How to Sell on Shopee: Open Your Store & Boost Sales

Modern retailers should not overlook opening a storefront on Shopee — a highly popular platform for those looking to sell products online. Shopee offers a direct online sales channel through an established E-Commerce platform, distinct from social media platforms like Facebook or Instagram. Shopee is specifically designed as an E-commerce platform (learn more about what is E-commerce) that allows businesses to partner easily with integrated systems to support online sales effectively.

What is Shopee?

Today, almost everyone is familiar with Shopee — a platform where users can purchase goods via mobile apps or directly through the Shopee website. As mentioned, Shopee is a dedicated E-commerce platform focusing on Southeast Asian consumers and is growing in popularity in Thailand, the Philippines, Singapore, Malaysia, China, and beyond. Shopee aims to offer diverse products while enabling both individuals and businesses to sell on its platform.

How Does Shopee Work?

Shopee functions similarly to other E-commerce websites but stands out as a marketplace where sellers can list products directly. Buyers can search for items or browse by category, turning Shopee into a virtual shopping mall where buying and selling are streamlined with user-friendly systems for both shoppers and sellers.

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How to Register as a Seller on Shopee

This guide focuses on those interested in selling on Shopee, one of the easiest E-commerce platforms to get started with. Shopee also offers robust advertising tools ideal for Digital Marketing. Before launching marketing campaigns, you should understand how to register as a Shopee seller:

1. 1. Start by creating a Shopee account via desktop or the mobile app.

1. 1. Visit the Shopee website and select the “Start Selling” tab. For mobile users, download the Shopee Seller Centre app available on iOS and Android.

1. 1. Carefully read and accept the platform’s terms and conditions.

1. 1. Fill out all required information in the registration form.

1. 1. Log in to the Seller Centre to officially open your store.

Shopee Seller Fees You Should Know

• • Sales Commission: Shopee charges 3% for electronics on Shopee Mall and 5% for other categories (excluding discounts borne by the seller, shipping, and other deductions).

• • Cash on Delivery Fee: A 2% fee applies for COD orders (including shipping and discounts like Shopee Coins).

• • Bank Transfer Fee: 2% fee applies to all transactions via bank transfer or mobile banking, including shipping and discounts (including Shopee Coins).

• • AirPay Wallet Fee: 2% fee applies for purchases through AirPay Wallet (inclusive of shipping and discounts, including Shopee Coins).

• • Credit/Debit Card Fee: 2% fee applies when buyers use credit or debit cards (including shipping and discounts like Shopee Coins).

• • Installment Payments via Credit/Debit Cards: 5% fee (2% for regular transactions and 3% for installment payments), including shipping and discounts like Shopee Coins.

• • SpayLater Fee: 2% fee for purchases made via SpayLater (website or app), inclusive of shipping and discounts like Shopee Coins.

How to List Products on Shopee

Once your store and profile are set up, the next step is to list products for sale. You can easily upload product images and create listings via “My Products” and then “Add New Product.” Each listing allows you to provide detailed descriptions and images. Follow these tips for effective product listings:

• • Product Images: Upload up to 9 images plus a video. Ensure clear backgrounds and frames to make products visually appealing.

• • Product Name: Use relevant keywords that are easy to search and clearly describe the product.

• • Product Description: Provide thorough details to build trust and speed up purchasing decisions — include usage instructions, benefits, and appropriate hashtags.

Tips to Boost Sales on Shopee

• • Stay Active: Even as a new store, remain active daily on Shopee. Checking your store regularly signals engagement and builds buyer trust, improving visibility and sales potential.

• • Respond Promptly: Quickly answer customer inquiries to foster trust and boost conversion rates through effective communication.

• • Fast Shipping: Ensure orders are dispatched promptly, ideally within the same day or the next, to receive positive reviews and improve store reputation on Shopee.

• • Request Reviews: Include small thank-you cards asking customers to leave reviews or photos, which encourage new buyers through social proof.

• • Offer Coupons and Discounts: Create promotions to drive sales — sellers are responsible for covering any discount margins.

• • Join Shopee Campaigns: Participate in Shopee’s promotional events to boost visibility and sales during high-traffic periods. Terms may apply, and Shopee may subsidize some discounts.

Conclusion

With the rising popularity of Shopee for online shopping, opening a store on this platform is an excellent opportunity to expand sales channels. Shopee attracts a large and growing user base, offering a strong platform for sellers to reach more customers.

If you’re looking to grow your Shopee store, feel free to consult with us. Our Digital Marketing Agency offers Shopee management services through Asia Search Solution’s one-stop service, helping to promote your store and increase online sales effectively.