Heatmap helps analyze customer behavior on your website.

Heat Map is an online marketing tool that helps analyze user behavior on a website by presenting behavioral data in the form of a heat map that shows different colors to indicate the level of user interaction on the website. The more users use the website, the hotter the color becomes, such as red, but the less users use it, the cooler the color becomes, such as blue.

Heat Maps are used to determine which content users are most interested in, which buttons they click on most often, or where on the website they scroll. This information helps to optimize the website’s UX/UI, as well as inform business decisions and marketing strategies.

Various information required by Heat Map

1. Demographic Data

Demographic data such as gender, age, occupation, income, and marital status help understand the user behavior of target groups of different ages and occupations. For example, if the main target group is working-age people, it may be necessary to focus on designing a website that is suitable for working-age people.

2. Landmark Data

It is information about places that affect user behavior, such as shopping malls, hospitals, hotels, fitness centers, and others. It is used to analyze where most users are located and how they access websites. It is suitable for businesses that want to advertise to specific groups or identify locations where new branches should be opened.

3. Customer Data

Customer behavior data such as pages visited, time spent on the site, and click-through rates can be combined with demographic and location data to gain a more accurate understanding of your customers.

What are the benefits of Heat Maps?

Helps understand user behavior

Find out what content your users are most interested in. Analyze whether users click on Call to Action buttons or key sections of your website. Check for any confusing points, such as clicking on images without links, clicking on text without links, etc.

Use data to improve the website’s UX/UI.

If you find that users are unable to navigate to important content, you may need to reposition the content or design it to make it more engaging. If important buttons have a low click rate, you may need to change the color, size, or text of the buttons. A/B Testing can be used to see which elements perform best.

Present data visually in an easy-to-understand manner

Heat Maps display data in colors, making it easier to understand than raw numbers, helping web development teams and executives make quick decisions.

Helps with SEO and marketing strategies

If you find that users are not focusing on important keywords, you may need to restructure your content. You can use the data to design your landing page to suit your users’ behavior, which will help you make retargeting ads more effective.

 

3 Types of Heat Maps You Need to Know

1. Scroll Maps

Shows information about where users scroll and stop reading. If you find that users are not scrolling to important points, you may need to restructure your site or make the content more interesting.

2. Move Maps

Track mouse movements to see which parts of your website are getting attention. This is ideal for analyzing web pages that are meant to catch the attention of users, such as landing pages or e-commerce.

3. Click Maps

Shows where users click the most. Use it to check which elements of a page might be confusing, such as clicking on an image that doesn’t have a link.

What do the colors in a Heat Map mean?

• Red has the highest usage, indicating areas with the most interest.
• Orange , high usage, indicates areas of secondary importance.
• Yellow has moderate usage and may need to be improved to make it more appealing.
• Green, low usage, indicates areas that are not receiving much attention.
• Blue is very underutilized, please check if it needs improvement.

3 Recommended Heat Map Tools to Use

1. Hotjar

It has a complete Heat Map function, including a Recording feature that records user behavior in real time. There is a tool to ask the opinions of users who visit the website. It is considered a complete option that meets the needs of use very well.

2. Ptengine

You can compare two versions of the Heat Map to see which webpage performs better. There is a free trial, but the features may be limited. If you want more features, it is best to subscribe to a package.

3. Google Analytics Heat Map

Use it through the Chrome Extension, displaying numbers and graphs with quite detailed statistics, and it is also convenient to use because Google has designed it so that you can use the extension easily and without complications.

Conclusion

Heat Map is an important tool that helps to understand the behavior of users on the website in real time. The data can be used to improve UX/UI and develop the website to be more responsive to users. It also helps the website to have better SEO quality, which increases the chance of being ranked first in search results.

For those who want to use Heat Map to its fullest potential, having an expert to consult and plan marketing for your business, contact AsiaSearch Solutions, a digital marketing agency that provides comprehensive online marketing services, providing effective full-service. For more information, call 092-809-9954.