How to Use Facebook Chatbot with Facebook Ads

What happens if your Facebook Ads perform so well that you receive a flood of inquiries all at once? You might miss the opportunity to answer every potential customer promptly — and keeping customers waiting is never good for business. This is where a chatbot can step in to handle initial questions before you respond personally. In this article, you’ll learn how to integrate a Facebook Chatbot with Facebook Messenger Ads to boost efficiency and increase your chances of closing more sales. At Asia Search, we’ve gathered expert tips for setting up a Facebook Chatbot in combination with Facebook Ads so you can respond to customers instantly, capture new leads, and close deals without delay.

Why Use a Chatbot with Facebook Ads?

Messenger has 1.3 billion active users who exchange over 8 billion messages between businesses and individuals each month. As one of the most downloaded mobile apps across demographics, Messenger is a powerful tool for engaging potential customers. Combining a Facebook marketing campaign with a Chatbot means that when someone clicks on your ad and sends a message, you can instantly initiate a conversation — increasing the likelihood of converting interest into sales. Without this setup, high-performing Facebook Ads could generate more inquiries than you can handle in real time. By integrating a Chatbot with Facebook Ads, you can immediately handle incoming queries and provide relevant answers without delay. A well-configured chatbot can address common customer questions, keep the conversation active, and significantly improve your chances of closing sales quickly.

Messenger-based Facebook Ads campaigns can achieve open rates as high as 88% and click-through rates of 56%.

How to Set Up a Facebook Chatbot with Facebook Ads

Using a Facebook Chatbot alongside your Facebook Ads campaigns is a highly effective way to engage your audience, generate leads, and automate customer communication. Follow this step-by-step process to connect your Chatbot with your Facebook Ads:

1. Go to your Facebook Ad Manager and click “Create” to start a new campaign. Select your objective (Traffic, Engagement, or Lead Generation) and click Continue.

2. Set your ad settings as usual and click “Next.”

3. Under Conversion, select “Messenger” and click “Next.”

4. In the Message Template section, select “Create New” and click “+ Create.”

5. Go to Advanced Settings, enable “Connect App,” and select ChatBot.com. Click Save and Finish.

6. Complete the rest of your ad campaign details and click Publish. Your chatbot is now ready to respond automatically.

Benefits of Using a Chatbot for Facebook Messenger Ads

To maximize the performance of your Facebook Ads, you need a compelling campaign with engaging visuals, persuasive copy, and a clear call-to-action (CTA). If your CTA involves chatting directly with your brand, a chatbot is essential — especially for businesses with limited staff who can’t monitor messages 24/7. Here’s how a Messenger chatbot can help:

• Instantly engage with potential customers — chatbots reply within minutes.
• Increase lead generation by collecting essential customer information automatically.
• Reduce bounce rates by guiding users through important campaign details and purchase decisions.
• Save time by pre-programming answers to frequently asked questions so the bot can handle high message volumes effectively.

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Build Your No-Code Chatbot with Trengo

On the Trengo platform, you can easily create your own chatbot without coding. Simply enter frequently asked questions and provide accurate answers. The more variety you add, the smarter your chatbot becomes — improving its accuracy and responsiveness. You can train it with all the information it needs to assist your potential customers effectively and handle inquiries just like a human assistant.