{"id":20087,"date":"2023-08-02T06:10:28","date_gmt":"2023-08-02T06:10:28","guid":{"rendered":"https:\/\/asiasearch.co.th\/?p=20087"},"modified":"2025-09-22T04:06:47","modified_gmt":"2025-09-22T04:06:47","slug":"meta-description","status":"publish","type":"post","link":"https:\/\/asiasearch.co.th\/zh-hans\/meta-description\/","title":{"rendered":"Meta Description \u662f\u4ec0\u4e48\uff1a\u957f\u5ea6\u6807\u51c6\u3001\u5199\u6cd5\u6280\u5de7\u4e0e\u5bf9 SEO \u7684\u5f71\u54cd"},"content":{"rendered":"Meta Description\uff08\u4e5f\u5e38\u88ab\u79f0\u4e3a Meta Tag \u7684\u4e00\u7c7b\uff09\u662f\u7528\u4e8e\u5411\u7528\u6237\u4e0e\u641c\u7d22\u5f15\u64ce\u8bf4\u660e\u6216\u6982\u62ec\u9875\u9762\u5185\u5bb9\u7684 HTML \u7ec4\u4ef6\u3002\u867d\u7136 Meta Description \u5bf9\u6392\u540d\u7684\u76f4\u63a5\u5f71\u54cd\u4e0d\u5982 Meta Title\uff0c\u4f46\u5b83\u5bf9 <a href=\"https:\/\/asiasearch.co.th\/on-page\/\">On-page SEO<\/a> \u4e0e\u70b9\u51fb\u7387\uff08CTR\uff09\u4f9d\u7136\u81f3\u5173\u91cd\u8981\u3002\r\n\r\n<!-- \/wp:post-content -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u4e3a\u4e86\u5e2e\u52a9\u4f60\u7406\u89e3 Meta Description \u7684\u4ef7\u503c\uff0c\u672c\u6587\u5c06\u56f4\u7ed5\u4ee5\u4e0b\u8981\u70b9\u5c55\u5f00\uff1a\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul><!-- wp:list-item -->\r\n \t<li>Meta Description \u7684\u5b9a\u4e49\u3001\u67e5\u770b\u65b9\u5f0f\uff0c\u4ee5\u53ca\u5b83\u5bf9\u8bbf\u5ba2\u884c\u4e3a\u7684\u5f71\u54cd<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li>\u4e3a\u4ec0\u4e48 Meta Description \u5bf9\u5efa\u7ad9\u4e0e SEO \u6392\u540d\u5f88\u91cd\u8981<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li>\u5982\u4f55\u64b0\u5199\u9ad8\u8f6c\u5316\u7684 Meta Descriptions\uff08\u542b\u5b9e\u7528\u6280\u5de7\uff09<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:heading -->\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/meta-description\/#%E8%AE%A4%E8%AF%86_Meta_Description\" >\u8ba4\u8bc6 Meta Description<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/meta-description\/#Meta_Description_%E7%9A%84%E7%90%86%E6%83%B3%E9%95%BF%E5%BA%A6\" >Meta Description \u7684\u7406\u60f3\u957f\u5ea6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/meta-description\/#%E4%B8%BA%E4%BB%80%E4%B9%88_Meta_Descriptions_%E5%BE%88%E9%87%8D%E8%A6%81%EF%BC%9F\" >\u4e3a\u4ec0\u4e48 Meta Descriptions \u5f88\u91cd\u8981\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/asiasearch.co.th\/zh-hans\/meta-description\/#%E5%A6%82%E4%BD%95%E5%86%99%E5%87%BA%E6%9C%89%E6%95%88%E7%9A%84_Meta_Descriptions\" >\u5982\u4f55\u5199\u51fa\u6709\u6548\u7684 Meta Descriptions<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E8%AE%A4%E8%AF%86_Meta_Description\"><\/span>\u8ba4\u8bc6 Meta Description<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\nMeta Description \u662f\u51fa\u73b0\u5728\u641c\u7d22\u7ed3\u679c\u9875\uff08SERP\uff09\u4e2d <strong><a href=\"https:\/\/asiasearch.co.th\/meta-title\/\">Meta Title<\/a><\/strong> \u4e0b\u65b9\u7684\u7b80\u77ed\u6458\u8981\uff0c\u7528\u6765\u8bf4\u660e\u8be5\u9875\u9762\u7684\u4e3b\u9898\u4e0e\u4ef7\u503c\u70b9\u3002\u82e5\u9875\u9762\u672a\u624b\u52a8\u7f16\u5199\u63cf\u8ff0\uff0c\u641c\u7d22\u5f15\u64ce\u4f1a\u5c1d\u8bd5\u4ece\u6b63\u6587\u4e2d\u81ea\u52a8\u6293\u53d6\u7247\u6bb5\u66ff\u4ee3\uff0c\u4f46\u81ea\u52a8\u751f\u6210\u7684\u6458\u8981\u5e38\u5e38\u4e0d\u591f\u7cbe\u51c6\uff0c\u65e0\u6cd5\u5145\u5206\u5c55\u793a\u5356\u70b9\uff08\u56e0\u6b64<strong>\u5efa\u8bae\u81ea\u884c\u64b0\u5199<\/strong>\uff09\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image -->\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/2RDmze5OdOA4CFuwLo84SDOk33GeXWNhCHobRAKk1UBPSKH9ZIdArt-6MnFxj0hDR4QnJFMJgNReCMwulQaFHeXnXwZPbvLbMRiJhVwyOUZkSCXW2oYthRJP0d-suEqnJDP_GSzSmwz9283X1ovadPI\" alt=\"\" \/><\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u67e5\u770b\u67d0\u9875\u7684 Meta Description \u5f88\u7b80\u5355\uff1a\u6253\u5f00\u76ee\u6807\u9875\u9762\uff0c\u53f3\u952e\u9009\u62e9\u201cview source \/ view page source\u201d\uff0c\u5728\u6e90\u4ee3\u7801\u4e2d\u67e5\u627e\u5982\u4e0b\u6807\u7b7e\uff1a\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n<strong>&lt;meta name=\u201ddescription\u201d content=\u201dMeta descriptions can have a surprisingly large impact on your search marketing campaigns; find out how\u2026\u201d \/&gt;<\/strong>\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n&lt;meta name=\u201dkeywords\u201d content=\u201dmeta description,google meta description,meta name description\u201d 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class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u8fc7\u53bb Google \u4e00\u822c\u5efa\u8bae\u4e0d\u8d85\u8fc7\u7ea6 160 \u4e2a\u5b57\u7b26\u3002\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u81ea 2017 \u5e74\u8d77\uff0cGoogle \u5bf9\u5c55\u793a\u957f\u5ea6\u6709\u6240\u653e\u5bbd\uff0c\u6700\u9ad8\u53ef\u8fbe\u7ea6 275 \u4e2a\u5b57\u7b26\uff08\u5b9e\u9645\u4ee5\u50cf\u7d20\u5bbd\u5ea6\u4e3a\u51c6\uff0c\u4f1a\u56e0\u8bbe\u5907\u4e0e\u7247\u6bb5\u63d0\u53d6\u800c\u53d8\u5316\uff09\u3002\u56e0\u6b64\u82e5\u4f60\u6b63\u4f18\u5316 Meta Description\uff0c\u8bf7\u7262\u8bb0\u5e73\u53f0\u53ef\u80fd\u622a\u65ad\u2014\u2014\u539f\u6587\u63d0\u5230\u201c\u4e0a\u9650 257\u201d\uff0c\u5b9e\u64cd\u4e2d\u5efa\u8bae\u63a7\u5236\u5728<strong>150\u2013160 \u5b57\u7b26<\/strong>\u5185\u5e76\u628a\u5173\u952e\u4fe1\u606f\u524d\u7f6e\uff0c\u4ee5\u517c\u987e\u684c\u9762\u4e0e\u79fb\u52a8\u7aef\u5c55\u793a\u3002\r\n\r\n<!-- 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id=\"%E5%A6%82%E4%BD%95%E5%86%99%E5%87%BA%E6%9C%89%E6%95%88%E7%9A%84_Meta_Descriptions\"><\/span>\u5982\u4f55\u5199\u51fa\u6709\u6548\u7684 Meta Descriptions<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n\r\n\u5199 Meta Description \u4e0e\u5199\u9ad8\u8f6c\u5316\u5e7f\u544a\u6587\u6848\u7684\u601d\u8def\u4e00\u81f4\uff0c\u9075\u5faa\u4ee5\u4e0b\u8981\u70b9\u5373\u53ef\uff1a\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul><!-- wp:list-item -->\r\n \t<li>\u56f4\u7ed5\u76ee\u6807\u67e5\u8be2\u90e8\u7f72\u5173\u952e\u8bcd\uff1a\u5c06\u6838\u5fc3\u5173\u952e\u8bcd\u4e0e\u76f8\u5173\u957f\u5c3e\u8bcd\u81ea\u7136\u878d\u5165\u63cf\u8ff0\uff08\u907f\u514d\u5806\u780c\uff09\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n 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