We are now in an era where online shopping is booming more than ever. Many existing retailers have expanded their sales channels to Shopee and Lazada, and individuals seeking additional income have also turned to selling products on these platforms—without the need for a physical storefront. Selling products on Shopee and Lazada offers an excellent opportunity to reach a wide customer base, generate income for countless people, and provide convenience for shoppers everywhere.
Many people want to join the ranks of online sellers on Shopee and Lazada but often wonder what products to sell. Today, we’ll share how to choose products to sell on E-commerce platforms (Learn more about What is E-commerce?). Choosing the right products depends on several factors, such as market demand, current trends, and sourcing capabilities. Below are the 10 best-selling product categories on Shopee and Lazada.
One of the most popular product categories on Shopee and Lazada is electronics and gadgets—especially smartphones and related accessories like cases, chargers, and headphones. These are essential items with high turnover rates. Additionally, IT equipment such as laptops, tablets, and computer peripherals frequently see strong promotions and discounts, encouraging more online purchases.
Fashion products are consistently among the best-selling on both platforms. Whether it’s clothing, dresses, skirts, accessories, shoes, bags, or lingerie, shoppers enjoy a wide range of options. Shops with attractive, trendy designs tend to capture the most attention. Fashion is a highly accessible business opportunity and consistently ranks among the easiest categories to succeed in on Shopee and Lazada.
3. Beauty & Cosmetics
While visiting a physical store allows customers to test cosmetics, many prefer shopping for skincare and beauty products online—especially items like serums and moisturizers that are part of daily routines. Repeat customers tend to repurchase their trusted skincare brands through Shopee and Lazada. If you secure competitive deals, this category offers excellent sales potential.
4. Health & Wellness Products
Health supplements, vitamins, and protein powders are highly sought-after products on Shopee and Lazada. If you have your own supplement brand or want to expand your distribution channels, these platforms offer an excellent opportunity for growth and increased visibility among health-conscious consumers.
If you specialize in shelf-stable foods or baked goods, these products sell well online. Numerous shops thrive by offering appealing snacks with attractive packaging. Even if you don’t make your own food, you can resell bulk snack items—such as various nuts, crispy fish, or pork chips—in smaller retail packages.
6. Home Goods & Decorations
If you have access to wholesale sources for home goods or decorations, you can easily start selling these products on Shopee and Lazada for profit. From storage boxes and drying racks to fences and lamps, logistics now make it easier to ship products of all sizes nationwide.
7. Home Appliances
Home appliances are equally popular, as many consumers prefer shopping online rather than visiting malls. Best-selling appliances include air fryers, smart rice cookers, vacuum cleaners, and air purifiers. These products are often sourced affordably from manufacturers in China for resale.
8. Baby & Kids Products
Although some may underestimate this category, baby and children’s products are in high demand. Stay-at-home parents often browse Shopee and Lazada regularly, leading to consistent sales of diapers, baby lotion, formula milk, toys, storybooks, and more. This niche offers reliable opportunities for consistent sales.
9. Lifestyle & Hobby Products
Shopee and Lazada host a wide array of products, and lifestyle or hobby-related items are no exception. Art supplies, sports equipment like bicycles and running shoes, consistently generate sales. With more people staying home and looking for hobbies, these products enjoy ongoing demand.
10. Pet Products
With pet ownership on the rise—dogs, cats, birds, rodents, reptiles, and rabbits—Shopee and Lazada offer lucrative opportunities for selling pet-related products. From toys and clothing to pet accessories, these items see high search volumes on both platforms. Market competition is moderate, making this a promising category for new sellers.
Conclusion
Choosing what to sell requires analyzing customer demand on Shopee and Lazada, assessing market competition, and identifying trending products. For resellers without their own brands, careful research into popular categories, customer reviews, and seasonal sales trends is essential to select products with the best sales potential and market fit.
If you already have a product in mind but don’t know how to start building your store on Shopee or Lazada, we are a dedicated Digital Marketing Agency offering expert services for online marketing on Shopee and Lazada. We provide Shopee Store Management and Lazada Store Management to help entrepreneurs succeed in selling online with professional guidance tailored to these platforms.
Krittitee Tongdang
