Every SEO professional has their own methods for finding keywords to create content that aligns with user behavior on search engines. As you know, there are three key factors in SEO to improve your website’s visibility on search engines: credibility, content, and overall site quality. These are the primary considerations search engine algorithms use to determine rankings. Therefore, choosing the right keywords for your content is crucial to effective SEO strategies.
In this article, we will introduce you to some of the most popular keyword research tools used by SEO professionals and Google Ads specialists alike. We’ve compiled a list of powerful keyword tools that help you select the most searched keywords for creating content aligned with search engines.
Essential Keyword Research Tools Every SEO Writer Needs
SEO writers understand the importance of selecting keywords based on popular search behaviors on platforms like Google. For example, when writing content for a Digital Marketing Agency, your website should include primary keywords within your H1 headings — terms people frequently search, such as “Digital Marketing Agency,” “Online Marketing Company,” and similar high-volume search terms that should appear throughout your content.
Learn more about how search engines work today.
But how can we be certain which keywords have the highest search volume? Even though Google Search provides suggestions, this doesn’t always reflect the most searched terms. Below is our recommended list of the best keyword research tools to help SEO writers find the most effective keywords.
KeywordTool
KeywordTool is one of the most popular tools among SEO professionals for finding relevant and trending keywords. It’s a free keyword research platform — simply enter a term related to your business, such as SEO Agency, and KeywordTool will suggest numerous related terms. The paid version offers additional data, such as search volume, competition level, CPC, and trends, making it ideal for those managing Google Ads campaigns.
Semrush
Semrush is an all-in-one platform for digital marketers, helping manage online visibility and content marketing strategies. It also simplifies keyword research for SEO. Semrush offers over 40 tools for SEO, content marketing, market research, social media, and paid advertising. Its keyword tool provides in-depth data, including search volume, trends, keyword difficulty, CPC, and SERP analysis.
Keyword Surfer
Keyword Surfer is a powerful SEO tool for on-page analysis, favored by many SEO experts. When you search a keyword, Keyword Surfer displays current search volumes and approximate CPC data. It also features a Content Editor where you can analyze and refine your article based on keyword recommendations aligned with competitor strategies.
Google Keyword Planner
Google Keyword Planner is a free tool within Google Ads, perfect for identifying relevant keywords for SEO-driven articles. It offers keyword suggestions and writing formats tailored to your business objectives. This tool is highly effective for developing content strategies aimed at higher search rankings.
Google Search Console
Google Search Console is a must-know tool for SEO professionals. While not specifically a keyword tool, it helps monitor your website’s search performance. One of its valuable features is identifying the most popular keywords driving traffic to your site. The Search Results report provides insights into your website’s top 1,000 search queries, making it a useful resource for ongoing keyword strategy.
Related article: What Is Google Search Console?
Ubersuggest
Ubersuggest is another highly effective keyword research tool offering both free and paid options. It’s ideal for discovering keywords for SEO articles, providing flexibility to target both short-tail and long-tail keywords without the need for paid features.
SpyFu
SpyFu is a competitive intelligence tool that provides insights into competitor strategies. In addition to keyword research, it helps you identify backlink opportunities and analyze SEO reports from competitors to enhance your own strategies. Unlike some tools, SpyFu is not free, but it offers detailed data to improve your SEO efforts and achieve higher rankings.
Conclusion
The tools we’ve recommended are among the most effective for keyword research and SEO content development. While many offer free versions, premium features can provide deeper insights. Regardless, these tools help you identify keywords, plan SEO strategies, and create high-quality content that aligns with your goals and improves your website’s visibility.
Krittitee Tongdang
