Heat Map is an online marketing tool that helps analyze user behavior on a website by presenting behavioral data in the form of a heat map that shows different colors to indicate the level of…
ROAS (Return on Ad Spend) is a key metric used to measure advertising effectiveness. It is calculated by comparing the revenue generated from ads with the amount spent, providing a clear percentage that helps determine…
Customer Relationship refers to the connection between a customer and a brand. It plays a crucial role in marketing by helping businesses foster customer satisfaction through effective relationship management—known as Customer Relationship Management (CRM). A…
What is Agile Marketing, and how does it enable fast, flexible campaigns? This article breaks it down for you. The term “Agile Marketing” combines the word “Agile”—meaning fast and adaptive—with “Marketing” as we know it….
Performance Marketing is a results-driven approach to marketing. This means every process must be measurable with data—typically involving online advertising on platforms like Google Ads and Facebook Ads. These platforms provide measurable metrics such as…
User-Generated Content is a powerful way to promote products through genuine experiences shared by real customers. These organic posts often reflect a positive impression, which leads users to share their thoughts on social media. As…
Positioning refers to the strategic placement or identity of a brand that sets it apart from competitors. It helps establish a distinct market presence and gives your business a competitive edge. While the concept can…
The Paid, Owned, Earned, Shared Media strategy (PESO Model) provides a broader view of the marketing landscape, offering simplicity, convenience, and greater efficiency in brand promotion. In this article, we’ll explore the PESO Model in…
KPI, or Key Performance Indicator, is a vital metric that every organization needs in order to measure progress against strategic objectives. Typically, companies set specific goals aligned with their corporate standards, and KPIs are used…
Data Driven is a strategy that utilizes customer data to analyze and develop effective marketing approaches. This plays a vital role in driving sustainable organizational growth. Many companies have adopted and integrated data-driven systems to…