How to Run Facebook Ads ,Effective Campaigns and Boost ROI

Marketing on Facebook remains one of the most effective ways to reach your target audience on a large scale. While Facebook’s algorithm now limits the organic reach of business pages, Facebook Ads — often referred to in Thailand as “ยิงแอด Facebook” — still deliver excellent results when paired with the right investment. With paid ads, your marketing campaigns can directly reach the audiences most likely to engage and convert. Facebook continues to be the most widely used social media platform, serving as a hub where people update themselves on news, connect with friends, and share personal stories. This diverse, highly active user base makes Facebook one of the most valuable channels for businesses and brands to execute impactful online marketing strategies.

What Are Facebook Ads?

Facebook Ads is Facebook’s advertising platform designed to promote products and services through paid placements in various formats — text, image, or video (learn more about ad formats). With over 2.2 billion active users, Facebook Ads is a core component of many companies’ digital marketing strategies, enabling fast and effective targeting to achieve brand awareness, lead generation, and sales goals.

Facebook Ads vs. Boost Post – Key Differences

Boost Post allows you to promote a post directly from your business page. You can set your audience, budget, and duration, and your promoted post will appear in the news feeds of your chosen target audience. Facebook Ads, on the other hand, offer far more control and customization — from detailed audience targeting to creative ad formats and call-to-action buttons (e.g., Sign Up, Send Message). This makes them ideal for new pages or businesses looking for robust campaign management tools.

Read: 7 Ways to Promote a New Facebook Page and Gain More Followers

How to Create Facebook Ads (Step-by-Step)

Whether you’re aiming for Brand Awareness (learn how to build a strong brand) or driving sales, Facebook Ads allow you to achieve results quickly with precise audience targeting. Here’s how Asia Search recommends setting up your campaign:

1. Create a Business Suite Account

Meta Business Suite combines Business Manager and Business Suite in one platform. Visit business.facebook.com, click “Create Account,” and fill in your business name, your name, and your business email. Confirm your email, and you’ll be redirected to the Meta Business Suite interface. Mobile users can download the app from the App Store or Google Play.

2. Connect or Create Your Facebook Page

You need a Facebook Page to run ads. From the left menu, select Pages → Add, then choose to add an existing page, create a new page, or request access to manage another business’s page.

3. Set Up Your Ad Account

Go to Ad Accounts, click “Create New Ad Account,” and set your account name, time zone, and currency. Choose whether the account will be used for your own business or another client, then add your payment information to proceed.

4. Create Your Facebook Ad Campaign

From Ads Manager, click “Create” and select your campaign objective. Facebook offers three main categories:

• Awareness – Build brand recognition and engagement.
• Consideration – Encourage interaction, website visits, or lead generation.
• Conversion – Drive sales or specific actions on your website.

If you choose a Conversion campaign, you must set up your Facebook Pixel and web event configurations.

5. Configure Campaign Settings

Set your campaign name, budget, schedule, audience, placements, and devices. Use Detailed Targeting to refine demographics, interests, and behaviors for higher relevance. Choose between Daily or Lifetime budgets depending on your strategy.

6. Publish Your Campaign

Click “Publish” to submit your ad for review. Facebook typically approves ads within 24 hours or less. Once live, your campaign enters the learning phase, where Facebook optimizes delivery based on performance data.

Monitor your results regularly and adjust targeting, budget, and creatives to improve ROI.

Tips for Running High-Performance Facebook Ads

• Define clear campaign objectives (awareness, engagement, sales).
• Avoid overly broad targeting; narrow your audience for better relevance.
• Stay updated with Facebook’s ad policies to prevent rejections.
• Run A/B tests to compare creatives and targeting strategies.
• Analyze campaign data and refine your approach for continuous improvement.

How Much Do Facebook Ads Cost?

Costs vary depending on competition, location, campaign objective, and industry. Average CPC rates differ by niche. To ensure your Facebook Ads deliver maximum value, consult with Asia Search Solution for full-service Facebook marketing and strategic SEO services.