How to Use Reels for Business Marketing 2025

Nowadays, video content has gained tremendous popularity, especially on platforms like TikTok, which focuses on short-form videos. As a result, other platforms have introduced features for short-form video content to compete with TikTok—namely Instagram and Facebook, with their feature called Reels. This feature has become incredibly popular. Today, Reels has over 500+ million daily active users worldwide across various industries, making it just as competitive as TikTok. In this article, we’ll explore what Reels are and how marketers can effectively leverage Reels for their marketing strategies.

What is Instagram Reels?

Instagram Reels is a feature introduced to the Instagram app in 2020 to compete directly with TikTok. It allows users to create short videos with various creative formats and effects. Reels has become highly popular among video content creators. The functionality of Instagram Reels is very similar to TikTok, offering a full suite of editing tools and allowing users to easily share their videos through Stories.

What is Facebook Reels?

As many know, Facebook and Instagram share the same parent company, so Facebook introduced the Reels feature, similar to Instagram’s. Facebook Reels offers functionalities much like Instagram Reels, where users can view Facebook Reels through Facebook Watch or directly on their feed. Users can create videos just as they would on Instagram and share them to their feed instantly.

How Reels Work on Both Instagram and Facebook

Reels is a short-form video feature available on both Instagram and Facebook. While it’s more widely used on Instagram, both platforms allow users to create engaging short videos. Reels includes various creative tools and effects that make content creation fun and easy to share across the platform. Here’s how Reels works similarly on both Instagram and Facebook:

• • Create short-form video content with Reels using the built-in features within the Instagram and Facebook apps. Videos can be edited and uploaded instantly without needing to save externally.

• • Access Reels through the Explore page or directly on your Feed across both Instagram and Facebook. The Reels Feed will showcase videos tailored to your interests.

• • Effortlessly share your Reels on Instagram or Facebook by simply clicking the share button. You can choose to share to your Feed, Stories, or direct messages.

• • Discover other users’ Reels by visiting profiles where related or trending Reels are displayed, and follow those creators with ease.

Related Article: Instagram Marketing Strategy: 8 Updated Techniques for 2023

What Are the Differences Between Reels and TikTok?

Reels is a feature within Instagram and Facebook for sharing short-form video content, while TikTok is a dedicated platform solely for video. Both offer similar short-form video formats. However, Reels serves as an additional feature, whereas TikTok focuses entirely on video. The creative tools between the two differ as well. TikTok offers a wider variety of video editing options, while Reels has more limited tools in comparison. Most users who create content for both Reels and TikTok typically edit their videos through third-party apps for greater flexibility. This is because TikTok videos downloaded from the app come with a watermark, and videos created within Reels cannot be downloaded at all.

How Can Reels Benefit Your Business?

Both Instagram and Facebook offer excellent marketing potential, and Reels is no exception. Short vertical videos through Reels allow businesses to attract attention and connect with their target audience effectively. Reels can significantly boost your marketing strategies in the following ways:

• • Create unique and engaging Reels to increase brand awareness and grow your follower base. Creative content has a higher chance of being shared and reaching targeted audiences.

• • Showcase products and services from fresh and interesting perspectives using Reels to capture attention.

• • Engage with potential customers through comments and interactions, helping to build connections and trust, increasing your chances of generating new leads.

• • Promote your business through Reels Ads to drive excitement and encourage purchases, with advertising options available directly via Meta platforms.

• • Strengthen relationships with followers by responding to questions, feedback, and offering valuable insights, fostering meaningful engagement through Reels.

 

Tips for Creating Engaging Reels Content

Businesses looking to create impactful short-form video content on Reels can leverage this feature as a powerful way to boost brand recognition. Since audiences today are highly engaged with short-form videos, here are essential tips to make your Reels content stand out:

• • Choose relevant and interesting topics: Focus on trends or ideas that resonate with your target audience.

• • Create innovative content: Utilize effects, filters, and fresh perspectives—or repurpose popular templates to craft your own unique videos.

• • Use music that enhances the mood: Select music that complements your content to boost engagement and create the right atmosphere.

• • Develop a unique style: Stand out by creating content that reflects your unique brand identity. Your distinctive style will develop over time through experimentation.

• • Keep editing engaging and dynamic: Utilize editing tools to add effects, adjust speed, and incorporate text. Explore other creators’ content for inspiration.

• • Highlight key messages within the first 5 seconds: Deliver your core message quickly to capture attention, improving your engagement rates and platform algorithm performance.

• • Leverage trends: Incorporate trending topics or popular songs to boost the visibility of your videos and align with current audience interests.

Conclusion

Reels is a highly popular feature on Instagram and Facebook, offering countless opportunities for content creators and marketers alike. Reels serves as a powerful marketing tool for both organic and paid promotions through Instagram Ads and Facebook Ads. If you’re looking to create engaging promotional videos and run impactful ad campaigns, feel free to explore services from our Digital Marketing Agency for professional support.