Nowadays, more people prefer watching content on **YouTube** rather than traditional television. Many **Thai YouTubers** have created engaging content on YouTube that perfectly resonates with modern viewers. Their influence is undeniable — no matter what type of content they produce, they attract a loyal audience and often build fan communities of their own. This influence has a direct impact on businesses, as brands increasingly collaborate with YouTubers to promote products and services through sponsored content or advertisements on their channels.
Many of these creators have become influencers, regularly working with brands on **product reviews and promotions** because they hold credibility with their audiences — similar to celebrities. Thanks to their substantial follower counts, businesses that partner with them benefit from increased exposure and **brand awareness** among these YouTubers’ engaged communities. (Related Service: Influencer Marketing Services for Product Reviews )
In this article, we’ll explore **Thailand’s top YouTubers in 2023** by niche. Whether you’re a marketer, business owner, or content creator, understanding these categories and key players can inspire your strategy. Let’s dive into the rankings by niche to see who made the list!
**Travel content on YouTube** is incredibly popular, drawing large audiences who search for inspiration and insights. These travel-focused creators cover everything from global adventures to domestic explorations. Below are the **top Thai travel YouTubers of 2023** ranked by subscribers:
**Beauty YouTubers** are highly influential, especially for industries like cosmetics, skincare, and wellness clinics. They regularly receive new products for reviews and frequently post updates. Here are the **top 5 beauty YouTubers in Thailand:**
**Nisamanee.Nutt** – 1.87M subscribers
**nutties11311** – 1.39M subscribers
**ArchitaStation** – 1.32M subscribers
**Gamgy channel** – 1.14M subscribers
**mintchyy** – 1.03M subscribers
Top 5 Thai Food Review YouTubers
Food content remains one of the most engaging categories on YouTube, benefiting restaurants and food businesses greatly. These creators cover everything from hidden gems to viral eateries. The **top 5 Thai YouTubers for food content are:**
**PEACH EAT LAEK** – 8.41M subscribers
**หม่อมถนัดแดก** – 4.59M subscribers
**MOJIKO** – 3.4M subscribers
**Bow Kanyarat** – 1.11M subscribers
**EaterOat** – 1M subscribers
Top 5 Thai Lifestyle YouTubers
**Lifestyle YouTubers** blend a variety of content — from daily life, travel, food, to humorous activities — attracting followers who enjoy relatable, entertaining content. Here’s the **top 5 list for lifestyle channels:**
**Kaykai Salaider** – 16.6M subscribers
**Bie The Ska** – 14.3M subscribers
**My Mate Nate** – 13.8M subscribers
**SpriteDer SPD** – 12.8M subscribers
**HeHaa TV** – 8.69M subscribers
Top 5 Thai Gaming YouTubers
Gaming has become a lucrative industry for streamers and content creators. Thai gaming YouTubers share gameplay, updates, and reviews, attracting fans eager to stay informed about the latest games and trends. Here are the **top 5 gaming YouTubers in Thailand:**
**zbing z.** – 18.3M subscribers
**RUOK FF** – 10.1M subscribers
**UDiEX2** – 8.84M subscribers
**PojzPlaza** – 8.81M subscribers
**CGGG** – 8.06M subscribers
Conclusion
This list highlights **Thailand’s top YouTubers of 2023** across five popular categories. These creators have become key players for businesses aiming to boost visibility through **YouTube influencer marketing**. With massive followings and impactful reach, they serve as influential figures within digital marketing strategies. Many brands collaborate with YouTubers to enhance brand recognition and drive sales effectively. Partnering with these creators remains a popular tactic for businesses working with any Digital Marketing Agency.
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