What is LINE MyShop? Benefits, Features & How to Register

Many social platforms have now entered the **e-commerce** space, making it easier for users to access a variety of products while allowing businesses, especially small enterprises, to expand their sales channels. This trend has given rise to **LINE MyShop** over the past few years, a platform designed to combine the best of both chat and commerce, offering an integrated user experience. In this article, we’ll explore what LINE MyShop is and how it works.

What is LINE MyShop?

In recent years, LINE, Thailand’s leading messaging platform, launched **LINE MyShop** alongside Facebook and Instagram to empower small businesses to enhance their online sales capabilities through social platforms. Within LINE MyShop, interested buyers can chat directly with stores, while purchases are completed through the **LINE SHOPPING** system, offering various payment methods. LINE MyShop was developed to help businesses establish online stores, manage inventory, communicate directly with customers via LINE, and handle orders efficiently. It provides a comprehensive e-commerce management system comparable to platforms like Shopee or Lazada, allowing entrepreneurs to manage their online business seamlessly within LINE MyShop.

Are LINE SHOPPING and LINE MyShop the Same? What’s the Difference?

**LINE SHOPPING** and **LINE MyShop** are not the same but are interconnected features within the LINE ecosystem. **LINE MyShop** is designed for sellers to manage their stores and interact with customers, while **LINE SHOPPING** serves as the platform where users browse and purchase products. Here’s a breakdown of their differences for clarity:

• **LINE SHOPPING**: A platform for users to browse and purchase products from various stores and brands participating in LINE. It aggregates shops and promotions, offering a seamless shopping experience with benefits like LINE POINTS on purchases.
• **LINE MyShop**: Built specifically for business owners to create and manage their online stores within the LINE app. It enables sellers to promote products, communicate with customers, and manage orders efficiently. This feature is tailored for sellers to streamline their online operations on LINE.

Benefits of Using LINE MyShop

LINE MyShop provides significant benefits for small businesses seeking to expand their customer base and boost future sales. By utilizing LINE SHOPPING, sellers gain access to a robust platform, while LINE MyShop offers comprehensive management tools. Key benefits include:

• **Easier Customer Access**: With LINE’s dominance in communication among Thais for both work and personal use, LINE MyShop offers a large potential customer base.
• **Direct Customer Communication**: As a messaging platform, LINE facilitates easy, direct interactions with customers, enabling quick responses to inquiries, problem resolution, and promotional updates.
• **Efficient Order Management**: LINE MyShop simplifies order and payment management with user-friendly features suitable even for those less familiar with technology. Notifications help sellers stay on top of order statuses.
• **Promotion and Marketing Tools**: Integrated with LINE Ads, MyShop allows businesses to send promotions and updates directly to followers, increasing engagement and conversion opportunities through targeted marketing.
• **Analytics & Reporting**: LINE MyShop provides detailed reports and analytics, offering insights into sales, traffic, and performance to help sellers refine their strategies.
• **Multiple Payment Methods**: Offers various online payment options, including LINE Pay, for customer convenience.

Related article: Understanding LINE OA: Types and Differences

Key Tools in LINE MyShop for Sellers

LINE MyShop provides practical features that simplify the sales process on LINE SHOPPING. Essential tools include:

Order Notification

This tool helps sellers manage order statuses and automatically notifies customers via LINE chat about their order updates, reducing the need for manual responses.

Chat Commerce

Allows sellers to create orders and invoices directly within chat conversations, streamlining the process without switching between apps. Chat Commerce is also mobile-friendly.

Delivery

Beyond status updates, LINE MyShop enables sellers to print shipping labels directly from the system, making order fulfillment more efficient without needing separate software.

Report & Dashboard

Provides detailed statistics and performance reports, including sales, product performance, and more. These insights help sellers refine marketing strategies and future sales efforts.

Product & Inventory

Simplifies inventory management with features to add, edit, remove products, manage stock levels, and organize product images—enhancing operational efficiency.

How to Register for LINE MyShop for New Sellers

For new sellers looking to register on LINE MyShop, follow these steps: 1. Visit https://lineshoppingseller.com/. You’ll need a LINE OA or personal LINE account. Click **Open a Store**.

2. Log in with your LINE account to access the store setup. You can choose between a personal or business account.

3. Select your **LINE Official Account** for activation. If you don’t have a business account yet, create one by following the steps provided.

4. Once your business account is set, activate it to open your store. LINE MyShop may prompt you to install an additional tool for store setup.

5. Once setup is complete, you’ll access the **LINE MyShop dashboard** where you can manage products and orders efficiently.

Related article: How to Sell on Shopee: Tips for Boosting Sales

Conclusion

**LINE MyShop** is a powerful social and e-commerce platform that enhances retail capabilities for small businesses, rivaling major e-commerce platforms. Registering to sell on LINE SHOPPING through LINE MyShop is simple with our provided guide. For expert assistance with your online business, consult Asia Search Solution, Thailand’s leading digital marketing agency.