User-Generated Content is a powerful way to promote products through genuine experiences shared by real customers. These organic posts often reflect a positive impression, which leads users to share their thoughts on social media. As…
Positioning refers to the strategic placement or identity of a brand that sets it apart from competitors. It helps establish a distinct market presence and gives your business a competitive edge. While the concept can…
The Paid, Owned, Earned, Shared Media strategy (PESO Model) provides a broader view of the marketing landscape, offering simplicity, convenience, and greater efficiency in brand promotion. In this article, we’ll explore the PESO Model in…
TikTok influencers are individuals who capture the attention of TikTok users by creating engaging and entertaining video content. With their unique personality, creativity, and storytelling skills, they promote products and services for sponsoring brands—often helping…