What Is Facebook Analytics? How to Use Meta Business Suite

What is Facebook Analytics? While many may be familiar with Google Analytics, Facebook also offers its own analytics tools for all users. This free service, provided by Facebook, tracks page likes, views, and other engagement metrics, delivering valuable insights about your business page’s visitors on Facebook. Facebook Analytics plays a crucial role in refining your strategies to achieve better performance.

What Is Facebook Analytics?

Facebook is a highly popular platform for promoting and advertising businesses in Thailand and worldwide. It offers various advertising options, both paid and organic, to help businesses boost brand visibility and increase sales. To support these efforts, Facebook developed its own analytics tools that deliver in-depth insights and operational data. Facebook Analytics forms an essential part of social media marketing strategies, allowing businesses to measure engagement, page performance, and the effectiveness of their marketing efforts. Today, Meta—parent company of Facebook, Instagram, and WhatsApp—has introduced new analytics tools for tracking success and uncovering key social insights from Facebook advertising campaigns. These tools are accessible through Meta Business Suite, enabling businesses to analyze and manage their Facebook and Instagram accounts. They offer comprehensive insights into audiences, content performance, and emerging trends.

What Can Facebook Analytics Do for Your Business?

If you’re familiar with Google Analytics, you can easily understand the purpose of Facebook Analytics. Essentially, these tools gather data on your social media activities, helping you analyze campaigns or posts to refine and optimize both paid and organic strategies, cross-channel campaigns, and more.

Facebook Analytics is designed to provide valuable insights, enabling you to achieve optimal results and develop effective social media strategies, also known as digital marketing.

Related article: How to Run Successful Facebook Ads

Free Facebook Analytics Tools You Can Use

Today, there are multiple ways to access your Facebook analytics data. These tools help analyze your campaigns and improve your Facebook marketing strategies to better reach target audiences and enhance brand awareness. Here are two free Facebook Analytics tools available for your use:

1. Meta Business Suite

Meta Business Suite has replaced Facebook Analytics and provides detailed analysis for your Facebook Page. You can view various data points to gain insights into your page performance and individual posts. Accessing Facebook Analytics through Meta Business Suite is simple and user-friendly.

2. Facebook Page Insights

If you prefer not to use Meta Business Suite, you can opt for Facebook Insights, which is part of the Meta Professional Dashboard. This tool offers basic insights into your page, posts, and audience, typically covering data from the past 28 to 90 days. While limited to foundational metrics, it provides a quick snapshot of your page’s performance. Learn more about What Is Engagement and Why It Matters for Measuring Success

How to Use Meta Business Suite and Facebook Page Insights

How to Access Meta Business Suite

1. 1. Open Meta Business Suite and click on Insights. On the overview screen, you will see high-level insights for Facebook. You can also access Instagram insights by selecting Instagram from the dropdown menu on the homepage.

1. 1. Click any category on the left-hand menu for detailed insights into your Instagram and Facebook performance.

1. 1. To view Facebook-only data without Instagram insights, click Content from the left-hand menu, open the dropdown for Ads, Posts, and Stories, and deselect the Instagram option.

How to Access Facebook Page Insights

1. 1. Go to your Facebook Business Page and click Insights from the left-hand menu.

1. 1. You’ll see a summary of your page’s performance, including metrics such as post reach, engagement, new likes, and new followers.

1. 1. You can also click the Content or Ads tabs to review the performance of recent posts or ads.

Conclusion

You can access Facebook Analytics through two channels: Facebook Insights and Meta Business Suite. Both provide free insights into your posts and paid advertising performance through auto-generated reports. These tools are essential for marketers utilizing Instagram and Facebook in digital marketing, offering actionable data for refining campaigns and improving results. If your business needs professional support in managing your Facebook Page to stand out from competitors—whether through content creation, marketing strategies, or Facebook Ads services—you can consult Asia Search Solution. We’re a digital marketing agency that helps you reach new audiences and boost conversions on Instagram and Facebook with effective strategies.