What is X (Twitter)? How to Use X for Marketing

Twitter has officially rebranded to “X,” marking a significant shift for the platform. This transformation follows Elon Musk’s acquisition of Twitter in 2022 for $44 billion. On July 23, 2023, Twitter retired its iconic blue bird logo and introduced the sleek, black-background “X” logo. The domain X.com now redirects to twitter.com. Despite the rebranding, many users still casually refer to “X” as Twitter.

What is Twitter and What is “X”?

As mentioned earlier, Elon Musk, the new owner of Twitter, has rebranded the platform as “X.” However, its core functionalities remain unchanged. Users can still post updates and share real-time stories. **Twitter or X is a social network and microblogging platform that enables millions of individuals and organizations to build online communities, exchange ideas, and share information quickly.**

Users post updates called “tweets” to share, discuss, and discover information. Tweets are limited to 140 characters and can include images, videos, and links. These posts appear on user feeds, allowing people to keep up with trending topics in real-time.

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How Does Twitter or X Work?

Twitter or X functions as a platform for sharing information and accessing global updates shared by users worldwide. It remains a massive social network where users can sign up for free, post 140-character tweets, engage in conversations, and share updates on their feeds. Additionally, it offers opportunities for businesses to promote themselves and utilize digital marketing strategies through dedicated business accounts.

Outstanding and Evolving Features of Twitter

Since rebranding as X, the platform has introduced numerous updates aimed at enhancing user experience and security. Here are some of the most notable features of Twitter/X:

• • Reply: Allows users to respond freely to tweets from people they follow, fostering conversation and engagement.

• • Direct Message (DM): Enables private messaging between users, ensuring confidentiality.

• • Favorite: Users can ‘heart’ posts they like, saving them in their Favorites tab for future reference.

• • Retweet: Allows users to share tweets to their own feed, keeping the original post visible on their profile, similar to forwarding content.

• • Communities: Niche groups where users with shared interests can engage, moderated by designated administrators.

• • X Premium (formerly Twitter Blue): Verification feature enhancing credibility and unlocking exclusive features, now available in Thailand.

• • X Spaces: A popular feature for hosting live audio or video discussions, allowing hosts to stream live and invite listeners to participate via mic.

• • Super Follows: Monetization option for creators with at least 10,000 followers to offer exclusive content to paying subscribers.

• • Tips: Enables users to financially support their favorite creators through platforms like PayPal, Patreon, or Razorpay.

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Benefits of Using Twitter or X

Twitter or X offers numerous advantages for both general users and businesses seeking to expand their marketing channels. Here’s how Twitter/X can benefit you:

• • Enhanced security in messaging, providing users with a private and safe communication experience.

• • Access to global trends and the ability to observe trending topics in Thailand and beyond, fostering knowledge sharing.

• • Easy and secure file sharing between users.

• • Virtual reality features offering immersive internet experiences via VR headsets.

• • Business accounts for targeted advertising and efficient audience segmentation.

• • New opportunities for businesses to connect with customers, driving growth and increased revenue.

• • Integrated e-commerce solutions allowing users to buy and sell products and services directly through the app, ideal for modern businesses seeking additional sales channels.

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Is Twitter Effective for Online Marketing?

Twitter remains a valuable platform for delivering fast, trending news more efficiently than many other social platforms. Accounts with large followings can achieve high visibility and engagement, making it an excellent tool for digital marketing. Businesses can run targeted, engaging ad campaigns through business accounts or collaborate with popular influencers to boost product or service awareness.

Conclusion

Twitter, now rebranded as X, is still evolving with new features that enhance user experience. However, its core functions remain intact, making it a reliable platform for both casual users and businesses. Companies can continue to advertise effectively on X. For those looking to boost their brand through social media marketing, Asia Search Solution offers comprehensive services, including Facebook Page Management to maximize your marketing impact and reach.