bae\u4ef7\u529b\uff08Supplier Power\uff09<\/strong>\uff1a\u4f9b\u5e94\u5546\u6570\u91cf\u3001\u5dee\u5f02\u5316\u80fd\u529b\u4e0e\u4ef7\u683c\u5bf9\u6bd4\u7b49\u3002<\/li>\r\n\r\n\r\n\r\n<li><strong>\u4e70\u65b9\u8bae\u4ef7\u529b\uff08Buyer Power\uff09<\/strong>\uff1a\u5ba2\u6237\u5bf9\u516c\u53f8\u51b3\u7b56\u4e0e\u5b9a\u4ef7\u7684\u5f71\u54cd\u80fd\u529b\u3002<\/li>\r\n\r\n\r\n\r\n<li><strong>\u66ff\u4ee3\u54c1\u5a01\u80c1\uff08Threat of Substitution\uff09<\/strong>\uff1a\u5e02\u573a\u4e0a\u662f\u5426\u5b58\u5728\u53ef\u66ff\u4ee3\u4f60\u7684\u4ea7\u54c1\/\u65b9\u6848\u3002<\/li>\r\n\r\n\r\n\r\n<li><strong>\u6f5c\u5728\u8fdb\u5165\u8005\u5a01\u80c1\uff08Threat of New Entry\uff09<\/strong>\uff1a\u8fdb\u5165\u58c1\u5792\u4e0e\u65b0\u73a9\u5bb6\u5e26\u6765\u7684\u6311\u6218\u3002<\/li>\r\n\r\n\r\n\r\n<li><strong>\u73b0\u6709\u7ade\u4e89\u5bf9\u624b\u7ade\u4e89\u7a0b\u5ea6\uff08Competitive Rivalry\uff09<\/strong>\uff1a\u4e0e\u4f60\u7684\u4ea7\u54c1\u76f8\u6bd4\uff0c\u5916\u90e8\u7ade\u4e89\u683c\u5c40\u5982\u4f55\uff1f<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Pirate Metrics\uff08AARRR\uff09<\/h3>\r\n\r\n\r\n\r\n<p><strong>AARRR<\/strong> \u662f\u66f4\u8d34\u8fd1\u7535\u5546\u4e0e\u589e\u957f\u578b\u4e1a\u52a1\u7684\u73b0\u4ee3\u6846\u67b6\uff0c\u7531\u8fde\u7eed\u521b\u4e1a\u8005 Dave McClure \u63d0\u51fa\uff0c\u7528\u4e8e\u523b\u753b\u5ba2\u6237\u4ece\u8ba4\u77e5\u5230\u8f6c\u5316\u518d\u5230\u589e\u957f\u63a8\u8350\u7684\u65c5\u7a0b\uff0c\u5e76\u5b9a\u4f4d\u9700\u8981\u4f18\u5316\u7684\u73af\u8282\uff1a<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Acquisition\uff08\u83b7\u5ba2\uff09<\/strong>\uff1a\u7528\u6237\u5982\u4f55\u627e\u5230\u4f60\uff1f\u641c\u7d22\u5f15\u64ce\u3001Instagram \u5e7f\u544a\u3001\u535a\u5ba2\u3001KOL\/Influencer \u7b49\u3002<\/li>\r\n\r\n\r\n\r\n<li><strong>Activation\uff08\u5524\u6d3b\uff09<\/strong>\uff1a\u5230\u7ad9\u540e\u91c7\u53d6\u4e86\u4ec0\u4e48\u52a8\u4f5c\uff1f\u5982\u7559\u90ae\u7bb1\u9886\u53d6\u9996\u5355\u6298\u6263\u3001\u6ce8\u518c\u8d26\u6237\u7b49\u3002<\/li>\r\n\r\n\r\n\r\n<li><strong>Retention\uff08\u7559\u5b58\uff09<\/strong>\uff1a\u7528\u6237\u662f\u5426\u56de\u8bbf\uff1f\u56de\u8bbf\u9891\u7387\u4e0e\u4f7f\u7528\u7c98\u6027\u5982\u4f55\uff1f<\/li>\r\n\r\n\r\n\r\n<li><strong>Revenue\uff08\u8425\u6536\uff09<\/strong>\uff1a\u5982\u4f55\u5b9e\u73b0\u5546\u4e1a\u5316\uff1f\u5173\u6ce8\u8f6c\u5316\u7387\u3001\u5ba2\u5355\u4ef7\u3001\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\u7b49\u6307\u6807\u3002<\/li>\r\n\r\n\r\n\r\n<li><strong>Referral\uff08\u63a8\u8350\uff09<\/strong>\uff1a\u6ee1\u610f\u7528\u6237\u662f\u5426\u4e3b\u52a8\u5b89\u5229\uff1f\u53e3\u7891\u5e26\u6765\u7684\u81ea\u7136\u589e\u957f\u53ef\u964d\u4f4e\u83b7\u5ba2\u6210\u672c\u3002<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>\u76f8\u5173\u6587\u7ae0\uff1a<a href=\"https:\/\/asiasearch.co.th\/how-to-build-a-brand-on-online-marketplaces\/\">\u5982\u4f55\u5728\u7535\u5546\u5e73\u53f0\u6253\u9020\u5f3a\u52bf\u54c1\u724c\uff0c\u8131\u9896\u800c\u51fa<\/a><\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"500\" class=\"wp-image-6367\" src=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/asian-woman-standing-window-office-looking-printouts-with-business-graphs-glass.jpg\" alt=\"Marketing framework\" srcset=\"https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/asian-woman-standing-window-office-looking-printouts-with-business-graphs-glass.jpg 900w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/asian-woman-standing-window-office-looking-printouts-with-business-graphs-glass-300x167.jpg 300w, https:\/\/asiasearch.co.th\/wp-content\/uploads\/2023\/09\/asian-woman-standing-window-office-looking-printouts-with-business-graphs-glass-768x427.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E4%B8%BA%E4%BD%A0%E7%9A%84%E4%BC%81%E4%B8%9A%E6%8C%91%E9%80%89%E6%9C%80%E4%BD%B3_Marketing_framework%EF%BC%9F\"><\/span>\u5982\u4f55\u4e3a\u4f60\u7684\u4f01\u4e1a\u6311\u9009\u6700\u4f73 Marketing framework\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u6ca1\u6709<strong>\u4e00\u5200\u5207<\/strong>\u7684\u201c\u6700\u4f73\u6846\u67b6\u201d\u3002\u9002\u914d\u4f60\u7684\uff0c\u662f\u7ed3\u5408\u4ee5\u4e0b\u56e0\u7d20\u540e\u7684\u6700\u4f18\u89e3\uff1a\u4f60\u4f5c\u4e3a\u8425\u9500\u4eba\u7684\u65b9\u6cd5\u4e0e\u7ecf\u9a8c\u3001\u76ee\u6807\u53d7\u4f17\u753b\u50cf\u3001\u4ea7\u54c1\/\u670d\u52a1\u7279\u6027\uff0c\u4ee5\u53ca\u4f60\u7684<strong>\u4e1a\u52a1\u76ee\u6807<\/strong>\u3001\u516c\u53f8\u5185\u8425\u9500\u7684\u89d2\u8272\u5b9a\u4f4d\u3001\u8861\u91cf\u8425\u9500\u6210\u529f\u7684\u65b9\u5f0f\u3001\u8425\u9500\u56e2\u961f\u80fd\u529b\u8fb9\u754c\u3001\u4ee5\u53ca\u516c\u53f8\u6700\u9700\u8981\u8425\u9500\u53d1\u529b\u7684\u73af\u8282\u7b49\u3002<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%80%BB%E7%BB%93\"><\/span>\u603b\u7ed3<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u5bf9\u591a\u6570\u516c\u53f8\u800c\u8a00\uff0c\u6700\u4f18\u7684 <strong>Marketing framework<\/strong> \u5f80\u5f80\u662f\u591a\u6a21\u578b\u7684<strong>\u7ec4\u5408\u62f3<\/strong>\uff1a\u5c06 7Ps\u3001STP\u3001\u4e94\u529b\u4e0e AARRR \u7b49\u6309\u9700\u878d\u5408\uff0c\u5f62\u6210\u4e0e\u4f60\u7684\u5546\u4e1a\u8ba1\u5212<strong>\u4e13\u5c5e\u5bf9\u9f50<\/strong>\u7684\u6267\u884c\u84dd\u56fe\u3002\u5173\u952e\u5728\u4e8e\uff1a\u4fe1\u606f\u8981\u53ef\u7528\u3001\u53ef\u6267\u884c\u3001\u53ef\u8861\u91cf\uff0c\u80fd\u76f4\u63a5\u6307\u5bfc\u4f60\u7684\u6d3b\u52a8\u7b56\u5212\u4e0e\u843d\u5730\u3002\u82e5\u4f60\u6b63\u5904\u5728\u521b\u4e1a\u6216\u6570\u5b57\u5316\u589e\u957f\u9636\u6bb5\uff0c\u6b22\u8fce\u4e0e <a href=\"https:\/\/asiasearch.co.th\/zh-hans\/\">Asia Search Solution<\/a> \u54a8\u8be2\u5168\u94fe\u8def\u7ebf\u4e0a\u8425\u9500\u65b9\u6848\uff0c\u5e76\u4e86\u89e3\u6211\u4eec\u7684 <a href=\"https:\/\/asiasearch.co.th\/seo\/\">\u767d\u5e3d SEO \u670d\u52a1<\/a>\uff0c\u8ba9\u4f60\u7684\u54c1\u724c\u5728\u641c\u7d22\u4e0e\u8f6c\u5316\u4e0a\u5b9e\u73b0\u7a33\u5b9a\u589e\u957f\u3002<\/p>\r\n\r\n","protected":false},"excerpt":{"rendered":"\u6bcf\u4f4d\u8425\u9500\u4eba\u90fd\u660e\u767d\uff1a\u6700\u6210\u529f\u7684\u7b56\u7565\uff0c\u59cb\u4e8e\u5468\u5bc6\u7684\u89c4\u5212\u3002\u4f60\u9700\u8981\u6df1\u5165\u7814\u7a76\u5e76\u7cbe\u51c6\u8bc6\u522b\u76ee\u6807\u53d7\u4f17\uff0c\u636e\u6b64\u5236\u5b9a\u8425\u9500\u7b56\u7565\u4e0e\u6c9f\u901a\u8def\u5f84\uff0c&#8230;","protected":false},"author":8,"featured_media":14978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[80],"tags":[],"class_list":["post-20068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/posts\/20068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/comments?post=20068"}],"version-history":[{"count":1,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/posts\/20068\/revisions"}],"predecessor-version":[{"id":20069,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/posts\/20068\/revisions\/20069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/media\/14978"}],"wp:attachment":[{"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/media?parent=20068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/categories?post=20068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiasearch.co.th\/zh-hans\/wp-json\/wp\/v2\/tags?post=20068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}