How to Start Selling on Shopee and Lazada

As consumer lifestyles continue to evolve, online shopping has become increasingly common. Today, many brands have launched their own e-commerce stores, making it easier for customers to shop from anywhere. With Thailand’s improved logistics infrastructure and growing number of reliable delivery providers, many entrepreneurs are shifting toward online sales—especially on e-commerce platforms like Shopee and Lazada. These platforms are often the first choice for beginners looking to start selling online. In this article, Asia Search shares expert tips on how to market your products on Shopee and Lazada for new sellers.

Understanding How Shopee and Lazada Work

Shopee and Lazada are two of Thailand’s most popular e-commerce platforms. They provide a great opportunity for individuals and small businesses to sell products online. Most sellers choose to open shops on both platforms as their operations are quite similar, and setting up a store is straightforward. To get started, simply sign up for a seller account on Shopee or Lazada, set your shop name, and complete the profile with essential business information. Both platforms offer user-friendly interfaces and support tools that make selling online efficient and accessible. You can learn more about how to open your store from this guide: Getting Started with Lazada or Shopee.

Marketing Tips for New Sellers on Shopee and Lazada

Many aspiring sellers lack formal marketing experience, especially those new to e-commerce. That’s why it’s important to implement effective strategies that help your shop stand out in a highly competitive marketplace. To make your products more visible and attract buyers, follow these essential marketing practices:

1. Setting Up Your Store

If you’re new to online selling, creating a memorable and trustworthy shop name is crucial. Choose a name that’s easy to remember and clearly reflects your products. Additionally, invest in a visually appealing logo and banner that aligns with your brand identity. Don’t forget to include clear store policies and a well-written store description that builds trust with potential customers.

2. Competitive Pricing Strategy

While everyone wants to maximize profits, setting prices too high—especially in a competitive market—can hurt your sales. Research similar products to find a fair and competitive price range. Once you’ve set a reasonable price, you can use promotions and highlight unique product benefits to persuade buyers to choose your offering over others.

3. Creating Appealing Product Listings

In online shopping, product images serve as the customer’s first impression. Unlike in-person shopping, buyers can’t physically touch or inspect items—so visuals matter. Use high-quality photos taken from multiple angles in natural light, and keep the background clean to highlight the product. Clear, attractive images increase credibility and purchasing confidence. Related Article: Which Businesses Are Best Suited for Selling on Shopee and Lazada?

4. Write Descriptions That Match Buyer Search Terms

Use detailed and engaging descriptions that answer all buyer questions. Highlight key features and unique selling points your competitors may overlook. Be sure to include relevant keywords in the title and description that reflect how users actually search for the product. This improves your chances of appearing in search results and increases click-through rates.

5. Join Platform Campaigns

Shopee and Lazada regularly host sales campaigns that offer promotional tools like discount vouchers, free shipping, and flash sales. Joining these campaigns can significantly increase visibility and boost sales—especially during major events like 11.11 or 12.12. Take advantage of these marketing features to attract more buyers.

6. Invest in Paid Advertising

If you’re eager to grow fast, Shopee Ads and Lazada Ads can help you reach more customers. These platforms allow you to set a budget, choose specific target audiences, and boost product visibility. Tailoring ads to the right customer segments increases your chances of converting traffic into sales. Learn More: Affiliate Marketing: Low Investment Strategy to Boost Awareness and Sales

7. Provide Excellent Customer Service

Although often overlooked, customer service is a key part of your marketing strategy. Responding promptly to questions, addressing feedback professionally, and resolving complaints efficiently builds trust and encourages repeat purchases. Shopee and Lazada prioritize sellers with high customer ratings, so delivering great service can directly impact your store’s success.

8. Use Social Media to Drive Traffic

Create business profiles on platforms like Facebook, Instagram, and TikTok to promote your store and products. Share direct links from Shopee or Lazada to increase exposure and reach new audiences. Make sure your content is engaging and consistent. If you need inspiration, check out our guide on How to Create Content That Engages.

Conclusion

Marketing your products on Shopee and Lazada is not difficult, but it does require experience, analysis, and a strategic approach. A professional agency like Asia Search Solution can help you streamline your e-commerce efforts. We offer expert services for managing Shopee stores (Shopee Marketing Services) and handling your Lazada operations. Contact us today to elevate your online business!