How to Use Google Trends for SEO & Marketing Insights

Many content creators often find themselves running out of ideas. However, there’s now a helpful tool called Google Trends that allows you to discover trending topics and create engaging, timely content. Not only is this tool beneficial for content creators, but marketers and businesses can also leverage it to capture current online interests. It helps with deep SEO analysis by identifying popular search topics at any given time.

What is Google Trends?

Before learning how to use Google Trends effectively, it’s essential to understand what it is. Google Trends is a free tool offered by Google that shows the popularity of search queries over time. It helps you identify whether interest in a particular keyword is increasing, stable, or declining. Additionally, it provides valuable insights on geography, demographics, related topics, and related queries. This makes Google Trends an invaluable resource for marketers, content creators, and anyone seeking to understand consumer behavior shifts.

How Does Google Trends Work?

Google Trends is a popular tool for monitoring trending topics during specific periods. It’s free to use and highly beneficial for content creators, marketers, and SEO specialists. Although it may seem somewhat similar to Google’s Keyword Planner, the key difference is that Google Trends displays the relative popularity of search terms over time, not overall search volume.

How to Use Google Trends

Google Trends is a free, user-friendly tool with multiple features to help you understand current trends. You can leverage this tool to create marketing strategies, plan content, and optimize your SEO efforts effectively. Here’s how to use Google Trends and explore its key features:

1. Getting Started with Google Trends

You can access Google Trends via this link: https://trends.google.co.th/trends/. This page allows you to explore trending topics and conduct searches on any area of interest.

2. Exploring Trending Topics

Google Trends provides options to view what people in Thailand and globally are searching for in real-time. There are key tabs to explore:

• • Explore: Search specific keywords to see current search trends and popularity over time.

• • Trending Now: Displays real-time trending searches and topics receiving the most attention during specific periods.

3. Analyzing Search Interest Over Time

When conducting your own searches, you’ll see a graph displaying search interest over time. This feature is highly valuable for marketers and SEO professionals to determine how popular a search term is and whether it’s trending upwards. You can customize settings to gain specific insights relevant to your research.

4. Reviewing Detailed Trends for Search Terms

Google Trends provides detailed insights for any search query you enter. The graph shows interest levels on a scale from 0 to 100, representing the percentage of searches at specific times. This data is invaluable for content planning and SEO strategy development.

5. Viewing Regional Interest

Google Trends also breaks down interest by state, province, or region, helping you identify where search terms are most popular. This information is crucial for marketers and businesses targeting specific areas, as it supports localized marketing strategies.

6. Related Topics and Related Queries

Google Trends also highlights related topics and related queries that are trending alongside your search terms. This feature is ideal for generating new content ideas or optimizing SEO efforts to align with trending searches.

When Should You Use Google Trends for Business?

There are numerous scenarios where using Google Trends is a smart strategy. It helps businesses gather data to enhance marketing plans and develop compelling content. Here are a few key examples:

• • When you’re out of ideas for content or writing topics, Google Trends can help generate a list of potential subjects for your website. It’s an excellent resource for sparking creativity.

• • For content planning, Google Trends allows you to track whether search interest is increasing or decreasing. This enables you to create content calendars or marketing campaigns aligned with trending topics for each month.

• • The Trending Searches feature displays the most popular search topics at any given time. These are typically current events you can leverage for future marketing campaigns.

• • Finding keywords for SEO is easy with Google Trends. It’s a quick way to discover target keywords for your content. Simply search and apply these insights to your SEO strategies.

Learn more about targeting keywords for your content

Conclusion

Google Trends is highly beneficial and easy to use for gathering valuable insights. Whether planning ahead for seasonal trends or identifying niche audiences, it provides actionable data to help your business succeed. You can discover related industries, increase website traffic, and create timely SEO-driven content. Using Google Trends effectively will keep you one step ahead of the competition. At Digital Marketing Agency, we offer comprehensive online marketing services, including social media strategies, SEO services, as well as Shopee and Lazada store management, supported by a professional team of over 30 specialists dedicated to accelerating your online business growth.