Heat Map is an online marketing tool that helps analyze user behavior on a website by presenting behavioral data in the form of a heat map that shows different colors to indicate the level of…
ROAS (Return on Ad Spend) is a key metric used to measure advertising effectiveness. It is calculated by comparing the revenue generated from ads with the amount spent, providing a clear percentage that helps determine…
Customer Relationship refers to the connection between a customer and a brand. It plays a crucial role in marketing by helping businesses foster customer satisfaction through effective relationship management—known as Customer Relationship Management (CRM). A…
Update your Facebook cover and post image sizes for 2025! Whether you’re a content creator or an online seller, using the correct dimensions is essential. Facebook frequently updates its layout, which means images that worked…
In today’s booming online business landscape, many brands rely heavily on Facebook as their primary sales channel. However, you might suddenly notice a drop in reach—even though your followers are still there. If this sounds…
Unique and stylish fonts are powerful design elements that elevate any graphic work, reflecting the distinct style of each designer. In this article, we’re sharing a curated collection of beautiful fonts that work seamlessly across…
Have you ever faced this common issue? You want to share a link on social media, add it to a blog, or include it in a document, but the URL is so long it looks…
What is Agile Marketing, and how does it enable fast, flexible campaigns? This article breaks it down for you. The term “Agile Marketing” combines the word “Agile”—meaning fast and adaptive—with “Marketing” as we know it….
Performance Marketing is a results-driven approach to marketing. This means every process must be measurable with data—typically involving online advertising on platforms like Google Ads and Facebook Ads. These platforms provide measurable metrics such as…
KPI, or Key Performance Indicator, is a vital metric that every organization needs in order to measure progress against strategic objectives. Typically, companies set specific goals aligned with their corporate standards, and KPIs are used…