Advertising images play a crucial role today, especially when it comes to selecting the right image size. Image dimensions greatly impact the aesthetics and attractiveness of your content. Each social media platform, including Facebook, enforces specific image size guidelines. If the images you upload do not adhere to Facebook’s recommended sizes, they may appear cropped or improperly displayed on the feed. This could result in unclear messaging or visual communication with your target audience. In this guide, we’ll share the latest Facebook image sizes every graphic designer and marketer should know to ensure clarity when briefing their teams and creating effective images for Facebook ads.

Essential Facebook Image Sizes You Should Know

In 2024, Facebook updated its page design under the New Pages Experience, which may involve changes to the recommended image sizes for various posts. Staying current with these specifications ensures your advertising images and infographics maintain proper proportions. Facebook image sizes are typically categorized into three types: landscape, portrait, and square images. Below is the recommended sizing guide for Facebook images.

Landscape Image Sizes for Facebook

Facebook specifies landscape image sizes for both Single Photos and Albums, as follows:

Single Photo Sizes

• Facebook Cover Photo: 1920 x 1080 px
• Facebook Horizontal Post: 1200 x 600 px
• Facebook Group Cover: 1920 x 1080 px
• Facebook Shared Link: 1200 x 628 px

Album Sizes

• Horizontal 1+2: Cover Album 1080 x 540 px (Supporting images 1200 x 1200 px)
• Horizontal 1+3: Cover Album 1080 x 720 px (Supporting images 1200 x 1200 px)

Vertical Image Sizes for Facebook

Facebook also provides clear guidelines for vertical image dimensions for both Single Photos and Albums:

Single Photo Sizes

• Facebook Vertical Post: 960 x 1200 px
• Facebook Stories: 1080 x 1920 px

Album Sizes

• Vertical 1+2: Cover Album 540 x 1080 px (Supporting images 1200 x 1200 px)
• Vertical 1+3: Cover Album 720 x 1080 px (Supporting images 1200 x 1200 px)

Square (Equal-Sided) Image Sizes for Facebook

Facebook also has standard square image size guidelines for both Single Photos and Albums:

Single Photo Sizes

• Facebook Profile Picture: 720 x 720 px
• Facebook Square Post: 1200 x 1200 px

Album Sizes

• Album: 1920 x 1920 px
• Supporting images in Album: 1200 x 1200 px

Grouped Image Sets for Facebook New Pages Experience

Image sets are increasingly popular because they effectively communicate more detailed content. Sometimes a single image isn’t enough. Grouping content into multiple images enhances clarity. Here’s how Facebook categorizes image sets:

1+2 Image Set

Vertical

• First image: 960 x 1920 px
• Two secondary images: 1920 x 1920 px

Horizontal

• First image: 1920 x 960 px
• Two secondary images: 1920 x 1920 px

1+3 Image Set

Vertical

• First image: 1280 x 1920 px
• Three secondary images: 1920 x 1920 px

Horizontal

• First image: 1920 x 1280 px
• Three secondary images: 1920 x 1920 px

2+3 Image Set

Vertical

• Two primary images: 1280 x 1920 px
• Two secondary images: 1920 x 1920 px

Horizontal

• Two primary images: 920 x 1920 px
• Two secondary images: 1920 x 1920 px

4-Image Set

• All four images: 1920 x 1920 px

Tips for Creating Effective Facebook Ad Images

If you’re creating promotional images or ads for Facebook, here are some practical tips from the Asia Search Digital Marketing Agency team to help ensure your visuals are engaging and optimized:

• Always use the recommended image sizes provided here for visually appealing posts.
• Prioritize clarity and image quality. Avoid blurry or pixelated images as they reduce credibility and fail to capture audience attention.
• Use eye-catching colors while aligning with your brand’s color scheme. Strong, consistent branding enhances recognition on the News Feed.
• Incorporate clear, concise text for fast comprehension. Choose easy-to-read fonts and appropriate sizing, and avoid text-heavy images.
• Adapt visuals to seasonal trends or special events to increase engagement and viewer interest.

Conclusion

Choosing the right Facebook image sizes is essential for creating effective promotional posts and strengthening your brand’s presence. Careful planning and adherence to these guidelines ensure your advertising visuals are both impactful and visually compelling. Apply these best practices from the Asia Search graphic design team to enhance the success of your social media campaigns.