The Best Times to Post on TikTok for Engagement 2023

Krittitee Tongdang
December 20, 2023

What is the **best time to post on TikTok**? Many **Tiktokers**, entrepreneurs, and online sellers often wonder this because the right timing can help maximize views and followers. Posting at strategic times can significantly impact your visibility, not just on **TikTok**, but on platforms like **Facebook** and **Instagram** as well. Time of posting directly influences your audience reach and engagement.

**TikTok** is currently one of the most powerful platforms for **digital marketing**, especially for **video advertising**. (Learn more about TikTok ad formats here.) For businesses aiming to increase video views, it’s essential to understand the **best posting times** for greater exposure. Moreover, when running TikTok Ads, choosing the optimal time is crucial to reach your target audience effectively. Timing is a key strategy to boost visibility and drive more sales.

Best Time to Post on TikTok for 2023

Updated Best Times to Post on TikTok in 2023

Based on research and analysis of user behavior on **TikTok**, we’ve identified optimal posting windows for **Tiktokers** and sellers seeking to increase views. While TikTok promotes trending content on the “For You” page regardless of posting time, the “Following” and “Friends” tabs rely more on the time of posting. Below is a detailed guide on the **best times to post on TikTok by day**.

Related article: Best Times to Post on Instagram

Best Posting Times on TikTok by Day of the Week

Monday

Monday marks the start of the workweek. Many users seek motivation and updates during their morning routines and lunch breaks. Posting in these timeframes captures peak activity.

  • 06:00 – 08:00
  • 10:00 – 12:00
  • 21:00 – 22:00

Tuesday

Tuesday tends to be a more serious workday, so users typically turn to TikTok during lunch breaks, after work, and late-night hours to unwind.

  • 12:00 – 14:00
  • 17:00 – 20:00
  • 00:00 – 02:00

Wednesday

Midweek often calls for a mental break. Users engage with TikTok consistently throughout the day, with key peak periods highlighted below.

  • 06:00 – 08:00
  • 11:00 – 13:00
  • 18:00 – 21:00

Thursday

On Thursdays, users are typically active in the early morning, around lunch, and during the evening when winding down. These time slots align with peak engagement.

  • 05:00 – 07:00
  • 11:00 – 13:00
  • 16:00 – 19:00

Friday

As the workweek ends, mornings and afternoons are optimal for reaching users preparing for the weekend. Older audiences may engage more in the evening.

  • 05:00 – 08:00
  • 10:00 – 12:00
  • 19:00 – 21:00

Saturday

Saturdays are prime for TikTok engagement, with users being most active in late mornings through the evening hours. Content during these periods often sees higher engagement.

  • 11:00 – 13:00
  • 15:00 – 17:00
  • 20:00 – 24:00

Sunday

Most people spend Sundays relaxing at home, often using their free time on TikTok throughout the day. However, evenings are particularly effective for engagement before the new week begins.

  • 07:00 – 10:00
  • 16:00 – 19:00

Conclusion Asia Search Solution, a **Digital Marketing Agency**, understands the importance of timing when it comes to **social media marketing**. Posting at the right times enhances visibility, boosts engagement, and can increase sales—even without paid ads. Strategic scheduling ensures content reaches your audience effectively and helps achieve marketing goals without the need for constant promotion.

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