Top Businesses to Sell on Shopee and Lazada in Thailand 2025

Many entrepreneurs create various products to sell directly to their target audiences through physical stores or by opening their own shops. This traditionally limited their customer base to local areas. However, today’s businesses can expand their market nationwide. Shopee and Lazada are two of the most popular e-commerce platforms in Thailand, offering businesses a powerful and accessible way to sell products online. Yet, not every business can successfully generate revenue on these platforms without a clear strategy. Selecting the right products and using effective marketing strategies are key to succeeding on Shopee and Lazada. In this article, we’ll explore which types of businesses are best suited for selling on these platforms and how to optimize your sales.

What Are Shopee and Lazada?

Shopee and Lazada are two of the largest e-commerce platforms in Southeast Asia and are extremely popular in Thailand. They host a wide range of sellers offering diverse products. Both platforms provide tools and services that help businesses expand their customer reach and boost sales. Each has its own unique strengths, making them valuable for online sellers. Related article: Starting a Business on Lazada vs Shopee: Which is Better?

What Business Sizes Are Best for Shopee and Lazada?

Shopee and Lazada are ideal for small and medium-sized businesses looking to expand online. These ready-to-use e-commerce platforms eliminate the need for complex strategies, offering a level playing field for sellers of all sizes. Listing products on both platforms follows the same steps regardless of your business size. (Learn more about e-commerce here.) Building your own e-commerce website requires a significant investment. Shopee and Lazada offer a low-cost solution for SMEs aiming to scale nationwide. They also provide sales and marketing tools that help promote products effectively, along with logistics support so sellers don’t have to handle shipping themselves.

Best Business Types to Sell on Shopee and Lazada

Below are the top business categories that perform exceptionally well on Shopee and Lazada:

Fashion Businesses

If you sell clothing, footwear, handbags, or accessories—or run your own fashion brand—selling on Shopee and Lazada is highly recommended. Fashion is one of the most browsed categories on both platforms. You don’t need to sell only trendy items—school uniforms, sleepwear, and traditional Thai clothing are also in high demand. With broad appeal and strong buyer interest, fashion businesses can thrive in these marketplaces.

Beauty and Wellness Products

Health and beauty is another top-performing category on Shopee and Lazada. If you have a skincare or supplement brand, launching on these platforms is essential. You can also link your store to other online channels to build an omnichannel marketing strategy and create a complete customer journey.

Food and Beverage Products

Most food and beverage products sold on Shopee and Lazada are shelf-stable. While we don’t recommend selling perishable goods due to delivery time constraints, it’s possible with proper cold-chain logistics. If you offer packaged snacks, beverages, or long-lasting foods—especially with regular promotions or campaigns—your sales potential will significantly increase. Related article: Top 10 Best-Selling Products on Shopee & Lazada

Home and Living Products

Home goods, décor, and small appliances are very popular categories on both Shopee and Lazada. Today’s homeowners often shop online instead of visiting physical stores. Both platforms offer user-friendly seller tools to manage inventory, compare products, and schedule deliveries—including for larger items—making it easier for home-focused businesses to succeed online.

Electronics and IT Accessories

Electronics and IT products have high growth potential on Shopee and Lazada. Many customers aren’t sure where to buy specific tech items locally, making online shopping more convenient. With a large base of tech-savvy buyers, it’s important to participate in platform-wide campaigns and promotions to stay competitive in this category.

Conclusion

Businesses of all sizes can succeed on Shopee and Lazada—if their products match the platform’s audience. Niche B2B offerings or service-based businesses may not be suitable since these platforms mainly target everyday consumers. However, if your products meet general demand, you can leverage the platforms’ credibility and wide reach to grow your business nationwide. If your business needs help setting up a store on Shopee or Lazada, visit Asia Search Solution. We offer full-service online marketing support, including Shopee store management and Lazada store support. Our team is ready to assist from store setup to marketing strategy—helping your brand succeed on both platforms.